internship project

A PROJECT REPORT ON WEALTH MANAGEMENT

A Thesis submitted in partial fulfilment of the requirements for the award of the

degree of

BACHELORS OF BUSINESS ADMINISTRATION

BY

NISHANT MEHRA

(BBA/4581/10)

DEPARTMENT OF MANAGEMENT

BIRLA INSTITUTE OF TECHNOLOGY

MESRA-835215, RANCHI

DECLARATION CERTIFICATE

This is to certify that the work presented in the thesis entitled “A Project report on

wealth management” in partial fulfilment of the requirement for the award of Degree

of Master of Business Administration of Birla Institute of Technology Mesra, Ranchi is

an authentic work carried out under my supervision and guidance.

[Arial 14, Justify] To the best of my knowledge , the content of this thesis does not

form a basis for the award of any previous Degree to any one else.

Date: (Guide’s Name & Signature)

Department of Management

Birla Institute of Technology

Mesra, Ranchi

Head

Dept. of Management

Birla Institute of Technology

Mesra, Ranchi- 835215

CERTIFICATE OF APPROVAL

The foregoing thesis entitled “A Project report on wealth management”, is hereby

approved as a creditable study of research topic and has been presented in

satisfactory manner to warrant its acceptance as pre-requisite to the degree for which

it has been submitted.

It is understood that by this approval, the undersigned do not necessarily endorse any

conclusion drawn or opinion expressed therein, but approve the thesis for the

purpose for which it is submitted.

(Internal Examiner) (External Examiner)

(Director)

Head of the Department

Acknowledgement

It gives me immense pleasure to present this project report carried out at Aditya Birla Finance Limited(sales

office), patel chowk. This project is the result of time, efforts and knowledge contributed by various member

of the organization. The summer training program was the great experience for me as in this I got the

opportunity to learn and experience the corporate world.

No work can be carried out without the help and guidance of various persons. I am happy to take this

opportunity to express my gratitude to those who have been helpful to me in completing this project report.

They have been the source of guide and motivation for the completion of project.

I would like to thank my industry mentor Mrs Rachna Pratiek for giving valuable time, advice, assistance

which has helped me to gain practical and theoretical aspect of the market.

I would be failing in my duty if I do not express my deep sense of gratitude to Mr. Netrapal Singh

(supervisor at ABFL) to help me out with the project report.

Nishant Mehra

BIT

Executive Summary

Private wealth management (PWM) is the term generally used to describe highly customized and

sophisticated investment management and financial planning services delivered to high net worth investors.

Generally, this includes advice on the use of trusts and other estate planning, vehicles, business succession or

stock option planning, and the use of hedging derivatives for large blocks of stock. Traditionally, the

wealthiest retail clients of investment firms demanded a greater level of service, product offering and sales

personnel than were received by the average clients. With an increase in the number of affluent investors in

recent years, there has been an increasing demand for sophisticated financial solutions and expertise

throughout the world. Private Wealth Management is the retail division focused on serving clients with greater

than Rs 1 crore in investment assets.

Wealth management is an investment advisory discipline that incorporates financial planning, investment

portfolio management and a number of aggregated financial services. High Net worth Individuals (HNWIs),

small business owners and families who desire the assistance of a credentialed financial advisory specialist

call upon wealth managers to coordinate retail banking, estate planning, legal resources, tax professionals and

investment management. Wealth managers can be an independent Certified Financial Planner, MBAs,

Chartered Strategic Wealth Professional, CFA Charter holders or any credentialed professional money

manager who works to enhance the income, growth and tax favoured treatment of long-term investors. Wealth

management is often referred to as a high-level form of private banking for the especially affluent. One must

already have accumulated a significant amount of wealth for wealth management strategies to be effective.

A loan is a type of debt. Like all debt instruments, a loan entails the redistribution of financial assets over

time, between the lender and the borrower. In a loan, the borrower initially receives or borrows an amount of

money, called the principal, from the lender, and is obligated to pay back or repay an equal amount of money

to the lender at a later time. Typically, the money is paid back in regular instalments, or partial repayments; in

an annuity, each instalment is the same amount. The loan is generally provided at a cost, referred to as interest

on the debt, which provides an incentive for the lender to engage in the loan. In a legal loan, each of these

obligations and restrictions is enforced by contract, which can also place the borrower under additional

restrictions known as loan covenants. Acting as a provider of loans is one of the principal tasks for financial

institutions. For other institutions, issuing of debt contracts such as bonds is a typical source of funding.

In today’s time, Loan has become an very important medium to arrange funds for various purposes. People

require loan for buying property, for purchasing shares, mutual funds etc and Aditya Birla Finance Limited

specialises in providing these services to their Customers.

The project assigned to me was-

I. To identify and target companies providing Wealth Management services and Real Estate

services to their clients.

II. Approach them and give a presentation of the products and services offered by Aditya Birla

Finance Limited for their clients.

III. Get some more information about the company and also to know whether they would like to

work in association with Aditya Birla Finance Limited with the help of a Questionnaire.

IV. To analyse the results of all the Questionnaires

Contents

1) Chapter 1- Company Profile

2) Chapter 2- Problem statement and objectives of the study

3) Chapter 3- Research methodology

4) Chapter 4- Analysis and Interpretation

5) Chapter 5- Conclusion and Recommendations

6) Bibliography

7) Appendix

List Of Tables

S.NO Title Page No.

Table No-1 Capital Market Products

Table No-2 Corporate Finance Products

Table No-3 Mortgage Products

Table No-4 List Of Respondents

List of Figures

S.NO. Title Page No.

