Internet Marketing Solutionsfor Legal Professionals713.462.5282 800.292.LAVA (5282)

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Top 10 FREE Resourcesfor Marketing Your Practice OnlineA quick-start guide to help you make the most of the internet by utilizing some of the best resources out there - for absolutely free!

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Top 10 FREE Resources for Marketing Your Practice Online

Attorneys can create hundreds of profiles on various websites to enhance their online presence. By utilizing the best

free sites you can easily create important links to your website, show up better in search engines, share content with

your audience, and enhance your overall reputation. Top 10 FREE Resourcesfor Marketing Your Practice Online

1) Google Places - By far the most valuable free internet resource for attorneys. Google Places provides businesses with a free and easy way to engage local customers with photos, videos, coupons, and more.

Sign up at Google.com/Local/Add

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2) Yahoo! Local - A Yahoo! Local listing will help your website show up for local key terms. Choose a free basic listing and display your address, phone number, website, products, and services. You can place your business in up to 5 categories.

Sign up at Listings.Local.Yahoo.com

3) Bing Maps - Formerly MSN or Windows Live, Bing is Microsoft’s search engine. Bing’s popularity has recently increased so it’s important for your firm to be found here.

Sign up at Bing.com/Listings

4) MerchantCircle - The Internet’s best-kept secret for local businesses. Add quick blog entries about specific legal topics and link to different pages within your website. MerchantCircle has several free features and these pages rank very well in search engines.

5) Facebook - Great for more than just social networking. Create a business profile which is separate from your personal profile. In just a few minutes each day, you can communicate about important topics. Perhaps the easiest way to stay engaged with your audience.

6) YouTube - If you have good videos, YouTube should be your best friend. Make sure to set up your own channel with a custom background that includes your firm’s logo. Each video should include keywords in the title and description so they show up in Google searches.

7) Avvo - The most comprehensive and intuitive lawyer directory on the planet. Whether you create a profile here or not, you probably already have one and people find it when they Google your name. Claim your profile, get endorsements, and add as much information as possible to improve your score.

8) Justia Lawyer Directory - Another important attorney directory. This database will feed your profile to several authoritative legal sites, such as Cornell’s Legal Information Institute. You should set up a free profile and import your blog, twitter feed, and videos.

9) Blogger - The easiest way to blog. Set up a free site here and don’t be afraid to talk about legal topics that are important to you. Spend at least 30 minutes per week and post a blog entry about something specific. Place links to different pages of your website into each entry.

10) InsiderPages - A great tool for businesses that allows you to easily provide information about your services and link to your website. When your customers are pleased with your services, ask them to leave a review here. These reviews are then imported into your Google Places listing.

Featured Clients

5 Keys to SuccessOn The Internet

Meet The LAVA Team

Internet LAVA:Our Solutions

5 simple steps you can take to ensure your business is making the most of the Internet.

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13831 Northwest Fwy Ste 640Houston, TX 77040

Phone: 800-292-LAVAFax: 281-596-4455

Office: 713-462-5282www.internetlava.com

Our Solutions

Custom Website DesignYour Vision. Our Duty.

Professional websites fully customized to communicate your message.

Authentic Legal ContentWritten by attorneys. For attorneys.

Comprehensive and scholarly content written to target your ideal clients.

Maximum Search VisibilityDominate the Internet.

SEO program formulated to meet the needs and goals of your law firm.

Web Video ProductionVideo Marketing to the Max.

Custom on-site video players, custom YouTube channels, Video SEO & more.

Law Office of Rochelle S. Berliner

The Law Offices of Don Pumphrey, Jr.

Don Pumphrey, Jr. is an experienced criminal

defense attorney, former prosecutor, former

law enforcement officer, and former NFL

player. He has defended those accused of

various criminal offenses for over 12 years.

Rochelle Berliner has 14 years spent

as an Assistant Special Narcotics

Prosecutor prior to opening her own

criminal defense practice in Queens,

New York in 2005.

www.donpumphrey.com

www.rochelleberliner.com

Featured Clients

Jason E. MillerPresident and CEO Director of Client Services

Heather Hanrahan

Director of Technology

Cynthia James SEO Manager

Meet Our Management TeamAt Internet LAVA, our team is comprised of knowledgeable web specialists who focus specifically on the needs of legal professionals.

Jason founded Internet

LAVA with one goal in

mind: to provide a superior

product exclusively for

legal professionals.

With over a decade of experience

in sales, Jennifer understands the

value of internet marketing for

businesses. She enjoys truly

connecting with future clients.

Heather’s position at Internet LAVA allows

her to write legal content for attorneys’

web pages, create press releases on topics

Internet LAVA’s clients are passionate

about, and draft and edit news articles.

Cary’s duties at Internet LAVA

include: Website Development,

Mobile Application Develop-

ment, Technical Support, and

Database Management.

Cynthia has a unique perspective

on SEO practices. Rather than

focus strictly on optimization, she

integrates engaging elements that

enhance usability.

Social Media MarketingConnect with Your Audience

800-292-LAVA

If you’re interested in utilizing Internet LAVA’s services to successfully market your law firm then call to schedule your free, no-obligation consultation with one of our specialists.

Levine & Glassman, P.A.

www.floridalawsuits.com

Lisa Levine and Mark Glassman,

are the firm’s lead trial attorneys,

and have more than 30 years of

combined experience in personal

injuries cases.

1) Content. Content. Content. You can never have too much content. Attorneys should take an active role in developing interesting and relevant content. Your web content should truly reflect your expertise and personal style. As an attorney, you have inside knowledge of current legal issues that are most important to your ideal clients. Believe it or not, the key to your success is the gold mine of information inside your head. All you have to do is put it in writing. When your website is a content powerhouse, you’ll reap the benefits for years to come.

2) Design and Branding

When potential clients reach out to you, it’s important to give them a memorable experience. A solid brand identity can leave a lasting impression in the visitor’s mind. To accomplish this, you should have a simple logo and an attractive color-scheme. Most importantly, your design should be consistent throughout your website, your social media profiles, your videos, and your print materials. Visually appealing graphics will capture the attention of your visitor and encourage them to dig deeper.

3) Online Reputation

People tend to “Google” the name of an attorney before deciding to call or hire that attorney. What do your potential client’s find? Ideally, you want to create or control all of the content that shows up on page 1 of Google. Testimonials from former clients show up well in the search engines and build trust among potential clients by reflecting your success rate and level of client satisfaction.

4) Link Building

While the content and design of your website are important, you also need other sites to back you up. Back links are the most important factor used to determine your search engine rankings. A successful link-building campaign should focus on the quality of links, not the quantity. Links to your site should come from other websites with relevant information about your practice areas or geographic region.

5 Keys to Success on the InternetIn a viciously competitive industry, law firm websites require special attention. Being able to utilize your website as a tool for acquiring new business is always a rewarding experience. You can do this by staying a step ahead of the competition. Here are some simple steps you can take to ensure your business is making the most of the Internet.

Jennifer Nguyen

Cary Simon

5) Web Video

Video has emerged as the most convincing media on the web, especially for criminal defense attorneys. Prospective clients want to hear the voice that will speak for them in court. In less than a day, you can shoot dozens of short video clips on a variety of topics. Prospective clients need to see your face and hear your voice. Making that personal connection can mean all the difference. It’s important to instill confidence in the viewer and let them know you mean business.

Director of Legal Publications

You will quickly notice that our websites are different. We pride ourselves on creating better content on a wide range of issues important to attracting the attorney’s ideal clients for a particular jurisdiction.

5 simple steps you can take

Full-service social media and online profile management for lawyers.