international marketing 97-2003

8/8/2019 International Marketing 97-2003

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Presented to:

Dr. Darshana Dave

Presented by:

Sapna Chaudhary (09M38)

Bijaya Laxmi Choudhary (09M10)

G.H Patel Post Graduate Institute

ofBusiness Management


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Africans love success stories and many admireAmericans because they believe in what is known as

the "American Dream .


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Languages :Languages :

1. Afro1. Afro--asiaticasiatic(240 languages)(240 languages)

2.2. NiloNilo--saharansaharan

3. Niger3. Niger--congocongo(Sub(Sub saharansaharanregion)region)

4.4. KhoisanKhoisan(Southern Africa)(Southern Africa)


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1. MEETING ETIQUETTE

Several greeting styles depending upon the ethnicheritage of the person you are meeting.

When dealing with foreigners, most Africans shake

hands while maintaining eye contact and smiling. Some women do not shake hands and merely

nod their head, so it is best to wait for a womanto extend her hand.

Men may kiss a woman they know well on thecheek in place of a handshake.

Greetings are leisurely and include time for socialdiscussion and exchanging pleasantries.


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2. Gift Giving Etiquette

In general, Africans give gifts for birthdays

and Christmas.

If you are invited to a African's home, bring

flowers, good quality chocolates, or a bottleof good African wine to the hostess.

Wrapping a gift nicely shows extra effort.

Gifts are immediately opened when received.


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3. Dining Etiquette

If you are invited to a African's house:

Arrive on time if invited to dinner.

Contact the hostess ahead of time.

Wear casual clothes.

Offer to help the hostess with the

preparation or clearing up after a

meal is served.


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1. Relationships & Communication Transactional & do not need to establish long-

standing personal relationships beforeconducting business.

Networking and relationship building.

Businesspeople respect senior executives.

Maintain harmonious working relationships.

Often use metaphors and sports analogies.

Prefer face-to-face meetings to moreimpersonal communication mediums.


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2. Business Meeting Etiquette

Appointments are necessary.

May be difficult to arrange meetings

with senior level managers on shortnotice.

Often difficult to schedule meetings

from mid December to mid January.

After a meeting, send a lettersummarizing what was decided and

the next steps.


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3. Business Negotiations

Imperative to develop mutual trust beforenegotiating.

Women have yet to attain senior level positions.

Do not interrupt an African while they are speaking.

Africans strive for consensus and win-winsituations.

Include delivery dates in contracts.

Start negotiating with a realistic figure.

Decision-making may be slow and protracted.


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4. Dress Etiquette

Business attire is becoming moreinformal in many African companies.

Men should wear dark colouredconservative business suits.

Women should wear elegant business

suits or dresses.


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Typical European lifestyle highly laid back,doesnt work to hard and enjoys the finerthings in life.

Enjoying sitting outside in the evenings,

taking siestas, and generally not over exertingthemselves in the heat.

The enjoyment of fine food and drink and

vineyards play a large role in the lifestyle.

The licensing laws then support this Europeanlifestyle.


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Countries such as Spain, Portugal,

Italy and Greece are then just as

laid back in their European lifestyle,enjoying good music and good food andcharming quaint architecture.

THE EUROPEAN BANQUETS:

European countries are vastly different (eachhas a fondness for good food and wine).

1. England

In England the food is quite similar to whatyou might enjoy in America (mostly made up

ofpub food).


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A roast dinner, pie and chips, batteredfish and chips, cottage pie.

2. France

European banquets in France willconsist of lots of sauces, garlic,baguettes and cheese. Europeanbanquets in France would also not be

complete without the requisite frogslegs, snails and mussels.

Best wine in the world.


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3. Italy

Consist of largely pasta with cheeses,tomato and garlic flavouring.

Pizzas

4. Poland

A lot of stews and soups. European

banquets

Best tasting vodka.


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Useful for crossing the language barrier.

Used mainly in Eastern Europe.

Words for basic manners as well as forhello, goodbye, where is?, pleasemay I have?, bill please, what is?

anddo you speak English?.


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European workouts

European passion for sports (BungeeJumping, Water Sports Surfing andWakeboarding, Basketball, Soccer).

EURAIL PASS:

Possible to travel within or betweenEuropean countries for a single

discounted price.

Eurail pass save the individual money.


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Intercultural adaptability is essential.

You need to understand the importanceof an open and honest approach.

Important to establish your credentialsand authority quickly.

Value firmness and dignity (advisableto appear approachable and friendly aswell).


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Initially appear stiff and reserved, often

warm up when socializing

Courtesy is important

Businesspeople have long memories.

All business people


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A low tolerance for change and risk.

Failure causes a long-term loss ofconfidence by the individual.

APPROACH TO TIME AND PRIORITIES:

Moderate time culture

Traditionally schedules and deadlinesare viewed as flexible.

Advisable to reinforce the importance of the

agreed-upon deadlines.


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Strong hierarchical structure.

Europeans generally value age, rank,and protocol.

Managers tend to be dictatorial andautocratic.

Managers are not comfortableempowering employees.


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Meetings and negotiations are slow.

It takes time for Europeans to become

warm towards foreignbusinesspeople.

Europeans are not always comfortable

trying new ways of doing things.

May lose their temper, walk out of themeeting, or threaten to terminate the

relationship in an attempt to coerce


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GOOGLEGOOGLE


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Google was founded by two StanfordUniversity students in 1995.

The culture of Google is similar to

many of the dotcoms of the 90s.

It is used as a search engine.


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Google offers services as a form ofit product to its customers

Products into three classes:1. Advertising solutions

2. Business Solutions

3. The Google Store


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Googles price for AdWords is set onthe amount of advertisement per dayit provides its consumers

Googles structure tightly relatespayment periods with credit terms.The credit limit starts at $50.00 amonth and it can increase to morethan $500.00 a month.


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Refused to jumble its homepage withannoying advertisements, banners, orlinks to other websites

Avoids fancy graphics.

Word of mouth(viral marketing).

Minimal homepage.

New website called Froogle, which isa product search.

Partnered with Amazon.com


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Googles place is the internet.

Google has gone from processing 100million searches per day to over 200

million searches per day, one-thirdcomes from inside the U.S., the rest arein 88 other languages.

Google introduced the language limit inApril 2000 with eleven languages, whichwas expanded as of Aug. 2000 to 24.


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Privacy issues

1. Cookies

2. Street view

In European Union In Germany

In Italy

In China

Youtube and Orkut

Others


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international marketing 97-2003

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