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    Name of Presenter

    Position

    Department/College(clickView>>Master>>Slide Master to edit)

    INTRODUCTION T0

    PSY 101

    General Psychologywith Drug Abuse

    Education

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    Mr. Jerwin A. Gutierrez, MAEdSci

    Faculty Member

    University of Batangas Lipa City

    CHAPTER 1

    The Nature of

    Psychology

    by:

    Prof. Jerwin A.Gutierrez, MAEdSci

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    What is Psychology?

    derived from two Greek wordspsyche

    meaning soul and logos meaning

    study

    * The modern meaning ofpsychois mind

    and -logy is science, thus psychology

    literally means the science of the mind.

    (Carlson, 2007)

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    What is Psychology?

    the scientific study of behavior that is

    tested through scientific research

    the scientific study of human and animal

    behavior and mental processes in contexts

    an academic and applied discipline that

    involves the scientific study of mental

    functions and behaviors

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    the science of human behavior and mentalprocesses.

    Behavior is anything we do

    overt actions and reactions

    Mental processes are our internal experiences

    thoughts, feelings, memories

    What is Psychology?

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    Behavior- any response or activity of an organism. It can either be

    simple or complex; overt or covert; conscious orunconscious; voluntary or involuntary; rational or

    irrational.

    Overt- observable behavior

    Covert- private mental processes that cannot be directlyobserved or measured and must be inferred from overt

    behavior

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    Why Psychology Is So

    Important?

    The subject studies the mental processes

    and behavior of people.

    It can be applied to various areas of the lifeof a human.

    Everything a person does is connected to

    the subject.

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    Why Psychology Is So

    Important?

    In its primary form, psychology studies a

    personwho and what they areit looks

    into why they act and think the way they doand how someone can improve himself.

    Psychology helps us scientifically evaluate

    common beliefs and misconceptions aboutbehavior and mental processes.

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    Goals of Psychologyto Understand (why people act the way

    they do)to Explain (what caused that behavior)

    to Describe (as how individuals differ

    when observed in the same events)to Predict (behavior which an event islikely to occur)

    to Control (so as to prevent unwanted

    consequences that may bring aboutundesirable outcomes)

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    What is a Psychologist?

    Psychologists - is a scientist who studiesthe mind and behavior of humans and

    animals

    Psychiatry - is a branch of medicine thatdeals with mental, emotional, or behavioral

    disorders

    These two professions are usuallyconfused

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    Main Branches / Fields of

    Psychology

    1. Developmental Psychology The study of

    human development and the factors that shape

    behavior form birth to old age.

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    2. Social PsychologyThe study of how people

    think about, influence, relate with one another, andthe ways interaction with other people influenceattitudes and behavior.

    3. Personality PsychologyThe study ofindividual differences.

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    4. Clinical PsychologyThe study of the diagnosis

    and treatment of emotional and behavioralproblems (mental illness, drug addiction, marital

    and family conflict).

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    5. Counseling PsychologyThe study that deals

    with personal problems such as academics, social

    or vocational problems; counseling psychologistsdeal with less serious problems compared to clinical

    psychologists.

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    6. School and Educational PsychologyThe study

    that deals with the evaluation of learning and

    emotional problems of individual in school.

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    7. Industrial/Organizational PsychologyThe

    study involving the selection of people most suitablefor particular jobs, the development of training

    programs in organization, and the identification of

    determinants of consumer behavior.

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    8. Environmental PsychologyThe study that deals

    with the relationship between humans and the

    environment.

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    9. Behavioral Neuroscience The study that

    employs the biological perspective, seeking todiscover the relationships between biological

    processes and behavior.

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    10. Experimental Psychology The study that

    employs the behavioral and cognitive perspective

    as well as the experimental method in studying how

    people react to sensory stimuli, perceive the world,

    learn and remember, and respond.

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    11. Forensic Psychologythe study that applies

    psychology to the law and legal proceedings.

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    12. Sports Psychology The study that applies

    theories and knowledge in psychology to enhance

    athletesand coachesperformance.

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    13. Health PsychologyThe study of the cognitive,

    affective, behavioral, and interpersonal factorsaffecting health and illness.

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    14. Cross-Cultural Psychology -

    investigates the similarities anddifferences in psychological

    functioning in and across various

    cultures and ethnic groups.15. Behavioral Genetics - studies the

    inheritance of traits related to behavior

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    16. Cognitive psychology - focuses on the

    study of higher mental processes

    17. Evolutionary psychology - considers

    how behavior is influenced by our genetic

    inheritance from our ancestors.

