introduction to social media & online marketing for business 2016
TRANSCRIPT
Introduction to Social Media & Online Marketing
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Global Web Index, Q4, 2014
Global Web Index, Q4, 2014
Canadian social media use…
We Are Social Report www.wearesocial.sg via Global Web Index
Take a strategic approach
Top 5 Internet Use Motivations
We use social media to…
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What is content marketing?
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Infographics
What is “good content”?
Understand your audience
Create a content plan
Learn about search engine optimization
Use relevant keywords on your site
“Decentralized” Content Marketing
Does that mean I don’t need a website?!?! ☆☆
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What does a great online presence include?
What does a great online presence include?
What does a great online presence include?
What does a great online presence include?
What does a great online presence include?
Online Marketing Checklist
Do-It-Yourself Social Media Strategy
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Videos to watch…
Books I recommend…