introducing innovare - front-end of innovation research and consulting
TRANSCRIPT
Copyright © 2000-2012, Innovare, Inc. All rights reserved.
Copyright © 2000-2012, Innovare, Inc. All rights reserved.
Innovare is a research company
And an innovation process company
Our Focus - the front-end of innovation
Expertise – discovery research, team facilitation, process consulting, and training
Approach - customer-centered innovation
Introducing InnovareIntroducing Innovare
Copyright © 2000-2012, Innovare, Inc. All rights reserved.
Innovare, Inc. Innovare, Inc. –– The CompanyThe Company
• Don Ross founder and primary consultant
• 13th year of operation - Incorporated 1999
• 6 virtual team members available as needed
• Average of 25 years of innovation experience
• Hands-on innovators, researchers, team facilitators, innovation process consultants & trainers
• Work on a project basis, retainer, or as short term contract resources
In no vate: (in’e -
vate v.
-
vated, -vating, -
vates.
To begin or introduce
something new; be creative.
[Latin INNOVARE
to renew; from novus, new.]
Copyright © 2000-2012, Innovare, Inc. All rights reserved.
InnovareInnovare’’ss ServicesServices
• Customer Research – Business and consumers VOC, Ethnography, & in-depth
• Innovation Strategy – Derived from business, technology, policy and customer research
• Technology Discovery - Scouting, mapping, visioning, tech evaluation
• Concept Development – Creative ideation, concept refinement, and customer validation
• Front-End Consulting & Training – Using our 3 phased systematic process
Copyright © 2000-2012, Innovare, Inc. All rights reserved.
InnovareInnovare’’ss FrontFront--End ProcessEnd Process
Copyright © 2000-2012, Innovare, Inc. All rights reserved.
Two Key Concepts about the FrontTwo Key Concepts about the Front--EndEnd
• The front end is an organizational learning process
• Exploring specific knowledge domains increase success
Copyright © 2000-2012, Innovare, Inc. All rights reserved.
Companies that successfully pursue growth through innovation find the strongest opportunities at the intersection of three key knowledge domains
Our front-end process systematically explores key market drivers, customer needs, and evolving technologies to guide concept
development and increase success
The InnovatorThe Innovator’’s Knowledge Targets Knowledge Target
Copyright © 2000-2012, Innovare, Inc. All rights reserved.
The FrontThe Front--End is an Organizational Learning ProcessEnd is an Organizational Learning Process
Front EndFront End
We use discovery research and team immersion to instill a We use discovery research and team immersion to instill a deep understanding about customer needs, drivers of the deep understanding about customer needs, drivers of the
market, and technical possibilitiesmarket, and technical possibilities
This:
Improves problem definition to focus where to innovate
Enables the team to leverage their expertise to conceive superior market and product innovations
Provides a team mental model to share throughout the organization enhancing buy-in and implementation
Copyright © 2000-2012, Innovare, Inc. All rights reserved.
Our 3 Phased FrontOur 3 Phased Front--End ProcessEnd Process
Tech ExplorerTech ExplorersmsmVocal InsightsVocal Insights®®
Market Market DriversDriverssmsmPhase 1 Discovery3 Research modules to answer:
• What’s driving the market?• What are the customer needs?• What advances in technology can we apply?
Phase 2 Concept Development• Facilitated Greenhouse workshops• Creative team brainstorming and concept shaping• Develop a range of innovation concepts
Phase 3 Validation• Customer research and business analysis• Evaluate the value propositions individually or as a
portfolio
Copyright © 2000-2012, Innovare, Inc. All rights reserved.
• The portfolio includes:– Close in changes to the existing offerings up to new
platforms and breakthroughs with high value creation potential and competitive insulation
• The opportunities are articulated:– Within context of an innovation strategy with product
line and technology development and roadmaps
• Provides the organization:– A strong basis for decision making and a clear
technical and market development agenda
Concept Portfolio
Added features
New Product
New Service
Improvement A
Level Two Line
Game Changing Breakthrough
Low Hanging Fruit
Enterprise Line
$0 $100 $200 $300 $400 $500 $600
Market Value $ Million
Tech
nolo
gy In
nova
tion
Breakthrough
Platform
Incremental
Derivative
Front End Delivers a Portfolio of Innovation OpportunitiesFront End Delivers a Portfolio of Innovation Opportunities
Copyright © 2000-2012, Innovare, Inc. All rights reserved.
Seven Front End FoundationsSeven Front End Foundations
• Systematic and repeatable front end process–
Enables sustained innovation
• Externally focused organizational learning –
Overcomes internally derived and limiting paradigms expanding the range of opportunity
• Cross-functional team immersion–
Leverage diversity of informed minds for better problem definition, solution development and organizational alignment
• Needs driven research approach–
Reveal new frameworks by letting the customer tell the story uncovering needs insights and merging those with market and technology insights guiding innovation
• Proactive technology discovery–
Establishes visions for tech application and how they can interact with current and future needs
• Climate for developmental thinking–
Non judgmental and safe environment for enhanced team creativity
• Portfolio perspective–
Create a range of innovation opportunities from close in cost reductions to breakthrough to populate the funnel
Copyright © 2000-2012, Innovare, Inc. All rights reserved.
Our Diverse Customers Our Diverse Customers -- Across Industries Across Industries
Copyright © 2000-2012, Innovare, Inc. All rights reserved.
Top Reasons for InnovareTop Reasons for Innovare
1. Systematic front-end team process including discovery, informed concept development, and validation
– Delivers a portfolio of strong concepts aligned with strategy
2. Integrates technology with market and customer needs
– Targets innovation efforts towards the key problems within the customer environment
3. Efficient organizational learning approach based on information processing theory that leverages team resources
– Knowledge driven team immersion empowers experts in your organization to excel at innovation
Copyright © 2000-2012, Innovare, Inc. All rights reserved.Grounded in Research, Driving for Innovation
®RIN N O V A E
In no vate: (in' ə – vate) v.
- vated, -vating, - vates.
To begin or introduce
something new; be creative.
[Latin INNOVARE
(in' ə – vär - ē)
to renew; from novus, new.]
Contact: Donald Ross Ph.D. MBA President
617-479-3818
www.innovare-inc.com