    18. Psychology of Women - focuses onissues such as discrimination against

    women and the causes of violence against

    women

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    Important People in the

    Development of Psychology

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    1. Wilhelm Wundt considered as the Father of Modern

    Psychology.

    established the first experimental laboratory

    for the study of Psychology, in Leipzig,

    Germany, 1879. Leipzig, Germany

    created a machine that measured the time

    lag between peoples hearing a ball hit the

    platform and their pressing a telegraph key.

    Wundt has seeking to measure the atoms of

    the mind the fastest and simplest mental

    processes.Wilhelm Wundt (18321920)

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    2. William James published Principles of

    psychology which promotes

    functionalsim

    functionalists focused on the

    purpose of consciousness and

    behavior

    functionalism emphasized

    individual differences, which had a

    profound impact on education

    William James11 .01.1842 - 26 .08. 1910

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    3. Mary Calkins American philosopher and

    psychologist.

    the first woman to becomepresident of the American

    Psychological Association.

    established a laboratory for

    psychology at Wellesley in

    1891.

    Mary Whiton Calkins(30 March 186326 February 1930)

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    4. Sigmund Freud

    Austrian physician that focused on illness

    Founder of the psychoanalytic perspective

    Developed the Use of "Talk Therapy"

    Believed that abnormal behavior originated

    from unconscious drives and conflicts

    Psychoanalysts believe that childhood

    events and unconscious feelings, thoughts

    and motivations play a role in mental illness

    and maladaptive behaviors.

    Sigmund Freud (1856-1939)

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    PsychoanalysisPersonality is composed of three elements:

    ID- includes the instinctive and primitive behaviors, id

    is driven by the pleasure principle

    EGO- is responsible for dealing with reality, and is

    driven by the reality principle, which strives to satisfy

    the id's desires in realistic and socially appropriate

    ways

    SUPEREGO- holds all of our internalized moral

    standards that we acquire from both parents and

    society - our sense of right and wrong

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    5. Ivan Pavlov Behaviorist

    Russian physiologist

    Pavlov's research on the digestive

    systems of dogs led to his discovery of

    the classical conditioning process, which

    demonstrated that behaviors could be

    learned via conditioned associations. Emphasized the study of observable

    behaviors

    Ivan Pavlov, 18491936

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    CLASSICAL CONDITIONING

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    6. John B. Watson

    Founder of Behaviorism

    Studied only observable and

    objectively described acts

    Emphasized objective and

    scientific methodology

    Believed consciousness

    was irrelevant to psychology

    John B. Watson (18781958)

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    7. Erik Erikson known for his theory on

    psychosocial development of

    human beings.

    most famous for coining the

    phrase identity crisis.

    His son, Kai T. Erikson, is a

    noted American sociologist Erik Erikson

    (15 June 190212 May 1994)

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    8. Abraham Maslow

    American psychologist who was

    best known for creating Maslow's

    hierarchy of needs

    stressed the importance of

    focusing on the positive qualities

    in people, as opposed to treating

    them as a "bag of symptoms.Abraham Maslow

    (April 1, 1908June 8, 1970)

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    9. Carl Rogers

    an influential American psychologist and among

    the founders of the humanistic approach(or client-

    centered approach) to psychology.

    considered to be one of the founding fathers ofpsychotherapy research

    honored for his pioneering research with the

    Award for Distinguished Scientific Contributions

    by the American Psychological Association (APA)

    in 1956.Carl Rogers

    (19021987)

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    10. Albert Bandura

    known as the originator

    of social learning theory and

    the theoretical construct

    of self-efficacy

    responsible for the influential

    1961 Bobo doll experiment.Albert Bandura

    (December 4, 1925present)

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    Aristotle (384322 BC)

    * made assumptions out of observation regarding humanbehavior.

    * believed that all beings, humans included, have souls,which animate them. Humans, however, compared to

    other animal, have rationalsouls. Thus, humans are not

    only, physical, but also rational. He also theorized about

    learning, memory, motivation, emotion, perception andpersonality.

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    Rene Descartes(15961650)

    introduced the concept of reflexaction

    * supported the view that humans

    enter the world with an inbornstore of knowledge. He arguedthat some ideas (such as God,the self, perfection and infinity)are innate. He is also notable forhis conception of the body as amachine that can be studied.

    J h L k

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    John Locke

    (16321704)

    - Believed that at

    birth the human

    mind is atabula

    rasa or a blank

    slate, on which

    experience writes

    knowledge.

    Ch l D i

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    Charles Darwin

    (18091882)

    He is the author of the Law of

    Natural Selection or Theory ofEvolution; inspired the

    Psychological school of

    thought, Functionalism.

