Introduction to Euroeat

Raimo PuustinenEuroeat 2017

Brief history

Euroeat LTD was established in Beijing to

start the business

Essential licenses were acquired for food,

wine, import /export and content distribution

Euroeat Oy was established in Finland

to access local investment

Over 10 exclusive brands represented.

Capital investment via Privanet Capital Markets

Oy

Listed on Privanet Securities market place

(EEAT1V)

Shares in national central securities depository

(Euroclear)

Funded by TEKES

2017

Expansion to Alibaba / Tmall online channel

New major brands attracted

Founders’ profiles

曲雪Martyn

Chairman, GM China

Former Nokia software platform executive

Euroeat brand founder

Brand creativity, graphic design, technology and corporate operations

Heikki Lassila

Procurement and brand co-operation

Former Nokia executive and Director of Purchasing and General Manager of Sino-Finnish DigiEcoCity Project.

Living and working in China for over 10 years, as a senior expert in supply chain

Richard Järvinen

Investment and business

development

Former Chairman of the Finnish Chamber of Commerce in China and former Nokia executive

Financing and business management professional - lived and worked in China for more than 10 years

Raimo Puustinen

Marketing and Sales

Former Nokia and Tieto Executive.

Entrepreneur, board and financial management professional. Services and products marketing and sales professional.

Euroeat Brand优乐颐：连接幸福Euroeat : Connecting Happiness

Trademark registered in Europe and in China

优 (you) Better, superior and

advanced

Our Position

乐 (le) Happiness,

enjoyment and

cheer

Our Target

颐 (yi) Nurture, take care

and fitness

Our Approach

Core Values of Euroeat

Flexible and effective channels

Artistic Design and rich content

Strong co-operation with vendors

Cultural awareness

Branding

Cultural awareness

Branding

Building cultural awareness

Branding

Euroeat businesses

Branded Websites

Consumer reach and

traffic

Top-notch online shops

Social mediaoperations

Import green channel. Distribution and local operations.

Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug

Taskforce 2 – Market study and test sales

Taskforce 4 – Product validation

Taskforce 7 – Warehouse and logistics

Taskforce 8 – Tmall shop application and implementation

Taskforce 9 – Brand’s official website development

Taskforce 10 – Social media promotion

Taskforce 12 – Media & market activity cooperation

Taskforce 5 – Content localization

Taskforce 1 – Chinese trademark application

Taskforce 6 –Product import Lot1

Taskforce 3 – Cyber account setup

Taskforce 11 – Present products to offline key accounts

Typical Program Master Schedule

Taskforce 6 –Product import Lot2

Taskforce 6 –Product import Lot3

Key Target 1 Check Point Key Target 2 Check Point Key Target 3 Check Point

3 Present Brand

2 Online set-up

1 Build cornerstone

Brands and partnersEuroeat 2017

Founded in 1871

Traditional highest qualityFinnish confectionery

Online-, offline and Horecachannels

Finnish national art treasure, landing to China from Japan

Hosts number of exclusive products and brands

Tsinghua University and National Children theatre partnerships

AEON Fantasy Park partnership

Landing from Japan to China

The very best Finnish ice hockey team and KHL Alliance member.

Ice hockey will be Beijing Olympic Winter Games 2022 hot sport activity. Tight government development and investment focus.

Outstanding media visibility - 1st game in China had 50M viewers on CCTV.

Since 1931

Traditional Licorice and sugar confectionery company

Roots from Greece

Other partners

谢谢观赏业务联系

business.china(at)euroeat.com