Internet Internet MarketingMarketingMarketing Your Business in the Marketing Your Business in the

New Media AgeNew Media Age

Presented by David PetersPresented by David PetersPresident, Net Point Marketing LLCPresident, Net Point Marketing LLC

www.NetPointMarketing.comwww.NetPointMarketing.com

Consider This…Consider This…

Internet Advertising Reaches $5.5 Internet Advertising Reaches $5.5 Billion in First QuarterBillion in First Quarter

83% of ALL Product and Service Searches 83% of ALL Product and Service Searches (even (even LOCALLOCAL) now begin online) now begin online

There are now 1.5 BILLION people online There are now 1.5 BILLION people online (210 million on Facebook alone)(210 million on Facebook alone)

Your customers have changed the way Your customers have changed the way the shop and buy… have you changed the shop and buy… have you changed your strategy?your strategy?

Internet Internet Marketing is Marketing is Your FutureYour Future

““If you don’t like change, If you don’t like change, you’re going to like you’re going to like

irrelevance even less.” irrelevance even less.” ––General Eric Shineski, former Chief of Staff, US ArmyGeneral Eric Shineski, former Chief of Staff, US Army

2121stst Century Marketing: Century Marketing:The Rules Have ChangedThe Rules Have Changed

““Selling to people who actually Selling to people who actually want to hear from you is more want to hear from you is more effective than interrupting effective than interrupting strangers who don’t.”strangers who don’t.”

- Seth Godin, - Seth Godin, International NY Times bestselling author of International NY Times bestselling author of more than a dozen marketing books.more than a dozen marketing books.

The Power of the The Power of the InternetInternet

It took Barnes and Noble 54 years to reach a billion dollars in It took Barnes and Noble 54 years to reach a billion dollars in sales… It took Amazon sales… It took Amazon 4 years4 years..

E-Commerce is still in its infancy, imagine where it will be just 3 E-Commerce is still in its infancy, imagine where it will be just 3 years from now? Do you plan on being in business in 3 years? Are years from now? Do you plan on being in business in 3 years? Are you ready?you ready?

Broadcast Marketing is dying a quick death (see: newspapers, Broadcast Marketing is dying a quick death (see: newspapers, radio advertising, Yellow Pages, etc.). Online marketing is radio advertising, Yellow Pages, etc.). Online marketing is exploding.exploding.

Smart business professionals are evolving from simply exposing a Smart business professionals are evolving from simply exposing a marketing campaign to as many eyeballs as possible toward marketing campaign to as many eyeballs as possible toward targeting more specific and trackable audiences insteadtargeting more specific and trackable audiences instead..

Internet Marketing strategies are a Internet Marketing strategies are a more efficient and cost more efficient and cost effectiveeffective way to reach way to reach targeted communities of potential targeted communities of potential customerscustomers..

Only now can you target your marketing messages to online Only now can you target your marketing messages to online communities that communities that have already proved to be interested in your have already proved to be interested in your products.products.

Email and List BuildingEmail and List Building

Inexpensive (no postage or printing Inexpensive (no postage or printing costs)costs)

Immediate distributionImmediate distribution Local or worldwide reachLocal or worldwide reach Targeted and measurableTargeted and measurable Automated, time saving delivery methodsAutomated, time saving delivery methods Easy forwarding = explosive viral Easy forwarding = explosive viral

potentialpotential Permission based creates customer Permission based creates customer

loyaltyloyalty

Email and List Building Email and List Building Success TipsSuccess Tips

Collect Email Addresses ALL Collect Email Addresses ALL THE TIMETHE TIME

Decide what excellent content Decide what excellent content you will writeyou will write

Write it wellWrite it well Start Publishing RegularlyStart Publishing Regularly

Let the Spiders CrawlLet the Spiders Crawl Is your site indexed? Just the home Is your site indexed? Just the home

page or all the pages?page or all the pages? Is your website submitted to the search Is your website submitted to the search

engines? All of them? Are you sure?engines? All of them? Are you sure? Has your site been analyzed or had an Has your site been analyzed or had an

audit performed to determine search audit performed to determine search engine friendliness and determine engine friendliness and determine strengths, weaknesses and specific strengths, weaknesses and specific marketing strategies? No? marketing strategies? No? Why not?Why not?

How do I get started?How do I get started?

Online Viral MarketingOnline Viral Marketing

““One of the coolest things about the Web is One of the coolest things about the Web is that when an idea takes off, it can propel a that when an idea takes off, it can propel a brand or company to seemingly instant brand or company to seemingly instant fame and fortune. For free. Whatever you fame and fortune. For free. Whatever you call it-- viral, buzz, word-of-mouth, or call it-- viral, buzz, word-of-mouth, or word-of-blog marketing– having other word-of-blog marketing– having other people tell your story drives action. One people tell your story drives action. One person sends it to another, then that person sends it to another, then that person sends it to yet another, and on and person sends it to yet another, and on and on.”on.”

