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An Introduction to the Most Unique Radio Station in New An Introduction to the Most Unique Radio Station in New England England
& &
What It Can Do For Your ClientsWhat It Can Do For Your Clients’’ BusinessBusiness
Prepared By: Erin McNameeAccount Executive
March 12, 2009
WBZ News Radio is the oldest surviving radio station in New England. The station broadcasts primarily news stories throughout the day and shifts to talk radio in the evenings. WBZ targets adults 35-55+ and reaches the majority of New England daily.
Call letters: WBZ
Format: News/Talk
Slogan: Weather on the 10s, Traffic on the 3s
Core Audience: Adults 35-55
Personalities:
Morning News: Ed Walsh, Deb Lawler
Mid-Day News: Gregg Jansen, Laurie Kirby
8p-12m: Nightside with Dan Rea
Signature Events:
Business Breakfast: On-site event with a different topic each time discussed by leading experts in the particular field
Free Friday Flicks: Sampling and exposure at a weekly movie night during the summer at the Esplanade
Ski with WBZ: Sampling and exposure at key New England Ski Mountains
Talk the Vote: Dan Rea takes his show on the road to discuss political issues at colleges in the area
Head of the Charles Regatta: Sampling and exposure at the largest crew race in the world
The WBZ Audience Profile
WBZ NewsRadio Coverage Map
During the day, WBZ-AM has a clear signal that can
be heard all the way up the coast and at night in 38 States and 6 Canadian
Provinces!
Here are some of the counties and cities outside the Greater Boston Metropolitan area where WBZ
NewsRadio reaches:NEW HAMPSHIRE MAINE MARYLAND MICHIGAN
Hillsborough County Cumberland County Somerset County Battle Creek
Merrimack County York County Wicomico County
Rockingham County Includes these cities: Includes these cities: NO.CAROLINA
Strafford County Portland Baltimore Fayetteville
Includes these cities: Augusta Ocean City
Portsmouth Salisbury VERMONT
Manchester NEW JERSEY Washington D.C. Bennington County
Livingston County Trenton Windham County
Windsor County
NEW YORK RHODE ISLAND CONNECTICUT VIRGINIA
Monroe County Bristol County Litchfield County Amherst County
Oneida County West Kent County Middlesex County Includes these cities:
Suffolk County East Newport County New Haven County Roanoke
Schenectady County Providence County Tolland County Charlottesville
Schoharie County Washington County Includes these cities:
Includes theses cities: Includes these cities: Hartford WEST VIRGINIA
New York City Providence New London Cabell County
Rochester Warwick Waterbury Includes these cities:
Utica Pawtucket Parkersburg
DELAWARE PENNSYLVANIA KENTUCKY MASSACHUSETTS
Salisbury Carbon County Clark County Worcester County
Ocean City Dauphin County Jessamine County Cape Cod
Woodford County Springfield
Why Advertiser’s Are So Successful on WBZ NewsRadio
EXCLUSIVITY
WBZ NewsRadio is New England’s only News & Information radio station. With WBZ you reach a dynamic, educated, employed and affluent
audience that listens to the station for up to the minute news, information, weather & traffic updates that they won’t get anywhere else!
ATTENTIVE LISTENERS
WBZ has a Foreground versus a Background listening environment. People tune into WBZ to listen – that’s it. WBZ isn’t easy listening – its
hard news keeping New England informed. NMTW Community Credit Union’s message becomes an integral part of the information driven
environment reaching an attentive audience. You’re message is heard the first time, every time.
COMMERCIAL ISLANDS
WBZ highlights your message by making you the only :60 second commercial in a break, weaving it in among the content. WBZ runs a
maximum of only two commercials back to back versus the typical radio station commercial format that runs 5 – 10 commercials in a row. By
doing this, your commercial becomes part of the information instead of being one message in a cluster of other advertisers that listeners
typically tune out.
TRAFFIC/WEATHER UPDATES
WBZ is the only station in New England delivering Traffic and Weather updates every 10 minutes. Every Traffic /Weather update is
accompanied by a LIVE sponsorship billboard as added value. Most people tune in for these traffic/weather updates so this is the best place to
put your name for added frequency of the largest portion of the WBZ audience!
CREDIBILITY
Lend instant credibility to your banking location. Listeners rely on WBZ as the most credible and reliable source for news and resources. Be
among the resources WBZ offers to its listeners!
