do’s and dont’s in advertising grupo donos. advertisements
TRANSCRIPT
Do’s and Dont’s in Advertising
Grupo Donos
ADVERTISEMENTS
A Good Advert Must :A Good Advert Must :
anunciar, hacer publicidad, anunciar, hacer publicidad, hacer propagandahacer propaganda
Advertise:
WhatDoesIt
It advertises …
ADVERTISE?
dar publicidad,dar publicidad,promocionar.promocionar.
IT
PROMTES
A chain of motorway rest stops
Promote:
Why does he want a Why does he want a CocaCola?CocaCola?
A good advert must:sugerir,insinuarSUGGEST
It me to ….Suggests
And what about this… ?
It me to …Suggests
A good ad must …A good ad must …
What do they sell?
They sell …
What does a goodsalesman do?He … sells
Appeal Appeal : ser : ser atractivo,atraer.atractivo,atraer.
FOR AN ORAGE DRINK
IT APPEALS FOR A NEW PAIR OF SANDALS
It must
To buy something
It makes you !!!It makes you !!!buy
What mobile will you buy?
I will buy …
My mother this cleaning
buy
buys
A good advertisement A good advertisement DEVELOPSDEVELOPS
It It amusesamuses: divierte, hace reir: divierte, hace reir
It It challengeschallenges: Desafiar retar: Desafiar retar
It must announce
Have a sexist intentionHave a sexist intention
Behave in a sexist wayBehave in a sexist way
Do harmDo harm
PrejudgePrejudge
It behaves in a sexist
way
Sexist way
It Does harm
It must not prejudge
It has a It has a sexist intentionsexist intention
An advert mustAn advert must / / An advert An advert mustn’tmustn’t
AdvertiseAdvertise PromotePromote SuggestSuggest SellSell AppealAppeal InviteInvite BuyBuy DevelopDevelop AmuseAmuse ChallengeChallenge AnnounceAnnounce
HarmHarm
Have a sexist intentionHave a sexist intention
PrejudgePrejudge
Behave in a sexist wayBehave in a sexist way