Facilitating choice and controlSupporting informed decisions

Developing the market

The Concept

Key Trends• Social care market will change radically

• Greater choice and control over service provision for service users and carers

• Key task of local authority to facilitate and develop the social care market

• Ensure that an appropriate range of services and support are available

• Multiple mechanisms used to commission and purchase care

Collaborative Approach

• Full engagement of service users and carers

• Buy-in from community groups and service providers

• Practitioner involvement• Influence and co-production

Innovation by Design

• Dynamic web designer• Easy access and user friendly• Two way communication• Practical use of social media• Social care and community

channels• Community connectors

Performance

• Over 150 providers involved• Around 400,000 hits• Support focused on demand• Providers adapting services• Collaborative approaches• Developing the care and

support market

Future Innovation

• Market positioning statement• Ratings and testimonials• Personal assistant matching• Employment opportunities• Increased use of social media• Evidence impact through film• Independent model

Impact

• Natural wealth• Enablement• Preferential activities• Practical help• Emotional support• Making a positive difference to

peoples lives

Service User Benefits• Single point of access

• Making the most of service user choice

• Supports co-production of care plans

• Information, guidance and advice

• Full overview of provision

• Clear access and pathway to support

• Multiple communication channels

Provider Benefits• Wider and free communication channel• Understand service users needs• Utilise social care market intelligence• Adapt services to changing demand• All SDS service users signposted • Broaden web presence• Promotion and marketing strategies• Coordinated marketing• Benefit from joint publicity