- David Meerman Scott, author of the New - David Meerman Scott, author of the New Rules of Viral Marketing, p. 8Rules of Viral Marketing, p. 8

Social Media MarketingSocial Media Marketing Is Word of Mouth on Is Word of Mouth on

SteroidsSteroids The Importance of The Importance of

Facebook and Linked Facebook and Linked In (just for starters)In (just for starters)

Raging Fans and Raging Fans and Building your TribeBuilding your Tribe

Social Bookmarking Social Bookmarking and Social News and Social News SitesSites

Why it’s important?Why it’s important? How you get started?How you get started?

Social Media = Web Social Media = Web 2.02.0 Easy to create fresh contentEasy to create fresh content Social Networks allow you to Social Networks allow you to

share information about share information about what’s important in your what’s important in your businessbusiness

Social Bookmarking: Social Bookmarking: It is a It is a method to store, organize, method to store, organize, search, and manage bookmarks search, and manage bookmarks on the web with the help of on the web with the help of metadatas. It is actually the metadatas. It is actually the process of saving bookmarks to a process of saving bookmarks to a public website and tagging them public website and tagging them with "keywords" for sharing with with "keywords" for sharing with others. others.

Excellent for building links and Excellent for building links and traffic back to your websitetraffic back to your website

Easy to submit your own content Easy to submit your own content (articles, pictures, videos)(articles, pictures, videos)

Blogs and MicroBlogsBlogs and MicroBlogs

Blogs. Incredibly important. Blogs. Incredibly important. Spread your marketing messageSpread your marketing message Recruit new fans and customersRecruit new fans and customers Cost effectiveCost effective Fresh, unique content all your ownFresh, unique content all your own

Microblogging (i.e. Twitter)Microblogging (i.e. Twitter) What’s the use?What’s the use? How to useHow to use

Online PR and PublicityOnline PR and Publicity

The art of gaining free press coverage for your The art of gaining free press coverage for your products or servicesproducts or services

Can be intimidating and mysterious- which means Can be intimidating and mysterious- which means its underused- which is good for you.its underused- which is good for you.

Great at building credibility and gaining expert Great at building credibility and gaining expert status in your fieldstatus in your field

The Goal? Capture your OWN audience. And, The Goal? Capture your OWN audience. And, traditional media outlets are no longer necessarytraditional media outlets are no longer necessary

Public Relations is NOT advertising, do not confuse Public Relations is NOT advertising, do not confuse the two. It’s the opposite of advertising actuallythe two. It’s the opposite of advertising actually

The Key to Success? Help the reporters (online and The Key to Success? Help the reporters (online and offline) do their jobsoffline) do their jobs

How to use press releases to your best advantageHow to use press releases to your best advantage

Profiting from Online Profiting from Online BroadcastingBroadcasting

Customers LOVE online videoCustomers LOVE online video The enormous marketing power The enormous marketing power

of Free Teleseminars and of Free Teleseminars and WebinarsWebinars

Online Radio and PodcastsOnline Radio and Podcasts Guest InterviewsGuest Interviews Informational seminarsInformational seminars Easy and cost effective to produce Easy and cost effective to produce

and syndicateand syndicate

Buying Search KeywordsBuying Search Keywords

Also known as Pay Per Click Also known as Pay Per Click advertisingadvertising

Google AdWordsGoogle AdWords How it worksHow it works Quick Tips and StrategiesQuick Tips and Strategies Figuring your budgetFiguring your budget Measuring your resultsMeasuring your results

Affiliate MarketingAffiliate Marketing

What is affiliate marketing?What is affiliate marketing? How does it work?How does it work? Sources and solutionsSources and solutions

Measuring Your Success Measuring Your Success OnlineOnline

What are you KPI’s (Key What are you KPI’s (Key Performance Indicators)Performance Indicators) Impressions (or, hits) for branding?Impressions (or, hits) for branding? Customer conversions?Customer conversions? Money in the bank?Money in the bank?

Google AnalyticsGoogle Analytics Competitive analysisCompetitive analysis

Bonus DiscussionBonus DiscussionLinkedIn and the Power of LinkedIn and the Power of

Connecting on the top Connecting on the top Business to Business Business to Business

Social PlatformSocial Platform

Net Point MarketingNet Point Marketing Full Service Internet Marketing Firm Full Service Internet Marketing Firm

and Search Engine Optimization and Search Engine Optimization ConsultancyConsultancy

Local company specializing in helping Local company specializing in helping SMB’s (small to medium sized SMB’s (small to medium sized businesses) improve online visibility and businesses) improve online visibility and sell more products and servicessell more products and services

Visit us Today at Visit us Today at www.NetPointMarketing.comwww.NetPointMarketing.com or call or call 614-432-8820 or email 614-432-8820 or email David@NetPointMarketing.comDavid@NetPointMarketing.com

Questions and Questions and AnswersAnswers

Come on… don’t be bashfulCome on… don’t be bashful