introduction to marketing communications tutorial 8
TRANSCRIPT
the short-talks will look at some of the key concepts,
strengths and weaknesses…
…as well as identifying their main characteristics,
reasons for use and audiences
public relations was covered in last weeks lecture…
public relations…
public relations
describe the role of public relations…
what are the main strengths and weaknesses of
this communications tool?
what tasks can public relations achieve… and how does
it achieve them?
public relations
there’s no such thing as bad
press "what part of no refund do you not understand? you are not
getting a refund so fuck off."
He described travel agents as "fuckers" who
should be taken out and shot. His rivals British
Airways are "bastards"; the people at airport
operator BAA are "overcharging rapists"; the
European Commission is "an evil empire"
whose commissioners are "morons".
Michael O’Leary, CEO Ryanair
public response…