intro to adroll retargeting
DESCRIPTION
Retargeting is one of the most effective ways to increase sales and transactions on your website. Whether you're just getting started or want a quick refresher, this session will teach you the fundamentals in building a high-ROI retargeting program & offer expert tips for success. To see a full tour of the AdRoll dashboard and receive a special promo code for new customers, check out this webinar on demand at http://www.adroll.com/resources/webinars.TRANSCRIPT
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15,000+ Customers 97% Retention Rate ROI Focused
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Intro to Retargeting AdRoll Demo with live Q&A
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Jenni Kim Account Manager at AdRoll
Sean Spediacci Sr. Delight Specialist at AdRoll
Speakers
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AGENDA: • What is retargeting? • How it works • Types of retargeting • Segmentation best practices • Creative best practices • Live Q&A
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Marketers have been leveraging purchase intent for years
Black leather purse
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Marketers have been leveraging purchase intent for years
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Retargeting leverages the purchase intent data from your own website.
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What is retargeting? 98% of visitors leave your site without converting. Retargeting lets you re-engage those visitors with your ads as they browse other websites. Over 85% increase in return conversions.
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How it works
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Focused placement and testing across 200+ networks to on the highest quality inventory to drive conversions.
Reach your audience across all platforms
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Types of retargeting
Desktop, mobile & social
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Reach your desktop website visitors on sites that they visit after leaving your site.
Types of retargeting: Web
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Facebook Twitter
Types of retargeting: Social
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Types of retargeting: Mobile
Cross Device Retargeting
Mobile Web Retargeting
Retargeting for Mobile Apps • Retargeting App Install Ads • In-App Retargeting
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Getting started with retargeting
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Open an AdRoll Account
Place the Pixel
Segment your Audience
Upload your Banner Ads
Launch your Campaign
Getting Started
Verify your Privacy Policy
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Tips and strategies
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Customize your retargeting for your business rules
▶ Vary cookie lengths for optimum retargeting periods
▶ Modify timeline to match your advertising strategy
▶ Start/Pause campaigns in real-time
Tips and Strategies: Segmentation
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Key Intent Segments
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Test out different landing pages using the same creative to optimize to the highest performing landing page
Landing page
Ad
Tips and Strategies: Landing Pages
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Wrap-up
• Create audience and conversion segments • Tailor your creative messaging to the target
segment • Test creative and landing pages • Reach your audience across all platforms
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Demo For a live demo, check out our webinar on demand: http://www.adroll.com/resources/webinars