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Visual Identity Manual

International IDEAThe International Institute for Democracy and Electoral Assistance

Contents

1 What International IDEA stands for Name

2 Logo Correct use of logo Correct use of logo in conjunction with others Logo size and placing Tag line in conjunction with logo 3 Colours Sign (corporate) colours Graphic elements

4 Typography

5 Stationery Letterheads Compliments cards Memo slips Business cards Envelopes

6 Miscellaneous printed matter Brochures The Publications Catalogue Fact sheets and leaflets Posters CD covers Folders Covers for Board and Council

7 Promotional materials for electronic distribution Press releases Vacancy announcements Email signatures

8 Other promotional materials Roll-up posters Banners Pens Bookmarks T-shirts

International IDEAInternational Institute for Democracy and Electoral Assistance Strömsborg, SE-103 34, STOCKHOLM, SWEDENTel: +46 8 698 37 00, fax: +46 8 20 24 22, e-mail: [email protected], website: www.idea.int

This Visual Identity Manual has been produced by International IDEA in collaboration with T2 Form & Kommunikation

International IDEA’s Visual Identity Manual

International IDEA’s Visual Identity Manual 1

The International Institute for Democracy and Electoral Assistance

(International IDEA) is an intergovernmental organization that supports

sustainable democracy worldwide. Its objective is to strengthen

democratic institutions and processes.

International IDEA acts as a catalyst for democracy building by providing

knowledge resources, expertise and a platform for debate on democracy

issues. It works together with policy makers, donor governments, UN

organizations and agencies, regional organizations and others engaged in

the business of democracy building.

Name and acronym:

In English:

The full name is: International Institute for Democracy and Electoral Assistance

The acronym is: International IDEA

In Spanish:

The full name is: Instituto Internacional para la Democracia y la Asistencia Electoral

The acronym is: IDEA Internacional

1 What International IDEA stands for

All products as described in

this Visual Identity Manual

must be sent for review and

approval to International IDEA’s

Communications Team:

[email protected]


2 Logo

There are two versions of

International IDEA’s logo,

one to use in four-colour printing

and one to use in one- or two-

colour printing.

When used accurately and

consistently they help make

International IDEA’s identity

strong and memorable.

Beige 4% m 712 PMS

a9% y

Light blue 50% c 288 PMS

30% m

15% k

Dark blue 100% c 279 PMS

60% m

30% k

The most important visual identification device for International IDEA is the logo. It is to the Institute what a handwritten signature is to a person – the unique graphic expression of individuality. The logo was designed as an integral unit (a square with the full name of the Institute in it) and the relationship between its components can never change.

100% black

60% black

20% black


The tag line in conjunction with International IDEA’s logo is a designed element and must not be modified.

International IDEASupporting democracy worldwide

Translation of the tag line French Soutenir la démocratie dans le monde Arabic

As a general rule, we suggest that

you place the logo on a white

background. If the background is

coloured there must be a white

frame around the logo.

Section 5 gives details about

the size and placing of the logo.

دعما للديمقراطية حول العالم

IDEA InternacionalEn apoyo a la democracia en todo el mundo


Below are two examples of the product of a co-publishing partnership between International IDEA and other organizations.

When International IDEA is working

in partnership with other organiza-

tions it is important to ensure that

all partners are equally represented.

The logos of all partners should

be of equal size. Each logo should

be distinct, with a clear space

around it.

title title title title title

title title title title title


3 Colours

When designing printed matter

for International IDEA you will use

colours from this palette. This

palette offers you many options

from which to select.

PMS 288 CMYK C 100 M 67 Y 0 K 23

PMS 122 CMYK C 0 M 17 Y 80 K 0

PMS 201 CMYK C 0 M 100 Y 63 K 29

PMS 356 CMYK C 95 M 0 Y 100 K 27

PMS 135 CMYK C 0 M 19 Y 60 K 0

PMS 174 CMYK C 0 M 70 Y 100 K 36

PMS 5415 CMYK C 42 M 8 Y 0 K 40

PMS 165 CMYK C 0 M 59 Y 96 K 0

PMS 187 CMYK C 0 M 100 Y 79 K 20

PMS 652 CMYK C 50 M 25 Y 0 K 10

Sign (corporate) colours

Basic colours

Secondary colours


The squares are graphic elements.