    F i G lt

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    Francis Galton

    (18221911)

    - He was concerned with the

    study of individual

    differences.- He was considered as the

    Father of Mental tests

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    Ernst Weber (17951878);Gustav Fechner;

    Herman von Helmholtz (18211894) GermanPhysicians who started experimenting with behavior

    through scientific methodologies.

    G St l H ll

    http://images.google.com/imgres?imgurl=http://upload.wikimedia.org/wikipedia/commons/thumb/c/c7/Hermann_von_Helmholtz.jpg/240px-Hermann_von_Helmholtz.jpg&imgrefurl=http://cs.wikipedia.org/wiki/Hermann_von_Helmholtz&h=312&w=240&sz=10&hl=en&start=1&tbnid=05ABUJMGBiBE5M:&tbnh=117&tbnw=90&prev=/images?q=Herman+von+Helmholtz&svnum=10&hl=en&lr=http://images.google.com/imgres?imgurl=http://www.utilitarianism.com/gustav-fechner.jpg&imgrefurl=http://www.utilitarianism.com/gustav-fechner.html&h=640&w=558&sz=108&hl=en&start=1&tbnid=CA7xNmBRNuWsjM:&tbnh=137&tbnw=119&prev=/images?q=Gustav+Theodor+Fechner&svnum=10&hl=en&lr=&sa=G
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    G.Stanley Hall

    A student of Wundts

    who established what

    many consider as the

    first Americanpsychology laboratory

    at Johns Hopkins

    University in 1883.

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    Hermann Ebbinghaus

    - A German who

    reported on thefirst experiments

    on memory, 1885.

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    Edward Lee Thorndike

    researches: how cats learn to escape

    from puzzle boxes

    law of effect, responses that are

    immediately followed by a satisfactory

    outcome become more strongly

    associated with the situation and are

    therefore more likely to occur again in

    the future.Edward L. Thorndike31.08. 1874 - 9.08.1949.

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    Burrhus F. Skinner Behaviorist, famous for his

    research on operant conditioning

    Focused on learning through

    rewards and observation

    studied learning and effect of

    reinforcement

    "The consequences of behavior

    determine the probability that the

    behavior will occur again" --B. F.

    Skinner

    B. F. Skinner (19041990)

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    Operant conditioning

    F d f H i ti

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    Carl Rogers

    (19021987)

    Abraham Maslow

    (19081970)

    Rollo May

    (19091994)

    Founders of Humanistic

    Psychology

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    Humanistic Psychology

    humanist thinkers felt that both psychoanalysis and

    behaviorism were too pessimistic

    emphasized the importance of self-actualization, which is a

    process of growing and developing as a person to achieveindividual potential

    healthy person strive to reach his / her own potential

    stressed the study of conscious experience and an

    individuals free will

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    Early dates Greek philosophers:

    (Socrates, Plato,

    Aristotle)

    Studied the nature of the mind, the

    soul, the body, and human

    experience

    17thCentury Rene Descartes Nativist View:

    some ideas are innate

    John Locke Empiricist View:

    Knowledge is acquired through

    experiences & interactions with the

    world

    1869 Sir Francis Galton ofEngland

    Studied individual differences> devtofintelligence tests

    1879 Wilhelm Wundt Father of Psychology

    Established the first psychological

    laboratory (Germany @ Leipzig Univ. )

    Research: senses (vision), attention,

    emotion and memory

    1883 G ill St l Fi t A i t fi i h d t l t di

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    1883 Granville Stanley

    Hall

    First American to finish doctoral studies

    in psychology

    Established the 1stpsychological

    laboratory (US @ John Hopkins Univ)

    Founded the 1

    st

    American Journal ofpsychology

    1888 James McKeen

    Cattell

    1stpsychology professor in the US

    19thCentury Titchener Structuralism:

    Specified mental structures & analyzed the

    basic elements of mental life.

    Introspection: the examination of ones

    own emotional states & mental processes.

    William James Functionalism:

    Functions of the mind & behavior to adapt

    to the environment

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    1920s John B. Watson

    Ivan Pavlov

    B.F. Skinner

    Behaviorism:

    Only observable behavior should be

    studied

    Classical Conditioning

    Operant Conditioning

    1912 Max Wertheimer Gestalt Psychology:

    Gestalt means formor configuration

    thewhole is greater than the sum of its

    parts

    20thCentury Sigmund Freud Psychoanalysis:Human behavior is deeply influenced by

    unconscious thoughts, impulses, & desires

    (sex & aggression)

    Recent devts Herbert Simon

    Noam Chomsky

    Views humans as information processing

    systems

    Modern Linguistics: study of how mental

    structures are required to comprehend &

    speak a language

    Neuropsychology:

    studies the relationship between

    neurobiological events & mental processes

    Philippine History of Psychology

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    Philippine History of Psychology

    17thCentury Taught in two Phil.