Figure No. 1 Private Wealth Management (Bar Chart)

Figure No. 2 Private Wealth Management (Pie Chart)

Figure No. 3 Funds Investment(Bar Chart)

Figure No. 4 Funds Investment (Pie Chart)

Figure No. 5 Client Base (Bar Chart)

Figure No. 6 Client Base (Pie Chart)

Figure No. 7 Assets Under Management (Bar Chart)

Figure No. 8 Assets Under Management (Pie Chart)

Figure No. 9 Loan Facilities (Bar Chart)

Figure No. 10 Loan Facilities (Pie Chart)

Figure No. 11 Association with ABFL (Bar Chart)

Figure No. 12 Association with ABFL (Pie Chart)

Figure No. 13 HNI segment (Bar Chart)

Figure No. 14 HNI segment (Pie Chart)

Figure No. 15 Retail segment (Bar Chart)

Figure No. 16 Retail segment (Pie Chart)

Figure No. 17 Corporate segment (Bar Chart)

Figure No. 18 Corporate segment (Pie Chart)

Figure No. 19 NRI segment (Bar Chart)

Figure No. 20 NRI segment (Pie Chart)

List of Abbreviations

S.NO Abbreviation Name Full Name

1 ABFL Aditya Birla Finance Limited

2 AUM Assets Under Management

3 HNI High Net-worth Individuals

4 NRI Non Resident Indian

Chapter-1

Company Profile

1.1) Name: Aditya Birla Finance Limited (Multinational Company)

Address: 2nd Floor, UCO Bank Building, Parliament Street, (sales office)

New Delhi - 110 001

Telephone Number: 011-40115500

Fax: 011-41514999

Website: Adityabirlafinance.com

Address of Head Office: Office No 1, 18th Floor, Tower No 1, Indiabulls Center, 841

Senapati Bapat Marg , Near Jupiter Mill Compound, Elphinstone Road, Lower Parel,

Mumbai – 400013

1.2) Aditya Birla Group

A US $40 billion corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an

extraordinary force of over 133,000 employees, belonging to 42 different nationalities. The Group has been

ranked Number 4 in the Global 'Top Companies for Leaders' survey and ranked Number 1 in Asia Pacific for

2011. 'Top Companies For Leaders' is the most comprehensive study of organisational leadership in the world

conducted by Aon Hewitt, Fortune Magazine and RBL (a strategic HR and Leadership Advisory firm).

Over 53 per cent of its revenues flow from its overseas operations. The Group operates in 36 countries –

Australia, Austria, Bangladesh, Brazil, Canada, China, Egypt, France, Germany, Hungary, India, Indonesia,

Italy, Ivory Coast, Japan, Korea, Laos, Luxembourg, Malaysia, Myanmar, Philippines, Poland, Russia,

Singapore, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Tanzania, Thailand, Turkey, UAE, UK and

USA.

Globally, the Aditya Birla Group is:

:: A metals powerhouse, among the world’s most cost-efficient aluminium and copper producers.

Hindalco-Novelis is the largest aluminium rolling company. It is one of the three biggest producers of

primary aluminium in Asia, with the largest single location copper smelter.

:: No.1 in viscose staple fibre

:: No.1 in carbon black

:: The fourth-largest producer of insulators

:: The fifth-largest producer of acrylic fibre

:: Among the top 10 cement producers

:: Among the best energy-efficient fertiliser plants

:: The largest Indian MNC with manufacturing operations in the USA

In India:

:: A top fashion (branded apparel) and lifestyle player

:: The second-largest player in viscose filament yarn

:: The largest producer in the chlor-alkali sector

:: Among the top three mobile telephony companies

:: A leading player in life insurance and asset management

:: Among the top two supermarket chains in the retail business

:: Among the top 10 BPO companies

Rock solid in fundamentals, the Aditya Birla Group nurtures a culture where success does not come in the

way of the need to keep learning afresh, to keep experimenting.

Beyond business - The Aditya Birla Group:

http://www.adityabirlanuvo.com/indogulf/index.aspx

http://www.ultratechcement.com/

http://www.adityabirlainsulators.com/

http://www.birlacarbon.com/

http://www.grasim.com/

http://www.novelis.com/

http://www.hindalco.com/

:: Works in 3,000 villages.

:: Reaches out to seven million people, annually through the Aditya Birla Centre for Community Initiatives

and Rural Development, spearheaded by Mrs. Rajashree Birla.

:: Focuses on healthcare, education, sustainable livelihood, infrastructure and espousing social reform in

India, Asia, Egypt, Philippines, Thailand, Laos, Indonesia, Korea and Brazil.

In India:

:: Our Group runs 42 schools, which provide quality education to 45,000 children. Of these, over 18,000

children receive free education.

:: Its 18 hospitals tend to more than a million villagers.

:: In line with its commitment to sustainable development, has partnered with the Columbia University in

establishing the Columbia Global Centre’s Earth Institute in Mumbai.

:: To embed CSR as a way of life in organisations, has set up the FICCI – Aditya Birla CSR Centre for

Excellence, in Delhi.

Aditya Birla Group companies- Grasim, Hindalco, Aditya Birla Nuvo Ltd, UltraTech cement etc.

1.2.1) Aditya Birla Nuvo Ltd

Aditya Birla Nuvo Ltd. (ABNL) is a US$ 4 billion conglomerate by revenue size. It is part of Aditya Birla

Group, a US$ 40 billion Indian multinational. Having a market cap of ~US$ 2 billion as on 29 February 2012,

ABNL is present across Financial Services, Telecom, Fashion & Lifestyle, IT-ITeS and Manufacturing

businesses. Anchored by over 60,000 employees, ABNL touches lives of more than 100 million Indians.

Aditya Birla Nuvo Ltd. commands leadership position in India across its businesses:

Aditya Birla Financial Services is a large non bank financial services player managing AUM of ~US$

17 billion as on 31 December 2011 and having an annual revenue size of ~US$ 1.25 billion (2010-11).

Trusted by 5.5 million customers and anchored by over 17,500 employees, it has a nationwide

presence through more than 1,850 points of presence and about 200,000 agents / channel partners.

ABFS is one of the two non bank players in India which rank among top 5 players in both the life

insurance and asset management businesses.

Birla Sun Life Insurance (BSLI) is a 74:26 joint venture between ABNL and Sun Life Financial,

Canada. BSLI improved its ranking to 4th among private players with an enhanced market share of 8.6

percent.

Birla Sun Life Asset Management (BSAMC) is a 50:50 joint venture with Sun Life Financial, Canada.

BSAMC ranked 4th in India with an AUM size of US$ 13 billion as on 31 December 2011. It is one

of the two best performers in terms of mobilizing equity AUM consecutively for past two years.