You may change size, colour and

placing from publication to publica-

tion.

International IDEA’s home page

address is a graphic element/image.

When designing you may change

its size, colour and placing.

Graphic element – The square

Graphic element – The home page address


4 Typography

Adobe Garamond ProABCDEFGHIjKLMNOPqRSTUVxyzåäöabcdefghijklmnopqrstuvxyzåäö1234567890

Adobe Garamond Pro – italicabcdeFghijKlmnopqrsTuvxyzåäöabcdefghijklmnopqrstuvxyzåäö1234567890

Adobe Garamond small capsabcdefghijklmnopqrstuvxyzåäö1234567890

Adobe Garamond Pro – semiboldAbcdefGhijklmnoPqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö 1234567890

Adobe Garamond Pro – semibold italicAbcdefGhijklmnoPqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö1234567890

Adobe Garamond – semibold small capsabcdefghijklmnopqrstuvxyzåäö1234567890

Adobe Garamond Pro – boldAbcdefGhijklmNoPqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö 1234567890

Adobe Garamond Pro – bold italicAbcdefGhijklmnoPqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö1234567890

To create a consistent and recogniz-

able image for the International IDEA

identity, typefaces from

the Adobe Garamond and Meta

families have been chosen as

the standard type-faces for

the Institute’s communications.

You may activate old-style figures

(lower case figures) when designing

in Adobe InDesign.

Adobe Garamond Pro, for running text and preamble


Meta – NormalABCDEFGhIjklMNopqrSTuVxYzåäöabcdefghijklmnopqrstuvxyzåäö1234567890

Meta – Normal italicabcdefghijklmnopqrstuvxyzåäöabcdefghijklmnopqrstuvxyzåäö1234567890

Meta plus Normal – capsabcdefghijklmnopqrstuvxyzåäöabcdefghijklmnopqrstuvxyzåäö1234567890

Meta Plus Bold – romanABCDEfGhIjkLMnOPqrSTuVxyzåäö abcdefghijklmnopqrstuvxyzåäö 1234567890

Meta Plus Bold – italicabcdefghijklmnopqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö1234567890

Meta Plus Bold – capsaBcdefghijklMnoPqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö1234567890

Meta Plus Black – romanaBcdefghijklMnoPqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö1234567890

Meta Plus Black – italicabcdefghijklmnopqrstuvxyzåäö abcdefghijklmnopqrstuvxyzåäö1234567890

Meta, for headings and subheadings

Typeface from the Meta family

has been chosen for headings

and subheadings.


Alisisse magna faccum ipis aliquip endiatum duip

Faccummod delis non ulla adigna feugue dipsum illan vent luptatet, si.Cum duis nulpute enibh esto exero odigna consectem endipsu msandre duisl eugueros dolutat incillum digna consequam exerostrud eros eui tincing exer acipiscidunt velenis cidunt in estrud tionulla faci bla faci tat dignibh eugiam digna con ullaore diamet aut ute modolo-reetue consequisi tet wissi bla feumsandit, sit praesed mincipsumsan veliquam nos dolobo-reet delisi.

Eraesequat, qui blamet la facipis ad modolortisl dolut aliquat, sumsan velis augiat inim in heniamc onulla consectet am zzrit ip eu feum volut am, vel eugait inim dolore tio do consed dolorper in ute faccums andreet ing et ad magna con hent del dolummodolor irit dolesendiam zzril irit pratum vercipit iusto commodiatuer sequisim et, venibh erilis at, si tinis er sum iriure voloreet, vel utpat. Ommy num et alis nisi.

Ercil er suscidunt ut dunt accum nis alit nosto eleniam, vullut iriuscil ulput aut praesen iscidui sisissit atet landiam consequat. Onseniat lut alit nim ipit exer sequam do exercilla feugait aliquipit praesequat luptatem do commodi psusto odiam nulputem ver sed tatem venisci duismolor adiamet, commy nosto er sequat acil irit autate velendre magna feu facinim ing ea conse commodo consequ amconsent veniscil essenim zzriuscipis nim in vel iusciduis auguerilisi.

