digital marketing training course 2016 - seoupsurge.com
TRANSCRIPT
Digital Marketing Training Course 2016 – seoupsurge.com
10 most important steps of digital Marketing
Step1. Create a Domain
Book a domain in the name of your Brand you want to launch
or in the name of your existing company.
Step 2. Keyword Selection
Select keyword relevant to your content topic.Create unique and helpful content for your target Audience.Try to give genuine answer to your customers queries.Keep in mind the intent of readers. (What they want to know?)Describe with statistics, examples and info-graphic.Use authentic information, mention the source of information.
Step 3. Optimize your content
Use title of the content in H1 tag
Use subtitles in H2 tag
Optimize pictures and info-graphics with Alt tag
Step 4.
Enlist you’re your company in google.com/business
** Add your website in site details in business page
** Try to give look and fill of your business in Google business listing
plus.google.com/+yourcompany
Step 5. Create page in the name of your domain in social channels
like
twitter.com/yourcompany
youtube.com/user/your-company
linkedin.com/in/yourcompany
yourcompany.wordpress.com
Yourcompany.tumblr.com
pinterest.com/yourcompany
Step 6. Embed social media widgets in your website
Add social sharing buttons to your pages
Be active , post, share, follow, tweet regularly in social media
Connect with niche target audience & influencers
Submit guest post in your niche blogSubmit comment Create blog, post genuine good and helpful contentPost in forums
Step 7.
Step 8. Create YouTube Video
It can be instructionalIt can be informativeBut it must be entertaining
**You can embed YouTube video in your Website
Step 9. Use online press releases
Create newsworthy content to post in press release websites.
Step 10. Track web-traffic
1) Add Google Analytics code in your webpage.2) Access server log to get clear picture.
Digital Marketing - Complete course structure
Foundation tutorial: Creation of website & Web Hosting ManagementC-panelFTP software usage: FilezillaNew account creationRe-seller managementSearch engines and updatesTo understand the nature of SEO we need to understand the ever evolving Search engine concepts: Students will be guided through the concept of algorithm updates.Introduction to SEO
It will cover
How to get more Face book Likes
It will cover
How to get more Twitter followers
It will cover
How to use Google Ad words
It will cover
How to use Google Analytics
It will cover
How to use LinkedIn
It will cover
How to Create Word press site
It will cover
On page SEO:Search engine optimization module covers competition analysis(competitive intelligence), link analysis, keyword selection, content planning, content analysis & optimization & photooptimization. Every aspect of SEO will be demonstrated in practical live server scenario.After development of comprehensive SEO concepts students will be trained to make SEO target plan for defined time frame.Keyword selection
It will cover
Off page SEO: Link Building Competitive Analysis and Intelligence of your site and rival sites: How can we know our performance, where is our competitors. To get a clear picture competitive analysis is required. It also helps to devise our future plan of action.
It will cover
Social Media optimization: Manage presence of Face book, twitter, LinkedIn, G+ and other profiles. Social Media MarketingSocial Networking: Face book, LinkedIn, MySpaceBlog managementTwitter and Micro bloggingPhoto & Video sharingSharing presentationForums
It will cover
Content Marketing: Content planning and creation:Copy WritingWriting News Paper AdvertisementWriting Radio AdsWriting TV AdsStory board design for TV adsWriting Brochure catalogueWriting Direct MailWriting Media ContentScreenplay writingScript writingWriting for the webPage update:
It will cover
Word Press CMS installation and Themes customization
It will cover
Web Analytics reporting
It will cover
Search engine Marketing E Mail Marketing
It will cover
Ad sense account creation and integration
It will cover
Digital marketing toolsGraphicsComposition and conceptsDesigning Print and Outdoor AdsCreation of Web GraphicsCorel DrawPhotoshopAnimated GIFPicture formats
It will cover
Storyboard design for animationAudio VisualFilm languageConcept of film AppreciationVideo CreationWriting ScreenplayVideo Creation for YouTubeSearch optimization for VideoViral videoVideo Editing conceptsStory board for ad-film
It will cover
Digital Marketing Advance level - Online BrandingBrand Management:What is a Brand?Brand awareness and recallIdentification of Brand position and values.Brand Equity creationBrand personalityBrand Element optimizationBrand extensionBrand AssociationsBrand StrategyBrand reinforcementBranded Entertainment
It will cover
Consumer behaviorAdvertisingJournalismPRMass CommunicationModels of CommunicationRole of Mass MediaBroadcastingMedia OrganizationsDigital ConvergencePersuasive communicationPublic response
It will cover
An introduction to Mobile Apps in Digital MarketingTypesUsesAdvantages
It will cover
An Introduction toPress LawsCyber LawsIntellectual Property rights
It will cover
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