INTERNET AND MEDIA ANALYSIS

Puja Devanand

Pratik MaruDurlabh Giripunje

THE INTERNETWHAT? The Internet is a global system of interconnected computer networks that use the standard Internet Protocol Suite (TCP/IP) to serve billions of users worldwide. The Internet carries a vast array of information resources and services, most notably the inter-linked hypertext documents of the World Wide Web (WWW) and the infrastructure to support electronic mail.

WHEN? The origins of the Internet reach back to research in the 1960s, both commissioned by the United States Government to develop projects of its military agencies to build robust, fault-tolerant, and distributed computer networks as well as private research.

Popular Operating Software: Internet explorer Mozilla Firefox

THE INTERNETInternet is possibly the most outstanding innovation in the field of communication in the history of mankind. However, like every single innovation in science and technology, internet has its own advantages and disadvantages

ADVANTAGES:

Communication E.g. Google Gtalk, Yahoo Messenger, etc.

Information E.g. Google, Yahoo, Microsoft’s Bing

Entertainment E.g. Online Games, Movies

Services E.g. Online Banking, Job Searching

E-Commerce

THE INTERNETDISADVANTAGES: Theft of Personal information Spamming Virus threat Reduction of actual physical contact Cyber slacking - estimated employees spend 57 mins. on the Web instead of working.

E-mail : The concept of sending electronic text messages between parties.

The language for communication on the Internet is English. Common methods of Internet access in homes Include dial-up, landline broadband , Wi-Fi and 3G Technology cell phones.

INDIA AND INTERNET Ten years ago:

There was limited Internet access but only in a few major cities, all in the hands of the government.

VSNL - Responsible for Internet activities.DOT (Department of Telecommunications) provided a connectivity, with miserly bandwidth and few phone lines.

Today: The Internet represents the new wealth frontier for the middle classes - a good salary and increase in globalization

No more strict governmental control More than 62 million users Increase of Indian content on the net Increase in advertising – targeting the middle class Very useful for business to business transactions

The Internet represents so much potential for India, and the demand for efficient Internet infrastructure is growing rapidly

THE INTERNET

INDIA AND THE MEDIA

WHAT? Newspapers, magazines, television and radio and any other channel of information. One of the fastest growing sectors in India, might grow faster than the GDP.

STRENGTHS Increasing levels of literacy Skilled workforce, innovative ideas Intense competition, propelling

growth High population Swift growth in technology

WEAKNESS Inability to adhere to ethical standards Technology and innovations not at par

with the world Unstable government not encouraging

FDI’s Piracy

INDIA AND THE MEDIA

Indian Entertainment & Media industry can be categorised as follows: Film Entertainment Television Music Radio Print (Primarily Newspapers & Magazines) Live Entertainment

Scope for entertainment sector:Media And Entertainment industry is one of the most flourishing sectors

in India.

MEDIA

According to 2009 Report

According to 2004 Report

FUTURE SCENARIO The future of Media And Entertainment industry depends largely on the growth of

Indian economy. The Indian economy is growing at a fast rate; thus, there is also a bright future in store for all the segments of the media and the entertainment industry. The Indian Media And Entertainment industry is expected to grow at an annual growth rate of 19% to reach Rs 83,740 crore by 2010.

The expected CAGR of various segments of the Media And Entertainment industry in India till the year 2010 is as follows:

• Radio 32% • Music 1% • Television 24% • Film Industry 18% • Print Media 12%

Top Players In Media & Entertainment Sector

1. Star India2. Bennett, Coleman & Co. (The Times of India Group)3. Sony Entertainment Television4. Zee Telefilms5. Hindustan Times6. Television Eighteen India7. DAINIK JAGRAN8. Adlabs Films Limited9. PVR Limited10.UTV Software Communications Limited

FUN FACTS

• INTERNET Checking emails and searching for information are the two most

popular reasons for accessing net over mobile phones. 2.8% of Urban Indian mobile population used the Internet over their phones to check emails while 2.5% used the net to search for information.

347% Growth in Mobile Internet Browsing in India Since 2009.

Google is the No. 1 site visited on the internet, Google’s index now

stands at 8 billion pages. Internet Addictive Disorder (IAD) or the Internet Overuse Syndrome

(IOS).

Bibliography

• www.google.co.in• www.wikipedia.org• www.webopedia.com• www.sciencenews.org• www.naukrihub.com

Thank you for your patience.