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CHAPTER#01 Organization Introduction

1.1 INTRODUCTION: -

Popular Group is one of the most diversified business conglomerates in Pakistan with operations

of group spread across many sectors and industries. Peculiarly associate with manufacturing

industry, trade industry, food & juice industry and service industry. With the passage of time

Popular persist numerous units all over Pakistan.

We have the biggest workforce in Pakistan and the largest distribution network in Pakistan. Their

turn over is in excess of one billion Pak rupees. What sets us apart is a culture that engages

people at every level of the business in delivering outstanding customer service while focusing

on continually improving their day-to-day operational performance. At the heart of this ethnicity

is The Popular Focus, their company philosophy. The Popular Focus enables all their employees

to achieve more than we might have expected through the learning and mastery of Lean tools and

techniques, the continual use of that knowledge to improve their operations and the sharing of

those improvements through their knowledge management systems. Walk into any popular

location and the difference is clear. In every aspect of their business, teams of people are using a

consistent, integrated Lean tool kit that empowers them to deliver more for their customers. An

example of this comes from their long-term relationship with employees. Already outperforming

all their contractual requirements, their team was committed to making the distribution operation

for customers. Popular supported this drive with an investment of over millions in development

of diversified business portfolio. There are many examples of how popular people consistently

strive to deliver better-than-expected results through this unique engagement culture that is

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underpinned by operational excellence. And it's transferable. For instance, their consultants are

helping a local manufacturer to improve productivity in sites throughout country.

1.1.1 HISTORY

The date back to the early 1971 although the Popular Group of today is one of the

structured organizations. Following a successful flotation on the Local & international

market, the company has grown organically and by acquisition to become a leading force in

the Pakistan. Popular group is serving the world community since 1970. It's a brand which

has been trusted by the world community. For decades the poplar's name has been

synonymous with the very best among juice, match, plastic and textile's products producers'

excellent footing on which to build the business. And now with a growing services

portfolio, business development and infrastructure investment know-how, Popular is now

able to combine its expertise to provide total solutions for a wide range of schemes for

consumer and customers. We are intent on fully embracing the social and environmental

aspects of sustainability as part of everything we do; not just to improve our own

performance but to steer and influence change for the better to a wider audience.

1.1.2 VISION

Make a contribution by manufacturing and distributing quality products for health and

we’ll-being of global society.

Analysis of Vision Statement

Vision statement consists of four components customers, customer needs, product service

and product needs. This vision statement showed that the popular group of industries is

focused on quality products in which they focus on the products and customers and not

focused on the product needs and customer needs.

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Proposed Vision Statement

To become industry leader in each business and provide high quality products and we’ll-being of

global society.

1.1.3 MISSION STATEMENT

To maintain strong relationship with all members of value chain, ensuring long-term mutual

growth and a win-win pursuit.

Analysis of Mission Statement

The mission statement consists nine components which are as follows Customer, products,

services, market, technology, concern for survival, growth and profitability, philosophy, self-

concept, concern for public image. The above stated mission showed that there are some

components of mission statement are involved and company hide mostly components of mission

statement means they not focused on customer, concern for survival so they should import all

components.

PRPOSED MISSION

To deliver high quality of service to our customers, outstanding levels of performance through

innovation, integrity for our business acquaintances and to be the sector's best partner, employer

and sustainable developer and to maintain strong relationship with all members of value chain,

ensuring long-term mutual growth and a win-win pursuit.

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1.1.4 PRIDE

Their quality range of food and support services provides clients with specialized expertise,

enabling them to focus on their core businesses.

1.1.5 CORPORATE VALUES

Zero-tolerance approach to health and safety.

Collaborative and supportive team-working.

Safety of our staff, customers and the communities.

Highest standards of Health and Safety.

Highly-skilled, multi-disciplinary teams working.

Quality and delivery are also key attributes.

Their values are an integral part of The Popular Group culture; we underpin everything that we

do. We have a zero-tolerance approach to health and safety: a collaborative and supportive team-

working ethos and an absolute commitment to quality. The safety of their staff, customers and

the communities in which we operate is fundamental to their business. The Group is fully

committed to achieving and maintaining the highest standards of Health and Safety at all times.

