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Bureau Reports 2012

International Federation of Audit Bureaux of Circulations

IFABC BureAu reports2012

3IFABC BureAu reports

IFABC Member organisations

Asia PacificAustrALIAMr. Paul DovasChief Executive OfficerAudit Bureau of CirculationsLevel 8, 15 Blue Street North Sydney, N.S.W 2060Tel: +612 99549801Fax: +61 2 [email protected] www.auditbureau.org.au

ChInAMs. Doreen ChanGeneral ManagerBPA Worldwide – AsiaSuite 806, Full TowerNo.9 East Third Ring Middle RoadChaoyang District, Beijing 100020CHINATel: +86 10 8591 0691Fax: +86 10 8591 [email protected] www.bpaww.com

Mr. Xiaowei HuDeputy ChairmanSino Publication Audit Centre (SPAC)2/F, Gan Building #334 Fuchengmen Wai StreetBeijing 100832CHINATel: +86 10 68570889Fax: +86 10 [email protected] [email protected] (Mr Qian Zhu – Director)www.sino-abc.org.cn

ChInese tAIpeI Ms. Rosa Yang-YuChairman The Audit Bureau of Circulations, Chinese Taipei Room 5A24, 5Fl. No. 5 Sec.5, Sinyi Road Taipei City 110, Taiwan Republic of China Tel: +886 2 27253105Fax: +886 2 [email protected][email protected] www.abc.org.tw

honG KonGMs. Pauline YuExecutive DirectorHong Kong Audit Bureau of Circulations (HKABC)Room B, 18/F, Kingswell Commercial Tower171-173 Lockhart RoadWanchai, HONG KONGTel: +852 28822555Fax: (852) [email protected] (Ms Mabel Chan – Account Manager)[email protected] (Ms Helen Lau – Account Director)www.hkabc.com.hk

InDIAMr. Hormuzd MasaniSecretary General Audit Bureau of Circulations4th Floor, Sprott Road Ballard Estate Mumbai 400 001INDIATel: +91-22 22611812Fax: +91-22 [email protected] [email protected] www.auditbureau.org

JApAnMr. Kazuo HosoyaManaging DirectorJapan Audit Bureau of CirculationsShiseikaikan 1-3 Hibiya Park Chiyoda-ku, Tokyo 100-0012JAPANTel: +813 35011484Fax: +81 3 [email protected] (Ms Yuko Kurosu – Staff)[email protected] (Ms Ryo Maruyama – Staff)www.jabc.or.jp

FuLL MeMBers

4 IFABC BureAu reports

KoreAMr. Young-il KimChairmanKorea Audit Bureau of Circulations (KABC)9F, Korea Advertising Culture Bldg, 7-11 Sincheon-Dong, Songpa-Gu, Seoul 138-921KOREATel: +82 2 7834983Fax: +82 2 [email protected]@yahoo.co.kr [email protected] (Mr Yong Hak Park – Secretary-General)[email protected] (Ms Hyeon Ji Kim – Staff)www.kabc.or.kr

MALAYsIAChan Sheow-VernChairmanAudit Bureau of CirculationsUnit 706, Block B Pusat Dagangan Phileo Damansara 1,9 Jalan 16/11, Off Jalan Damansara 46350 Petaling JayaSelangor Darul EhsanMALAYSIATel: +60 3 76608535 Fax: +6 03 [email protected] [email protected] (Chairman)www.abcm.org.my

sInGAporeMr Bernard ChanDirectorAudit Bureau of Circulations Singapore Pte Ltd18 Cross Street#07-05 Marsh & McLennan Centre SINGAPORE 048423Tel: +65 68360600Fax: +65 [email protected] [email protected]

EuropeAustrIAMs. Alexandra Beier-CizekGeneral Manager Österreichische Gemeinschäft zur Festsellungder Verbreitung von Webeträgern / Österreichische AuflagenkontrolleKollnerhofgasse 2/3 1010 ViennaAUSTRIATel: +43 1 5128866-14Fax: +43 1 [email protected] www.oeak.at