Guero do coreratum augait am do dipis nibh ero conulputpate deleniscip et vendipissim atummodit nulla feugiam, sit nit, con ullaore delit velit utpat dolenis dipisim ero conse molore tie et dolore magnis nit adio dit at.

Dolutpat Dolore, Venisis

Strömsborg, SE- STOCKHOLM, SWEDEN • Tel: + • Fax: + Email: [email protected] • Website: www.idea.int

5 Stationery

Letterheads, A4

The template for writing letters is

installed in all of International IDEA’s

computers. You can also find it in

the Visual Identity Manual on

CD rom.

Adobe Garamond Pro 16/14 p



20 mm

20 mm

Logo 26x26 mm

40 mm 45 mm

A part of International IDEA’s graphic profile is the stationery.This section shows the placing of the logo and the size (to scale).

9 mm

20 mm 20 mm

100% black, 1 pt

4 mm


Compliments card

Natural size is A5, 105x148 mm


15 mm

15 mm

Logo 23x23 mm

Adobe Garamond Pro 9/10,8 p

15 mm 10 mm

9 mm

100% black, 1 pt

4 mm


Massimo Tommasoli, Ph.DPermanent Observer

Offi ce of the Permanent Observer forInternational IDEA to the United Nations

Chanin Building, Suite , East nd Street NEW YORK, NY, USA

tel: + fax: + mobile: + skype: xxxxxx email: [email protected]

Ambassador Andrés RozentalVice Chair of the board

Strömsborg SE- STOCKHOLMSWEDEN

tel: + fax: + skype: xxxxxx email: [email protected]

www.idea.int

www.idea.int

Memo slips

Natural size is A6, 105x148 mm.


Business cards

Natural size is 90x55 mm



Chanin Building, Suite , East nd Street NEW YORK, NY, USA

tel: + fax: + mobile: + skype: xxxxxx email: [email protected]

Ambassador Andrés RozentalVice Chair of the board

Strömsborg SE- STOCKHOLMSWEDEN

tel: + fax: + skype: xxxxxx email: [email protected]

www.idea.int

www.idea.int

Adobe Garamond Pro 7,4/8,8 p

7 mm

7 mmLogo 18x18 mm


MetaPlus Bold Pro 7,5/9 p

5 mm

7 mm

Logo 16 mm

Adobe Garamond Pro Italic 7/9,6 pt

8 mm

15 mm

Adobe Garamond Pro Italic 9 p

6 mm

35 mm

100% black, 1 pt

2 mm

100% black, 1 pt


Strömsborg

SE-103 34 STOCKHOLM

SWEDEN

www.idea.int

Envelopes, C4 and C5

Illustrated on this page are envelopes,

with and without windows,

demonstrating placing of logo

and addres information.

21 mm

21 mm

Logo 23x23 mm

Meta regular 8/12 p

Strömsborg

SE-103 34 STOCKHOLM

SWEDEN

www.idea.int


Supporting democracy worldwide


International IDEAStrömsborg

S-103 34 STOCKHOLM

SWEDEN

Tel: +46 8 698 37 00

Fax: +46 8 20 24 22

E-mail: [email protected]

Website: www.idea.int

About International IDEA

Hendip ea faci estrud te commod mincips umsandre et wis et, quipit ut adit praessisi tem venis augait, sum zzriusto core exeriliquis augiat praessi smodit veniam, con ut lamconse magnibh eugait, cor acipsusci bla faccumm odolore dio core modit volortin hent iliquip suscil eliscin ciduipsum et wis niam nulla facip ea conseniate et lumsan hendit lam, se eugue veliquam in volortis nibh et adigna aliquis niat, se faccum ex et lore exerosto et, vulla augue tetum quamconsenim eu feu faccum incidui euguero er sustin hendipisit la feugiat in ull-lumsan henit ea feuguero esenis aute te con hendreet, quat.

Members

Iscip etum vullandio con eu faccum dolendiatin veliquipit ilit nos at lum ex ero ex erat, quisim nonsequis eugue magnis at lan henisim nim vel et aut praessis essit, sequatie dio corperos non ulluptat. Ut volorer in volesed modolobore facipsu sciniam, quis ad del in vo-loreet praestinci bla faccum eummy nulluptatet luptatet, consent at, quat. Ut vullut lutat ing eugue ver sisci tetumsan vulla feugait wis atie te volenit, sumsandre mod euguerate dit, si.Ex enibh etuercipit volore tie modolore venit venit et wismodigna at.

