introduction to im 1
TRANSCRIPT
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Introduction To Internet Marketing
MKT 2073 : INTERNET MARKETING
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Introduction To Internet Marketing
Internet marketing is the marketing ofproducts and services using the Internet asits medium. Lower costs of disseminationof information and a global audience are its
main advantages. Internet marketing alsoencompasses digital customer datamanagement and electronic customerrelationship management (ECRM), which
are widely used in businesses today.
En. Mohd ShaznazShaharis
Assignment : What is ECRM and its benefits ?
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Your Responsibility
Online marketers are constantly devising newInternet marketing strategies in the hopes ofdriving more traffic to their Web sites andmaking more sales; witness the increasing
use of blogs as marketing tools for business,for instance.
En. Mohd ShaznazShaharis
Get Notice !!!
Close Sales !!!
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Customer-Centric Digital Marketing Applying Digital technologies which form online
channels(Web, e-mail, databases, mobile, iDTV)
to Contribute to marketing activities aimed
at achieving profitable acquisition andretention of customers (within a multi-channel buying process and customerlifecycle)
through Improving customer knowledge (of theirprofiles, behaviour, value and loyalty drivers),then delivering integrated targeted
communications and online services thatmatch their individual needsEn. Mohd ShaznazShaharis
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How significant is the Internet as amarketing tool?
How does Internet marketing relate to e-marketing, e-commerce and e-business?
What are the key benefits of Internetmarketing?
What differences does the Internetintroduce in relation to existing
marketing communications models?
En. Mohd ShaznazShaharis
Questions For Marketers
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The Internets impact on you?
How many of you have purchasedsomething on the Internet in the last 6months?
How many times have you used the
Internet as an information source, beforebuying offline?
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The Internet - Overview
a vast collection of information thatsconnected like a web
accessible through the Internet usingconnections called hyperlinks
view the WWW resources through a programcalled a Web Browser
URL - Uniform Resource Locator or Web
Address
Example: http://www.yahoo.com
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The Internet - URL
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Location BoxEnter URLs here
(orWeb Address)http://netscape.com
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The Internet - Categories
Web Categories : com Commercial institutions or
organization
edu Educational institutions
gov Government site mil Military site
net Gateways and administrative hosts
org Private organizations
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Important Internet Facts
Anyone can publish information on theInternet.
You are responsible for evaluating theinformation you find
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On the Internet, nobody knows youre a dog
Cartoon by Peter Steiner. The New Yorker, July 5, 1993 issue (Vol.69) p. 61.
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Evaluating Websites
Ask yourself these two questions: Who wrote or published the information? Is this author or publisher a reliable source of
information?
Websites should tell you: Who is the author or publisherThe author or publishers credentials
Look for these kinds of links to findinformation about the web page author Whowe are Mission Contact us PhilosophyAbout us
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Assignment : How To Get Web Traffic ?
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Evaluating Websites
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Internet Technology
WiMAX
Broadband
Hotspot
DSL - Unifi, Streamyx
Mobile Wireless - 3G, 4G
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signment : Description, Diagram, Benefits to Marketi
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The Internet
InternetTerminology
http://var/www/apps/conversion/current/tmp/scratch10272/terminology.ppthttp://var/www/apps/conversion/current/tmp/scratch10272/terminology.ppt