The Strategy AcademyPROFESSIONAL DEVELOPMENT PROGRAMS

A Presentation by

Prof Ranjan DasChairman – The Strategy Academy

AndProf of Strategic Management, IIM Calcutta

M: 09830052722;EMAIL: ranjandas@thestrategyacademy.org

www.thestrategyacademy.org

Live the NOVELTY│ Feel the DIFFERENCE │Make an IMPACT

The Strategy Academy: CORE BELIEF

Knowing more is alwaysADVANTAGEOUS

andenhancing our capabilities to world class is the

SMARTESTinvestment we will ever make

Strategy Mission[Why do we exist ? What are we passionate about?]

• Facilitate: SUCCESS- Everybody, Everyday, Everywhere

• Emphasize: Strategy FIRST–For All, By All• Establish: A DIFFERENT Standard• Distribute: Universally –LIVE DIGITAL• Access: Global Resources – LIVE DIGITALITAL• Aim: Sustainability and Affordability

SUCCESSfor

Everybody, Everyday, Everywhere

Is thus a key

Strategy Missionof

The Strategy AcademyThe Power of Strategy… Applied

The Strategy AcademySome Background Information

• The Strategy Academy was set up 7 years ago to act as a catalyst for transformingindividuals and organizations to exploit their full potential and assisting them toachieve SUCCESS

• The Academy was conceived as a part of an Action Research done by Prof RanjanDas, Professor of Strategic Management at IIM Calcutta. Prof Das is the currentChairman and Chief Mentor of the Academy

• The Academy is India's FIRST Academy that delivers on One2One basis faculty-ledLIVE classes over 2 Way Interactive Video Conferencing Platform to ANY WHERE inthe World

• More than 60 Indian companies have used extensively the resources andcapabilities of the Academy in such areas as:– L& D Programs in Strategy, General and Functional Management areas– Network of Faculty [ teaching at Indian as well as overseas business schools]– Video Conferencing Platform [Webinar] and– Strategy and General Management Consulting

The Strategy AcademySome Background Information

• The Academy has special programs for both working executives [to makethem Future Business Leaders and Entrepreneurs] as well as for FRESHand RECENT Graduates [to make them “Industry Ready” for employmentor for starting a business of their own]

• The Academy also offers programs specially designed IN-COMPANYPrograms for Companies:

• In-Company Programs in Strategy , Leadership, Execution,Innovation and General Management [Short, Medium and longduration Duration]

• Program for Transformation of Frontline Executives and theirRetention

• Program for attracting Graduate Trainees and make them Industry-Ready

TSA: CORE VALUE PROPOSITIONS• Contemporary and APPLICATION-FOCUSED content with specialization• Opportunity to WORK full time and yet LEARN by attending 100% LIVE classes• Improved EMPLOYABILITY and readiness to PROGRESS in CAREER term• IN-Company programs are 100% CUSTOMIZED based on context research• UNIQUE Delivery system – One2One and first time in India/ other countries:

– Faculty conducted sessions can be attended from ANYWHERE and INSIDE/OUTSIDE WORKING HOURS – Home/office/outstation – UNIVERSALLY ACCESSIBLE

– All sessions are 100% LIVE with faculty-in-person & with 2 way interactivity– Recordings of LIVE sessions will be made available after each faculty

conducted live class is over• Admission test and one to one interview before admission; no easy entry• For participants of TSA’s 1 Year Post Graduate Program in Management

[PGPM/PGPMX], there is opportunity to add an MBA [UGC approved] or PGDM[AICTE approved] to one’s qualification without any need to attend any separateclasses since TSA’s PGPM/ PGPMX covers almost all MBA/PGDM [AICTE/UGCapproved] subjects. TSA provides Admin and academic support as required

• Sustainability and affordability

8

Programs of The Strategy Academy [Strategy, Leadership,Entrepreneurship and General Management Programs]:

LONG, MEDIUM & SHORT DURATION

• LONG DURATION PROGRAMS– Comprising several programs [includingPost Graduate level programs- both autonomously certified andaccredited appropriately] having a duration ranging between 6 months to11 months [100 to 300 hours of LIVE and 2 way interactive and REAL TIMEcontact hours with the faculty]. These programs are offered as both OPENenrolment and as in-company programs

• MEDIUM DURATION PROGRAMS [30 to less than 100 hours of LIVE and 2way interactive and REAL TIME contact hours with the faculty]- offeredboth as in-company and open program