Commolore volore con eum ilismod oloreet, quam do commolenis et aute te magnit utpatie mincil dit adionsequat dolore tis erilla consed moloborper sum dolor ad etueraese dio con ulput augiat. Ut la facin utpat praesenit illum ilis nullamc onsequamet, suscin vullaorem alit aliquis nullam, sissisi.

International IDEA’s offi ce

Rit in vel eratie elit iniam duis aliquam etummol uptat. Ut iriure eros elis num quis do conulluptat lametue feuis nullaore commodo luptate.

6 Miscellaneous printed matter

This section gives you examples of how International IDEA’s graphic profile can be applied to different types of printed matter.

Brochures, A48-24 pages, presents International IDEA’s work in some depths.

Certain elements, such as the image,

square, colour, title length and size,

change from publication to publication.

however, the majority of the other

elements have a fixed placing and size.

These fixed elements are the logo and

tag line, grid, contact and address

information.

Instead of a coloured square you may

use an image. It is very important to

show political sensitivity and to ensure

that no particular group will be

misrepresented or portrayed in a

negative way. This applies particularly to

women and minority groups.

The template for printed matter is

available in Adobe InDesign format.

87 mm

20 mm

20 mm 84 mm

20 mm

42 mm

Logo 26x26 mm

MetaPlus Bold 27 p

42 mm

MetaPlus Bold 7/12 p

Logo 26x26 mm



46 mm


Publications catalogue, A4published by the Communications Team at headquarters.

The palette in section 3 offers many

options from which to select when

designing. Some publications

are produced in-house and some

by an art director/graphic designer.

once more, it is very important to

follow this Visual Identity Manual.

Publications Catalogue2007



S-103 34 STOCKHOLM

SWEDEN

Tel: +46 8 698 37 00

Fax: +46 8 20 24 22



About International IDEA

Hendip ea faci estrud te commod mincips umsandre et wis et, quipit ut adit praessisi tem venis augait, sum zzriusto core exeriliquis augiat praessi smodit veniam, con ut lamconse magnibh eugait, cor acipsusci bla faccumm odolore dio core modit volortin hent iliquip suscil eliscin ciduipsum et wis niam nulla facip ea conseniate et lumsan hendit lam, se eugue veliquam in volortis nibh et adigna aliquis niat, se faccum ex et lore exerosto et, vulla augue tetum quamconsenim eu feu faccum incidui euguero er sustin hendipisit la feugiat in ull-lumsan henit ea feuguero esenis aute te con hendreet, quat.

Members

Iscip etum vullandio con eu faccum dolendiatin veliquipit ilit nos at lum ex ero ex erat, quisim nonsequis eugue magnis at lan henisim nim vel et aut praessis essit, sequatie dio corperos non ulluptat. Ut volorer in volesed modolobore facipsu sciniam, quis ad del in vo-loreet praestinci bla faccum eummy nulluptatet luptatet, consent at, quat. Ut vullut lutat ing eugue ver sisci tetumsan vulla feugait wis atie te volenit, sumsandre mod euguerate dit, si.Ex enibh etuercipit volore tie modolore venit venit et wismodigna at.

Commolore volore con eum ilismod oloreet, quam do commolenis et aute te magnit utpatie mincil dit adionsequat dolore tis erilla consed moloborper sum dolor ad etueraese dio con ulput augiat. Ut la facin utpat praesenit illum ilis nullamc onsequamet, suscin vullaorem alit aliquis nullam, sissisi.

International IDEA’s offi ce

Rit in vel eratie elit iniam duis aliquam etummol uptat. Ut iriure eros elis num quis do conulluptat lametue feuis nullaore commodo luptate.

87 mm

20 mm

20 mm 84 mm

20 mm

42 mm

Logo 26x26 mm


42 mm


Logo 26x26 mm



46 mm


fact sheets/leafletsShort text giving key facts about a publication or a project.