BeLGIuMMr. Stef PeetersGeneral ManagerCentre d’Information sur les MediaChaussée de la Hulpe 181/22 1150 BrusselsBELGIUMTel: +32-2 661-3150 Fax: +32 2 [email protected] [email protected] [email protected] [email protected] (Michael Debels – Senior Project Manager)www.cim.be

CZeCh repuBLICMs. Kateřina MandíkováManagerABC ČR (Audit Bureau of Circulations Czech Republic - Kancelář ověřování nákladu tisku) Zirkon Office Centre, Sokolovska 84/366 186 00 Praha 8CZECH REPUBLICTel: +420 234 32 1600Fax: +420 221 [email protected] [email protected] (Kvetoslava Cechova – Chairman)www.abccr.cz

DenMArKMr. Allan LillelundManaging DirectorDansk OplagskontrolBadstuestrade 20, 41209 Copenhagen KDENMARKTel: +45 33 123810Fax: +45 33 [email protected] [email protected] [email protected] (Ms Charlotte Andkjaer)www.do.dk


FInLAnDMs. Ullamaija ArastoManaging DirectorLevikintarkastus Oy (Finnish Audit Bureau of Circulations)Lönnrotinkatu 11 A 00120 HelsinkiFINLANDTel: +358 9 2287 7334Fax: +358 9 [email protected] www.levikintarkastus.fi

FrAnCeMr. Patrick BartementOJDChief Executive officer15/17 Rue Des Mathurins 75009 ParisTel: +33 143.12.85.30Fax: +33 1 [email protected] www.ojd.com

GerMAnYMr. Michael SchallmeyerManaging DirectorInformationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern, e.V.Berlin Am Weidendamm 1A 10117 BerlinTel: +49 30 590099700 / +49 30 590099703Fax: +49 30 [email protected] [email protected] www.ivw.de

hunGArYMr. Liviu BurlacuSecretary GeneralMatesz, Magyar Térjesztés-Ellenőrző SzövetségHungarian Audit Bureau of CirculationsH-1034 Budapest, Becsi ut 122-124HUNGARYTel: +36 1 3883791 Fax: +36 1 388 [email protected] [email protected] www.matesz.hu

ItALYADS Accertamenti Diffusione StampaVia Larga 13-20122 MilanoITALYTel: +39 258 307192Fax: +39 258 [email protected] [email protected] www.adsnotizie.it

Mr Paolo AudinoChairmanCertificazione Editoria Specializzata e Tecnica (CSST)2 Pantano20122-MilanoITALYTel: +39 02 805777Fax: +39 02 8054815 [email protected] [email protected] (ANES President)[email protected] (Mrs Cristina Ferrari – Secretary General)[email protected] (Ms Fabiola Iannaccone – Staff)www.anes.it

netherLAnDsMr George Bohlander Managing Director HOI, Institute for Media AuditingP.O Box 314, 1180 AH AmstelveenNETHERLANDSTel: +31 20 6613626 Fax: +31 20 [email protected] [email protected] [email protected] (Erik Bijlsma – Internet Consultant)

norWAYMr Lasse BirkelandCEONorsk Mediakontroll Granasen 101362 HosleNORWAYTel: +47 [email protected] [email protected] www.bdonoraudit.no

poLAnDMs Iwona SzczesnaManaging DirectorZwiazek Kontroli Dystrybucji Prasy – ABC Polandul. Foksal 3/5 00-366 WarsawPOLANDTel: +48 22 828-4055(5)Fax: +48 22 [email protected] [email protected] www.zkdp.pl


portuGALMs. Carmo MenanoGeneral SecretaryAssociacao Portuguesa para o Controlo -APCTde Tiragem e CirculacaoRua Sampaio e Pina, 70-3º1070-250 LisboaPORTUGALTel: +351 21 7826990Fax: +351 21 [email protected] www.apct.pt