• SHORT DURATION PROGRAMS [ 2 hours to less than 30 LIVE and 2 wayinteractive and REAL TIME contact hours with the faculty]- offered as in-company program

Programs of The Strategy Academy [Strategy, Leadership,Entrepreneurship and General Management Programs]:

LONG DURATION [ABOVE 125 HOURS OF LIVE CONTACT WITH THE FACULTY]

FOUR MAIN LONG DURATION PROGRAMS• 1 year Industry Ready Program [certified by TSA as

PGPM/PGPMX] – 300 hours of LIVE Sessions

• 1 year Career Accelerator Program – PG Diploma inManagement & Entrepreneurship: PGDME [jointly certified byJadavpur University & The Strategy Academy] – 180 hours of LIVE Sessions

• 6 Month Business and Management Appreciation Program [certifiedby TSA] for the frontline executives/GETs/ UG/PG /CA/CMA/CSStudents – 150 hours of LIVE Sessions

• 2 Year TSA Master Program , comprising [ 400 hours of LIVE Sessions ]

• 1 year Industry Ready Program [certified by TSA asPGPM/PGPMX] PLUS

• 2 Year AICTE/UGC approved MBA/PGDM

10

AUTONOMOUS Programs of The Strategy Academy[Strategy, Leadership, Entrepreneurship and General

Management Programs]: MEDIUM DURATION• MEDIUM DURATION PROGRAMS [30 hours to 100 LIVE

contact hours]– Advanced Management Program [ 30-50 hours of LIVE contact with the

faculty]– Business Leaders Program [30 -50 hours of LIVE contact with the faculty]– Domain-centered Programs – industry or functional area specific [ 50-80

hours of LIVE contact with the faculty]– Executive Program in Strategic Management [50 hours of LIVE contact with

the faculty]– Applied Program in Strategy and Entrepreneurship [50 hours of LIVE contact

with the faculty]– Applied Program on New Business Development [50 hours of LIVE contact

with the faculty]– Business and Management Appreciation Program for the frontline

Executives [100 hours of LIVE contact with the faculty]

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AUTONOMOUS Programs of The Strategy Academy[Strategy, Leadership, Entrepreneurship and General

Management Programs]: SHORT DURATION

• SHORT DURATION PROGRAMS [ 2 hours to less than30 LIVE contact hours]– CONTINUING EDUCATION: Learning-On-Demand -

Duration: 2 hours:– Thought Leadership Programs on Contemporary Strategic

Issues [only client company-defined topics & designed to open mind]

– SHORT DURATION PROGRAMS: Duration: 4 to 30 hours– Specific strategic skill building Programs , required by business– Programs on alignment of Business Strategy and Functional

Management [such as Sales, supply Chain, Operations, HR etc]– Any company-specific L&D program designed around

challenges to be resolved at the earliest

Need to tuneindividual skills,

attitude andmotivation to therequirement s of

prospective employersand their businesses

Help Participantsacquire Functional,

Managerial, Strategicand Leadership skills

Help acquirethe right

attitude toexcel

Assist eachparticipant to get

in touch with theirmotive and

encourage them toimprove theirachievementorientations

What The StrategyAcademy does to

Transform itsParticipants

PROGRAM DEVELOPMENT:PROCESS CAPABILITIES OF TSA

• TSA has strong Program Development “Process” Capabilities in following areas,which help TSA design and deliver business and management programs that caneither be customized to a client organization’s business context [so that it can beoffered as IN-COMPANY Programs] or can be offered as OPEN Enrolment Programs• Problem Analysis PROCESS [ref specific business challenges faced and

capabilities to be strengthened and/or built to resolve the said challenges]• Content Design PROCESS [ considering specific skill sets, attitude and motivation

needed and methodology to be adopted to facilitate acquisition of such skill sets,attitude and motivation required to resolve the challenges faced]

• Assessment PROCESS - Participants [Pre-program, during and post-program]• Faculty/ trainer identification and post-session performance assessment

PROCESS [considering skill sets to be developed and methodology adopted]• Content delivery PROCESS [ built around Content Delivery Network of TSA to

participants ANYWHERE in India and the World on REAL-TIME, 2 wayInteractive and One2One basis] – emphasis on audio/video quality & experience

• Certification PROCESS [relating to level of skills actually acquired and feedbackon associated behavioural factors]

PROGRAM DEVELOPMENT PROCESS CAPABILITIES OFTSA AND RANGE OF PROGRAMS ALREADY OFFERED

• TSA’S strong PROCESS CAPABILITIES in DESIGN & DELIVERY of L&D Programshelp TSA design and deliver a variety of business and management programs thatcan either be customized to a client organization’s business context [so that it canbe offered as IN-COMPANY Programs] or can be offered as OPEN Enrolment Programs.