    Univ.

    Univ. of Sto. Tomas (1stinstitution to

    offer undergraduate, masters &

    doctoral degrees in Psychology)

    Univ. of San Carlos (Cebu)

    1926 Agustin Alonzo Head of the 1stDept. of Psychology, at

    UP.

    1932 Sinforoso Padilla,

    Ph.D. (Univ. of

    Michigan, 1928)

    Established the 1stpsychological clinic at

    UP.

    Jesus Perpinan,

    Ph.D. (Iowa State

    Univ, 1933)

    Set up the FEU psychological clinic

    Elias Bumatay, Ph.D.

    Educ Psych (Univ. of

    Texas, 1940)

    Dean of the College of Education at NU

    (National University)

    1948

    1962

    Estefania Aldaba-Lim,

    Ph.D. Clinical Psych

    (Univ. of Michigan)

    Started the psychology program at PWU

    Set up the Phil. Psychological Corp.

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    Philippine History of Psychology

    1955 Alfredo Lagmay, Ph.D.Experimental Psych

    (Harvard Univ., 1955)

    Headed the Psychology Dept.of UP (22 yrs)

    Mariano Obias, Ph.D.

    Comparative & Physiological

    Psych (Stanford Univ., 1955)

    Led the personnel dept. of Caltex

    Phils.

    1961 Jaime Bulatao, S.J. Ph.D.

    Clinical Psych (Fordham

    Univ., 1961)

    Established the Dept. of Psych at

    ADMU

    1962 All pioneers (except for

    Bumatay) and Alonzo

    Founded the PAP (Psychological

    Assoc. of the Phils.)

    S h l f Th ht

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    Schools of Thought

    1. Structuralism (Edward Titchener)

    Study of the parts of consciousexperiences through introspection.

    Conscious experiences are composed ofsensations, feelings, and images.

    Introspectionis a process of studying the

    self, or self-examination. Introduced bySt. Thomas of Aquinas.

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    2. Functionalism(William James) Defines

    behavior or the mental

    phenomena in terms of theirfunctionsin mansadjustment

    to his environment. It is very

    much influenced by Darwins

    Theory of Evolution.

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    Faculty Member

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    3. Gestalt Psychology

    (Max Wertheimer, Wolfgang Kohler, Kurt Koffka)

    Believed that the human mind imposes meaning torelated experiences. It advocates that the study of

    human behavior should be wholistic. The whole is

    greater than the sum of its parts.

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    4. Behaviorism(John B. Watson)

    Emphasized the need to

    study what is observable.

    Its objective was topredict

    and controlbehavior.

    S-R Psychology.

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    5. Psychoanalysis(Sigmund Freud) Much ofour behavior is governed byunconscious motive and

    primitive biological instincts. Itconsidered all humansbasically would like to gain

    pleasure and avoid pain.

    The Scientific Method

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    The Scientific Method The approach used by psychologists to

    systematically acquire knowledge andunderstanding about behavior and other

    phenomena of interest.

    1. Identifying questions of interest,2. Formulating an explanation, (Theories and

    Hypotheses)

    3. Carrying out research designed to support orrefute the explanation.

    Methods Used in Psychology

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    Methods Used in Psychology1. Descriptive ResearchAn approach to research

    designed to systematically investigate a person,group, or patterns of behavior.

    a. Naturalistic Observation - Research in which an

    investigator simply observes some naturally

    occurring behavior and does not make a change inthe situation

    b. Directed Observation (Survey)- Research in

    which people chosen to represent a larger

    population are asked a series of questions abouttheir behavior, thoughts, or attitudes.

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    1. Descriptive ResearchAn approach to research

    designed to systematically investigate a person,

    group, or patterns of behavior.

    c.Archival Research - Research in which existing

    data, such as census documents, college records,

    and newspaper clippings, are examined to test a

    hypothesis.

    d. Case Study - An in-depth, intensive investigation

    of an individual or small group of people.

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    2. Correlational Method - The correlationalmethod involves systematically measuring the

    relationship between two or more variables

    Correlation Coefficient : +1.00 to -1.00

    Positive Correlation

    Negative Correlation

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    Correlational Method

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    3. Experimental Method - Considered as the

    most scientific of all methods. The researcherinvestigate a phenomenon by preparing 2

    identical groups and altering the conditions of

    one of the groups; afterwards, measuring thedifference.