Aditya Birla Finance, the NBFC arm, has a book size of US$ 550 million as on 31 December 2011.

A prominent player in Private Equity, Wealth Management, Broking & General Insurance Advisory

space.

ABNL holds 25.32 per cent in Idea Cellular, a US$ 6 billion company by market cap as on 29th

February 2012. It posted revenue of US$ 3 billion. Idea is the third largest cellular operator in India

with revenue market share at 14 per cent and it has been the highest gainer of revenue market share

since past two years. Idea ranks among top 10 cellular operators in the world with more than 1.2

billion minutes of usage per day.

Madura Fashion & Lifestyle is the largest premium branded apparel player in India selling more than

one apparel every two seconds. t sells leader brands viz., Louis Philippe, Van Heusen, Allen Solly and

Peter England through 1,082 exclusive brand outlets spanning across 1.6 million square feet area

besides more than 1,250 departmental stores and multi brand outlets.

Aditya Birla Minacs is among top ten BPO companies in India with revenue size of US$ 300 million

.

Second largest carbon black manufacturer in India (Aditya Birla Group is the largest in the world in

terms of capacity)

Among the best energy efficient fertiliser plants in India

India's largest and the world's fourth largest manufacturer of insulators

Second largest manufacturer of viscose filament yarn in India

Largest manufacturer of linen fabric in India

1.2.2) Aditya Birla Finance Limited

Aditya Birla Finance (ABF) is one of India’s most reputed non-banking financial companies (NBFC).

Incorporated in 1991, the company is one of the largest players in security based lending and pioneer of IPO

Financing in India. ABFL offers specialized solutions in area of Capital Market, Corporate Finance,

Mortgages (LAP, LRD) and Infrastructure Finance. Through its lending and financing solutions the company

enables its customer to pursue ambitious growth strategies and execute value-creating transactions. Our aim is

to open up a world of opportunities for you and help you achieve your full potential sooner than later. ABF is

a part of Aditya Birla Financial Services (ABFSG). The group also has a strong presence across other verticals

viz. life insurance, asset management, retail broking, distribution and wealth management, general insurance

broking and private equity.

The seven companies representing Aditya Birla Financial Services Group are Birla Sun Life Insurance

Company Ltd., Birla Sun Life Asset Management Company Ltd., Aditya Birla Finance Ltd., Aditya Birla

Capital Advisors Pvt. Ltd., Aditya Birla Money Ltd., Aditya Birla Money Mart Ltd, and Aditya Birla

Insurance Brokers Ltd.

ABFSG is committed to being a leader and role model in a broad based and integrated financial services

business. Its 7 lines of businesses, with about 5.5 million customers manages assets worth USD 19 billion

approximately and prides itself for having a talent pool of about 15,000 committed employees. ABFSG has its

wings spread across more than 500 cities in India through over 1600 points of presence and about 200,000

channel partners. This allows ABFSG to offer its customers virtually anything under financial services except

a savings or current account. With revenue of over USD 1.3 billion ABFSG is a significant non bank player.

ABFSG is a part of Aditya Birla Nuvo Ltd (ABNL), a USD 3.5 billion conglomerate having leadership

position across its manufacturing as well as services sector businesses. ABNL is a part of the Aditya Birla

Group, a USD 30 billion Indian business house operating in 33 countries across the globe.

1.3) Vision

To be a leader and role model in a broad based and integrated financial services business.

Values

Our core values describe the attitude and behaviour, we believe are central to delivering world-class client

service.

We have five core values that are at the heart of everything we do:

1) Integrity 2) Passion 3) Commitment

4) Speed 5) Seamlessness

1.4) Products And Services

Capital Markets

The Capital Market Group offers its customers the best opportunity to meet their liquidity requirements. It

provides finance for investments in the primary and the secondary market. Aditya Birla Finance (ABFL) is the

pioneer of IPO Financing in India.

Product Benefit Product Name

Enables you to take a loan against equity shares Loan Against

Shares

Enables you, as a promoter, to increase your share holding or expand and

diversify into other areas of business.

Promoter Funding

Enables you to leverage your existing investments in mutual funds. Loan Against Mutual

Funds

Enables you to leverage your existing life insurance policies. Loan Against Life

Insurance Policies

Enables you to invest/leverage/trade in equity shares at a pre-defined margin. LASI

Designed to enables you to invest/leverage/trade in equity shares at a pre-

defined margin

IPO Funding

Designed to provide Specialized and Customized Solution for every

company and employee.

ESOP Funding

Table No.1- Capital Market Products

Corporate Finance

The Corporate Finance Group deals with SMEs, mid-corporate and large corporate clients and aims to provide

customized financing solutions to meet their working capital and growth finance needs. We understand that

your business depends on efficient utilization of funds and a lot depends on a well-organised fund flow system

to keep your business running. Aditya Birla Finance helps you do just that.


Enables you to raise short-term and long-term capital for your growing

business.

Structured Finance

Enables you to have a dependable source of working capital to fuel your

business.

Working Capital Demand

Loan

Enables you to get finance in a way that best fits your financial needs. Term Loan

Enables you to convert your receivables into cash which in turn improves

liquidity resulting into a healthy and continuous cash flow for your

business.

Supply Chain

Management Solutions-

Invoice Discounting

Table No.2- Corporate Finance Products

Mortgage

A mortgage represents a loan or lien on commercial or residential property that has to be paid over a specified

period of time. Your property can help you get ready funds to fuel your business and accelerate growth. Our

Mortgage solutions are aimed at providing customized products which will ease out your worries and drive

you closer to your goals.


Aimed at providing finance to property owners who have fixed rent

receivables from tenants.

Lease Rental discounting-

LRD

Enables you to get liquidity against your property without selling it. Loan Against Property –

LAP

Table No.3- Mortgage Products

Infrastructure Finance

With a view to capitalize on the opportunities in the infrastructure, core and emerging sectors, Aditya Birla

Finance has expanded its product suite to include project and structured finance solutions catering primarily to

the growing mid-market clients across the country.

