INTERNET MARKETING QUIZ

By Soumya Shankar

Identify this man.

Seth Godin

Who is she? Name 2 companies that she has been a part of.

Marissa Mayer Current CEO of Yahoo!, formerly employed with Google.

What search engine was originally

called ‘BackRub’?

Google. It was called ‘BackRub’ at its very initial stage.

Name 3 Web Analytics software

apart from GA.

1. Webtrends

2. Omniture

3. Piwik

He was the mascot for which

search engine?

Ask Jeeves (now Ask.com)

Android 2.2 is also known as..

Froyo

Tumblr is now owned by ___________

Yahoo!

Define Click Fraud.

“Click fraud is a type of fraud that occurs on the Internet in pay per click

online advertising when a person, automated script or computer

program imitates a legitimate user of a web browser clicking on an ad,

for the purpose of generating a charge per click without having actual

interest in the target of the ad's link.” - Wikipedia

Full form of IBM.

The International Business

Machines Corporation

A common geo-location service that allows

users to check in at businesses and other

locations, earning badges and other virtual

rewards along the way.

Foursquare

Easiest & quickest way to

implement data markup is via…

‘Data Highlighter’

feature in Google Webmaster Tools

Full form of JPEG.

Joint Photographic Experts

Group

This is the practice of crafting content that is designed to compel people who view it to link to it:

Link Marketing

Link Farm

Link Baiting

Link Magnet

Link Baiting

Super Mario was created by which

company?

Nintendo

5 Tools to help you with your

Keyword Research.

1. Google Keyword Planner

2. Wordtracker

3. Soovle

4. SEM Rush

5. Google Analytics

Google released as an invite-only preview in 2009

for this later platform (now defunct) that allowed

real-time collaborative editing with elements of

email, IM, wikis, and social networking.

Google Wave

Apple’s Current CEO

Tim Cook

Name Bing's corresponding

program to 'Google AdSense.'

Bing Ads

(formerly Microsoft adCenter and MSN adCenter)

Identify the mandatory attributes for campaign

tracking from the below. Also, define each.

utm_campaign

utm_content

utm_medium

utm_source

utm_term

utm_medium

&

utm_source

World's largest online retailer.

Amazon

Name Bill Slawski's official blog.

SEO by the Sea

Google Analytics is banned in which of the

below country/countries:

South Korea

China

Pakistan

Greece

None of the above

None of the above

Usage of extreme spammy techniques to

harm your competitors is called:

Gray Hat SEO

Negative SEO

Black Hat SEO

Dark Black SEO

It’s not SEO *****!

Negative SEO

The Excel function that I would use

to convert

A

B To A B C D

C

D

TRANSPOSE

You have a page on your site where people

buy Red shoes. You’re curious if people

would click more on a Green BUY button or

an Orange BUY button. What will you do?

Make use of A/B Testing to test user conversion via Green button Vs Orange button.

The default profile picture in this

social networking website is the

image of an egg.

Twitter

Name one tool used to detect

content scraping.

Copyscape

Orkut has the highest no. of

users from this country.

Brazil (as of April 2012)

The <changefreq> attribute in XML

Sitemap is mandatory as the crawler

stops crawling after a certain time

period. True or False?

False Crawler will crawl irrespective of the <changefreq> attribute

He is the other famous ‘Steve’ of

Apple. Name him.

Steve Wozniak aka "Woz"

It is defined as “the collective effort of individuals who network and pool their

money, usually via the Internet, to support efforts initiated by other people or

organizations.”

Crowdsourcing or Crowdfunding

Match the names with

their faces.

• Avinash Kaushik

• Amit Singhal

• Hiten Shah

• Neil Patel

• Dharmesh Shah

1 2

3 4

5

1. Dharmesh Shah - Founder, HubSpot

2. Hiten Shah – Co-Founder, Crazy Egg and KISSmetrics

3. Avinash Kaushik - Digital Marketing Evangelist,Google

4. Amit Singhal – Senior VP, Google Inc.

5. Neil Patel – Founder, Crazy Egg and KISSmetrics

Identify the Logo of the

following companies.

StumbleUpon

Snapchat

Google Dropbox

Napster

Apache

Amazon

Reddit

MySpace

Magento

AOL

Thank You.