introduction to licensing and the license agreement - fashion law bootcamp
TRANSCRIPT
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PRODUCTS
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GIVENCHY EXAMPLE
Givenchy jewelry sold on Nordstrom.com
Givenchy jewelry sold on Barneys.com
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Largest Eyewear Licenseehttp://www.luxottica.com/en/brands/license_brands/
Footwear Licenseewww.camutogroup.com
Watch Licenseewww.fossilgroup.com
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Design the Brand Guidelines and
Sales Documents
Approach Potential
Licensees
Due Diligence
Appoint Licensee
& Negotiate Deal Terms
Trademark Filing
Product Launch
Product Development
Develop and Implement Retail
Marketing Plan
Input and approval
from brand
Management by
Licensing Team
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