Through this initiative, ABF would not only provide finance but syndication and financial services leveraging

on its synergies across businesses. The company hopes to thus contribute to the development of infrastructure

facilities of the country which is a key driver for growth and development.

1.5) Size of the organization

No of Employees : 2501 -5000

Turnover in Crore : 10-100 Crore

Sector: Private Sector

1.6) Competitors

Standard Chartered Bank, Kotak Mahindra Bank, ICICI bank

Chapter-2

Problem Statement And Objectives Of The Project

Significance of the study

1) To procure information about other companies.

2) To learn how to approach a customer.

3) To develop presentation skills.

4) To get some Field Experience.

Managerial usefulness of the Study

1) This study will help to gather information about other companies and where people of different

segments like to invest.

2) It will also help in knowing which companies would like to work with ABFL which will in turn bring

more business opportunities and increase profits.

3) It will help ABFL to expand its business.

4) It will also help the company to know to target which segments i.e. HNI, retail etc.

Problem Statement

To look for Tie Ups for Aditya Birla Finance Limited (by giving a business proposal for other

company’s welfare and their client’s welfare.)

Objectives of the project

1) To find where companies like to invest their funds.

2) To find the client base preferred by the company.

3) To find where people of different segment like to invest.

Scope of the Study

Chapter-3

Research Methodology

Research design

The Research Design is Descriptive research design.

The main goal of this type of research is to describe the data and characteristics about what is being studied.

The idea behind this type of research is to study frequencies, averages, and other statistical calculations.

Descriptive research is mainly done when a researcher wants to gain a better understanding of a specific topic.

Descriptive research is the exploration of the existing certain phenomena. The details of the facts won't be

known. The existing phenomena's facts are not known to the persons.

Sources of data collection

Primary sources are original sources from which the researcher directly collects data that have not been

previously collected.

These are sources containing data that have been collected and compiled for another purpose. The secondary

sources consist of readily available compendia and already compiled statistical statements and reports whose

data may be used by researches for their studies.

The main source of data collection for this was questionnaires by meeting the client and mailing the

questionnaire in some cases. Another source of data collection was internet.

Sampling procedure

Sampling frame- The Sampling frame for this project was Delhi/NCR region. Some of the places visited were

Janakpuri, Barakhamba road, Noida etc.

Sample size- Total 130 clients were approached out of which 86 responded to the questionnaire.

Sample Unit- People approached were both male and female and belonged to the working class. Age was 25

and above and also had good academic qualifications.

Sampling technique- Sampling technique used was questionnaires.

Chapter- 4

Analysis And Interpretation

I visited 130 companies out of which 84 filled the questionnaire and some of them provided us with

their news letter.

Following is the analysis of the answers given to the questions in the questionnaire.

1) The Bar Graph and the Pie Chart below represent the number and percentage of companies

who provide facilities of Private Wealth Management.

Yes No36

37

38

39

40

41

42

43

44

45

46

39

45

Private Wealth Management


Figure No.1: Private Wealth Management

39 companies answered yes that they provide facilities of private wealth management i.e. they

undertake customers who invest more than 1 crore. 45 companies answered no i.e. they also undertake

customers investing less than 1 crore.

The Pie chart below represents the above figures in percentage.

46%54%


YesNo

Figure No.2: Private Wealth Management

46% companies answered yes and 54% companies answered no.

2) The bar graph and the Pie Chart below represent where companies invest their clients fund.

Real E

state

Equity

Others

Real E

state

and E

quity

Equity

and o

thers

Real E

state,

Equ

ity an

d othe

rs0

10

20

30

40

37

9 4 11 12 10

Funds investment

Funds investment

Figure No.3: Funds Investment

44.57

10.844.81

13.25

14.45

12.04

Funds Investment

Real EstateEquityOthersReal estate and EquityEquity and othersReal Estate, Equity and Others

Figure No.4: Funds Investment

37 companies i.e.(44.57%) prefer to invest their client’s funds in Real Estate, 9 companies i.e.

(10.84%) in equity, 4 companies i.e. (4.81%) in Others. 11 (13.25%) companies prefer to invest in both

Real Estate and Equity. 12 (14.45%) in both Equity and Others. 10 (12.04%) in Real Estate, Equity

and Others.

Real Estate is the most preferable because it is more profitable and consist of less risk as compared

to others. People invest less funds in equity because of the risk involved.

3) The Bar Graph and the Pie Chart below represent the preferred client base. Companies gave

dual answers to these questions.

HNI's Retail Corporate NRI Can't Provide

0

10

20

30

40

50

60

70

80

69 65 6047

5

Client Base

Client Base

Figure No.5: Client Base

82.14

78.3171.42

55.955.95

Client base

HNI'sRetailCorporateNRICan't Provide

Figure No.6: Client Base

69 companies i.e. (82.14%) prefer HNI’s (High Net Worth Individuals) because they invest large

amount of funds. It is also the most preferable. 65 companies i.e. (78.31%) prefer Retail clients. 60

companies i.e. (71.41%) prefer Corporate clients. 47 companies i.e. (55.95%) prefer NRI clients. 5

companies i.e. (5.95%) didn’t answer the question as it was against their company’s policy to provide

this information.

The companies prefer HNI clients because they invest large sums of money which in turn helps companies to

increase their profits or charge more commission from them.

4) The Bar Graph and the Pie Chart given below represent the AUM ( Assets Under

Management) of the companies clients.

More than 1 Crore

1-5 Crore Less than Crore

Varies Can't Provide

0

5

10

15

20

25

30

22 2416 13

9

Assets Under Mnagement

Assets Under Mnagement

Figure No.7: Assets Under Management

26.19

28.5719.04

15.47

10.71

Assets Under Management

More than 1 Crore1-5 CroreLess than CroreVariesCan't Provide

Figure No.8: Assets Under Management

22 companies i.e. (26.19%) companies clients have AUM more than 1 crore, 24 (28.57%) have AUM of

!-5 Crore, 16 (19.04%) have AUM of less than 5 crore, 13 (15.47%) answered varies and 9 (10.71%)

didn’t provide the information as it was against their company policy.

Companies having an AUM of more than 1 crore generally have more HNI clients than retail, corporate or

NRI clients.

