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INVESTING IN SUSTAINABILITY HACKING

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Page 1: INVESTING IN - Food Packaging Forum · Share of Market Growth (2013-2018) Sustainability-marketed products* Conventional Products * third-party certification, such as USDA organic

INVESTING INSUSTAINABILITY

HACKING

Page 2: INVESTING IN - Food Packaging Forum · Share of Market Growth (2013-2018) Sustainability-marketed products* Conventional Products * third-party certification, such as USDA organic
Page 3: INVESTING IN - Food Packaging Forum · Share of Market Growth (2013-2018) Sustainability-marketed products* Conventional Products * third-party certification, such as USDA organic
Page 4: INVESTING IN - Food Packaging Forum · Share of Market Growth (2013-2018) Sustainability-marketed products* Conventional Products * third-party certification, such as USDA organic

CAREERCALLING

Page 5: INVESTING IN - Food Packaging Forum · Share of Market Growth (2013-2018) Sustainability-marketed products* Conventional Products * third-party certification, such as USDA organic

PROFITPURPOSE

Page 6: INVESTING IN - Food Packaging Forum · Share of Market Growth (2013-2018) Sustainability-marketed products* Conventional Products * third-party certification, such as USDA organic

BIG NGOs

BIG CORPORATIONS& INVESTORS

BIG GOVERNMENTS

Page 7: INVESTING IN - Food Packaging Forum · Share of Market Growth (2013-2018) Sustainability-marketed products* Conventional Products * third-party certification, such as USDA organic

THE OPPORTUNITYTHE ISSUE

Consensus on 17 UN Sustainable Development Goals “SDG’s” for 2030 among Industry, Government & NGO’s

By 2030

$12 trillion economy380 million jobs

Better Business, Better World Report –Business & Sustainable Development Commission

Page 8: INVESTING IN - Food Packaging Forum · Share of Market Growth (2013-2018) Sustainability-marketed products* Conventional Products * third-party certification, such as USDA organic

CORPORATIONS& INVESTORS

GOVERNMENTS NGOs

Page 9: INVESTING IN - Food Packaging Forum · Share of Market Growth (2013-2018) Sustainability-marketed products* Conventional Products * third-party certification, such as USDA organic

EXPERTS & INFLUENCERS

ENTREPRENEURS& INNOVATORS

ACADEMICS

Page 10: INVESTING IN - Food Packaging Forum · Share of Market Growth (2013-2018) Sustainability-marketed products* Conventional Products * third-party certification, such as USDA organic

0 100 200 300 400

Healthcare

Software

Transportation

Oil & Gas

Renewable Energy

Artificial Intelligence

Education

CleanTech

Recycling

Advanced Materials

Water

Total Startup Funding 1995-2019 (billion USD)

Crunchbase 1995 - 2019

LARGE NGOs

CORPORATIONS& INVESTORS

GOVERNMENTS

EXPERTS & INFLUENCERS

ENTREPRENEURS& INNOVATORS

ACADEMICS

Page 11: INVESTING IN - Food Packaging Forum · Share of Market Growth (2013-2018) Sustainability-marketed products* Conventional Products * third-party certification, such as USDA organic

LACK OF SCALE FOR SOLUTIONS

INFORMATION & CONNECTION ASSYMMETRY

LARGE NGOs

CORPORATIONS& INVESTORS

GOVERNMENTS

EXPERTS & INFLUENCERS

ENTREPRENEURS& INNOVATORS

ACADEMICS

INNOVATION

SCALE

Page 12: INVESTING IN - Food Packaging Forum · Share of Market Growth (2013-2018) Sustainability-marketed products* Conventional Products * third-party certification, such as USDA organic
Page 13: INVESTING IN - Food Packaging Forum · Share of Market Growth (2013-2018) Sustainability-marketed products* Conventional Products * third-party certification, such as USDA organic

ENVIRONMENTAL SOLUTIONS PLATFORM

HUMAN EXPERTISE X

MACHINE INTELLIGENCE

CORPORATIONS& INVESTORS

ENTREPRENEURS& INNOVATORS

INNOVATION

SCALE

NGOsGOVERNMENTS

EXPERTS & INFLUENCERS

ACADEMICS

Page 14: INVESTING IN - Food Packaging Forum · Share of Market Growth (2013-2018) Sustainability-marketed products* Conventional Products * third-party certification, such as USDA organic
Page 15: INVESTING IN - Food Packaging Forum · Share of Market Growth (2013-2018) Sustainability-marketed products* Conventional Products * third-party certification, such as USDA organic

THE TIDE ISTURNING(Even in the US)

Page 16: INVESTING IN - Food Packaging Forum · Share of Market Growth (2013-2018) Sustainability-marketed products* Conventional Products * third-party certification, such as USDA organic

1. STOCKS OF COMPANIES WITH MATERIAL ESG INVESTMENTS OUTPERFORMED STOCKS WITH IMMATERIAL ESG PROGRAMS: 6% ANNUALIZED ALPHA• Example MATERIAL investment:

food & beverage company that commits to sustainable sourcing of ingredients

Khan, Serafeim, Yoon, Harvard - 2015

2. U.S. PORTFOLIO WITH HIGH ESG RISKS EXHIBITS A ALPHA OF −3.5% PER YEAR. THE NEGATIVE ALPHA STEMS FROM UNEXPECTED COSTLY ESG ISSUES AND FROM NEGATIVE EARNINGS SURPRISES

S. Gloßner, Catholic University of Eichstätt-Ingolstadt, 2017

Page 17: INVESTING IN - Food Packaging Forum · Share of Market Growth (2013-2018) Sustainability-marketed products* Conventional Products * third-party certification, such as USDA organic

RESEARCH BY NYC – STERN CENTER FOR SUSTAINABLE BUSINESS

16.6%

83.4%

$ Share of Market (2018)

Whelan, Kronthal-Sacco, US 2018 – review of 71,283 products

50.1%49.9%

Share of Market Growth (2013-2018)

Sustainability-marketed products*Conventional Products

* third-party certification, such as USDA organic and Fair Trade, and the packaging’s claims about undesirable traits (such as genetically modified, BPA, parabens, antibiotics, growth hormones) and positive characteristics (local, grass-fed, compostable, animal cruelty–free)

Page 18: INVESTING IN - Food Packaging Forum · Share of Market Growth (2013-2018) Sustainability-marketed products* Conventional Products * third-party certification, such as USDA organic

PROFITPURPOSE

Page 19: INVESTING IN - Food Packaging Forum · Share of Market Growth (2013-2018) Sustainability-marketed products* Conventional Products * third-party certification, such as USDA organic

INVESTING INSUSTAINABILITY

[email protected]