WHAT IS SEO?

WHAT IS SEO?

SEO is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural,"

"organic," or "earned" results

What are SEARCH ENGINE’s

• Yahoo!

• Bing

• Baidoo

• Ask

• YouTube

• Google - example

• MSN

• ..many more

First KEY WORD Sample : Angelina Jolie

•Angelina Jolie’s biography•Angelina Jolie’s recent movies

• Angelina Jolie’s pictures

• Angelina Jolie’s fashion and style

• etcetera...

Keyword

The Goal of SEO is to get high Quality Traffic from Search

Engine’s

S. E. O.

• Search - We want to provide best results for a specific Query

• What services are we offering?• What value can we give to our

audience?• Consider contents (blogs, videos,

ebooks, products, etc)

S. E. O.

• Search - We want to provide best results for a specific Query

• Engine - We want to tune our results for an ever changing search algorithm

• In alignment with search engine’s rules.

• The leader in search engines? Google !

S. E. O.

• Search - We want to provide best results for a specific Query

• Engine - We want to tune our results for an ever changing search algorithm

• Optimization - It’s ongoing Process.

• SEO is like advertising. Something we should keep on doing.

Two Ways To Optimize a Site

ONSITE or On Page SEO

•This process is related to website codes and SEO foundation done within your website.

•It is mostly done by your web developer and/or SEO Manager

ONSITE or On Page SEO

•WordPress SEO by Yoast

7 ONSITE or On Page SEO Tips

•Decide 1-3 website KEYWORDS

•Create a short description with keyword/s of your site, products, blogs and all posts (max. 154 characters)

•Tag/name your photos properly•Avoid Grammar errors•Post fresh, relevant contents•Sites’ loading time should be

less than 5 seconds •Make sure your site is mobile-

friendly

OFFSITE SEO

• Search Engine Submission

• Directory Submission• Social Bookmarking

Submission• Forum Posting• Article Submission

OFFSITE SEO

• Classified• Blog Posting• Blog Commenting• Press Release Submission• Video Posting• Local Listing (Google

Places)

• RSS Submission• RSS Update• Yahoo Answering• Link Building• Review Submission• Profile Link Creation,

etc.

OFFSITE SEO

• YouTube Channel

Black Hat and White Hat

Black HAT

White HAT

Why SEO?

Always Evolving: There are always new Opportunities

Key Factors in SEO

Content is the currency of the Internet. Google rewards a site that

has lots of relevant contents.

Design/CRO/Increase Conversion/UX“Design is not just what it looks like

and feels like. Design is how it works.” Steve Jobs.

Creating Optimize Content BLOG!

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