5) The Bar Graph and the Pie Chart given below represent the number and percentage of

companies who would like their clients to get loan facilities from ABFL.

Yes No May Be0

5

10

15

20

25

30

35

40

45

50

2228

44

Loan Facilities

Loan Facilities

Figure No.9: Loan Facilities

26.19

33.33

52.38

Loan Facilities

YesNoMay Be

Figure No.10: Loan Facilities

22 companies i.e. (26.19%) answered yes as they had clients who wanted loans to fund their needs.

28 companies i.e. (33.33%) answered no as they were not sure whether their clients would be

interested in taking loan facilities and some clients already had tie ups with other banks. 44

companies i.e. (52.38%) answered may be because their decision was dependent on the loan rates

being negotiated.

6) The Bar Graph and the Pie Chart given below represent the number and percentage of

companies who would like to work in association with ABFL.

Yes No May Be0

5

10

15

20

25

30

35

40

45

26

16

42

Association With ABFL


Figure No.11: Association With ABFL

31

19

50


YesNoMay Be

Figure No.12: Association with ABFL

26 (31%) companies answered yes, 16 (19%) answered no as they already had tie ups and 42 (50%)

answered may be.

7) The Bar Graph and the Pie Chart given below represent the HNI’s, where they like to invest

their funds.

Only Real Estae

Only Equity Others Equity and Others

Both Real Estate and

Equity

0

5

10

15

20

25

30

35

33

11

29

14

HNI's

HNI's

Figure No.13: HNI’s

47.82

15.942.89

13.04

20.28

HNI's

Only Real EstateOnly EquityOthersEquity and OthersBoth Real Estate and Equity

Figure No.14: HNI’s

33 i.e. (47.82%) HNI’s prefer to invest in real estate as it is profitable and less riskier. 11 i.e.

(15.94%) HHI’s prefer to invest in only equity. 9 i.e. (13.04%) prefer to invest in equity and

others, 2 i.e. (2.89%) in others and 14 i.e. (20.28%) both in real estate and equity.

People from HNI segment prefer real estate because of its more profitability and less risk involved.

8) The Bar Graph and the Pie Chart given below represent the Retail segment, where they like

to invest their funds.

Only Real Estate

Only Equity Others Equity and Others


Equity

0

5

10

15

20

25

30

35

30

102

10 13

Retail segment

Retail segment

Figure No.15: Retail Segment

46.15

15.383.07

15.38

20

Retail segment


Figure No.16: Retail segment

Under the retail segment, 30 i.e. (46.15%) prefer only real estate, 10 i.e. (15.38%) prefer only

equity, 2 i.e.( 3.07%) prefer only equity, 10 i.e. (15.38%) prefer equity and others and 13 i.e.

(20%) prefer both real estate and equity.

People from Retail segment invest small sums of money and don’t want to take much risk in their

investments. Therefore, they also prefer investing their funds in Real Estate and less in equity and

others.

9) The Bar Graph and the Pie Chart given below represent the Corporate segment, where they

like to invest their funds.

Only Real Estate

Only Equity

Others Equity and Others


Equity

0

5

10

15

20

25

30

35

29

82

10 11

Corporate Segment

Corporate Segment

Figure No.17: Corporate segment

48.33

13.333.33

16.66

18.33

Corporate Segment

Only Real EstateOnly EquityOthersEquity and Others both Real Estate and Equity

Figure No.18: Corporate segment

Under the Corporate Segment, 29 i.e. (48.33%) prefer to invest in only real estate, 8 i.e. (13.33%)

prefer only equity, 2 i.e. (3.33%) prefer others, 10 i.e. (16.66%) prefer equity and others and 11 i.e.

(18.33%) prefer both real estate and equity.

10) The Bar Graph and the Pie Chart given below represent the NRI’s, where they like to invest

their funds.

Only

Real E

tsate

Only

Equity

Other

s

Equity

and

Other

s

Both

Real E

state

and

Equity

05

1015202530

25

72

7 6

NRI's

NRI's

Figure No.19: NRI segment

53.19

14.89

4.25

14.89

12.76

NRI's


Figure No.19: NRI segment

Under NRI’s Segment, 25 i.e. (53.19%) prefer to invest in only real estate, 7 i.e. (14.89%) prefer only

equity, 2 i.e. (4.25%) prefer others, 7 i.e. (14.89%) prefer equity and others and 6 i.e. (12.76%) prefer

both real estate and equity.

NRI’s generally have less knowledge about Indian prices and risk associated with their investments.

Therefore they prefer to invest funds where less risk is involved i.e. real estate. Generally the ratio of their

investments is 2:1 (real estate : equity).

Chapter-5

Conclusion and Recommendations

Conclusion

According to the above analysis I conclude the following points-

1) Companies like to invest more in Real Estate because of growing development and appreciation

in property prices.

2) The client base preferred by most companies is HNI’s and retail segment.

3) HNI’s are preferred the most because they invest large amount of funds with the company.

HNI’s generally approach companies providing Private Wealth Management Services.

4) The AUM of most of the companies clients is either 1-5 crore or more than 1 crore.

5) Most companies answered may be when asked if their clients would be interested in taking loan

facilities from ABFL because their decision was dependent upon the negotiation of loan rates or

projects that ABFL was ready to fund.

6) People from every segment either HNI’s or NRI’s or Retail or Corporate prefer to invest in

only Real Estate because it is the most profitable and carries less amount of risk when

compared with other sectors example Equity.

Recommendations

1) To target companies such as Angel Broking, SMC, Raj Nandini, Lintas etc because they are looking

for a financial partner and have a good client base.

2) People from Retail segment invest small sums of money so in order to increase their investment they

generally require loans. Therefore, target companies having a good number of retail clients.

3) Tie up with companies providing Real Estate services because of new projects being launched and

their customers will require loan facilities to fund their investment needs.