We have a well-established Safety Strategy, and Policy and Procedural framework, ensuring that

everyone at The Popular Group is fully aware of their personal and corporate duties and

responsibilities. Their teamwork ethos is evident from the way their teams work to ensure that

we not only meet, but exceed their customers' expectations. Highly-skilled, multi-disciplinary

teams working across The Popular Group on all their projects, differentiate us from their

competitors. Quality and delivery are also key attributes in the way The Popular Group does its

business. This absolute commitment and attention to quality is achieved through a process of

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continuous improvement and their leading-class Quality Management Systems Popular Group

carries potential numbers of employees, working at several clients across numerous sectors. We

serve millions of customers every day, with their focus on Great People, Great Service and Great

Results. Customer satisfaction is their number one priority. We aim to ensure we listen to their

customers in order to improve their products and services. Their specialized customer service

team ensures that customer's feedbacks are taken on board. We are committed to excellence in

quality, services and advanced technology. We invest heavily in technological advancement to

achieve the best results. This varied portfolio of food and support services allows us to operate

with expertise in all their target markets, including business and industry, healthcare, education,

defense and government, offshore, hotels, as well as sport, leisure and hospitality.

1.2 OBJECTIVES

The main purpose of setting the objectives is to state that what is to be accomplished in future within the

specific period of time. The main reason for setting-up the long term objectives is to set a target or

challenge to work for that and to some extent impress the shareholders and other stakeholders.

Long Term Objectives

Long term objectives of popular group of industries are following:

1.2.1 To Increase profitability

Popular Group has planned to increase their earnings by 25% annually and to reach at least 40%

increase in future.

1.2.2 To Increase Market Share

Popular Match has objective to increase its market share in future to decrease its manufacturing

cost and providing matches to customers at low cost.

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1.2.3 Decrease Liquidity

One of the main objective of Popular Match is to decrease the liquidity of the company by using

their equity and generate more profit in future.

1.2.4 Maximize Shareholder Value

Popular Match has their primary object is to maximize current returns to the shareholders by

increasing cash flow available to pay distributions and provide long-term total returns to

shareholders.

1.2.5 Working Together

They emphasize on sharing responsibility, accountability and recognition through a climate of

teamwork, because this thing will ultimately help to improve their overall efficiency, as the

employees will be motivated.

1.2.6 Maintain Standards

Now they have an objective to keep the same high standards regarding the quality of their goods

and services and to make improvements in those areas where they are lacking behind.

1.3 DIVERSIFIED BUSINESS

Popular is dedicated to the future of manufacturing, service and trade. Everything we do is

designed to help evolve businesses, innovate and compete in a fast-changing world. With our

unique combination of business services, country representation and industry intelligence, no

other organization is better placed to provide the skills, knowledge and networks we need to

thrive. As the diversified organization, we believe that a modern, competitive and innovative

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manufacturing industry is central to the Pakistan's economic future. Everything we do - working

with manufacturers and policy makers - is designed to help that industry flourish and to meet the

world's evolving appetite for innovative and responsibly-produced manufactured goods.

1.3.1 Popular Juice

We are importing 100% of their chemicals to maintain quality of product. Therefore, we have

over 35% market shares. Since its foundation, the company has been producing wide range of

quality products, Major products are juices in which we are also exporting Fruit Juices packed in

Tetra Pack 250 ml and 1 litter Mango, Apple, Orange, Tutti Fruity & Mix flavors. We are also

producing Mango, Peach and Guava pulp & Tomato Paste. Popular is exporting these products to

over 23 major countries in all continents, mostly to USA, Europe Far Eastern and SARC

Countries. The company is also producing sweetened (processed) pulp packed in double

polythene bag of 1 Kg for restaurant and home use. We claim 24% of total production of Mango

in Pakistan is procured by Popular Food Industries.

Following are the Popular Juice brands:

Popular Real Fruit

Fruitila for Africa

Popular Mango Land

Popular Pure Water

Popular Maza

Popular Poly

Popular Kool

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1.3.2 Popular Fabrics (LTD)

Popular Fabrics is involved in the manufacturing and development of fabric as per customers'

requirement with on time delivery. We have a complete vertical Unit from fiber to fabric (for

apparels) and makeups (for home textiles). We have the latest state of the art machines

(including continuous pretreatment and dyeing and printing range) with online quality inspection

system.