BENCHMARK POSITIONING – WBZ is Boston’s Authority for Traffic And Weather!
WBZ Reaches the Most Overall Listeners in Boston Each Week!
422,400
438,500
449,600
452,700
788,800
0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000
WEEI-AM
WXKS-FM
WMJX-FM
WODS-FM
WBZ-AM
WBZ Reaches the Most Overall Listeners in Boston Each Week!
WBZ NewsRadio Reaches the Most Listeners 35 – 45 Each Week!
232,200
245,100
248,700
250,500
305,600
0 50,000 100,000 150,000 200,000 250,000 300,000 350,000
WZLX-FM
WODS-FM
WXKS-FM
WMJX-FM
WBZ-AM
WBZ Reaches the Most Listeners 35 - 54 Each Week!
WBZ NewsRadio Delivers an Educated Audience
182,120
230,765
259,125
316,220
369,595
0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000
WBMX-FM
WEEI-AM
WCRB-FM
WBUR-FM
WBZ-AM
WBZ is #1 Reaching An Educated Audience!4-Year College Degree or Higher
WBZ NewsRadio Delivers an Affluent Audience
143,300
156,810
187,350
192,375
261,550
0 50,000 100,000 150,000 200,000 250,000 300,000
WTKK-FM
WBMX-FM
WBUR-FM
WEEI-AM
WBZ-AM
WBZ is Delivers an Affluent Audience!Earning an Annual Income of $100K+
WBZ NewsRadio is #1 Delivering Business Decision Makers!
199,180
212,045
233,350
316,220
332,640
0 50,000 100,000 150,000 200,000 250,000 300,000 350,000
WBMX-FM
WXKS-FM
WEEI-AM
WBUR-FM
WBZ-AM
WBZ is #1 Delivering Business Decision-Makers!Occupation is Executive, Management, Business or Financial Operations
Website StatisticsAve monthly visits: 350,000
Ave monthly page views: 1,250,0000Ave monthly unique users: 220,000
Ave monthly streaming sessions: 85,000Ave monthly podcast downloads: 450,000
Ave monthly pages per visit: 3.48
Website CapabilitiesBanners: (728 x 90, 300 x 250, 300x600)
Streaming spotsSynched banner w/ Streaming spot
Podcast Audio Pre-rollVideo Pre-roll
Streaming/Podcast Player BannersE-mail Blasts
Online ContestingWebinars
Online Advertising Assets
www.wbz.com received the prestigious AP award for ‘the BEST radio station website in New England’ for 2008!
WBZ.com’s Rich Media Flash Banner Options
Expanding Banner – A banner that starts the normal size (in position) and grows to display more informationSuggested CPM: $15
Overlay / Floating – A complete banner ad that comes on-top of content (with easy click to make it go away.) Animation is possible.Suggested CPM: $20
Peel Downs – Corner of webpage hints at more,
user can then peel down the page to reveal special
offer. Suggested CPM: $20
Feeds – A banner that displays information from a news or inventory database in a continuous feed. Really cool for latest automotive inventory or realtor group.Suggested CPM: $15
Personal Guarantee When you make a decision to advertise your clients business’, you have many options available to you and many media outlets that you can choose from. I want to assure you that when you choose to work with WBZ NewsRadio and with me specifically you are making a great choice. You will receive excellent customer service.
I look forward to the opportunity to meet with you to learn about your business needs. If you are agreeable to this, please let me know when would be a good time for us to talk. At this meeting I would like to gain an understanding of your priorities and to give you some insight into the latest innovative integrated marketing solutions that the WBZ NewsRadio network can provide.
All of our programs are designed to generate incremental sales. Everything we do is customized. We can include program elements such as: •On-air capabilities •Online capabilities (www.wbz.com)•Consumer contest & sweepstakes •On-site at partnered events and promotions•Play-by-play via the Boston Bruins radio network •Mobile messaging marketing
Whatever we create will be based on your needs.
I hope the preceding information helped provides some insight to the stations highlights and capabilities. WBZ NewsRadio provides these best of breed solutions whether you have advertised on radio, or not.
I look forward to learning about your business initiatives and operations, and hope to work with you soon.
Best Regards,
Erin McNameeAccount Executive