Bibliography

1) http://adityabirlafinance.com/Pages/Individual/About-Us/Company-Profile.aspx

2) http://adityabirlafinance.com/Pages/Individual/Our-Solutions/Capital-Market.aspx

3) http://adityabirlafinance.com/Pages/Individual/Our-Solutions/Corporate-Finance.aspx

4) http://adityabirlafinance.com/Pages/Individual/Our-Solutions/Mortgage-Solutions.aspx

5) http://adityabirlafinance.com/Pages/Individual/Our-Solutions/Structured-Finance.aspx

6) http://en.wikipedia.org/wiki/Wealth_management

7) http://en.wikipedia.org/wiki/Loan

8) http://www.adityabirla.com/the_group/index.htm

9) http://www.adityabirlanuvo.com/aboutus/index.aspx?id=VQnaaH3tLmI%3d

10) Project made on field experience and analysis of answers to the questionnaires.

http://www.adityabirla.com/the_group/index.htm

http://en.wikipedia.org/wiki/Loan

http://en.wikipedia.org/wiki/Wealth_management

http://adityabirlafinance.com/Pages/Individual/Our-Solutions/Structured-Finance.aspx

http://adityabirlafinance.com/Pages/Individual/Our-Solutions/Mortgage-Solutions.aspx

http://adityabirlafinance.com/Pages/Individual/Our-Solutions/Corporate-Finance.aspx

http://adityabirlafinance.com/Pages/Individual/Our-Solutions/Capital-Market.aspx

http://adityabirlafinance.com/Pages/Individual/About-Us/Company-Profile.aspx

Appendix

Sample Questionnaire

Questionnaire

Please fill the following questions so that we can get some information about your company and your

clients.

Company Name:

Company Address:

Name:

Designation:

Contact no.:

1. Do you provide facilities of private wealth management?

2. Where do you invest your client’s funds?

1) Real estate 2) Equity 3) Others

3. What is your client base?

4. Classification of your clients in terms of AUM (Assets Under Management)

1) < 1 crore 2) 1-5 crore 3) > 5 crore

5. What are the other facilities that you offer to your clients?

6. Would any of your client be interested to obtain loan facilities from us?

7. Would your company be interested in working in association with Aditya Birla Finance Limited?

Thank you for cooperation

List of Respondents

Table No.4- List of respondents

Sr.

No. Company Name Address Remarks

1

Edelweiss Securities Pvt

Ltd

603,6th floor, Mercantile House,

15 K G Marg, CP

Offer some of the same products and for the

rest in tie up with axis bank and bajaj. But for

any more info or tie up contact mumbai

office.

2 SMC Global finance

11/5B, 3rd floor, pusa road, near

rajendra place metro station

They want a senior person to contact them

with a proposal and mail them the

questionnaire.

3 CD Eqiusearch Pvt Ltd

Antariksh bhawan, 517/519 , 5th

floor ,22 K G Marg, CP They have filled the questionnaire.

4

Prudent Corporate

Advisory Services Ltd

705, 7th floor, Indra Prakash

Building, Barakhamba Road They have filled the questionnaire.

5 Sahara Mutual Funds

office no. 310, Deep Shikha, 3rd

Floor,8, Rajendra Place They have filled the questionnaire.

6 Globe Capital Markets

1105, 10th floor, Ansal Bhawan,

KG Marg,CP

They offer the same products and have filled

the questionnaire but don’t want to get into

any tie up.

7 Way to Wealth

1st floor, DCM Building,

Barakhamba Road, CP They have filled the questionnaire.

8

Emkay Global Finance

Services Ltd

401, 4th floor , New Delhi

House, 27, Barakhamba

Road,CP They have filled the questionnaire.

9 Angel Broking Ltd

A-56, Part-70, Najafgarh Road,

Opp. Moti nagar police station They have filled the questionnaire.

10

Destimoney Securities

Private Ltd

Plot no. 9, Mansarover Garden,

opp. Shahid bhagat singh park They have filled the questionnaire.

11 Kassa Finvest Pvt Ltd

WEA 17A/53, Gurudwara road,

Near Metro Station, Karol Bagh They have filled the questionnaire.

12 Anand Rathi 911/912, Ansal Bhawan, 16 K G They have filled the questionnaire.

Marg, CP

13 J P Morgan

714-715, Narain Manzil,

Barakhamba road, CP

Visited 3 times but the concerned person was

not available.

14 PMS Financial Services

A-25/28, 2nd floor, middle

circle, CP They have filled the questionnaire.

15 J M Financial

114, 1st floor, Himalaya House,

23 KG Marg They have filled the questionnaire.

16 Nirmal Bang

1st floor, New Delhi House,

Barakhamba Road, CP They have filled the questionnaire.

17 Enam Securities Pvt Ltd

M-39 ,outer circle ,2nd floor ,

CP They have filled the questionnaire.

18 IL&FS

World Trade centre, Room no.

107, ground floor, babar road They have filled the questionnaire.

19 DA vision D-2, sector 3, Noida They have filled the questionnaire.

20

Revyqa real Estate Fund/

Lintas wealth

Management Pvt Ltd

409, 4th floor, Chokhani Square,

Sector-18, Noida They have filled the questionnaire.

21 Bonanza

305/306, Ocean Plaza, sector-

18, Noida They have filled the questionnaire.

22 RR Investors

UGF- 3, Ocean Plaza, Sector-

18,Noida They have filled the questionnaire.

23 Fairwealth Securities Ltd

UGF- 8, Ocean Plaza, Sector-

18,Noida They have filled the questionnaire.

24 Elite Stock

26, Second Floor, Ansal Fortune

Arcade, Sector-18, Noida They have filled the questionnaire.

25

BMA Wealth Creators

Ltd N-9, 3rd Floor, sector- 18, Noida They have filled the questionnaire.

26 India Infoline Ltd

UGF- 4, Ocean Plaza, Sector-18,

Noida They have filled the questionnaire.

27 Royal Investments

LGF-59, Ansal Fortune Arcade,


28 United Realtors

82, First Floor, Ansal Fortune


29 Gensis Reality N-8, 3rd Floor, sector- 18, Noida They have filled the questionnaire.

Continued on next page

30 Real Estate factory

114, 1st floor, Chokhani Square,

sector-18, Noida They have filled the questionnaire.