Apparel and Home Textile Fabrics

Home Textile Made Ups

Garments

1.3.3 Popular Fiber Mills (LTD)

Popular Fiber Mills (Private) Limited Established in 2000, Located in Nooriabad Popular Fiber

Mills has built up a range of key technologies to advance the company's core competences in the

manufacturing of cotton yarn. Their management focus, based on these core competences,

involves harnessing the synergies between the various operations and manufacturing a best

product. Popular Fiber Mills architected with modern machinery and holds a sound and flexible

production capacity with prospect expansion arrangements. At present Popular Fiber Mills

continuously putting all efforts to compete and trounce the effects of market volatility of material

prices and also trying to dilute the fixed assets indirect effect on annual income statement.

Looking to the future, Popular Fiber Mills will continue to develop their already advanced

enterprise and keep driving them onwards. We aim to consolidate a clear brand identity

encompassing technology, product value, and service. Despite an increasingly competitive

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business environment, we vow to create the added value that will drive true satisfaction to their

customer. We do have world's best equipment to produce best quality in existing market to

compete; a brief outlook is here to elaborate the equipment specification and ideal utilization

respectively

1.3.4 Popular Sugar Mill (LTD)

Popular Sugar Mills Limited (PSM), Established in 1989, Located in Sargodha, Punjab. Popular

Sugar Mills Limited was established in 1989 was formerly known as National Sugar Industries

Limited. In June 2013, Popular Group of Industries has taken over 100% shareholding and

management of National Sugar Industries Limited and now it is known as Popular Sugar Mills

Limited. This is state of Art Facility among present sugar industries in Pakistan, a mixture of

imported as well as HMC’s (Heavy Mechanical Complex) fabricated Plants and Machineries

which was specifically fabricated for this mill. The Mill is located in ideal place which is

surrounded by significantly rich cultivation land in term of sugarcane. Due to its significant

location, mill has great Logistic support in all time, as it is just a side with Motorway near

Chowk Sial Motorway Makhdoom Interchange District Sargodha.

1.3.5 Popular Trade International

We are representing the world's renowned producers & suppliers of active and non-active bulk

raw material & chemicals for pharmaceutical, foods, beverages, Veterinary, and industrial

Chemicals. In Pakistan every industry wants high quality material at competitive prices along

with proper and complete documents. To fulfill these requirements, we have a team of

professionals who have a good experience. We have an infrastructure fully equipped with latest

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available business and communication facilities besides experienced indenting staff coupled with

an aggressive field force. Their mission is to provide complete satisfaction and to establish

relations with their valued business partners for which their professional conducting all business

operations in a clean and ethical manner. Bringing excellence to the mankind and their

customers' is something we find deeply ingrained in their value chain.

1.3.6 Popular Match Industries

This Unit Produces Safety Matches in different brands and sizes, their main brand "PAJERO" is

well known and is No. 1 Safety Matches in Pakistan. People prefer to buy it even at higher price

as compared to brands of other manufactures; the reason behind it is the quality of product. Their

other brands are known as "SURKHAB", "SCISSOR", "MARLBORO", "BULBUL",

"PAJERO" & "ROTHMANS”. They also offer their Buyers to produce Safety Matches

According to their brand provided order is placed in bulk quantity. All these brand are exported

to different places of the world in bulk quantity, as we believe in quality and satisfaction of

buyer, we never compromise on quality of the product. We are recognized in market as quality

goods producer.

1.4 STRUCTURE

1.4.1 Specialization

All departments at PMI have been assigned a specialized division of labor. They are responsible

for performing their respective tasks and duties when working together. They share their duties

but they are responsible for their actions.

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1.4.2 Hierarchy

The hierarchal structure practicing in PMI is Top-Bottom approach. Final authority lays in

General Manager or Director Operations that is delegated to the lower level of management.

General Manager/Director Operations

Head of the Department

Asst. Head of the department

Section Head

Supervisor

1.4.3 Centralization

In PMI defines the procedures pre determine the set of activities the individual departments can

perform. The General Manager controls the department in the way that no department could

involve into such activities that is out of their SOPs. The basic concept of centralization in PMI

is to control the activities of the departments in a favorable manner.

1.4.5 Departmentalization

PMI is divided into different divisions according to their functions. In PMI, the division of the

employees is on basis of their work specialization and they are allocated into different

departments according to educational background so it can also help employees to develop a

professional career.

1.4.6 Pillar of Success

Vision of continues improvement in quality, establishment & implementing & quality management

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system make a symbol of quality & customer first choice around the world.