Natural size is A5, 148x210 mm

Created in 1995, the International Institute for Democracy and Electoral Assistance (International IDEA) is an intergovernmental organization that supports sustainable democracy worldwide. Th e Institute:• Assists countries in developing and

strengthening democratic institutions;

• Off ers researchers, policymakers, activists and media representatives a forum to discuss democratic principles;

• Blends research and fi eld experience, develops methodologies and provides training to improve democratic processes;

• Promotes transparency, accountability and effi ciency in managing elections.

About International IDEA:

International IDEA

FACT SHEETwww.idea.int

The International Institute for Democracy

and Electoral Assistance (International IDEA)

Strömsborg, SE-103 34 STOCKHOLM, SWEDEN

Tel: +46 8 698 37 00, Fax: +46 8 20 24 22

E-mail: [email protected], Website: www.idea.int

© International IDEA

How to order:

Th e full text of this publication is available in electronic format at: www.idea.int. Print copies of the book can be ordered from IDEA’s Web site or by e-mail to: [email protected]

Publications details:

ISBN 91-85391-19-0, published in 2005Price: USD 30 GBP 20

Related publications:

Th e original Women in Parliament: Beyond Numbers (1998) has been published in Spanish, French and Indonesian language versions and a Russian overview.

Les femmes au parlement: au-delà du nombre (2002) ISBN 91-89098-82-X

Mujeres en el parlamento: más allá los números (2002) ISBN 91-89098-81-1

Perempuan di Parlemen: Bukan Sekedar Jumlah (2003) ISBN 91-89098-84-6

Gender Quotas

Th e Implementations of Quotas: Asian Experiences (2003) ISBN 91-89098-99-4Th e Implementations of Quotas: Latin American Experiences (2003) ISBN 91-85391-01-8La aplicación de las cuotas: experiencias latinoamericanas (2004) ISBN 91-85391-02-6Th e Implementations of Quotas: African Experiences (2004) ISBN 91-85391-17-4Th e Implementations of Quotas: European Experiences (2005) ISBN 91-85391-63-8See also: www.quotaproject.org


Title

Women in Parliament: Beyond Numbers – A Revised Edition covers women’s access to the legislature in three steps: it looks into the obstacles women confront when entering parliament; it presents solutions to overcome these obstacles, such as changing electoral systems and introducing quotas: and it details strategies for women to influence politics once they are elected to parliament, an institution which is traditionally male dominated.

Little research had been done so far on the extent of female parliamentarians’ infl uence on politics. Th e past decade has seen gradual progress with regard to women’s presence in national parliaments.

Th is second edition of Women in Parliament in-corporates relevant global changes and presents new and updated case studies. With this Handbook, the focus shifts from getting more women elected, to giving those elected the means to make a greater impact on politics. Key fi ndings include:

• It is not all about numbers – While a critical mass of women is necessary to ensure women’s representation, the quality of the representation is just as important. Training is crucial to avoid the trap of electing “token women”.

• Gender perspectives, not gender issues – Women elected to parliament change politics globally: they introduce a women’s perspective into all areas of political life.

• Representation means more than elected politics – It means that more women must have seats at the Cabinet table, more women must be appointed to senior decision-making positions, and more women’s voices must be heard and included when major political reform or transformation is undertaken.

Written by politicians, researchers and activists, the Handbook targets fi rst and foremost female parliamentarians and those campaigning for offi ce. It is also of use to a wide range of actors working to promote the participation and representation of women in political structures as well as members of civil society, including activists, academics, researchers and journalists working to advance women in politics.

Chapter 1. Introduction

Provides a background and an overview of the ob-jectives, as well as highlights the main fi ndings.

Chapter 2. Obstacles to Women’s Participation in Parliament

Identifi es the problems that aff ect the political participation of women, categorized into political, socio-economic and psychological factors.

Chapter 3. Enhancing Women’s Political Participation: Legislative Recruitment and Electoral Systems

Illustrates the consequences of diff erent electoral systems. While they alone do not determine the level of representation of women, electoral systems are important because they help determine who is elected, how a campaign is fought, the role of po-litical parties, and most importantly, who governs. Th is chapter also highlights the impact of political parties as they assume the primary responsibility for candidate nomination.

Chapter 4. Increasing Women’s Political Representation: New Trends in Gender Quotas

Examines quota systems and how they have come to play a critical role in increasing the representation of women. It provides the various arguments for

and against the use of quotas and gives compara-tive examples of their implementation around the world.

