Training Course 2016Introduction to Digital Media

By Speaker / Trainer:Mohammad Ahmad Abdulmuttaleb (MoeTaleb)

NEW EGYPT CONSULTINGhttp://www.newegyptconsulting.comTraining@newegyptconsulting.com

AgendaIntroduction to Digital Media

•Introduction•Business Impact•Cloud & Big Data•People are going online. Why?•Businesses are going online, too. Why?•Key Components•Importance of Content

Agenda (Cont’d)Introduction to Digital Media

•Forrester’s POST Method•Social Media Platforms•Career Functions•Online Media @ Work•Privacy•Monetization•Advertising

Agenda (Cont’d)Introduction to Digital Media

•Influencers•Terminologies•Case Studies:

Hamza Namira Esmaani Album - Nour Political Party in Egypt – Vodafone Egypt - Gallerista Egypt – TBS Egypt –Fake Followers on Twitter & Instagram – Black Market in Egypt – Awakening Talent Contest – Media Coverage in Egypt

•Assignment

Business ImpactIntroduction to Digital Media

•Local pharmacy & WhatsApp•Dell: IdeaStorm.Com•Facebook in Egypt (#Jan25, Gov. pages, etc)•TripAdvisor reviews•Souq, Jumia, Bey2ollak, online booking, consumer•Reviews and comments•Social media and personal/social life

Cloud & Big DataIntroduction to Digital Media

•Cloud Computing: http://youtu.be/ae_DKNwK_ms•SaaS: Bayt’s Talentra, Wix, Workable, Intuit•Amazon & Big Data•UN Global Pulse: http://youtu.be/kYg80Op2whM•Alexandria-based BadrIT

Going Digital – Why?Introduction to Digital Media

•Individuals•Businesses (i.e. Augmented Reality)•Charities & Fundraising

Key ComponentsIntroduction to Digital Media

Importance of ContentIntroduction to Digital Media

•Traditional advertising & marketing is great when it comes to the consideration & buying. Content marketing taps into the earlier stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before.•Examples: Infographics, webpages, videos, books, blog posts.•Case Study: http://blog.newegyptconsulting.com

Forrester’s POST MethodIntroduction to Digital Media

• People: Kind of clients you have & how do they behave online?

• Objectives: Your goals – Moreinterested in listening in order togain insights? Or to generate awareness? Or to sell?• Strategy: Which direction do you want to take?• Technologies: Applications to use - This step

reflects the choices you make in the first 3 steps

Social Media PlatformsIntroduction to Digital Media

• http://en.wikipedia.org/wiki/List_of_social_networking_websites

Future is about Mobile & Video

Online Media @ WorkIntroduction to Digital Media

•Facebook: Groups (BinLaden), Business & Pages•LinkedIn•Glassdoor (AUC)•Employees accessing social media @ work (CA Case)•Should companies monitor employees’ social media?•In 2005, IBM became one of the first corporations to establish guidelines for employee behavior in social-computing environments.

Career FunctionsIntroduction to Digital Media

•Communications & Public Relations•Advertising – Media Buy, AdWords, etc•Technical Development – SEO, Mobile Apps, etc•Marketing & Project Management•Customer Service•News, Media and Journalism

Privacy (1/2)Introduction to Digital Media

•Cookies

Privacy (2/2)Introduction to Digital Media

•Facebook Privacy (What? & How?) | 1-hour Bill Story •Safe Harbour Privacy Principles enables US companies to comply with privacy laws protecting EU & Swiss citizens. US companies storing customer data may self-certify that they adhere to 7 principles, to comply with EU Data Protection Directive. US Dept. of Commerce developed privacy frameworks with EU & the Federal Data Protection & Information Commissioner of Switzerland

MonetizationIntroduction to Digital Media

•Publisher | Advertiser | Content Provider | Platform•AdSense•AdMob•Commissions - GoDaddy, hosting, Bayt, etc•Banners & Sponsors

AdvertisingIntroduction to Digital Media

•Why?•Where?•How?•Integration•ROI Measurement

InfluencersIntroduction to Digital Media

•Influencers Vs. Brand Advocates•Klout Score•McKinsey Research•PR Agencies

TerminologiesIntroduction to Digital Media

•CPC – PPC – CPA – API – ENGAGEMENT – ROC – SEO – PUBLISHER – ORGANIC – BLOCK – HASHTAG – VIRAL – TRENDING - USABILITY

Case: Psychological SideIntroduction to Digital Media

Unlike LinkedIn, why Facebook will NEVER Reveal Profile Viewers?

Case: Esmaani AlbumIntroduction to Digital Media

•Trending on Twitter and YouTube•Quality of Music & Hamza Namira Banning News•Photo with CD

Case: Al-Nour Political PartyIntroduction to Digital Media

http://blog.newegyptconsulting.com/2012/10/social-media-online-security-alnour.html

Case: Vodafone Egypt TV AdIntroduction to Digital Media

Case: Gallerista EgyptIntroduction to Digital Media

Case: Fake FollowersIntroduction to Digital Media

•Tamer Hosny on Twitter:http://blog.newegyptconsulting.com/2012/07/tamer-hosny-twitter-followers-artist.html

•Buy Instagram Followers on Elance:http://blog.newegyptconsulting.com/2015/09/instagram-fake-followers-twitter-kuwaiti.html

Case: TBS Egypt Food QualityIntroduction to Digital Media

http://blog.newegyptconsulting.com/2015/07/tbs-brand-om-ali-case-study-social-media.html

Case: Media Coverage in EGIntroduction to Digital Media

http://blog.newegyptconsulting.com/2013/04/online-ads-cairo-police-fraud-commerce.html

Case: Black Market in EgyptIntroduction to Digital Media

Case: ATC Winner Harris JIntroduction to Digital Media

•Awakening Talent Contest (ATC) Website•Targeted Advertising•More than 1,000 videos•Integration with Concerts•Live YouTube Streaming

Case: Viral Patient Complaint Introduction to Digital Media

AssignmentIntroduction to Digital Media

• McKinsey Study: The social economy: Unlocking value and productivity through social technologies

• Digital Economy• General Electric & Digital Transformation• Al-Nahar TV Channel & Reham Saeed Show• Social Media Monitoring/Listening• Facebook & Fake Likes (BBC Report)• Analyzing your unpublished posts