roMAnIAMr Silviu IspasPresident BRAT (ABC Romania)Calea Victoriei, Nr 126, et 3, Sector 1Bucharest 030772ROMANIATel: +40 3117740 Fax: +40 [email protected] [email protected] (Mrs Arian Ureche – General Manager)[email protected] (Mr Constantin Popa – Audit Manager)www.brat.ro

spAInMr Eusebio SerranoManaging DirectorInformacion y Control de Publicaciones, S.ASerrano, 2128001 MadridSPAINTel: +34 91 4350032Fax: +34 91 [email protected]@introl.es (Mr Jose Antonia Perez – Printed Media Director)[email protected] ( Mr Manuel Sala – Electronic Media Director)[email protected] (Ms Soledad Ortiz – MD’s Secretary)[email protected] ( Ms Natalia Rodrigo – Secretary) www.introl.es

serBIAMs Ana NovcicExecutive DirectorABC SerbiaDeligradska 2411000 BelgradeSERBIA Tel: +381 11 26 24 700Fax: +381 11 36 17 [email protected] [email protected] (Mr Branislav Novcic – President)[email protected] (Ms Ana Novcic – Director)www.abcsrbija.com

sWeDenMr Magnus PaulssonCEOTS Tidningsstatistik ABVisiting address: Vasagatan 11Postal address: 114 78 StockholmSWEDENTel: +46 08 50742400Fax: +46 08 [email protected] www.ts.se

sWItZerLAnDMr. Roland ArchermannManaging Director ABCWEMF AG fur WerbemedienforschungBachmattstrasse 53 8048 ZurichSWITZERLANDTel: +41 43 3117676 Fax: +41 43 [email protected] [email protected] [email protected] (Mr Bernasconi Marco – CEO WEMF AG)www.wemf.ch

unIteD KInGDoMMr. Jerry Wright CEO Audit Bureau of Circulations LtdSaxon House, 211 High Street, BerkhamstedHertfordshire, England HP4 1ADUNITED KINGDOMTel: +44 1442 200812Fax: +44 1442 [email protected] www.abc.org.uk

Mr. Richard FoanGroup Executive Director of Communication & Innovation ABCSaxon House, 211 High Street, BerkhamstedHertfordshire, England HP4 1ADUNITED KINGDOMTel: +44 1442 200825 Fax: +44 1442 [email protected] www.abc.org.uk

Mr. Francis StonesDirectorBPA Worldwide- MENA55/56 Russell Square London, WC1B 4HPUNITED KINGDOMTel: +44 207 6314809Fax: +44 207 [email protected] www.bpaww.com


U.S.A / CanadaMr. Zia HasanCCAB – A Division of BPA Worldwide1 Concorde Gate, Suite 800TorontoOntario M3C 3N6CANADATel: +1 416 4872418Fax: +1 416 [email protected] www.bpaww.com

Mr. Matt PasqualeCCAB – A Division of BPA Worldwide1010 Rue Sherbrooke QuestBureau 1800, MontrealQuebec H3A 2R7CANADATel: +1 514 8450003Fax: +1 514 [email protected]

Ms. Marian Robertson Audit Bureau of Circulations151 Bloor St. WestSuite 850Toronto, ON M5S1S4CANADATel: +1 416 9625840Fax: +1 416 [email protected] www.accessabc.com

Mr. Mark P. StoecklinCEOCertified Audit of Circulations Inc.155 Willowbrook Boulevard Wayne, New Jersey 07470P.O Box 379Wayne, New Jersey 07474-0379USATel: +1 973 7853000, ext.131Fax: +1 973 [email protected] [email protected] (Ms Evelina Sodt – Marketing Director)[email protected] (Ms Debbie Maragoudakis – Audit Director)www.certifiedaudit.com