• TSA SPECIAL [some examples]• Programs in the areas of strategy, entrepreneurship, innovation,

leadership and execution• Advanced Management Program• Business Leaders Program• Entrepreneurship and new business development

• TSA FUNCTIONAL [some examples]• Finance for non finance• Sales and distribution• Operations, Project and Supply chain management• Analytics• HRM

PROGRAM DEVELOPMENT PROCESS CAPABILITIES OFTSA AND RANGE OF PROGRAMS ALREADY OFFERED

• TSA’S strong PROCESS CAPABILITIES in DESIGN & DELIVERY of L&DPrograms help TSA design and deliver a variety of business andmanagement programs that can be customized to a client organization’sbusiness context [so that it can be offered as IN-COMPANY Programs] orcan be offered as OPEN Enrolment Programs

• TSA INDUSTRY DOMAIN [some examples]• Oil and petroleum• Paints• Chemicals• Mobile operators

• TSA GENERAL MANAGEMENT [some examples]• Cross functional program for frontline and middle management• Industry ready program {Post Graduate level- content same as a 2

year MBA or PGDM [AICTE/UGC approved] program)

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List of a few companies who used the CONTENT, CONTENTDELIVERY NETWORK & CERTIFICATION Services of the

Academy [ L&D Programs and consulting services]

• ABB, Accenture, Aditya Birla Group, Aircel, AKK GroupBangladesh, Akzo Nobel Singapore, Alcatel Lucent,Aquapharm, Arvind Group, Axis Bank, Bharat Petroleum, BirlaCorporation, Birla Tyres, Birla White, Bosch -Germany, BPCL,CEAT , Colgate, Credit Suisse Singapore, Dr Reddy’s, Emami,Essar, Dredging Corporation, Famycare, GAIL, Genpact, GodrejSaralee, Harrisons Malayalam, HDFC Bank, Hindalco, HP,Hydro System, Idea Cellular, Indian Oil , ITC, JSW, KnowledgeGroup Kuala Lumpur, Krishna International Dubai, KuwaitOxygen Company, Larsen and Toubro, L&T Infotech, Linc Pen,

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List of a few companies who used the CONTENT, CONTENTDELIVERY NETWORK & CERTIFICATION Services of the

Academy [ L&D Programs and consulting services]

• Mahindra and Mahindra, Mahindra Finance, MaxLife Insurance, Nestle, NIIT Technologies, NTPC,ONGC, Oracle Corporation, Rahim AfroozBangladesh, Ranbaxy, Raymond, RIECO, R SSoftware, Steel Authority of India, Star TV, SudarshanChemicals, Supreme Industries, Tata Motors, TATASTEEL, Tata Steel Processing, Tega Industries, Timesof India, TIL, Thermax, Ultratech, Welspun andWipro

The Strategy Academy100% LIVE Video Conferencing Platform [LIVE VC]

Used for delivering Faculty conducted LIVE sessions ANYWHERE in India and the World

InformationHighway

Faculty teachingfrom a location

ANYWHERE in Indiaand the world

[Real TimeLIVE Sessions]

A participantsitting in

his/her PrivateClass Room

Class room where severalparticipants sit together

and listen to LIVELectures delivered by the

Faculty using LIVE VC

A participantsitting in

his/her PrivateClass Room

Class room where severalparticipants sit together

and listen to LIVE Lecturesdelivered by the Faculty

using LIVE VC

A participantsitting in his/her

Private ClassRoom

THANK YOU FOR JOINING THE SESSION

The Strategy Academy[09874060635, 03340632066 ; Email: success@thestrategyacademy.org ]We remain focused on ourSTRATEGY MISSIONTo assist individuals and organizations to become SUCCESSFUL

AndBecome a SOCIALLY RELEVANT and GREEN Organizationwww.thestrategyacademy.org

Live the NOVELTY│ Feel the DIFFERENCE │Make an IMPACT