intro to seo for urbantxt

9
SEO Sean Percival For UrbanTXT Downtown Los Angeles, 7/20/13

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A quick introduction to SEO for UrbanTXT. Presented by Sean Percival.

TRANSCRIPT

Page 1: Intro to SEO for UrbanTXT

SEO

Sean PercivalFor UrbanTXT

Downtown Los Angeles, 7/20/13

Page 2: Intro to SEO for UrbanTXT

What is SEO?

Search Engine Optimization

Changing Page 1 Results on Google

Reputation Management

Page 3: Intro to SEO for UrbanTXT

The Lingo of SEO

SERP: Search Engine Results Page.Organic: Something that happened naturally.PR or Page Rank: A score from Google.Authority: Strength, weight and trust.Meta Data: Extra code or data to help the robots understand a web page.URL: Uniform resource locator, aka the link.

Page 4: Intro to SEO for UrbanTXT

Two Major Areas of SEO

On Page:• Page Layout• Code Used• Website Infrastructure (speed)• Meta Data and Media

Off Page:• Incoming Links• Anchor Text• Relevancy• Trust

Page 5: Intro to SEO for UrbanTXT

What Google Likes to See

<h1> PAGE TITLE </h1>

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• Descriptive Page Title• Original Content• Media• Social Activity• 250+ Words• Internal Linking

Page 6: Intro to SEO for UrbanTXT

Choose Your Path

White Hat Black Hat

• Amazing Content• Strong Community• Gets Press Coverage

• Content Scraping• Paid Links• Keyword Stuffing

Grey Hat

• Somewhere In-between• Bend Some Rules• Has the Most Fun

Page 7: Intro to SEO for UrbanTXT

Toolset

Google Webmaster Toolshttps://www.google.com/webmasters/tools/

Google gives it all away here and tells you what to do.

The tool is awesome because it:• Is totally FREE• Has tons of data• Sends you alerts• Sweet site upgrades (Sitemaps,

Data Highlighter and more)

MOZhttp://moz.com/tools

A leading marketing toolset for SEO and more.

The tool is awesome because it:• Has some free tools• Can spy on competitors

(Open Site Explorer)• Getlisted.org is good local

businesses

Page 8: Intro to SEO for UrbanTXT

Secrets to Success

• An annoying amount of research • Lots of experiments• High quality content• Persistence

Page 9: Intro to SEO for UrbanTXT

Thank You