Chapter 5. Women in Parliament: Making a Difference

Shifts the focus to how women can move ‘beyond numbers’ in parliament to make an impact on the political process. Th is chapter outlines how women can reform the inherent ‘institutional masculinity’ which characterizes most legislatures. It also sug-gests a framework for and acting on the question of how women can enhance their parliamentary decision-making power. Th e Handbook identifi es three key areas: learning the rules, using the rules and changing the rules.

Chapter 6. Conclusions

Case studies

Th e Handbook includes case studies from Argen-tina, Burkina Faso, Ecuador, France, Indonesia, Rwanda, South Africa and Sweden, as well as regional overviews from the Arab World, Latin America, South Asia and a case study on the Inter-Parliamentary Union (IPU).

”The Handbook is at once an overview,

an analysis and a guide, focused on the

obstacles faced by women, the means

of overcoming them, the modalities of

impacting on and through legislative

structures, and the varied and rich

experiences available around the world

from which to learn.

Each moment we live through is a turning

point in history, each event a symbol of

what is transpiring. This Handbook is one

such event in a rapidly changing, and ever

interesting, moment in our global human

development.”

From the Foreword by Ellen Johnson-Sirleaf, President of the Republic of Liberia

Women in Parliament: Beyond NumbersA Revised EditionForeword by Ellen Johnson-Sirleaf, President of the Republic of Liberia Contents:

FACT SHEET

Women in Parliament: Beyond Numbers

Logo 23x23 mm MetaPlus Bold 27 p

15 mm

MetaPlus Bold 12/15 p MetaPlus Bold 15 p

The only difference between a fact

sheet and a leaflet is in the title.

When designing a leaflet, use the

following layout and delete FACT ShEET

in the bottom right-hand corner.

Body text: Adobe Garamond pro 9,5/11 p

Subheadings: Metaplus Bold 9/11 p

headings: Metaplus Bold 20/20 p

preamble: Metaplus Bold 9/11 p

Logo 19x19 mm

15 mm79 mm

184 mm

197 mm

10 mm

83 mm


55 mm

MetaPlus Bold 27 p




Posters


35 mm

35 mm

Logo 84x84 mm

200 mm

MetaPlus Bold


Political Party Finance


The role of money in politics is an issue of daily debate in

old and new democracies alike. The ways that parties get

access to money can infl uence the outcome of elections,

determine the relationship between party leaders and

members, affect the number of women elected and

condition the level of public trust as a whole.

This CD-ROM contains all IDEA publications on the topic to date, including the full text of four books:• Handbook on Funding of Political Parties and Election Campaigns (global study)• From Norms to Best Practices (Latin America)• The Delicate Balance between Political Equity and Freedom of Expression (Canada and the US)• From the Grassroots to the Airwaves (The Caribbean)

Many countries have decided to introduce a system of regulation of political party funding. This CD-ROM contains an extensive matrix on political fi nance laws and regulations in 111 countries of the world. The most common features of such laws and regulations are bans (mainly on sources of funding), limits (mainly on expenditure), disclosure (to provide transparency) and public funding provisions.

CD covers


7 mm

10 mm Logo 15x15 mm

MetaPlus Bold 20 p

MetaPlus Bold



20 mm

30 mm

15 mm




folders



S-103 34 STOCKHOLM

SWEDEN

Tel: ++46 8 698 37 00

Fax: +46 8 20 24 22



What is International IDEA?

Th e International Institute for Democracy and Electoral Assistance (International IDEA) is an intergovernmental organization that supports sustainable democracy worldwide. Its objective is to strengthen democratic institutions and processes.

International IDEA acts as a catalyst for democracy building by providing knowledge resources, expertise and a platform for debate on democracy issues. It works together with policy makers, donor governments, UN organizations and agencies, regional organizations and others engaged in democracy building.

What does International IDEA do?

International IDEA´s areas of expertise include constitution-building process, electoral process, political parties, democracy and gender, and democracy assessments. Th e institute off ers to those in the process of democratization:

• Knowledge resources, in the form of handbooks, databases, websites and expert networks;• Policy proposals to provoke debate and action on democracy;• Assistance with democratic reform in response to specifi c national requests.

Where does International IDEA work?

