How To Successfully Market A Film

Aims & Objectives

• Intro to different forms of film marketing

• To apply a variety of research methods to help understand successful film marketing

Discussion

1. What do you think are the major elements of a film marketing campaign - the different ways in which the film's 'message' is presented to potential audiences?

2. Where might you expect to see each of the different parts of the marketing campaign?

• What factors make you want to go and see a film? How do you decide which films to see?

Research Brief

• You work for the marketing department of the n film production company:

• It is your job to ensure that the films your company producers are marketed successfully to the appropriate target audience

Research Investigation – Does film marketing work, and how?

• You must use both primary & secondarymethods

• You must use both qualitative & quantitative methods

• You MUST evaluate ALL methods that you use

Masthead

Mega Bus-Side

International Quad

Sales Display

Right Trailer – Right Audience!

Made in Dagenham - UK Trailer

Made in Dagenham - US Trailer

Viral Marketing

Devils Due

Carrie

Case Study – Judge Dread (1995) –Pre-internet Marketing

Budget

• $70,000,000 (estimated)

• Gross - $34,693,481 (USA)

• $113,493,481 (Worldwide)

Promotion Interview

Judge Dread (2012)

• http://dreddthemovie.com/main.html#/en/home

DREDD 3D Trailer

Dredd Trailer

• http://www.youtube.com/watch?v=PifvRiHVSCY