blue zoo websites internet marketing overview

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Blue Zoo Websites Internet Marketing Overview

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A brief overview of why organizations need a website and how Blue Zoo Websites can help.

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Page 1: Blue Zoo Websites Internet Marketing Overview

Blue Zoo WebsitesInternet Marketing Overview

Page 2: Blue Zoo Websites Internet Marketing Overview

Who we are – Collin Condray15 years experience in web

developmentWeb developerProgrammerRetail data analysis for

multi-billion dollar companies (3M and Tyson)

Social media marketingAgency experience with

Collective Bias and Saatchi X

Local speaker at University of Arkansas, JBU, & Webster University

Page 3: Blue Zoo Websites Internet Marketing Overview

Who we are – Eric Huber20 years as a graphic

designer for both small businesses and Fortune 500 companies

Marketing, advertising, and graphic design for small businesses

Award winning designerInstructor for the New

Design School

Page 4: Blue Zoo Websites Internet Marketing Overview

Why do you need a website?

Page 5: Blue Zoo Websites Internet Marketing Overview

Where do people start their search for products and services?Yellow pages/Yellow

Book?

Google It!

Can't be found in Google without a web presence

Page 6: Blue Zoo Websites Internet Marketing Overview

Facebook Fan pages can do a lotGreat complement

Limited customization and functionality

Privacy

Page 7: Blue Zoo Websites Internet Marketing Overview

Why do you need a website?Hub of online presence

Control - You can do what ever you want on it

Features

Content

Keep off offensive comments (if you wish)

Page 8: Blue Zoo Websites Internet Marketing Overview

How can Blue Zoo Help?

Page 9: Blue Zoo Websites Internet Marketing Overview

Website Design/DevelopmentWordPress CMS

We set it up and train you.

You maintain the content.

Don't have to call us every time you need a change

Page 10: Blue Zoo Websites Internet Marketing Overview

Do It Yourself OptionAutomated Design

MonkeyCodified the

standard questions we ask clients

Interim step to get your presence up and a basis for future expansion

Presence is important for SEO

Page 11: Blue Zoo Websites Internet Marketing Overview

Custom Design/DevelopmentGives you more

optionseCommerce

Social Media

Web analytics

Page 12: Blue Zoo Websites Internet Marketing Overview

Weapons of ChoiceText – Blogs or

Twitter

Audio – Podcasts

Video - YouTube

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Page 13: Blue Zoo Websites Internet Marketing Overview

Social MediaSetup and customize

assets

Connect to your website as a hub

Gets you started with initial followers

Location based service

Page 14: Blue Zoo Websites Internet Marketing Overview

Digital MediaFacebook and Google

ads

A/B Testing

Page 15: Blue Zoo Websites Internet Marketing Overview

Google AnalyticsWho is visiting

How you are being found

What content do they find useful

Page 16: Blue Zoo Websites Internet Marketing Overview

SEOContent

Links

Velocity

Page 17: Blue Zoo Websites Internet Marketing Overview

How We Can HelpCreate a site if you don’t

have one

Update the design of an existing site

Integrate new features like Social Media