International IDEA works worldwide. It is based in Stockholm, Sweden and has offi ces in Africa, Asia and Latin America.

20 mm

20 mm

86 mm

Logo 26x26 mm

MetaPlus Bold 14/17 p MetaPlus Bold 32 p

89 mm

20 mm

43 mm 36 mm


Logo 26x26 mm


Covers for Board and Council papers

have been designed so that they can

be printed in-house.

Stockholm, 26-27 June 2007

COUNCIL PAPERS

Eighth meetingof the Council


Stockholm, 25 June 2007

BOARD PAPERS

Twentieth meetingof the Board


Covers for Board and Council papers, A4

20 mm

20 mm

Logo 23x23 mm

84 mm

Meta normal 16 p

MetaPlus Bold 27 p

87 mm

15 mm15 mm

15 mm



MetaPlus Bold 18 p


7 Promotional materials for electronic distribution

A template for press releases has been

created and you will find it in all of

International IDEA’s staff computers

and in the Visual Identity Manual on

CD rom.

This example shows how to present

a press release. (In this example,

International IDEA has published a

new handbook and the image used

corresponds to the handbook’s cover.

It must of course be removed in the

case of press releases on other

subjects).

Press release

27 November 2007

NEWS

New International IDEA Handbook on“Electoral System Design”

Dar es Salaam, Tanzania, 27 November – Th e International Institute for Democracy and Electoral Assistance (International IDEA) launches today its Handbook on “Electoral System Design”, in Dar Es-Salaam, Tanzania. Th e launch takes place on the occasion of the week long joint EU-UNDP training on Eff ective Electoral Assistance held in Tanzania.

Th is new Handbook seeks to foster a better understanding of the basic principles and methodologies that underlay the successful management of credible, free and fair elections. It provides a practical tool on electoral management principles and comparative best practices around the world. It brings together global fi eld experiences in electoral administration, and presents best-practice solutions in a non-pre-scriptive and user-friendly way.

Th e Handbook addresses many of the challenges of an electoral process, both in consolidated and developing democracies. “It looks at the diff erent models of electoral administration and the manage-ment design issues that may have an impact on confi dence in and the scope for independent action by election administrators. In doing so, it takes into account the entire electoral cycle, not only the highly visible time close to polling, and it highlights the importance of post-election audit and evaluation” says Dr. Brigalia Bam, Chairperson of the Independent Electoral Commission of South Africa and member of the Board of Directors of International IDEA.

Th e Handbook consists of chapters that deal with all aspects of electoral management, including who organizes an election, the possible legal frameworks, and the powers, functions, and responsibilities of Electoral Management Bodies. In addition to electoral practitioners, it also targets policy makers, refor-mers, political parties, and academics.

Th e Electoral Management Design Handbook can be downloaded, free of charge at: http://www.idea.int/publications/emd/index.cfmTo order hard copies, send an email to [email protected]

Contact:Ayman AyoubSenior Programme Offi cerTel.: + Email: [email protected]

Strömsborg SE- STOCKHOLM SWEDEN • Tel: + • Fax: + E-mail: [email protected] • Website: www.idea.sit

Logo 23x23 mm

8 mm

12 mm

23 mm



100% black, 1 ptAdobe Garamond Pro 9/10,8 p

9 mm

26 mm43 mm


Th e International Institute for Democracy and Electoral Assistance (IDEA) promotes dialogue, pro-vokes action and provides knowledge tools for democracy to grow from within societies. With member states from all continents, IDEA is the only intergovernmental organization with the sole purpose of building sustainable democracy worldwide.

International IDEA acts as a catalyst for democracy building by providing knowledge resources, in the form of expert networks, databases, handbooks and websites; policy proposals to provoke debate and action on democracy; assistance with democratic reform in response to specifi c national requests. It works together with policy makers, donor governments, UN organizations and agencies, regional organizations and others engaged in democracy building.

Senior Programme Offi cer

Th e Senior Programme Offi cer (level IV/V) will be based at the Institute’s Headquarters in Stockholm, Sweden. (S)he will report to the Head of the Design of Democratic Institutions and Processes (DDIP). Extensive worldwide travel will be required.

