Principles of Design

Introduction to Graphic Design Unit

Balance• The distribution of an an image. Think of a scale. If a scale is

BALANCED, both sides are EQUAL. We call this SYMMETRICAL.

Balance• If the balance is UNEQUAL in an image we call it ASYMMETRICAL

Examples of Symmetrical Balance

Examples of Asymmetrical Balance

Balance•Radial Balance is when elements radiate out from the center and

are equal all around.

More Examples of Radial Balance

Contrast

•Contrast is the DIFFERENCE between elements in an image.• It can be shown by color, shapes, size, or location.

Contrast using Color

Contrast Using Shape

Contrast Using Size

Patterns• Patterns can be made by repeating lines, shapes, and colors

Rhythm• Visual rhythm• is the repetition of lines, shapes, and forms. • It is the perception of• MOVEMENT in a still image.

Rhythm• Regular Rhythm-Identical repeating pattern

Rhythm

Rhythm• Progressive Rhythm

Rhythm• Flowing Rhythm

Rhythm• Jazzy Rhythm

Emphasis• Emphasis is creating a focal point. It is something that is important.

This is where you want your viewer to look.

Unity• Unity means that the elements of a image work well together