intro media online age#reigatemedia
TRANSCRIPT
A2 MEDIA STUDIES
Unit G325 Section B
Contemporary Media Issues
MEDIA IN THE ONLINE AGE
MEDIA IN THE ONLINE AGE
• A choice of TWO questions from the above topic.
• You answer ONE of the them.• One hour to write answer.• Use CASE STUDIES to demonstrate
understanding of the contemporary issue.• This understanding must combine at least
TWO media and a RANGE of texts, industries, audiences and debates.
The Four Question Prompts
• How have online media developed?• What has been the impact of the internet on media
production?• How is consumer behaviour and audience
response transformed by online media, in relation to the past?
• To what extent has convergence transformed the media?
Development of Online TV
• Production History• Audience Research• Vox Pops• Audience Theories -
Uses & Gratifications• Articles/Reviews• Timeline of Online TV• Synergy & 360 degree
programming - impact of internet & convergence.
Reigate Media presents…
THE ONLY UK DATE…
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Old Content + New Media = “Kerching”
• Music & Videogames: The Beatles:RockBand• ‘The Live Experience’ - technological convergence• Cross-Generational Audience
Web 2.0, UGC and the Rise of Citizen Journalist
ISSUES & DEBATES
• Piracy: File-sharing• Censorship: China• Control: The Ethos
of the Internet• Ownership: Apple &
Google• New Business
Models