Introduction to SEO and its Features

Search engine optimization also referred to as SEO is basically a set of methods that helps in

improving the ranking of a website. This is done to improve search engine listings. When you go

for search engine based marketing activities then SEO plays a key role in making sure that the

process is successful. For commercial users there is an opportunity to choose between white hat

and black hat SEO.

White hat SEO is the method that has been approved by a variety of search engines. The process

involves addition of more content through the use of targeted keywords for improvement in the

website quality. Black hat SEO is mainly concerned about implementation of tricks like spamdexing

and cloaking.

The main reason that a business organization would want to employ SEO techniques for their

website is based on the need for improvement of their number and position with respect to search

results based on a number of relevant keywords. SEO techniques also help in increasing the

number of visitors to the business website of the organization.

In order to go for cost cutting in terms of internet marketing there is a need to rank well in the

organic search results. The SEO activity is carried ahead only when the cost of optimization is

considered less than the actual cost of advertising. It is not possible to employ similar kind of SEO

techniques for all the websites. Broad search engine optimization techniques are employed for

those websites that have a wide interest with user following thereby allowing them greater

visibility through the use of specific keywords.

When excessive broad search optimization is employed, there are certain preventions in the

progress associated with marketing strategy. This happens simply because of a huge volume of

low quality inquiries. In order to get rid of this problem, SEO techniques need to focus on desirable

traffic. Search optimization when used as part of smart niche marketing allows the business to

maintain focus on a targetable portion of the market.

Organic SEO is mainly employed in a manual way that does not involve any sort of black hat

methods. Organic SEO stands out as the purest form of search engine optimization that is free

from underhand methods and automated scripting. The main thing is to understand the working of

search engines and their concept before making use of any SEO methods for the website.

With the increase in relevancy of the pages, there are higher chances that the page will appear at

the top of the listing. Search engines can be basically thought of as automated software that is

used for the judgment regarding relevancy of the website pages. When SEO techniques are

employed, they function in a proper manner under two categories. The first one is the on page

and the second one is the off page optimization technique. Off page optimization is mainly

concerned about the use of inbound links. In SEO, high search engine ranking is achieved through

keyword research that also involves modification of HTML code.

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