Th e main planned functions of this Senior Programme Offi cer position are in the following areas:Integrated democracy building, developing a partnership of organisations in order to bring together a network of existing and planned knowledge resources in democracy building. Th is will be designed to enable stakeholders and participants in processes of democratic reform to be able to access user friendly tools and resources which address the full range of issues faced in democratic reform processes, including constitution building, electoral processes, political party systems, legislative development, judiciary and rule of law issues, decentralisation and devolution, transparency and anti-corruption issues, formal and informal/traditional government issues, and others. It will identify upon South experience.

Eff ective electoral/democracy assistance, seeking to promote the discussion, acceptance and adoption within the global democracy community and by donor nations and organisations of guidelines for process-driven, development oriented and sustainable electoral assistance and capacity building, leading to the future extension of such discussion, policy development and practice more widely in the sphere of democracy assistance.

How to apply:IDEA is an equal opportunity employer which seeks to further diversify its staff in terms of gender, culture and nationality.

ApplicationsApplications consisting of the documents indicated below should be submitted to IDEA, preferably via e-mail: [email protected] or by fax: + or by post: International IDEA, SE- , Stockholm, Sweden. All application documents should be in English.

www.idea.int

Vacancy announcements

A template has been created for

vacancy announcements to be posted

on the Web. You will find it in all of

International IDEA’s staff computers

and in the Visual Identity Manual on

CD rom.

100% black, 1 pt

Logo 26x26 mm

20 mm

20 mm

Adobe Garamond Pro Italic 9/12 p

Adobe Garamond Pro Semibold9,5/13 p

Adobe Garamond Pro 9,5/13 p

MetaPlus Bold 38 p

15 mm

55 mm 40 mm

15 mm


Email signatures

Always attach an email signature when sending a message to contacts other than International

IDEA staff.


MetaPlus Bold Pro 8,5/10 p

Logo 16 mm Adobe Garamond Pro Italic 8/10,6 pt

Um untemo et, ur. Senti, quonsiderum pra?

Pala re et fatus videfectus, quit venatus nostiam patia nox move,

furnum ilicidio nium host iam nihintra inte es enihintim intrum vo,

conscii prorei esignatquam patquidio virmactum tes consultum esid

fecist actus adhum ves fate, notemum ora re nos con num spero-

ponsus rei iam nem cae patiendeese intereori tam idin Etrae nondam

num opteaterum inum sentem dit. Bit? imis prisupp lissentri intimil

iusquod st faciemu rsultil hossid rem fue it, consint.

Best regards

Massimo Tommasoli



Chanin Building, Suite , East nd Street, NEW YORK, NY, USA

tel: + fax: + mobile: + -skype: xxxxxx

www.idea.int


8 Other promotional materials

roll-up posters

Logo 250x250 mm

80 mm

75 mm

410 mm

1155 mm

To be used at conferences,

book tables etc.

Text: Metaplus Bold

Another version of this roll-up

poster exists, where the tag line

“Supporting democracy

worldwide” is complemented by

a photo. The photo is chosen

according to the region/event

for which the roll-up poster is

to be used.


Banners

This is an example of a banner.

When you choose colours for

the background and the text,

think about the contrast.

Text: Metaplus Bold


Strömsborg SE- Stockholm Sweden • Tel: + • Fax: + E-mail: [email protected] • Website: www.idea.sit

Logo 500x500 mm

140 mm

140 mm

800 mm

Pens

This example shows International

IDEA’s home page address on pens.

Do not use the International IDEA

logo on pens, since it will be too

small for printing.


Front


International IDEA The International Institute for Democracy and Electoral Assistance

Bookmarks

Natural size is 155x50 mmText: Metaplus Bold

T-shirts

The International IDEA logo, as shown

in this example, appears on the front

of the t-shirt. Supporting democracy

worldwide” and the home page’s

address are printed on the back.

Logo 16x16 mm

3 mm

3 mm

25 mm


International IDEA The International Institute for Democracy and Electoral Assistance

S u p p o r t i n g

d e m o c r a c y

w o r l d w i d e

Back

International IDEAInternational Institute for Democracy and Electoral Assistance Strömsborg, SE-103 34, STOCKHOLM, SWEDENTel: +46 8 698 37 00, fax: +46 8 20 24 22, e-mail: [email protected], website: www.idea.int

© International Institute for Democracy and Electoral Assistance 2007.

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