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INTRODUCTION TO COMMUNITY MANAGEMENT

LEARNING OBJECTIVES1.Know how to start a community by

seeding it

2.Set standards and rules to manage community behavior

3.Use an engagement framework to keep users coming back

4.Identify ways to promote your community to build growth

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By the end of this workshop you’ll be able to:

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INTRODUCTION TO COMMUNITY MANAGEMENT

Expanding into the E-Commerce Landscape• How to start• How to engage• How to grow

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IF YOU BUILD IT…

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CHOOSING YOUR AUDIENCE• Well-defined – Differentiated niche• Reachable – “On the internet”• Passionate – Love or hate, people have to have an

opinion

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EXAMPLES OF STARTER AUDIENCES

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EXAMPLES OF STARTER AUDIENCES

Restaurant lovers in San Francisco

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Harvard Students

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EXAMPLES OF PASSIONATE AUDIENCES

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Food hacking enthusiasts

Driving Enthusiasts

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Do things that don’t scale

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SEEDING MEMBERS• Start with your closest friends, and progressively

work your way up to prominent figures in your field.

• Reach out and personally invite people one by one.

• Ask people to take action.• Create connections between people.

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SEEDING CONTENT• Nobody wants to show up to a ghost town or be

the first at the party.• You need to be a super user and show the

community what kind of content you want on the site.

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MODERATION - BE TRANSPARENT

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MODERATION - BE TRANSPARENT

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INTRODUCTION TO COMMUNITY MANAGEMENT

Expanding into the E-Commerce Landscape• How to start• How to engage• How to grow

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ASK QUESTIONS

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PROMOTE COMMUNITY & MEMBERS

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PROMOTE COMMUNITY & MEMBERS

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PROMOTE COMMUNITY & MEMBERS

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GO TO WHERE YOUR USERS ARE – THEIR INBOX

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MAKE THEM ADDICTED

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MAKE THEM ADDICTED

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INTRODUCTION TO COMMUNITY MANAGEMENT

Expanding into the E-Commerce Landscape• How to start• How to engage• How to grow

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COMPLIMENTARY COMMUNITIES• Where else does your community hangout?• Where is this topic being talked about on other

channels (including social media)?• How can you give value to these other

complimentary communities?

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“So if you’re launching a forum about gardening, don’t try to approach another gardening forum. Instead, reach out to gardening chatrooms, blogs, or mailing lists. Try to create two-way relationships between you and these other channels. They talk about you, and you in turn will promote their content to your members.”

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- Sacha Greif

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RECYCLING CONTENT• Surface the interesting things happening in the

community

• Summarize and change the channel it’s communicated in

• This promotes the community members and reaches new audiences

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RECYCLING POSTS AS PODCASTS

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RECYCLING DATA AS BLOG POSTS

THANK YOU