how to grow customer value by creating personalized ad campaigns through retargeting with adroll
TRANSCRIPT
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HOW TO GROW CUSTOMER VALUE BY CREATING
PERSONALIZED AD CAMPAIGNS THROUGH RETARGETING WITH
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Do you want to attract new prospects,
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convert customers, & grow customer value?
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With AdRoll, you can reach customers wisely
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through multiple devices on various social media
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and millions of websites.
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What is?
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AdRoll is a retargeting prospective platform
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that provides advertisers retargeting products for
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cross-platform, cross-device display advertising.
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It enables businesses to use their own
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website data on consumer behavior
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to create personalized ad campaigns.
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Whether big or small, AdRoll helps
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every business turn their customer data
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into high performance marketing.
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Let’s BEGIN!
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First, open a browser by clicking it.
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For this tutorial, let's choose Google
Chrome
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Double-clickthis icon
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A new window will pop-up
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Click the URL
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Type https://www.adroll.com/ then hit Enter on your keyboard
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You will be redirected to AdRoll’s site
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Click SIGN UP TODAY
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Type your First Name
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Type your Last Name
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Type Your Business Email
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Type Your Website URL
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Type your Password
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Click SIGN UP
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This is your AdRoll Dashboard
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Launching your first campaign is stress-free.
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with this brief guide to
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Grow Customer Value by creating personalized
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ad campaigns through Retargeting in less than
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10 minutes.
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THINGS TO KEEP IN MIND
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To confirm that your campaign is permitted
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by our partners, please make sure you:
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Place your Privacy Policy on every page
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of your site and
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Review “Site Requirements” & “Creative Guidelines”
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to ensure your website and ads are
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in compliance. Build a user list with
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approximately 500 to 1000 users.
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GETTING STARTED IN 4 EASY STEPS
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To get up-and-running you’ll first
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need to place SmartPixel on your site.
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SmartPixel is a snippet of JavaScript that
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allows you to cookie visitors who have
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browsed your site in order to later
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serve them your precisely-targeted ads.
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Click COPY THIS
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or click More Options
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To connect your Shopify account, click here
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To connect your Shopify account, click here
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To send to your developer, click here
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Verify if the SmartPixel is functioning by
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checking Total Visitors in your Visitor Segments
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table after 24 hours. Total Visitors represents
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the number of unique visitors that arrived
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to your site since the SmartPixel was placed.
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When your Smart Pixel is active, the
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button on the right sidebar of your
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dashboard will read "SmartPixel Active" with a
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Segmentation is a way of organizing
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user intent for advertising targeting.
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By making segments, an advertiser can show
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high-tailored ads to leads who visited a
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specific page on their site such as:
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HomepageAbout page
Contact pageFAQ page
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Click SEGMENT VISITORS
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Type your segment name here
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Type your unique URL here
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Set a duration here
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To Count this as a conversion , check this
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then click SAVE.
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Click TRACK CONVERSIONS
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Type your segment name here
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Type your unique URL here
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Set a duration here
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To Count this as a conversion , check this
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Type your conversion value here
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then click SAVE.
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When starting your retargeting, you’ll have the
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option to launch campaigns on the web,
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in Facebook’s News Feed,
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in Facebook’s Right-Hand Column,
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or on Facebook Mobile.
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Click CREATE NEW CAMPAIGN
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Type your Campaign Name here
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Input your Weekly Budget here
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Set your Minimum Budget here
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Select your Start date here
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Select your Start time here
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Select your End date here
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Select your End time here
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Select your Location here
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then click NEXT STEP
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To select segments to target,
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click ADD SEGMENTS
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then click NEXT STEP
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Select segments to target
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Add your ads be clicking ADD ADS
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then click NEXT STEP
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Review your premade campaign
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Make sure that campaign settings are right
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then click LAUNCH CAMPAIGN
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Once launched, AdRollwill review your campaign
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for compliance before submitting in to partner
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networks for final review and activation.
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It's now your turn to grow customer value by creating personalized ad campaigns through retargeting with
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REFERENCE: https://help.adroll.com/hc/en-
us/articles/201959120-Getting-Started-In4-Easy-Steps
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There you have it
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Thank you for investing on yourself
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Apply what you have
learned© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
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and…© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
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122© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved