Internship presentationon

Young Innovations Pvt. Ltd

Presented by: Sanam Shrestha12-05-2011

Objectives of Internship• General Objectives:

- As partial fulfillment of the requirements of the MBA program of Pokhara

University

• Specific Objectives:

- To get exposed to functions, structures and operational activities of an

organization.

- To learn how various managerial concepts, tools and techniques that are

learned theoretically, are applied in an organization

- To contribute my effort to the organization

Details of Internship

- Name of organization: Young Innovations Pvt. ltd

- Address: Pulchowk, Lalitpur, Nepal

- Position: Intern

- Department: Marketing Department

- Working Duration: From January 03,2011 – March 1, 2011

- Name and Designation of Internship supervisor at YIPL: Anjesh

Tuladhar, Chief Operating Officer

YIPL | Introduction

- Nepali Company providing cutting-edge software, web and

multimedia solutions to wide range of partners.

- YIPL has been selected as one of the six receipients to receive

grants for Mobile Social Networking Activities under Creating

Sustainable Business in the Knowledge Economy program, part of

a partnership among infoDev, the Government of Finland and

Nokia

YIPL | Services

- Technology Consulting

- Web Development

- Designing

- System Integration

- Custom software development

- Other web 2.0 services

Organization structure of YIPLCEO

COO

Creative Department

Programming Department

Administrative Department

Project management Department

Marketing Department

My Intern Department

YIPL | Clients

Activity assigned to me

-During my internship I was assigned to the marketing

department and I was assigned to develop a full fledge

marketing plan for their new C2C website “Bookmart”

-Since the website was not launched I also had to do the

feasibility analysis

Assignment Undertaken

Assignment 1: Research and Report writing

-Purpose: To understand the market need regarding certain

product/services and develop software/application accordingly.

-My Role:

-Discussed the main objective, targeted customer and format of the

questionnaire of my supervisor.

-Prepare survey Questionnaire, Filled the questionnaire, interpretation

and analysis of collected data through SPSS, prepare report and submit.

-Relevant course: Business Research Methodology

Assignment Undertaken

Assignment 2: Creative Design

-Purpose: To understand the concept of designing and advertising making.

-My Role: I was involved in making web design for JMES

-Lesson learned:

-Different aspect of designing like choosing a color and how corporate

color are used in designing.

-Things to be considered while making logo design and other corporate

design.

-Relevant course: Promotions Management

Assignment Undertaken

Assignment 3: Formulation of marketing strategy

-Purpose: To formulate proper marketing mix for Bookmart based on marketing mix.

Product: The right product to satisfy the needs of target customers

Price: The right product offered at the right price

Place: The right product at the right price available in the right place

Promotion: Informing potential customers of the availability of the product, its price

and its place

-My Role: Formulation of marketing mix based on the findings of research done

-Relevant course: Marketing, Promotion management, Strategic Brand management

Assignment Undertaken

Assignment 4: Competitor record keeping

-Purpose: To analyze the competitor’s strength, weakness and to develop a system

focusing on their weakness.

-My Role:

-To visit different online sites

-Find out their weakness and strength

-Suggest strategy based on strength and weakness of competitors site.

-Help to develop USP

-Lesson learned: How to carry out competitor Analysis

-Relevant course: Marketing, Promotion management, Strategic Brand management

Project Undertaken | Research

Purpose of the research:

Primary objective:

-The primary objective of study is to find out what are the basic expectations of customers

while deciding to purchase online.

Secondary objective:

-To find out what are the levels of priority the customers give to various features while

deciding the online purchase.

-What influence customers while making online purchase.

-To find whether advertisement influence the customer’s pattern to visit any specific website

and if yes, which medium of advertisement is effective.

Project Undertaken | Research

Limitations of the research:

-Time Constraint (8 weeks not adequate)

-Research findings based on market of Kathmandu valley

-Chance of response error as the respondents may sometimes

be biased because of lack of awareness/interest and they may

even give false opinions.

Project Undertaken | Research

Type of research:

-Descriptive research | intended to identify the user of Bookmart which include potential buyer

and seller.

Study population and study place

-Research conducted among the college students

Study period and sample size:

-Research period 6 weeks and the data analysis and report preparation of the findings was

done in 3 weeks.

-Sample Size: 62 respondents

-The sample was collected on the basis of random sampling

Recommendation

-Advertising website is more effective if it is done through web and other

social networking sites like facebook and twitter.

-Online business should maintain its brand equity so that positive word of

mouth spread.

-Unlike other websites, Bookmart should provide aftersales support

-Wise use of promotion mix such as advertising, Public relation, Sales

promotion, direct marketing and personal selling.

-Regular updates will help to increase the user base.

Program Workplace Relationship

-I was able to use many of the skills and knowledge learned

during my academic career.

-Working environment in an organization was very informal

-Courses studied in AIM during my MBA was very helpful

-Courses that were very helpful:-Business Research and Writing Skills - Management Information System-Emerging Concepts in Management - Organization Behavior-Business Communication - Marketing-Strategic Brand management

Conclusion

-The internship period of eight weeks at YIPL gave me an

immense opportunity to learn various skills and grasp the

practical working scenario in the organization.

-This internship not only provided me an opportunity to learn

from the practical field of marketing management but also

helped me to develop my ability to adapt to the requirements of

today’s dynamic business environment.

Conclusion

-Regarding my performance, YIPL was very impressed with my

performance during the internship period.

-I could have delivered more if we were allowed to carry our

internship without any college pressure such as assignments and

presentations.

-I gained a very valuable experience during my internship. I really

appreciate the way YIPL treated me as a valued member and the

appreciation it showed towards my actions.

Thank You