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INTRODUCTION TO GROWTH HACKINGBjarne VikenGrowth HackerScaleUp.com.au
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INTRODUCTION
ABOUT ME‣ Conversion strategist
‣ Director of scaleup.com.au
‣ Help business owners scale
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INTRODUCTION
AGENDA‣ GOAL: Find new ways for you to growth hack!
‣ Define and understand Growth Hacking
‣ 2x Case studies, brainstorm and discussion
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WHAT IS GROWTH HACKING?
INTRODUCTION TO GROWTH HACKING
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WHY GROWTH HACK?
INTRODUCTION TO GROWTH HACKING
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INCREASING AD-COSTS
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NOT ALL STARTUPS ARE WELL FUNDED
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WHAT ARE THEY DOING?Driving service using a mobile appFranchise taxi drivingHave two different product offers
CASE STUDY: UBER
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HOW DID THEY GROWTH HACK?Targeted key people in San FranciscoOffered free ridesMade it possible to split fares
CASE STUDY: UBER
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WHY DID IT WORK?‣ Great need
‣ Good solution
‣ Limited location
CASE STUDY: UBER
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GOOGLE + UBER = ?
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HOW CAN YOU IMPLEMENT THIS IN YOUR BUSINESS?
IN GROUPS OF TWO DISCUSS THE NEXT 5 MINUTES
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CASE STUDY: DROPBOX
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CASE STUDY: DROPBOX
WHAT ARE THEY DOING?Cloud based storing and sharingAvailable on desktop and mobile devicesFree and paid plans
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CASE STUDY: DROPBOX
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CASE STUDY: DROPBOX
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CASE STUDY: DROPBOX
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HOW CAN YOU IMPLEMENT THIS IN YOUR BUSINESS?
IN GROUPS OF TWO DISCUSS THE NEXT 5 MINUTES
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LOCAL CASE STUDY: HOODFOODGUIDE.COM
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TEASER LAUNCH WITH SIMPLE CALL TO ACTION
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TEASER LAUNCH WITH SIMPLE CALL TO ACTION
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CASE STUDY: HOOD FOOD GUIDE
A FEW WORDS FROM TOM NIJAM
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BOOKS TO GET YOU THINKING
NOT DONE WITH YOU YET!
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SEAN ELLIS: GROWTH ENGINES
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G. WEINBERG / J. MARES: TRACTION
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ERIC RIES: THE LEAN STARTUP
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PETER THIEL: ZERO TO ONE
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ASK : RYAN LEVESQUE
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UPGRADE YOUR NECKTOP
HOW TO READ ONE BOOK A MONTH● Install Kindle on your phone● Put it on flight mode?● Read 5% every day Monday to Friday
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FREE WEBSITE EVALUATION: SCALEUP.COM.AU
OH NO, I RAN OUT OF MATERIAL!
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FINAL WORDS FROM JERRY SEINFELD