internship abroad
DESCRIPTION
Internship Abroad. Jacqueline Doherty JCDecaux Ireland Marketing Intern. Agenda. JCDecaux background Team Projects Intern Projects Conclusion. Advertising in Ireland. Advertiser (Guinness ) Client. Creative Agency (Cawley Nea). Media Specialist (OMD Ireland ) - PowerPoint PPT PresentationTRANSCRIPT
Internship Abroad
Jacqueline DohertyJCDecaux IrelandMarketing Intern
Agenda
• JCDecaux background• Team Projects• Intern Projects• Conclusion
Advertising in Ireland
Media Owner(JCDecaux)
Broker that rents the space /
product
Outdoor Specialist
(Kinetic) Recommends placement of
ads
Creative Agency
(Cawley Nea)
Media Specialist(OMD Ireland)
Divides and allocates budget
Advertiser(Guinness)
Client
• Europe’s Largest Out-of-Home Advertising Company– Exclusively Outdoor– Brand leader– Quality– Innovate
Products
MetropanelLUAS
Billboard Metropole
JCDecaux Ireland
• Sile Greene Marketing
Executive– Marketing Plans and
Communication– Innovate
• Eimear McGrath Market Research Executive– Marketing Plans and
Communication– Joint National Outdoor
Research (JNOR)
Administrative Tasks
• Review Trade Magazines• Update Contact Database– Media Agencies, Creative Agencies, Clients
• Photography– Cyclical, dublinbikes
“Ask For Us By Name” Campaign
• Long-Term Sales Communication– Email brochure ad• Reconnect with current clients
– Postcard• Reach out to prospective clients
– Rulers & Wrap– Hard Cover Books
Website Development
• Meetings • Research• Social Media Final product:http://www.jcdecaux.ie/
JCDecaux Innovate
• Contact• Client Meetings • Mock ups and Quotes• Project managing
• Photography• Website Maintenance• Monitor statistics• Send reports• Press Release
dublinbikes
Market Research
• Joint National Outdoor Research Association (JNOR)– Hypothesis: that ads on buses can be seen by a
wider audience due buses not having assigned routes.
– Reality: Conducted primary research on bus randomness to determine that the Dublin buses normally take the same route every day.
Media Research & Planning
• International “Glossy Magazine” Brands– Performed primary research to discover which brands were
sold in the proximity of certain JCDecaux billboards in order to target consumers at point of purchase
Boston
When I returned to Boston in September 2010 I found that JCDecaux metropoles had been built all over the
city!
Conclusion
I loved this internship. I feel like I learned so much that I
was able to link to my classwork and will be able
to use in my future career. I can now compare an
American agency to an agency abroad.