31

Osgan Realty Services

Pvt Ltd

309, Chokhani Square, P-4,


32 Equityrush

421, 4th floor, Ocean Plaza,


33 Capital Estate

409, 4th floor, Ocean Plaza,


34 EMAC

210, Ocean Plaza, Sector-18,


35 S Sukhija & associates

LG- 37&38, Ansal Fortune


36

Rajdhani Properties

management Services



37 Chawla Investors Hub

LGF- 84-85, Ansal Fortune


38 Sirohi estates Pvt Ltd

LGf-52-53, Ansal Fortune


39

Heaven Lea Propmart Pvt

Ltd

UGF- 28B, Chokhani Square,

sector- 18, Noida They have filled the questionnaire.

40 WealthDirect

SF-20, ansals Fortune Arcade,

Sector- 18, Noida They have filled the questionnaire.

41 Om reality Infrastructures

UGF-7,8,Chokhani Square,


42

Shubh Labh Realtors Pvt

Ltd

311, 3rd Floor ,Chokhani

Square, sector- 18, Noida They have filled the questionnaire.

43

SubhSantosh Real Estate

Pvt Ltd

UGF-11 Chokhani Square,


44

Prithvee Real Estate

Services

S-2, 2nd Floor, Savitri Market,

near sector 18 metro station,


45 Sona Estate

B-12, Ocean Plaza, Sector-18,


46 Royal Estates207, 2nd floor, Ocean Plaza,

Sector 18, NoidaThey have filled the questionnaire.

47 Aditya Estates


Sector 18, Noida They have filled the questionnaire.

48 Global Reality

F-6, Krishna Apra Plaza, Sector

18, Noida They have filled the questionnaire.

49

Prop World Realty Pvt

Ltd

P3, Krishna Apra Plaza, F1 First

Floor, Sector 18, Noida They have filled the questionnaire.

50

Raj Nandini Estaes Pvt

Ltd

509, 5th Floor, Chokhani

Square, Sector 18, Noida They have filled the questionnaire.

51

Parmatma Real Estate

Services

312, 3rd Floor, Vishal

Chambers, Sector 18, Noida They have filled the questionnaire.

52 N. JaiKishan Estates

206, Krishna Apra Plaza, P-3,


53 SPS Proptech Pvt Ltd

220, 2nd Floor, Krishna Apra

Plaza, Sector- 18, Noida They have filled the questionnaire.

54 Trintra Reality Pvt Ltd

608, 6th Floor, Krishna Apra

Plaza, Sector- 18, Noida They have filled the questionnaire.

55 Soni Real Estate

219, 2nd Floor, Krishna Apra

Plaza, Sector-18, Noida They have filled the questionnaire.

56

Shree Kunjbihari

Propmart Pvt Ltd

314, 3rd Floor, Krishna Apra

Plaza, Sector-18, Noida They have filled the questionnaire.

57 Reality Options

210, 2nd Floor, Vishal

Chambers, Sector 18, Noida They have filled the questionnaire.

58

Multigain Financial

Services

402, 4th floor, Vishal Chambers,

Sector 18, Noida They have filled the questionnaire.

59

Opulence Investment and

mutual fund Advisory

Chokhani Square, Sector 18 ,

Noida

Either already have a tie up or in talks with

ABFL.

60 Paul Merchents Ltd

11/5B, 1st floor, pusa road, near

rajendra place metro station

They have stopped wealth management and

the clients they have are few

61 Alankit Assignment

2E/8, Jhande wala Extension,

near jhandewalan metro station

mainly deal in mutual funds and IPO and also

give other facilities and didn’t want to talk

about any tie up

62 Kay net capital

55 Panchkuian Road, Opp. Pillar

No. 6, Panchkuian road, CP

It was a marketing unit. Investment Advisory

at head office Pune.

63 JP Morgan 714-715, Narain

Manzil,Barakhamba Road, CP

Visited 3 times but the concerned person was

not available.

64

Benchmark Asset

Management Company

506, 5th Floor, Ambadeep

building, 14 K G marg Already in talks with Aditya Birla

65

Quantum Asset

Management Company

305, New Delhi House,

Barakhamba Road, CP

All branches shifted to Mumbai and some of

its work done by Karvy

66

Tauras Asset

Management Company

Ltd

UGF, Kanchenjunga building,

18 Barakhamba road, CP

Investment advisory shifted to Mumbai and

deals only in mutual fund

67

Sundaram Asset

Management Company

605, 6th floor, Ashoka Estate, 24

Barakhamba Road, CP

Wealth Management not at this branch and

not also sure if they give wealth management

facilities. Other branch at Rajendra Place.

68

Ask Wealth Advisors Pvt

Ltd

M-4, Kanchenjunga building, 18

Barakhamba Road Recently shifted to Gurgaon.

69

RBH Brokers and

Consultants Pvt Ltd

UG-2, 17A/56, Triveni Plaza,

WEA, Karol Bagh Concerned person not available

70 Client Associates

Fourth Floor, 402, World Trade

Center, Babar road, CP Concerned person not available

71 PUG Securities Pvt Ltd

803-804, 8th floor, Arunachal

Building, 19 Barakhamba

Road,CP

Wealth management is not at this branch and

they don't know other branches address.

72

India Pacific Securities

and Financial services C-36, inner circle, 3rd floor, cp Company getting closed

73

Fullerton Securities and

Wealth Advisors Ltd

Ground floor 16, Antariksh

Bhawan, K G Marg Shifted to karol bagh

74

Growth Avenue

Securities Pvt Ltd

811, Kailash building, 26 K G

Marg Stopped giving wealth management facilities

75 Microsec Capital Ltd

417, World Trade Center, 4th

floor, Babar road, CP Either shifted somewhere or company closed

76 Latika Malhotra

DCM building, 1st floor,

Barakhamba road, CP Wrong Address

77 Karvy Wealth

1117, Arunachal building, 19

Barakhamba road, CP They offer some of the same products.

78 Integrated Enterprises Ltd UG-30, Suneja Tower-2, District

centre, Janakpuri

For a tie up contact head office. They have

given their news letter which also consists of

their head office details.

79 SME Realtors

UG-21, Jyoti Shikhar building,

district Centre, Janakpuri They have filled the questionnaire.

