INTRO TO ADVERTISING Appeals and Examples

Advertising and our daily lives

1. Where do you encounter advertising? 

2. Which specific advertisements "stick in your head?” What makes these advertisements memorable? 

3. Do you think advertisements have an effect on your personal interests?

Humor• Old Spice – The Man Your Man Could Smell Like• http://www.youtube.com/watch?v=owGykVbfgUE

Scare Tactic

Snob Appeal• Rolex – Maxi Yacht Rolex Cup• http://www.youtube.com/watch?v=DA3YEAxtTxA• http://www.youtube.com/watch?v=DCysARcFIIs

Practice 1 – State Farm• http://

www.youtube.com/watch?v=I79Jmgb8nyw&feature=relmfu

Irritation• We Buy Any Car• http://

www.youtube.com/watch?v=N52pcjil2_Y&feature=pyv

• http://www.youtube.com/watch?v=JL_1qO7QLOc

Practice 2 – Nissan Leaf• http://www.youtube.com/watch?v=M9coyBLkZps

Practice 3 – Nolan’s Cheddar• http://www.youtube.com/watch?v=7xK9qv611sU

Practice 4 - Pepsi• http://

www.youtube.com/watch?v=nIUbDgTu5vo&feature=results_video&playnext=1&list=PL9B000E037CA4028D

Practice 5 - McDonalds• http://www.youtube.com/watch?v=48qzZT4Rj24

Analysis Questions

Select five advertisements and answer the following questions for each advertisement that you chose:

1) What is being advertised?

2) What magazine does your ad come from? Who do you think this ad is directed to? Why?

3) Identify all appeals used in this advertisement and explain their significance in the ad.

4) Overall, is this an effective advertisement? Why or why not?