1.5 DEPARTMENTS

1.5.1 Accounts Department

The main department in any business is finance and accounts department because it looks all the

matters related with the finance and activities under cost control division of the department. The

head of finance department handled this department who the full authority and control over the

department and his decisions in this regard are final with the approval of Financial Manager. The

major transaction occurred in this business is handled by accounts department this department is

responsible to support other operational departments and to be accurate in bookkeeping system.

It should also ensure effective Management Information System and implementation of controls

& procedures related to the department functions.

1.5.2. Operation Department

The designing of new products, the choice of new area, expenditure, size, budget estimation and

all other facilities are provided by this department but the finance department pays this amount

and the construction is done by the construction department there are two types of budget.

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1.5.3Sales Department

Sales Department handles to take order from their distributors and procedure how to collect the

money from their customers. This department handles the details of sales the sales and marketing

division usually handles the advertising needs of the PMI and the market research information

gathering. Any public relations or publicity needs initiate at the S&M division. Inquiries for

information tend to be directed to the S&M division.

1.5.4 Production Department

In PMI there is production department in which manager has to focus on lead time of inventory

and all matters related to inventory. The Production Manager is responsible for making sure that

raw materials are provided and made into finished goods effectively.

1.5.5PROBLEMS FACED IN DIFFERENT DEPARTMENTS

Following are the problems which are faced by the Popular Match Industries with in the

departments are as follows:

Departmental Loyalty

One of the major problem faced by departments of PMI is the appearance of an "us versus them"

mentality between different groups. Sales department may feel in conflict with accounting

department because new customers are not getting approved for credit terms. Logistics is at odds

with manufacturing because products are not being built fast enough to meet shipping deadlines.

Departments tend to get competitive and feel that their work is more important to the success of

the company than the work of the other groups. This can cause breaks in communication that

affect productivity.

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Confusion

Another major problem which I noticed in Popular Match Industries is employees are not aware

of new ideas and process and departments are not clear about their responsibilities. If department

are not aware about new ideas and process, then confusions will be created and which also

effects the productivity of the organization Effective communication is necessary for the

organization to run their business smoothly.

Employee Issues

Individual employee problems can be personality conflicts, supervisor issues, personal trauma, or

company structure oriented. Management must learn the cause of the problem and who or what

keeps "fueling the fire." If there is no clear trigger, the answer could fall back to insufficient or

confusing communications. For example, an employee in a decentralized organization may feel

they must answer to multiple supervisors if the chain of command is not communicated clearly.

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CHAPTER#02

2.1 PERSONAL WORKING AND LEARNING EXPERIENCE

2.1.1 FIRST WEEK: -

I started my internship at Popular Match Industries on 06/7/2015. On the joining day Manager

and his department warmly welcomed me. The head of department is MR ABDUL RAZZAQ

and Assistant Manager gives me the orientation of the organization on the first joining day. After

this orientation Manager called the Mr. Imran Mazher (GSM) and introduced me and placed me

in his office. Mr. Imran Mazher told me to visit the company and I visited many departments of

PMI but in some department they not allowed to enter in that department because they told me

that internees are not allowed to enter in production department etc.

On my first day of internship my supervisor Mr. Imran Mazher (Marketing Manager) gave me

the orientation of the organization he shared his childhood, teenage and his golden time period in

the university. Then he shared with me his university weekly schedule. He completed his MBA

from Karachi University. I realized that how much hard working student he was in his time. He

was also involved in the extra-curricular activities in university. He never missed the activities

like sport events, university trips, educational trips, dinner parties and many other kind events in

the university. Then he shared his experienced in university as a student. New skills like

management, conflict management, gender and time management. The working environment of

MM is tough because daily meeting, attending phone calls from field offices, different kind of

assignments and discussions with other officers and to provide complete report of sales of stock

to Manager. The main thing which I had learned in the office of MM is that you should be so

polite, concise, and accurate and in their communication every time no matter whether you are

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communicating with their boss or even with their staff. My first week of internship was tough

because in Ramadan the timings of internships are tough to go and come back in evening in 3pm

but it was a great experience for me to create the habit of punctuality.

