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Presenter

Presentation Notes

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Strengthening democracy by unleashing the power of women leaders through training, technology, & community.

#VRLNation

` ``

NEXT WEEK (6/4):Getting Your Message Out to Voters

VRL readies women to become

elected officials& civic leaders.

We do this is through industry

partners & experts in our yearlong

web series.

Check your email from us every week

for upcoming webinars!

#VRLNation | @VoteRunLead | @KLPoindexter

• Introduce yourself!• Share tips, favorite

links, resources, your Twitter handle, etc.!

• Take advantage! Ask questions for our expert and we will get them answered!


Today’s webinar will be recorded & available for on-demand viewing for members of VRL Nation.


• Award-winning political consultant who has spent the last 15 years working on campaigns

• Experience as a campaign manager, pollster, media, phone, and mail consultant

• In the Training & Outreach department at the Analyst Institute.

• Truman National Security Project Partner Founding organizer of Emerge America’s Council of Allies.

Kathryn [email protected]

@klpoindexter

MODERATORCO State Representative Faith WinterVRL Training [email protected]


What are you running for?

Get ready to run

18-month campaign plan


Presenter

Presentation Notes

Thinking about running in 2016, chat in to me a couple of things. I want to know what you are running for or thinking about running for, and what feels hard or overwhelming about the process right now.

Life Loves

List Location


Loves

List Location


Life• Full-time or part-time?• Do you need to earn money?• How flexible are you?• Can you spend time on the

road?

List Location


Loves• What issues fire you up?• What are you good at / love to do?• Ambitions?• Ideal biggest job?


road?

Location



road?


List• Who are they? One particular

issue segment? One geographic area?

• Do they give to philanthropies and political campaigns?


road?



List• Who are they? One particular

issue segment? One geographic area?

• Do they give to philanthropies and political campaigns?

Location• Where do you live? What

positions will be available in 2016? What races will be on the ballot in 2016?

• Would you move?

Life


Loves

List Location



Get ready to run

• What is on the ballot?

• Who is the incumbent?

• Is the incumbent running?

• Who else will be running?

• Who are the king-makers?


• Causes

• Career

• Commitments


• Cross things off the to-do list:– Taxes– Matters of public record (marriage, divorce,

name change, court cases)• Finances stable• Immediate family buy-in• Online presence#VRLNation | @VoteRunLead | @KLPoindexter

• All contacts in one place with all information– Excel or Google spreadsheet:

• First, Last, Address, City, State, ZIP, Phone #, Phone Type (home/cell/work), Email, Source

• Get all the lists in any form.• Get all the contact info from every new contact.



Get ready to run



Presenter

Presentation Notes

Thinking about running in 2016, chat in to me a couple of things. I want to know what you are running for or thinking about running for, and what feels hard or overwhelming about the process right now.

September October November


June July August

June July August

March April May

December January February


Full steam ahead!• All voters all the time• Money

Regroup post-election (W or L)• All lists and contact information• Thank yous• Archive the campaign



• Maybe a primary• Money money money• Volunteers• Some voters

June July August


• Maybe a primary• Political – endorsements & projecting viability• Money money money• Early volunteers

March April May


• Inside baseball: endorsements, commitments, keeping opponents out of the race

• Self-funding plan: 3 amounts:– At the beginning– Stretch– OMG this is how we can win!

• Send holiday cards

December January February


• Volunteer on a campaign or 3• Work on life/love/list preparations



• Find an event to fundraise for, and do it.– Cancer walk, AIDS walk,

church mission trip, whatever

• Organize a neighborhood event– Block party, National Night

Out 8/4, Back To School supply drive, whatever

June July August



Getting ready to run



FINAL QUESTIONS?


Kathryn [email protected]@klpoindexter

Please wait for the meeting window toclose (don’t close it yourself) and youcan fill out the satisfaction surveyabout today’s webinar so we cancontinue to tailor your workshops.


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