80 Rajesh Associates

B-6, Suneja Tower-1, district

Centre, Janakpuri They have filled the questionnaire.

81 Accord Realty Services

510, Suneja Tower-1, District

centre, Janakpuri They have filled the questionnaire.

82 IFCI Financial Services

310, Suneja Tower-1, District

centre, Janakpuri They have filled the questionnaire.

83 Amrapali Aadya

UG- 10, Suneja Tower-1,

District centre, Janakpuri They have filled the questionnaire.

84

SHRIRAM General

Insurance

202-203, Suneja Tower-1,

District centre, Janakpuri They have filled the questionnaire.

85 Trustline Securities Ltd

309, Vishwa Sadan building,

District centre, Janakpuri For tie up purpose contact office in noida

86 Vivek Financial focus Ltd

111, Vishwa Sadan building,

District centre, Janakpuri Do not want to get in any tie up

87

RK Stock Holding Pvt

Ltd

401, DDA-1 building, District

centre, Janakpuri

They don’t talk to anyone during trading

hours.

88 Sharekhan

506, DDA-1 building, District

centre, Janakpuri For a tie up contact office at Rajouri Garden.

89

Nine o Nine Real Estate

Pvt Ltd

30, First floor, Ansal Fortune

Arcade, Sector-18, Noida They want the proposal to be mailed to them.

90

Dreamland Promoters and

Consultants Pvt Ltd

211-213, 2nd floor, Krishna

Apra Plaza, Secor-18, Noida They want the proposal to be mailed to them.

91 Malhotra Estate

208, 2nd floor, Krishna Apra

Plaza, Secor-18, Noida They want the proposal to be mailed to them.

92 SDS Infracon Pvt Ltd

403, 4th floor, Krishna Apra


93 Uber Homes Pvt Ltd

411, 4th floor, Krishna Apra


94 Empire Infrabuild Pvt Ltd

F-2, First floor, Krishna Apra


95 HR Investments and

Finance

UG-4, Suneja Tower-1, District

centre, Janakpuri

They don’t want to get into any tie up.

96

Zauri Insurance Brokers

Ltd

503-504, Suneja tower-1,

District centre, Janakpuri Concerned Person not available

97 Geojit Securities Ltd

307, Suneja tower-1, District

centre, Janakpuri

They offer some of the same products and for

the rest they have a tie up with some other

company.

98

Unive5sal SampoGeneral

Insurance Pvt Ltd

514, Shakuntala Building, 59

Nehru Place They have filled the questionnaire.

99 Geojit BNP Paribas

23 and 28, 2nd floor, Satkar

building,79-80Nehru Place They have filled the questionnaire.

100 Radha Krishna Properties

B-11/3, mansarover building, 90


101

Shriram Insight Share

Brokers Ltd

304,Suneja Tower-2, District

Centre, Janakpuri They have filled the questionnaire.

102 Kalra Realtors

706, Hemkunt Chambers,89


103 Bagga Properties

Ground Floor Lobby, Hemkunt

Chambers,89 Nehru Place They have filled the questionnaire.

104 Invest Shoppe India

A-2,3,4 3rd floor, HB Twin

tower, They have filled the questionnaire.

105 J p Sindhi Properties

G-70, Aggarwal millenium 2,

Netaji Subhash Place They have filled the questionnaire.

106 Intouch Securities Ltd

905, Aggarwal Corporate

Heights, Netaji Subhash Place They have filled the questionnaire.

107 Ahuja Estates



108 Tcon Realty Pvt Ltd

373, Aggarwal millenium 2,


109 Navjyoti Properties



110 Pinnacle Consulting

206, Chiranjiv Tower, 43, Nehru

Place They have filled the questionnaire.

111 Open Futures



112 JV Capital Services 805, Chiranjiv Tower, 43, Nehru They have filled the questionnaire.

Place

113

CMS Insurance Brokers

Pvt Ltd



114

LSI Financial services

Pvt Ltd

1201, Chiranjiv Tower, 43,


115

Bharat dogra Property

Consultant

F-15 Shopping Centre 1

Mansarover Garden They have filled the questionnaire.

116

Smart Equity Brokers Pvt

Ltd

F-88, OPP, TDI Paragon Mall,

Rajouri Garden They have filled the questionnaire.

117 Taneja And co. Pvt Ltd

209, Ansal Classic Tower, J

Block, OPP. Surya Hotel,

Rajouri Garden They have filled the questionnaire.

118 Aegis Capital

34, Plot No.1, J Block

Community Centre, Rajouri

Garden They have filled the questionnaire.

119 Sharekhan

A- 29, 2nd floor, Facing ring

road, Rajouri Garden They have filled the questionnaire.

120 Kawal Properties E-20 Saraswati Garden They have filled the questionnaire.

121 Anand Properties

G-23, Aggarwal Corporate

Heights, Netaji Subhash Place They want the proposal to be mailed.

122

GDB Share and Stock

Broking Services Ltd

115A, Hemkunt Chambers,98

Nehru Place They want the proposal to be mailed.

123 Master Trust

315, Ansal Classic Tower, J

Block, OPP. Surya Hotel,

Rajouri Garden They want the proposal to be mailed.

124 Rajgul Securities Pvt Ltd

474-475, Aggarwal millenium 2,

Netaji Subhash Place They want the proposal to be mailed.

125 Integrated Enterprises Ltd

316, Hemkunt Chambers,89

Nehru Place They want the proposal to be mailed.

126 Hartirath Singh and co.

47, DDA Complex, Community

Centre, Rajouri Garden They want the proposal to be mailed.

127 Narayan Securities Ltd A-2 3rd Floor, Rajouri Garden They don’t want a tie up.

128

Kare India Insurance

Brokers

1404A, Chiranjiv Tower, 43,

Nehru Place They don’t want a tie up.

129 Ahluwalia Properties F-174, Mansarover Garden They don’t want a tie up.

130 Millenium Properties


Netaji Subhash Place

They are new in the market so they don't have

much business.

internship project

Documents

viscose filament yarn

aditya birla nuvo

aditya birla group

vishwa sadan building

netaji subhash place

management birla institute

aditya birla finance

ansal classic tower