    Independent Variable

    Dependent Variable

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    Experimental Method

    C i P h l

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    Careers in Psychology

    What do psychologists do? And where?

    Business

    Social and Human Services

    Research

    Education

    Research Laboratories

    Clinical and Private Practice Settings

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    Careers in Psychology

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    Careers in Psychology

    Experimental Psychologists

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    Experimental Psychologists

    (usually researchers and professors)

    About 1/4thof American Psychologists work incolleges and universities.

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    Applied Psychologists

    (service providers)

    The remaining 3/4thswork in hospitals, clinics,police departments, research institutes,

    government agencies, business and industry,schools, nursing homes, counseling centers, and

    private practice.

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    Perspectives in Psychology

    1. Psychodynamic Approach

    2. Behavioral Approach

    3. Cognitive Approach

    4. Biological or Behavioral Neuroscience Approach

    5. Phenomenological or Humanistic Approach

    6. Sociocultural Approach

    7. Evolutionary Psychology Approach

    1 P h d i A h

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    1. Psychodynamic Approach

    Developed by Sigmund Freud

    States that much of our behaviorstems from unconscious processes,

    conflict between biological instincts &societys demands, and early familyexperiences.

    Basis for the therapeutic approachcalled psychoanalysis

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    2. Behavioral Approach

    John B. Watson: father of Behaviorism

    Behaviorsare activities of people or other organisms that

    can be observed by others.

    States that when we attempt to understand an event,

    we need to look at the observable behaviors & their

    environmental determinants.

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    3. Cognitive Approach

    Concerned with mental processes, such

    as perceiving, remembering, reasoning,

    deciding, and problem solving.

    States that Only by studying mental

    processes can we fully understand what

    people do.

    4. Biological

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    4. Biological

    Approach

    Concerned with how the brain and nervous system underlie

    behavior & mental processes.

    Attempts to relate behavior to electrical and chemical events taking

    place inside the body

    The Nervous System (brain) and the Endocrine System are studied

    to determine the biological causes of behavior.

    5 Phenomenological or Humanistic

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    5. Phenomenological or Humanistic

    Approach

    Focuses on the subjective andpersonal experience of events(Individual Phenomenology) , andon the need for personal growth.

    Concerned with describing theinner life and experiences ofindividuals, rather than developing

    theories or predicting behaviors.

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    6. Sociocultural

    Approach Studies the ways by which social and cultural

    environments influence behavior

    A persons cultural context should be considered in order

    to understand behavior.

    Focuses on comparing behaviors across countries as

    well as across cultures within a country.

    7 E l ti P h l

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    7. Evolutionary Psychology

    Emphasizes the importance of adaptation,reproduction, and survival of the fittest in

    explaining behavior.

    Focuses on the conditions that allow

    people to fail or survive.

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    Can you identify whichof the beliefs on the

    following slides are trueor false?

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    1. The best way to learnand remember information

    is to cram, or study itintensively during one

    concentrated period.

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    1. FALSE!This is the worst way to prepare for an

    exam! Dont confuse this for a quicker

    method of study- students who cram often

    perform more poorly than those who do

    not study at all!

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    2. Advertisers andpoliticians often use

    subliminal persuasion toinfluence our behavior.

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    2. FALSE!

    This is a psychology urban legend!Although we will discuss the influence of

    sensation and perception below our

    threshold of awareness.

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    3. Punishment is the mosteffective way to

    permanently changebehavior.

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    3. FALSE!

    We will examine this ineffective practice

    when we begin our study of learning!Think about the prison systema large

    scale example of punishmentdoes it

    work?

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    4. Eyewitness testimony is

    often unreliable.

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    4. TRUE!

    Our memories are very fragile and subjectto many variables. We will examine the

    influence of memory formation during this

    semester.

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    5. Police often use

    psychics to help solve

    crimes.

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    5. FALSE!

    Its important to recognize the differencebetween psychology and

    pseudopsychology, which includes the

    area of psychics.

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    6. People with

    schizophrenia have two or

    more distinct personalities.

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    6. FALSE!This disorder is very misunderstood

    among the general public. People oftenconfuse this disorder with Multiple

    Personality Disorder, now known as

    Dissociative Identity Disorder

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    How did you do?This quiz was a brief illustration of how

    psychological information is often misunderstood.

    Psychology is NOT limited to common sense

    information.

    We will examine each of these questions in detail

    through the course of this class

    Assignment:

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    M J i A G i MAEdS i

    Assignment:

    Answer Activity No. 2 on pages

    21-22 (Test I.IV. only).

    Be ready for a short quiz onChapter 1 The Nature of

    Psychology