2.2 2ND &3RD WEEK: -

After completing my first week of internship then Mr. Imran Mazher asked about myself then he

asked from me that what is marketing how you explain marketing to an uneducated person then I

told him that selling goods or services to customers by satisfying them. He said this is bookish

definition then he told me that in practical life marketing is whenever you want to sell any goods

or services to customers you must have to understand the psyche of the customers then you can

easily sell you goods or services and their customer will have satisfied. After general discussion

then he told me about the brands of popular match industries. Popular Match Industries is doing

business nationally as well as internationally. Its Unit Produces Safety Matches in different

brands and sizes, there main brand "PAJERO" is well known and is No. 1 Safety Matches in

Pakistan. People prefer to buy it even at higher price as compared to brands of other

manufactures, the reason behind it is the quality of product. Other brands are known

as "SURKHAB", "SCISSOR", "MARLBORO", "BULBUL", "PAJERO" &

"ROTHMANS". All these brand are exported to different places of the world in bulk quantity,

as we believe in quality and satisfaction of buyer, we never compromise on quality of their

product. We are recognized in market as quality goods producer. He told me about the

distributors RSM (Regional Sales Manager) .RM (Retail Manager) and TSO (Territory Sales

Officer) and their work in the organization according to marketing. Mr. Imran Mazher taught me

about the mode of payment when we purchase the goods from other company what is the process

behind that firstly, original sales invoice come in the company it will checked by the sales

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department and if there is any sale tax is involved then it will send to the sale tax department.

Then we have to attach the original gate pass, then deduct income tax normally income tax is 4

%. There is some exemption related to the income tax.

Exemption certificate

Undertaking certificate

Then we have to pay other government tax after that we have to make the payment.

He taught me about the withheld sale tax how and why we pay sale tax. We pay 17 GST

tax in which 20% of 17% paid by purchaser to government and 80 % paid by seller to

government. No Withheld sale tax on the following items:

Petroleum and Gas products

Plastic Items

Paper (any kind)

Construction Material

Building Material

Finished Goods

Utility bills etc.

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2.3 4Th & 5TH

After understanding the positions of employees and their work in organization Mr. Imran Mazher

(Marketing Manager) told me about Mr. Anwar Zia RSM (Regional Sales Manager). He is

distributor in Sindh region he daily visited different cities in Sindh and take orders Mr. Imran

Mazher told me that he will send me with RSM to understand how actually marketing is and how

we sell their products in bulk. And he told me about sales of matches and how we collect money

from retailors and companies. We made online transactions with some companies and with some

companies we had receipt transaction. We taught me how to deal and collect money from

customers. I learned that whenever we collect money from their customer we have to understand

the negotiation process, be patient and be confident if we not follow these steps then we lose

their customer. For one week he sends me in sales department to understand how to collect the

money from their distributer and how to maintain the daily records of sales transactions. Orders

for the stock is given to sales department and then further we proceed the order to that places and

ask for the payment We collect money from their distributor by again reminding them on calls

and if someone is delaying his payment then we again remind them for the money.

2.4 6TH & 7TH WEEK:

When I Worked with Mr. Imran Mazher for 5 weeks after that I went with Mr. Anwar Zia RSM

(Regional Sales Manager), Mr. Kamran TSO (Territory Sales Officer) towards Nawabshah,

Hyderabad, Sukkhur, TandoAdam and near villages to these cities for rest of my internship. We

had to take the order from distributors basically we had launched the new PAJERO matches for

Rs 3 and we had to convince the distributors, retailers to purchase Rs 3 matches cartons instead

of Rs 2 matches cartons because in future we will close Rs 2 matches and at that time I realize

how to convince the people to sell their products. I learned Convincing people to give their way a

try will work if you neutralize - and sometimes you have to cauterize - the ones who really are

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against change. I also learned that when we are going to sell their products we have to

understand the peoples mind and in that way we have to talk with them in which we can

understand us. We visited Nawabshah, Hyderabad, and Sukkhur and many villages and took

order from all distributors and solve their problems regarding sales. We reached one distributor

and ask him for orders of matches of Rs3 cartons he said retailors are not taking Rs3 matches

cartons because customers want cheap matches and we are focused on price not on size and he

said that I will give you order till when you and their officers sold past 3 months 120 cartons of

Rs3 matches. So I went with Mr. Kamran and distributor worker towards retailer’s shops and

convince them to purchase R3 matches cartons and for whole day worked with them we

successfully sold 120 cartons of Rs 3 matches. Rain was raining at that time I asked for leave

from RSM he said that this is their quality when in rain no one is available we are selling their

products. I enjoyed a lot to work with them in rest of my internship. I learned lot of thing about

marketing, selling process, purchasing process etc. in my internship. At the end of my internship

I visited Popular Matches factory and learned about purchasing process how we purchased raw

material and what cost we had to spent to produce matches and how much profit we get from

their products sell. This was great experience to work with RSM TSO and Mr. Imran Mazher in

Popular Matches Industries.

