introduction (graphic design)
TRANSCRIPT
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Graphic Design
is creative process- most involving a client and adesigner and usually to convey a specific message
( or messages) to a targeted audience.
can also refer to a number of artistic andprofessional disciplines that focus on visual
communication and presentation.
Composition is one of the most important features
of graphic design, especially when using pre-
existing materials or diverse elements.
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Forms of Graphic Design
Image-Based DesignDesigner will either use created or
photographed images to communicate themessages, which their clients want to convey. the
pictures will convey the entire message.
Type-Based Design
Using words in an attractive way to convey a
message instead of using pictures. A designeruses different type size, colors, borders, shadingsetc.
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Image and Type
the designers combine both text andimages to convey the message to theaudience.
Symbols, Logos and Logotypes
Just like the pictures, symbols and logosalso have the potential to quickly reach theaudience. It help to represent a particular
concept or company. Logos and Logotypesreveal that the product belongs to a particularcompany.
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Process of Creating Graphic Art
the theme behind graphic design is toconvey a message.
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Elementsof Graphic Design
Shapes
Lines
Color
Type
Art, illustration, & PhotographyTexture
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Essentials of Graphic Design
A computer
Software
Graphic Design Books
A sketchpad
Other Creative Professionals
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Principles of Graphic Design
Balance
Proximity
Alignment
Repetition / Consistency
ContrastWhite Space
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Graphic Design Process
is the art of putting together text or images avariety of creative techniques such as drawing,painting and/or computerized effects. Aside fromwebsite designing, applications of graphic design
process also include movies, television show, orcommercials.
Here are easy and efficient steps to achieve greatbenefits in doing the graphic design process:
1. Meeting
-begin your GDP job by setting up a meetingto discuss the scope and concepts of the project.
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2. Researching
Successful business have strong research
base. Before jumping right into graphic designprocess, save yourself time and energy byresearching about:
- the clients business and/or products,
- fresh ideas,- latest trends,
- innovations,
- suitable images and- competitors of the clients business or
products.
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3. Conceptualizing
- in graphic design process is an approach of
putting ideas and information you have gatheredand researched into graphical or illustrated forms.
4. Lay-outing & Designing- you can save so much time and energy by
starting with simple lay-outing or quick sketches
of logo concepts, line drawing showing whereelements will be placed on the page or even a
quick handmade version of a package design.
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5. Presentation and Revising
- Once you proposed work is done, be able to
make a formal presentation and defend why youcame up with such concepts and design.
6. Approval and Finalizing
- it is possible getting several rounds of
approval on designs. Once, the final design is
approved you can now proceed adding the finaltouches of your work and getting ready for final
submission.
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Types of Graphic Design
History
1. Graphic design was developed along side
written language. The early use of graphics in
cave art, hieroglyphs and early writing was thebeginning of graphic design. Advancements in
civilization like the invention of paper by the
Chinese, the printing press by Gutenberg and thedevelopment of the computer all affected the
development of the art of graphic design.
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Further Definition2. Graphic design differs from fine art in its
purpose and product although often the lines
are blurred between the two disciplines.There is communication of an idea in art;
however graphic design is more purposeful in
its use of the elements of design to
communicate a message. Both are capable of
being enjoyed for their aesthetic value alone.
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Products
3. Whatever is man-made has to be created.Whatever humans create has to be designed.
If in the product there is a visual
communication, then the graphic design
process has been employed. Printed materials
like newspapers, magazines, books,
advertisements, greeting cards, stationery,
business cards, packaging and a multitude of
other products are considered graphic design.
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New media
4. With the development of the computer andan assortment of graphic software, there are
relatively new areas of graphic design.
Employment5. Graphic design jobs are both technical and
creative and can fall anywhere in between. A
production artist gets files ready for print,
while a high end graphic designer does
corporate identity and logo design.