interninmichigan.com / internmatch.com collaborative webinar
Post on 18-Oct-2014
1.172 views
DESCRIPTION
The Keys to Successful Internships: Presentation #1 (first 20 min. session) "What is an Internship and Why Hire Interns?"TRANSCRIPT
Thank You For Joining Us For the First InternMatch and
InternInMichigan Co-Sponsored Webinar
Is an Intern Worth it For
Your Business?
What Are We Going to Talk About?
Whether hiring an intern makes sense depends on your specific
project needs and ability to engage in the internship process.
At the end of this 20 minute section you will learn three things:
1. Why intern recruitment is becoming so popular.
2. How to determine if your office could benefit from an intern.
3. How online recruitment can help
Part #1: Internships are
Everywhere
Increasing Popularity of Interns
• # of students graduating with internship experience has increased from 8%15 years ago to 70% now
• This is an 8 fold increase
No Longer Just Big Business
Non-profits, government institutions and small businesses are becoming an inc. popular destination for top tier students
Internships and Sourcing New Talent
• 70% of studentsare offered full time positions• 50% stay on board
Compare a 6 month internship to what you learn about someone in a 60 minute interview
Part #2: Determining if an Intern is
Worth It
Name:
Major:
Experience
:
The New Productivity of Students…
1. Tech Savvy (Strong with Excel, Social Media, and various other tools)
2. Bring fresh viewpoints, energy and creativity
3. Highly capable when given the right direction
Project Specific Hiring
• Think carefully about where in your business the intern could have the most impact.
• This could be building marketing collateral, creating a social media strategy, or helping to film a new homepage video.
• In general an internship experience is most dynamic with a specific project in mind.
Gabe’s Story
• Expert with Photoshop and PPT• Made collateral that would typically cost hundreds of dollars• Shared long-term knowledge in his
field
What do Interns Seek?
Internships need to benefit the intern.
Interns seek to: Receive out-of-classroom learning and gain
hands-on experience in their field or industry Obtain school credit Work under some mentors or industry
professionals Participate in the organization’s overall
mission Receive specific training
Evaluating Your Internship Program
Project goalsSpecific mentor to work withWilling to educateLong term goals of the program
When an internship program is focused it becomes efficient and incredibly valuable
Part #3Recruiting Interns Online
What is Holding You Back From Finding an Intern
• Time consuming and expensive upfront commitment– College fairs– Getting approval for an internship program– Creating an internship description
• Finding Someone I can Trust– How quickly can a student get involved– Are they going to be the right fit?– I don’t want to spend all my time training
• What’s the long term value? – They are only here for a short stay
Taking it Online
• Access to large pool of qualified candidates
• Posting is quick and easy• Ability to articulate intern skill
requirements• Loads of helpful resources
Hello.That’s it?
Your Organization
candidate pool
Creating a Great Internship Description
Part #4 Conclusion
Checklist1. What project?
2. Who will
mentor?3. What are our
long term goals?
Tying It All Together
• Over 4 million internships take place every year with the majority in small and medium sized organizations.
• Interns can add tremendous impact when working on a specific need area where their collegiate skills allow them to hit the ground running
• A great internship involves a mutual exchange of skills and value.– This means assigning a mentor and scheduling weekly
meetings
• If your not sure where to look, the new online marketplace offers an ideal resource to find the right fit
Remember
The purpose of an internship is to provide insight and experience into the Intern’s field of professional or academic interest.
If your program clearly articulates these benefits you will attract great candidates and
create a pipeline to growing your business