intro to seo for urbantxt
DESCRIPTION
A quick introduction to SEO for UrbanTXT. Presented by Sean Percival.TRANSCRIPT
SEO
Sean PercivalFor UrbanTXT
Downtown Los Angeles, 7/20/13
What is SEO?
Search Engine Optimization
Changing Page 1 Results on Google
Reputation Management
The Lingo of SEO
SERP: Search Engine Results Page.Organic: Something that happened naturally.PR or Page Rank: A score from Google.Authority: Strength, weight and trust.Meta Data: Extra code or data to help the robots understand a web page.URL: Uniform resource locator, aka the link.
Two Major Areas of SEO
On Page:• Page Layout• Code Used• Website Infrastructure (speed)• Meta Data and Media
Off Page:• Incoming Links• Anchor Text• Relevancy• Trust
What Google Likes to See
<h1> PAGE TITLE </h1>
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• Descriptive Page Title• Original Content• Media• Social Activity• 250+ Words• Internal Linking
Choose Your Path
White Hat Black Hat
• Amazing Content• Strong Community• Gets Press Coverage
• Content Scraping• Paid Links• Keyword Stuffing
Grey Hat
• Somewhere In-between• Bend Some Rules• Has the Most Fun
Toolset
Google Webmaster Toolshttps://www.google.com/webmasters/tools/
Google gives it all away here and tells you what to do.
The tool is awesome because it:• Is totally FREE• Has tons of data• Sends you alerts• Sweet site upgrades (Sitemaps,
Data Highlighter and more)
MOZhttp://moz.com/tools
A leading marketing toolset for SEO and more.
The tool is awesome because it:• Has some free tools• Can spy on competitors
(Open Site Explorer)• Getlisted.org is good local
businesses
Secrets to Success
• An annoying amount of research • Lots of experiments• High quality content• Persistence
Thank You