intro to chinese social media
TRANSCRIPT
211 of the top 500 global brands have Sina Weibo enterprise accounts, each with an average of 218,000 followers.
• Company name, logo, contacts, address • Company banner, video content • Verification sign • Team info (connected with personal Weibo account) • Blogs
Message Centre: Comments received Comments sent Weibo men0ons me Comment men0ons me Direct messages Saved messages
Sta-s-cs: Influence management Influence analysis Fans analysis Weibo layout analysis Applica0on analysis
Weibo Management