Introducing

Integrated brand management services

Pay by results

In the 21st Century

What’s the world’s most powerful medium?

Print?TV?Outdoor?Radio?Internet?

The world’s most powerful medium

The Prosumer

Someone who recommends the brand with no further financial incentive

The world of advertising has changed

Is this advertising?

Or product design?

Or a packaging idea?

Is this advertising?

Is this advertising?

Or a pricing idea?

Or a brand-building placement policy?

Is this advertising?

Is this advertising?

Or purchase experience?

Or a prosumer policy in action?

Is this advertising?

Or a promotion that generates it’s own revenue?

Is this advertising?

Or profit policy? Or social responsibility?

Is this advertising?

Integrated brand management combines...

Product policyPackaging policyPricing policyPlacement policyPurchase experienceProsumer policyPromotion policyProfit policy

Around an organising idea for the brand that the consumer wants to champion.

An Organizing Idea...

Co-created with the consumer

That’s the expertise we offer

Co-creation panels with

ConsumersProsumersEmployeesBusiness AssociatesOther Key Stakeholders

We don’t just advise...

We implement too.And we like to be paid by results.

How does one get started?

You need to answer two questions

1. What Business Are You Really In?2. What’s Your Next SMART Objective?

What Business Are You Really In?

Is that aProduct?Service?Or Emotionale

We can help you arrive at your brand’s Emotionale

What’s your next SMART objective?

SustainableMeasurableAllowable CostReviewableTimebound

We can help you arrive at your SMART Objective

The Allowable Cost ensures...

... that we can be paid by results

% of sales?Cost per conversion?Cost per enquiry?Cost per trial?Cost of inclusion in preferred set?Cost per prosumer?

Whichever suits your business. Whichever creates the strongest brand tribe.

If you already have these answers...

1. What Business Are You Really In?2. What’s Your Next SMART Objective?

There is no initial charge.

Otherwise our scoping fees are approx. Tk 8 lakhsDepends on how many of the 8 Ps we need to get involved in

From then on, you pay by results

At the end of each month...

You pay the agreed “Allowable Cost”For results delivered

The risks are oursNo results, no paymentsOr in strict proportion to results

Only if the brand is not yet ready to launch do you pay an “advance” for development costs.For any initiative that will take more than 8 weeks to see resultsAdjusted when the brand is ready for revenues

Interested in getting results?

Get In Touch

Sumit RoyBrandResults DirectorExpressions Ltdsumit@expressionsltd.com01841 223377