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CHAPTER#03

SWOT ANALYSIS: -

SWOT analysis (alternately SWOT Matrix) is a strategic planning method used to evaluate

the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in

a business venture. It involves specifying the objective of the business venture or project and

identifying the internal and external factors that are favorable and unfavorable to achieve that

objective.

Strengths: characteristics of the business, or project team that give it an advantage over others

Weaknesses (or Limitations): are characteristics that place the team at a disadvantage relative to

others

Opportunities: external chances to improve performance (e.g. make greater profits) in the

environment

Threats: external elements in the environment that could cause trouble for the business or project

Identification of SWOTs is essential because subsequent steps in the process of planning for

achievement of the selected objective may be derived from the SWOTs. (Wikipedia, 2012)

3.1 STRENGTHS

3.1.1Product Customization

PMI has ability to customized products to the local market conditions they mostly focus the local

market and to fulfill their requirements they manufacture match according their needs and sets

price according to the local market.

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3.1.2Distribution Network

PMI has strong distribution network as because distributors which are dealing with them are

their regular distributors and they have good relationships with their distributors so they don’t

worry about collection of payment from their distributors.

3.1.3 Process Improvement

PMI continuously improving their process of production in manifesting matches raw materials

which they use in manufacturing of matches are as follows:

Paper Board

Potassium

Red Phosphorus

Wax

Wood

Various chemicals & etc.

3.1.4Quality Products

PMI manufacturing the safety matches with high quality. People prefer to buy it even at higher

price as compared to other brands the reason behind this is high quality of products. They

establishing and implementing the high quality management system. They also offer their

customer safety matches according to their brand provided order places in bulk quantity and they

satisfied their customers.

3.1.5 Diversified Business

Popular Group has big strength is their diversified business and which they generated lot profits

and due to this strength they can complete easy with their competitors. The strongest strength of

PMI is they have strong distribution network and they are mostly focus on local market so they

increase them

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3.2 WEEKNESS: -

3.2.1 No Human Resources Management system very important and worldwide accepted and

most common in developed countries system that is HRM but currently they are facing hundreds

of problems within them and is just they do not have HR sector all the duties and work that

should be done by HRM like recruiting balancing and maintaining relationship but here little bit

work of HRM was performed by Line and Staff manager they Hire the people and for president

of committee an election is being hold there.

3.2.2Excessive staff

There are number of employees just taking their pays but not doing a single work those we call

absentees. It might be because on single post there more three people working and still govt. is

taking new employees.

3.2.3Untrained Staff

The lower staff of this organization is totally untrained. So they need guidelines on performing

every work. This also hinders in directors’ other workings because for business they have to go

out of city and in office staff manager, line manager and lower staff have to handle it all so this

sometimes create problems for both lower staff and organization.

3.2.4Lack of latest skills in senior officer

It is major problem almost in every senior officer that they are totally unaware of the new latest

software’s and hardware and about new machinery, so the basic duty of upper management is to

have an eye over technical staff but they do not have known how about the technology so they

remain dependent on lower staff and lower staff was cheating with organization whenever new

machinery comes they steal important parts and sell of out without permission.

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3.2.5 Un-Availability of payroll software

A very commonly used software that is payroll in marketing committee manual payrolls were

being noticed on register and it took lot of time,

3.2.6 Political Hiring:

A very big issue not only in our department but in the whole organization employees having

strong political background first thing that they don’t come regularly and if any one says them

anything they became aggressive and creates than problem for department and all those

employees that were politically hired so they were disturb due to new federal govt. in this way

these thing are destroying the organization.

3.3 OPPORTUNITIES

3.3.1Sales Increases

By increasing the advertisement and decrease in its production cost the sales volume of PMI

increases because they focus the local market and mostly rural area of the country and which also

increases the company profitability and decreases the liquidity problems?

3.3.2Capture Urban Market

PMI has great opportunity to capture the urban market because in urban market mostly people

are less aware of paijaro matches in low cost as compare to other competitors in the urban

market. The PGI has opportunity to capture urban market because they have diversified business.

