SiteSell Education1

Building a Successful Business

Using the Internet

SiteSell Education2

Your Instructor

• Gidon Ariel – Web-based Business Consultant and Trainer– Owner, www.sbiisrael.com, www.holycityprayer.com– Marketing consultant, MATI– SiteSell Certified trainer, Israel– Chronic Procrastinator

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Understand and Achieve

Upon completion of this presentation, you will understand...

• The significance of CTPM• The concept of PREselling (vs. Selling)• The need to prepare a solid foundation• The importance of persistence• How to use certain tools to achieve essential business

goals• How to generate traffic to your website• How to build relationships with your visitors/customers• The importance of diversified monetization models

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3 Biggest Online Dangers

• Building Web sites that don't work.• Believing you make money overnight.• Having an offline business mentality.

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What Works Online?

• Quality relevant information.

• Targeted traffic.

• Trust and credibility.

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Content Is The Key To Success

• High-value content related to your business. • Content written to please your visitors.• Content written to please Search Engines.• Content that connects and builds

relationships.

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Opportunity For Success

• Follow a proven process. • Identify and develop your best Site Concept.• Write original site content based on your

passion.• Implement proven money-generating

techniques.

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The Process Is Simple

C-T-P-M

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C-T-P-M

• Content

• Traffic

• PREsell

• Monetize

"Building Income Through Content"

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Successful Business-Building Basics

• Emulate countless other successes.• Take it one step (day, week) at a time.• Prepare a solid foundation.• Create high-value content.• Follow basic best Search Engine practices.• Develop relationships with your customers.• Track your progress and statistics.• Diversify monetization streams.

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The Building Process

$

Track ProgressBuild Solid Relationships

Building Traffic for ProfitabilityYour Look And Feel StrategiesBuild a Site that Gets the Click

Investigate the Best Monetization OptionsBrainstorm for Profitable TopicsDevelop the Best Site Concept

Master the Business Basics

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Your Web Business Process Cycle

• Do precise market research.

• Develop your best Site Concept.

• Create CONTENT people want.

• Attract targeted TRAFFIC.

• Build and nurture RELATIONSHIPS.

• PRESELL visitors/prospects.

• MONETIZE (I.e., generate income).

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The PROCESS is C-T-P-M

• Content

• Traffic

• PREsell

• Monetization

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What Makes Good CONTENT?

• Related to your theme.

• Written to please your visitors.

• Written to please Search Engines.

• Builds positive relationships.

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Anguilla-Beaches.com

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Anguilla-Vacation.com

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Best Anguilla Restaurants

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World Class Dining

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How Do You Get TRAFFIC?

• The right keywords help people find you.

• Quality Content attracts targeted traffic.

• More Content attracts even more Traffic.

• Traffic is the lifeblood of a good site.

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Making The Search Engines Happy

• Anguilla beaches.com Alexa rating: 51,945• Anguilla tourist board Alexa rating: 371,996• The lower the rating, the better.• http://bit.ly/Google-design-guidelines

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What is PREselling?

• PREselling is the online version of offline relationship building.

• PREselling warms up your prospects by building their trust and respect for you.

• PREselling is giving visitors what they want without "selling" them.

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Ways To PREsell

• Provide quality content pages.

• Offer a free e-book.

• Set up a free e-course.

• Publish a free newsletter.

• Announce a weekly free surprise.

• Be real. Be yourself on social media (e.g. Facebook)

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How To MONETIZE

• Do not rush into it.

• Don't sell or prod your visitors to buy.

• Do gently lead your visitors to click through to

one of your income streams.

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MONETIZATION Example – 1

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MONETIZATION Example – 2

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MONETIZATION Example – 3b

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MONETIZATION Example – 3d

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Meet Tobi, Budding Online Entrepreneur

Tobi's Objectives:

• Build an online business.

• Be independent.

• Avoid "get-rich-quick."

• Make money now and in the future.

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Possible Income Streams

• Sell your services (ex., cake-baking or cake-decorating services).

• Sell a hard good or e-book (ex., a collection of (Tobi’s) favorite recipes).

• Earn income with the likes of Google AdSense or by selling advertising directly. (As your site grows, advertisers will approach you).

• Represent the products/services of related, non-competing online businesses and earn affiliate income (ex., baking supplies, cakes, etc.).

• Partner with an offline business, sending customers on a pay-per-click, per-lead, per-sale, or per-month basis (ex., send visitors to a local bakery).

• Supplement/build a local offline business (ex., a cake bakery).

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Deciding On A Site Concept –Finding the Right Niche

Your Site Concept must:

• Be on a subject that's in demand.

• Not be too competitive.

• Not be too broad.

• Be something that excites you.

• Offer high ROI potential.

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The Site Concept Process

• Choose 3 themes/concepts that interest you.

• Do market research on all three.

• Choose the one with the most profit potential.

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Offline vs Online Market Research

Offline...

• Research what people are buying.

• Research possible store locations.

• Open the business at the right location.

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Online Market Research

• Find out what people are searching for.

• Find out what other sites are offering what they are looking for.

• Discover the most profitable keywords (search terms).

• Create a site based on what they're seeking (one theme).

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What Keyword Research Will Reveal

• The type of information people are looking for.

• How often people search for that information.

• What competitors provide and how they do it.

• What content you'll need to deliver and how.

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Google Keyword Research Tool

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BrainStorm It! Keyword Research Tool

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Tobi's Three Concepts

• Food

• Cake

• Carbs

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The Long Tail

An example of a power law graph being used to demonstrate ranking of popularity. To the right is the long tail, to the left are the few that dominate.http://bit.ly/long-tail-video

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The Site Blueprint

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The Perfect Domain Name

• Short and sharp• Includes Keyword• Branding• To Dash or Not To Dash• .com or .co.il or ...• VPP (Valuable PREselling Proposition)

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Valuable PREselling Proposition (" VPP ")

A Valuable PREselling Proposition (" VPP ") answers, in very few words and with a touch of character, two critical questions about your Site Concept...

• What specific and high-value information does your site deliver?

• What is your unique positioning for this delivery (i.e., your angle of approach)?

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What Do You Know And Love?

• What are you passionate about?

• What do you love to talk about?

• What have you learned on the job?

• What do family and friends say you're good at?

• What's your favorite hobby?

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What Are Your Possible Concepts?

• What activities do you enjoy most about your current occupation?

• What bugs you?

• Do you have solutions to everyday problems that would be of value to a lot of people?

Write them down!

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Smart Solution, Smart Business

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Already Have A Business?

• What is your business concept?

• What "solution" does your business provide?

• Do you target a particular market segment?

• How do you position your business? What angle do you take that makes you unique?

Write it down!

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From Business To Better Business

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A Good Theme for a Website?Practically ANYTHING!

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Tonight’s Walk-away-withs

• Alexa/Google Page Rank http://www.quirk.biz/searchstatus/

• Archive.org

• Free e-Books and Master Courses

• http://videotour.sitesell.com/

• http://chooseit.sitesell.com/

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Your Business-Building Homework

• Complete registration for this course and SiteBuildIt!

• Read/watch INTRO, DAY 1 & 2 of the Action Guide.

• Log into Brainstorm It! and explore. Click on the question marks for related help.

• Identify 3 potential Site Concepts, write them down and bring them to the next class.

Any Questions? E-mail or call me! gidon@sbiisrael.com

02-5354586, 054-5665037