international marketing in nigeria
TRANSCRIPT
Shweta SinghA 66
Umesh Chander SharmaA 71
Sourabh KumarA 67
Vivek SharmaA 72
Sriju NairA 68
Kritika KulsresthaA 73
WELCOME
1-800-347-1200
INTERNATIONALLY RECOGNIZED OVER 420,000 SETS OF BODY ARMOUR N THE FIELD
HOME PLACE PEOPLE PRICE PROMOTION
PACKAGING POLICIES
COMPETITONS
ARMASURE
13386 INTERNATIONAL PKWY , LAGOS ,FL 32218 PHONE: (800) 347-1200 FAX: (800) 366-1669
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Officially the Federal
Republic of Nigeria
Most populous country in
Africa: over 150 million
Largest ethnic
groups: Hausa, Igbo and Yoruba
Followed 16 years of
military rule
Muslims: 50%
Christians: 40%
Indigenous: 10%
36 states and 1
territory
High production
in West Africa
Criminal actions for
Europe, East Asia and N.
America
ABOUT THE COUNTRY
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Political
social
Environment
Technology
Nigeria’s democracy is being tested by recurring sectarian violence, attacks and threats against Christians by Boko Haram, and the misuse of religion by politicians, religious leaders, and others.
Nigeria remains a challenging operating environment due to high levels of corruption, weak institutions, and persistent power outages.
Africa’s most populous country and biggest oil producer.. The country has seen explosive growth in past decade
The recent shift to green technologies, Nigeria faces a negative growth in its oil revenue .Nigeria is one of the biggest and fastest growing telecom markets in Africa.Another fast growing sector in Nigeria is the computer market (JIDAW).
PEST Analysis
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Birth rate:38.03/1000Death rate: 13.16/1000
Natural resources
natural gas, petroleum, tin, iron ore, coal,
limestone, niobium, lead,
zinc, arable land
GDP (PPP): $502 billionUnemployment: 23.9%
Exports: petroleum and its products: 95%, cocoa and rubber. India: 11.5%
Imports: machinery, chemicals, transport
equipment, live animals India: 5.5%
Transportation: Airports: total- 54 (2013), Railways: total- 3,505 km, Roadways :total- 193,200 km
Conflict between Boko Haram and Christianity: war between Muslims and Christians
"Western education
is forbidden“: Hausa
Against westernization: society and
education
Major revenues from
Proceeds of crude oil production,
crude oil exports: 2.341 million bbl/day (2010
est.), natural gas: 25.96 billion cu m
(2011 est.), Revenues that come in :Government : 80%Operational cost:16%Company: 4%
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EXPORT / IMPORT REGULATION
Imports
Exports
Prohibition: wheat flour, tooth paste,
furniture, gaming machines, waste pharmaceuticals
Description, quantity, unit, total value of goods, cost of
internal transport,
insurance and freight charges
Exports to be registered Nigerian Export Promotion Council
Exports to be carried via Seaport/Airport or Border Station
Exports must be entered in Single Goods Declaration
Commercial Invoice stating details
Duly signed by Nigeria Export Proceed
Exporter to open a domiciliary account in a commercial bank in Nigeria
Anti smuggling operation and seizure of arms and ammunitions
Importer must process Form ‘M ’ firstly
Goods must be marked: VALID/NOT VALID FOR FOREX
Description of imports must be mentioned
Import documents to include details
Expiry date to be mentioned on perishable items
Name of the product, country
of origin, specification, date of manufacture, batch number, standards of production
Product name, type, category, brand name, model name, quality, size, quantity and packaging
Commercial cities
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INTERNATIONAL COOPERATION
BILATERAL
MULTI DIVISION
Asia/pacific/China/
Vietnam/Japan/ South
Korea and India
Joint Commission-
Africa and Middle East
Europe and America/INGO and NGO Asia
and Pacific
United Nation Development
System
European Union
Commonwealth Desk
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member of the WTO since 1 January 1995.
Contribution to WTO Budget- 0.385% in 2014
Participation in IMF & World Bank
Member of The G-20 Negotiating Group
Member of OPEC
Participates in the Organisation of African Unity (OAU) now known as the African Union
Member of Economic Community of West African States (ECOWAS, Maritime Organization of West and Central Africa (MOWCA) and several other West African bodies; Commonwealth; Nonaligned Movement (NAM); and Organization of Islamic Cooperation (OIC)
Has Nigeria got benefited by WTO, World Bank, IMF or any other Global Trade/Funding authority?
Yes-
October 2005, World Bank assistance to Nigeria involved 19 active projects with a total commitment value of about US$1.87 billion
2007- the International Monetary Fund approved a two-year “policy support instrument” designed to promote the growth of the non-oil sector and to reduce poverty
Nigeria & international bodies
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HOME PLACE PEOPLE PRICE PROMOTION
PACKAGING POLICIES
COMPETITONS
ARMASURE
13386 INTERNATIONAL PKWY J, FL 32218 PHONE: (800) 347-1200 FAX: (800) 366-1669
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PACKAGING
ARMASUREBullet proof vest with GPS
enabled
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o Lightweight PEUD ballistic system
o U.S H.P white laboratory tested for the ballistic
o Performance with NIJ 0101.06 IIIA .44 Magnum
o Adjustable shoulder, sides and connect with Nylon
velco
o Polyester or Nylon or 1000D Nylon Cordura or
similar outer carry fabric with water resistant
o Net fabric or lightweight Nylon liner or by order
o Weighting approximately 1.5 kg (medium size)
adding another special element to its lifesaving
solutions.
o Washable outer carry, removable ballistic panels
o Color: White, camouflage woodland, desert, ACU,
Navy Blue, Tan, UN blue, Oliver Green, Black or by
order
o Customize design and label acceptable
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Materials used for the vest carriers include:•Coolmax Fresh•3Dimensional fabric•Cordura high-resistance•Military specs MIL-F-2234 Velcro type II Class I•High-resistance threads
Armasure has also developed one of the lightest bulletproof vests ever manufactured, weighting approximately 1.5 kg (medium size) adding another special element to its lifesaving solutions.
