introduction to marketing communications tutorial 5
DESCRIPTION
...supporting sales promotion...TRANSCRIPT
![Page 1: Introduction to Marketing Communications Tutorial 5](https://reader031.vdocuments.us/reader031/viewer/2022020207/555157b8b4c9059f768b4855/html5/thumbnails/1.jpg)
5 …introduction to
![Page 2: Introduction to Marketing Communications Tutorial 5](https://reader031.vdocuments.us/reader031/viewer/2022020207/555157b8b4c9059f768b4855/html5/thumbnails/2.jpg)
sales promotion…
![Page 3: Introduction to Marketing Communications Tutorial 5](https://reader031.vdocuments.us/reader031/viewer/2022020207/555157b8b4c9059f768b4855/html5/thumbnails/3.jpg)
High
Low
New Product or Market Withhold Sales
Promotion Use Sales Promotion to
Stimulate Full Trial
Established Product or Market
Non-Loyals – Use for Switching Loyals – Use Carefully
Non-Loyals – Attract for Trial
Loyals – Reward for Increased Usage
Involvement
![Page 4: Introduction to Marketing Communications Tutorial 5](https://reader031.vdocuments.us/reader031/viewer/2022020207/555157b8b4c9059f768b4855/html5/thumbnails/4.jpg)
![Page 5: Introduction to Marketing Communications Tutorial 5](https://reader031.vdocuments.us/reader031/viewer/2022020207/555157b8b4c9059f768b4855/html5/thumbnails/5.jpg)
![Page 6: Introduction to Marketing Communications Tutorial 5](https://reader031.vdocuments.us/reader031/viewer/2022020207/555157b8b4c9059f768b4855/html5/thumbnails/6.jpg)
![Page 7: Introduction to Marketing Communications Tutorial 5](https://reader031.vdocuments.us/reader031/viewer/2022020207/555157b8b4c9059f768b4855/html5/thumbnails/7.jpg)
![Page 8: Introduction to Marketing Communications Tutorial 5](https://reader031.vdocuments.us/reader031/viewer/2022020207/555157b8b4c9059f768b4855/html5/thumbnails/8.jpg)
![Page 9: Introduction to Marketing Communications Tutorial 5](https://reader031.vdocuments.us/reader031/viewer/2022020207/555157b8b4c9059f768b4855/html5/thumbnails/9.jpg)
![Page 10: Introduction to Marketing Communications Tutorial 5](https://reader031.vdocuments.us/reader031/viewer/2022020207/555157b8b4c9059f768b4855/html5/thumbnails/10.jpg)
![Page 11: Introduction to Marketing Communications Tutorial 5](https://reader031.vdocuments.us/reader031/viewer/2022020207/555157b8b4c9059f768b4855/html5/thumbnails/11.jpg)
short talk...