interview with the vampire
TRANSCRIPT
@gil_zilberfeld
Interview with the Vampire
@gil_zilberfeld
Hello!
I AM GIL ZILBERFELD
www.gilzilberfeld.comwww.everydayunittesting.com
@gil_zilberfeld
@gil_zilberfeld
Agenda
◉ Personas◉ Building personas◉ Role-playing◉ Interviewing techniques
@gil_zilberfeld
The goal
◉ Understand the user◉ Create better products◉ Build the important stuff◉ Test better◉ Prove and disprove assumptions
@gil_zilberfeld
Persona“Fictional characters created to represent the different user types that might use a site, brand, or product in a similar way.”
@gil_zilberfeld
Persona
◉ Name◉ Life story◉ Daily lives◉ Likes and dislikes◉ Everything we think that can help us to
empathize
@gil_zilberfeld
Example
http://fakecrow.com/free-persona-template/
@gil_zilberfeld
@gil_zilberfeld
Exercise – Create a persona
◉ Vampires!◉ Who are the they◉ Where do they live?◉ What are their secret ambitions?◉ What do they hate?◉ https://app.box.com/v/vampirepersona
@gil_zilberfeld
◉ Diversity and groups◉ Problems◉ Assumptions
Do not discuss with others, the competition is listening!
Exercise – More personas
@gil_zilberfeld
Role playing“Enacting the persona”
@gil_zilberfeld
Role playing
◉To take on a “role”
◉To try and think like another person in another context
◉To experience and identify with a “virtual” world
@gil_zilberfeld
Role playing
◉Some hints• Don’t deny the story!• You look good when others
look good• It doesn’t have to be funny
@gil_zilberfeld
Exercise – Interview
◉ Re-organize◉ Vampire, interviewer, spectators◉ Vampire briefing◉ Interview and debrief◉ How much did the persona you built fit?
@gil_zilberfeld
Exercise – More interviews
◉ Same groups◉ Vampire briefing◉ What is important to the vampire?◉ Debrief
@gil_zilberfeld
Summary
◉ Know thy user◉ Interviewing works not just on users◉ You’ll have a better product
