introduction to gartner value proposition to emerging technology providers
TRANSCRIPT
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For questions related to this document please contact:
Joachim Marciano - EMEA SMB Technology Providers
Email: [email protected]: + 44 (1) 784267700Mobile: + 44 (7) 901 764 986
Date: 20th March 2012
Gartner for Business LeadersEmerging & Midsize Technology Providers
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Our unique insight is drawn from thousands of interactions with your clients, every day
65% of
Fortune 1000;
85% of
Global 500
55
conferences
3,700
CIOs
750 analysts across 80
countries
100,000+
IT end-user
inquiries
10,000
media
inquiries
2 million+
IT end-user searches
“Gartner provides
insight we can’t get anywhere
else.”
Wes Hayden CEO, Genesys
60,000
IT end-user clients
11,000
client
enterprises
5,500
benchmarks
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Customers Competitors• Gain insight into competitors’
offerings and strategies so you can differentiate yourself
• Gartner Magic Quadrants, MarketScopes, SWOTs, Vendor Ratings, Competitive Landscapes
Technologies• Develop deep knowledge of
current technologies • Identify opportunities in
emerging technologies where providers should lead the curve on investment (i.e., investing before engagements)
775 Gartner Analysts• 10 marketing analysts; 75+
segment and industry analysts
Insight from 11,500 client enterprises
Gartner is uniquely qualified to help, due to our relationship with your customers and knowledge of the marketplace
Markets• Identify market and growth
opportunities, and prioritize investments
• Market Forecasts, Market Trends, Market Statistics, Emerging Markets
• Understand your customers’ key business issues, concerns and buying behavior so you can craft your messaging accordingly
• Customer Insights, IT Key Metrics Data
Customers
Go-to-Market• Learn effective marketing
strategies• Best practices, case studies
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Gartner experts deliver thought leadership through written research …
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… and through direct client interactions
• Brainstorm strategies
• Re-examine investments
• Enhance competitive positioning on proposals
• Validate offering and product/service road maps
• Identify new partners
• Get feedback on channel or sales strategy
• Test plans to enter a new market
• Prepare for investor and prospect meetings
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Industries Research: Vertical Complement to gartner Core Research
• Banking / Invest
• Education
• Energy & Utilities
• Healthcare
• Insurance
• Manufacturing
• Media
• Retail
Core Research
Applications of existing technologies in the industry
Technology business trends for the industry
Industry-specific technology (e.g., trading systems)
Emerging technologies that support industry processes(e.g., banking self-services)
Horizontal technologies/processes deployed across multiple industries (eg. ERP, CRM, BPM)
IAS
BROAD PERSPECTIVE
INDUSTRY-FOCUSED RESEARCH / CONTENT
Horizontal technologies/processes appropriate to all industries.
Delivered in the context of specific IT roles.
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Marketing Essentials: How-to advice and IT marketing best practices
Marketing Activity Cycle
• How to Market to and With Channels• How to Create the Perfect Elevator Pitch• Nine Ways to Grow Your Business• Four Changes Successful Emerging Providers
Make to Enable Long-Term Growth• How to Make Yourself an Attractive Acquisition
Target• How to Design a Marketing Guarantee
Program• How to Build the Business Case for Partnering• Channel Program Trends in Key Regions• Insight for Startups: What to Remember When
Communicating to Investors• How to Generate Leads in a Soft Economy • How to Brand a Company, a Product or
Yourself • Strategic Options for Effectively
Communicating with Customers on Social Media During a Crisis
Research Highlights
Evaluate Examine
Execute
Communicate Plan
Growth
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Exclusive Gartner for Business Leaders Research• Emerging Market Reports Analyze
the key trends and recommendations across multiple dimensions such as technology, channel and vertical for countries with rapidly developing technology markets.
• Emerging Technology Reports build on the relevant Hype Cycle and provide more in-depth coverage of technologies that will impact clients.
• SWOT Reports provide an objective, high-level perspective on a company’s strengths, weaknesses, opportunities and threats.
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Let’s discuss how Gartner can support your success…
Joachim Marciano
EMEA Emerging & Midsize Technology Providers
European HeadquartersTamesis, The GlantyEgham, Surrey, TW20 9AWUnited Kingdom
Direct (FR): +33 (0)1 71 01 32 74Direct (UK): +44 (0)1 78 42 67 [email protected]
gartner.com