CONCLUSION

FindingsThis study is conducted to find out the comparative nature of on-season and off season sales strategies. Majority of respondents are belonging to age group 20years- less than 30 years. Majority of respondents are unmarried. Majority of respondents are male. Majority of respondents are students. Majority of respondents are belonging to annual income group 3 lakhs less than 6 lakhs. Majority of respondents are recalling about readymade mens wear whenever they hear the brand name Peter England. Majority of respondents have visited Peter England showroom earlier. Majority of respondents have visited Peter England showroom 1 -3 times in a month. Majority of respondents are feeling motivated to purchase Peter England products during special occasions. Majority of respondents are searching for different offers while purchasing Peter England products. Majority of respondents are thinking about being provoked to purchase Peter England products during off-seasons as a result of discount. Majority of respondents are thinking about being provoked to purchase Peter England products during on-seasons as a result of discount. Majority of respondents are thinking that both off-season and on-season offers are necessary.

Limitations of the Study

First limitation of this project is the very short time limit. A portion of the respondents are not cooperative. The researcher is inexperienced. Biasness or prejudice of some of the respondents regarding any sort of the information which is required for such study. Not much of importance was attached to this task by some of the Respondents. The sample size of the respondents is very small. The method of sampling is judgment sampling.

RECOMENDATIONSThe off season affects every business; and it affects every business differently. Retailers may see their incomes soar during the Christmas season. Tourist traps may see their incomes soar during the summer. Some businesses may burst at the seams when the school year starts. Others may burst at the seams during the short spring break in February or March.Ultimately firms should be prepared with Plan B. Peter England, a branded ready-made means wear should follow the following strategies to deal with the off-season.1. Follow up with old customers.Admit it: during the busy season, it's not likely that organizations are able to spend a lot of time following up with customers. In fact, it's not likely that you could spend a lot of time sleeping, vacationing, or doing anything else other than filling orders. Now that you've got the time, get into the habit of following up with customers. Even if it's been six months or a year since they bought the product, give them a call or drop them an email and see how the product is functioning. Take the time to ask them about upcoming needs.2. Create a special.Consider trimming the profit margin slightly and creating a seasonal sale to take advantage of bargain hunters. Although sales are sometimes a great way to build business, be careful that they don't become expected, or the busy season will become the slow season when all of the customers wait for organizations products to go on sale at the same time each year, "like clockwork."3. Repackage your products.Sometimes, organizations can find a way out of an off season by changing its niche or customers idea of the product. If one sells gardening tools and the off season is fall and winter, consider packaging those gardening tools together with soap, gloves, and seeds in a gift-wrapped basket and promote the repackaged product as the perfect Christmas gift for grandma.4. Test a new product.If the organization was toying with an idea to add to a new product line, now might be a good time to do it. Sales won't be great for a little while, but it will give the organization time to test consumer reaction, potential defects, and marketing angles...all while it have the time and without having to stick a large amount of investment into inventory.5. Schedule future business now.There's a famous story of an air conditioning company that got around their off season by offering customers a discount if they pre-paid for service they would receive later. Lawn care companies are well known for doing this, too. So scheduling future activities are also necessary.

BIBLIOGRAPHY

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Introduction to the topicsSeasonal sales are transitory and receipts from seasonal products considerably thin down during off-season. By making certain minor changes in your ecommerce store, you can make your offerings survive beyond a season.In this article, we reveal certain techniques that can be adopted to make a seasonal product contribute to your revenue in off-Seasons as well:1. Off-Season DiscountsAttractive discounts on products during off-seasons can compel visitors to buy from your store and maintain formidable seasonal sales level. Provide discount coupons that are only valid during the off seasons to make seasonal shoppers buy before/after the actual shopping season.2. Free ShippingYou can provide free shipping on the purchase of selected off-seasonal products. Free shipping coupled with reasonable discount options can make a compelling preposition for seasonal shoppers to make off-seasonal purchases.3. Display Products in Multiple CategoriesA single product can be projected in many different ways and can carry many different usages. Display a product in multiple categories to increase the exposure and indirectly highlight the different usages of the product to the visitor.4. Cross SellingYou can cross sell complimentary off-seasonal products with seasonal items to increase the sale of off-seasonal products. However, you have to be very cautions in cross selling and assure that you do not sell completely non-related products.5. Web Site Promotion Tools aggressively use various website promotion tools like Newsletter, Bulk Email & Affiliate program to attract visitors to buy off-seasonal products. You can also provide special discounts to leads coming from such medium to further push the promotion.You can use such strategies provided you are not constrained by the featured limitation of ecommerce shopping cart. It is recommended to choose a shopping cart that allows you to customize your store as per your needs with least of efforts.An ongoing challenge for many business owners is the drop off in business during their "off season". Your "off season" may vary depending on what specific types of products you sell or your geographic location.This makes the off season challenge even more difficult because not only do companies experience a loss in revenue, but they also risk losing skilled workers who are the backbone of their retail business. These employees are at risk of moving to other jobs to enjoy a more consistent and predictable income.

Many of the business owners say that theyre frustrated with their inability to grow their business, simply because they dont have enough skilled staff and the thought of losing their employees during the "off season" troubles them.Starting a second line of business can be tricky. Running one business is tough enough but opening a second business can present a new set of conflicting priorities and strategies. The advantage you have is that youve been there before.

You are already familiar with many of the challenges that come with starting a new business. Many of the issues youll face while opening the new business, will be the same issues youve already tackled.Perhaps the biggest decision in starting a second line of business is what type of business to start. Consider these steps when thinking about your new line of business.Step 1- Identify the expertise that you already have in your business. Either you or your key employees may have previous experience in other lines of business. One company noticed that he and his employees had extensive skills in the construction industry, which provided a foundation for his building business.Step 2 Survey your current customers to determine what needs they may have that you can offer during the off season months.

Step 3 Create a plan for your new business that includes the four critical areas of financing, people, product, andmarketing. These are the four cornerstones of any good business plan. They include the vital four questions you must ask yourself when starting any business, whether its a side business or your main business.These questions are:1. How will we finance the business?2. How will I hire, maintain, and manage qualified employees?3. What will my product or service look like and how will it be different?4. How will I market my new product or service?During the business planning phase is when you would investigate and learn more about the requirements to start your new venture. You may find out that they are two different animals and that the barrier to entry is too high.

Step 4 Start marketing your services early in the season to your current customers. What better group of people to market your new products and services to than to those whom you already have a business relationship with and who know and trust you.Review your customer database and pull out all your customers with whom you have done multiple transactions. These are the customers that have demonstrated their loyalty to you and your business and are the most likely people to buy from you again.Marketing your additional lines of service is also a vital step in building a successful diversified business. Many businesses that sell multiple services send a We do it all message and attempt to market all their services in one advertisement. This is confusing to the customer. Today, when consumers buy services they want specialists or businesses that have specific expertise in doing that one thing.When advertising your new line of products and services, confine your advertisement to just one product or service. Although this may cost more, your ad will be far more effective. Once your prospect comes to your store, youll have an opportunity to cross-sell them on other products and services you provide.Beginning a second line of business to offset the winter months slowdown is a smart move. Not only does it offset lagging income from slow months, but it allows you to maintain key employees and diversify your business income. By matching the skills and talents of your business to your customers needs or wants, youll be able to find the right product or service to pursue.

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