blue zoo websites internet marketing overview
DESCRIPTION
A brief overview of why organizations need a website and how Blue Zoo Websites can help.TRANSCRIPT
Blue Zoo WebsitesInternet Marketing Overview
Who we are – Collin Condray15 years experience in web
developmentWeb developerProgrammerRetail data analysis for
multi-billion dollar companies (3M and Tyson)
Social media marketingAgency experience with
Collective Bias and Saatchi X
Local speaker at University of Arkansas, JBU, & Webster University
Who we are – Eric Huber20 years as a graphic
designer for both small businesses and Fortune 500 companies
Marketing, advertising, and graphic design for small businesses
Award winning designerInstructor for the New
Design School
Why do you need a website?
Where do people start their search for products and services?Yellow pages/Yellow
Book?
Google It!
Can't be found in Google without a web presence
Facebook Fan pages can do a lotGreat complement
Limited customization and functionality
Privacy
Why do you need a website?Hub of online presence
Control - You can do what ever you want on it
Features
Content
Keep off offensive comments (if you wish)
How can Blue Zoo Help?
Website Design/DevelopmentWordPress CMS
We set it up and train you.
You maintain the content.
Don't have to call us every time you need a change
Do It Yourself OptionAutomated Design
MonkeyCodified the
standard questions we ask clients
Interim step to get your presence up and a basis for future expansion
Presence is important for SEO
Custom Design/DevelopmentGives you more
optionseCommerce
Social Media
Web analytics
Weapons of ChoiceText – Blogs or
Audio – Podcasts
Video - YouTube
12
Social MediaSetup and customize
assets
Connect to your website as a hub
Gets you started with initial followers
Location based service
Digital MediaFacebook and Google
ads
A/B Testing
Google AnalyticsWho is visiting
How you are being found
What content do they find useful
SEOContent
Links
Velocity
How We Can HelpCreate a site if you don’t
have one
Update the design of an existing site
Integrate new features like Social Media