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COOLMAX VEST
HOME PRODUCT
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Compliance Standards
Apex Body Approval
Stringent protection testing as required by the National Institute of Justice (NIJ), Federal government approval
3rd Party Inspection Rigged field testingCertified Model Number
Standards & Specifications
Size label- Size, model,style,manufacturer logo, and care instructions.Protection ratingLot numberDate of issue
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PACKAGING POLICIES
COMPETITONS
ARMASURE
13386 INTERNATIONAL PKWY J, FL 32218 PHONE: (800) 347-1200 FAX: (800) 366-1669
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PLACE
Target: upper and middle class citizens, business immigrants and defence
Non availability of body armors to citizens
Concern for the police and defence personnel
Targeted towards the defence personnel majorly
Direct supply
Terms of imports
High crime rate
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HOME PRICE PROMOTION
PACKAGING POLICIES
COMPETITONS
ARMASURE
13386 INTERNATIONAL PKWY J, FL 32218 PHONE: (800) 347-1200 FAX: (800) 366-1669
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PEOPLEPLACE
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Country Head
Staff
Vice President-Marketing
Manager-Retail
Manager-Institutiona
l
Vice President-Operations
Manager-Finance
Manager-Operations
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B2G: Nigeria Police Services
B2B: Manufacturing IndustriesPrivate Security Companies Business Hotels, Inns, Luxury Hotels, etc.
B2C Businessmen & Industrialists Lower to Upper Middle Class & Upper Class
Target Customers
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ARMASURE
13386 INTERNATIONAL PKWY J, FL 32218 PHONE: (800) 347-1200 FAX: (800) 366-1669
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PLACE
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Currency Sensitivity
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Competitive Pricing
Philosophy
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Payment Terms
Retail:
100% at the time of Purchase
Institutional:
50% advance at the time of signing of contract
50% on delivery of the equipment
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PACKAGING POLICIES
COMPETITONS
ARMASURE
13386 INTERNATIONAL PKWY J, FL 32218 PHONE: (800) 347-1200 FAX: (800) 366-1669
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PLACE
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Logo, Symbol & Tagline
Message “Most advanced protection for your life!”
• Emphasize on GPS technology of the armour, light weight, high energy absorption & fast shock wave dissipation• Emphasize on the country of origin• Emphasize on importance of life, interdependency on loved ones
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Medium
OOH
Radio
TV
Influencers/
Exhibitions
Internet
Media
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ARMASUREMedia
- Newspapers, magazines,
tabloids, etc.- Pamphlets & brochures
- Radio based
advertisements
(highlighting the USP of
the product) for mass coverage
- Advertisements
during prime time(Early
morning news hour, “Golden
Hour”-7 – 9 PM) - Focus on news channels (ticker
adds.)
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Internet
Influencers &
Exhibitions
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HOME PEOPLE PRICE PROMOTION
PACKAGING POLICIES
COMPETITONS
ARMASURE
13386 INTERNATIONAL PKWY J, FL 32218 PHONE: (800) 347-1200 FAX: (800) 366-1669
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PLACE
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• All orders are packed in bulk in standard sized cartons (23’’*18’’*15’’) unless otherwise requested. Quotes would differ if specific packaging or if individual poly packing is required.
• Individual purchases would be in fabric hanger bags according to size specifications.
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• Transparent plastic bags would be used as immediate packing material followed by fabric hanger bags.• Labeling must include following information :
• Weight of the jacket, color & size specifications
• The country of origin• The manufacturer or dealer identity• The care instructions
Labelling
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COMPETITONS
ARMASURE
13386 INTERNATIONAL PKWY J, FL 32218 PHONE: (800) 347-1200 FAX: (800) 366-1669
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ARMASURE SAD(Sales & Distribution)
Direct Sales & Exclusive showrooms
SHIT (Stock Held in Trade)
Raw Kevlar fabric
WAG (Warranty & Guarantee)
Guarantee for 5 years.
ASS (After Sales Service)
On call service & Service centers at exclusive stores
PLI(Product Liability Insurance)
No, we are not providing
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ARMASURE
13386 INTERNATIONAL PKWY J, FL 32218 PHONE: (800) 347-1200 FAX: (800) 366-1669
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• In 2012 President Goodluck Jonathan commissioned the Defence Industry Corporation of Nigeria (DICON)
• directive issued to compel all Federal agencies to patronise DICON
• Competition- Local competition from government
Bullet-BlockerUsing positioning through country of originOperates in Bulletproof Vest | Body Armor | Bullet-Resistant Clothing | Tactical GearCompetition- Direct competition
DICON
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Armor UP - bulletproofme Texas-USABullet Proof ME Body Armor, Bulletproof VestsTagline-Put the Odds in YOUR favourMade in USATestimonials: "some of the finest Body Armor that is available today"
Chief Counsel, US Congress (Ret.)
Safeguard - Extremely Lightweight Bullet Proof VestsSells vests that use DuPont Kevlar® protective panelsWorldwide Next Day Delivery On All their Bullet Proof VestsTrying to position themselves as expert, offers customization & operates in only bullet proof vests & Kevlar categoryCompetition- Parallel import competition from Tennessee, United States & China.
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