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3.4THREATS

3.4.1Existing competitors

The major threat to PMI is existing competitors in the markets like jubilee match and these are

new competitor so they can easily capture the local market by decreases their product cost and by

providing lowest rates to distributors.

3.4.2High Cost

The cost of raw material is increasing day by day and it will be the great threat to PMI The raw

material which PMI is using are for manufacturing of matches are costly which effects the price

of match and which effects the customer in this local market.

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STRATEGIES:

S1S2T1:

Popular group has the ability of product customization which means it can supply according to

the customer needs so by using this unique strength they can eliminate the threats from existing

competitors and also new ones. Not all businesses can provide customization and new companies

are too small to do that so this gives Popular group an edge over its competitors. By using its

large distribution network, it can also overcome the threats from competitors.

S4T2:

Popular group is known for quality products and process improvement so by using these

strengths it can overcome the threat from high cost argument.

S5W1:

Popular group has diversified business and have planning to expand it as well and with time it

will realize the importance of human resource system so they should make strategies right now

to overcome future deficiencies. If they will HRM system, they will have right man for the right

job at time of diversification.

O1W2:

Popular group is planning to expand its business to urban market and right now one of their

weakness is excessive staff. Popular group can overcome this with providing them suitable and

required training and they will be useable when company is planning on expanding and they will

not need to do more hiring, instead existing staff will be helpful in its operations.

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O1W2W4:

As it is mentioned in the previous strategy that company is planning on expanding so it will

want to make use of existing staff instead of hiring new people. To make use of existing staff

company needs to provide them proper training and develop their skills. This will help company

overcome the weaknesses of untrained staff and lack of skills in them.

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CHAPTER #04

CONCLUSION

The overall experience of working with Mr. Imran Mazher was a great source of learning and

memorable experience with all the upper and lower staff with the professional experience in head

offices and in sub-committees; everyone was so much cooperative, helping and friendly that all

seven weeks passed really good. Overall the performance of the company is very good. That

dealer was working very hard and different pesticides companies were also working and doing

their business deals and they were not disappointed from the performance of sales and Marketing

department in Popular Match Industries they had a cool and friendly environment.PGI marketing

committee performing excellent and even they need to come on holidays for the balance of

goods and their prices so that no one can loot to a poor person. Today with experience I have

also very cool friends and memories from Popular Match Industries.

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Recommendations and Suggestions

I had spent 7-8 weeks in the Marketing and sales department of Popular Match Industries

Tando Adam and had visited different sites and different departments so according to my

observation I have certain suggestions and recommendations to the organization.

The lower staff and middle staff like line managers and staff managers are not qualified

enough to tackle the problems critically, run day to day operations in a way which is

good for the organization without getting suggestions from the director so I think if they

hire a good qualified then they can run organization operations efficiently.

The upper level management has centralized decision making power to itself and have

very strict rules and regulations so I suggest they should delegate authority to lower staff

also because if lower staff will have the authority then they will realize their worth in the

organization and loyalty to organization will increase and ultimately they will work in the

benefit of the organization.

The work of organization is totally messed and is problematic, sometime employees have

no work to do and sometimes it seems that this is busy organization in the world so I

suggest should strongly plan like after lunch office becomes close and all employees goes

in the stores and go downs so they should be preplanned.

Manager of Popular Match Industry is in a need of human resource management

department so they should soon hire this department so that merit can be ensured and

political hiring can be avoided.

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Annexure

Certificates of the company

BRANDS

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REFERENCES

Popular Group, Director [online] Available from:

http://www.populargroup.com.pk/director.html

[Accessed: 17th September 2015]

Popular Group, Products, Juice [online] Available from:

http://www.populargroup.com.pk/juice.html

[Accessed: 20 September 2014]

Popular Group, Packaging [online] Available from:

http://www.populargroup.com.pk/packaging.html

[Accessed: 20 September 2015]

First Islamic Modaraba, Popular Islamic Modaraba [online] Available from

http://popularislamicmodaraba.com/

[Accessed: 28September 2015]

Popular Group, Fabrics [online] Available from:

http://www.populargroup.com.pk/fabrics.html

[Accessed: 10October 2015]

Esquire Innovations, Products [online] Available from:

http://esqinc.com/products/icreate/

[Accessed: 18October 2015]

Internship, Intern Competency Self-Assessment [online] Available from:

https://idc-content.s3.amazonaws.com/site/docs/Self-Assessment.pdf

[Accessed: 22October 2015]