Mr. Glenn J. HansenPresident & CEOBPA Worldwide100 Beard Sawmill Road, 6th FloorShelton, CT 06484USATel: +1 203 4472800Fax: +1 203 [email protected] [email protected] (Mr Glenn Schutz – Communications Manager)www.bpaww.com

Mr Michael J. LaveryPresident and Managing DirectorAudit Bureau of Circulations (USA and Canada)48 W.Seegers Road, Arlington HeightsIL 60005USATel: +1 224 366-6500 Fax: +1 224 [email protected] [email protected] (Mr Paul Fajnor – CFO)www.accessabc.com

Middle East /North AfricaMs. Rana HarizManager, Business DevelopmentBPA Worldwide PO Box 502458Loft Office 1, Entrance COffice #210Dubai Media CityDubai, U.A.E.Tel: + 971 4 369 2468Fax: + 971 4 369 [email protected]


South AmericaArGentInADr. Roberto D. MoreyraGeneral ManagerInstituto Verificador de CirculacionesAvenida de Mayo 1370, 1*PisoCuidad Autonoma de Buenos Aires (CP 1362)ARGENTINATel: +54 11 52364118Fax: +54 11 [email protected] [email protected] www.ivc.org.ar

BrAZILMr. Pedro SilvaCEOInstituto Verificador de Cirulacao - BrasilAlameda Santos, 200-7º andarCerqueira Cesar – Sao Paulo – SP – 01418-000BRAZILTel: +55 11 3287 0028Fax: +55 11 3287 [email protected] [email protected] [email protected] (Ms Marcia Ventura – Admin MGR)[email protected] (Ms Vania Gimenez – Print Audit MGR)[email protected] (Mr Joao Torres – Digital Audit MGR)www.ivc.org.br

MeXICoMr. Ramón Moreno BarónExecutive DirectorInstituto Verificador de MediosDurango No. 263-102 Col. Roma SurC.P. 06700 Mexico CityMEXICOTel: +525 5115968Fax: +525 [email protected]

AFFILIAte MeMBerMr Reof KljajicABC Bosnia & [email protected]


Australia Established: 1932 IFABC Member Since: 1963 Chairman: Dr. Stephen HollingsExecutive Director / CEO: Paul Dovas Number of Staff Employed: 13 Population: 22.7 Million

AuDIt BureAu oF CIrCuLAtIonswww.auditbureau.org.au

ADvertIsInG spenD BreAKDoWnAd Expenditure 2011 $12,378m Television 32%Newspapers 27%Online 21%Radio 8%Magazines 5%Outdoor 4%Business/Rural Pubs 2% Cinema 1%

BureAu oBJeCtIvesThe ABA’s objectives are:• Highlightthespecialstatusoftheauditingofmedia• Publishanddisseminateauditeddataforthebenefitof

members• Verifymediaprovidersclaimsinaccordancewiththe

agreed rules and reporting standards• Provideauditeddatathatisintendedtoprovidethe

industry with improved certainty, comparability of data and confidence.

The ABA’s principles are:• Tripartitemembershipacrossadvertisers,advertising

agencies and media providers• Maintainingindependenceandanon-profitstatus• Balancedrepresentationfrommembershipgroups• Workingwithmediaproviderstoprovideadvertisers

and their advertising agencies with independently verified data about their media products.

nuMBer oF tItLes AuDIteD1,237

nuMBer oF WeBsItes MeAsureD384

nuMBer oF DIGItAL eDItIons / puBLICAtIons AuDIteD33

nuMBer oF events AuDIteD72

nuMBer oF eMAIL neWsLetters AuDIteD20

AFFILIAtIon to WhICh nAtIonAL/InternAtIonAL trADe BoDIesAustralian Association of National Advertisers (AANA)Media Federation of Australia (MFA)Publishers Australia Communications CouncilExhibition & Event Association of Australasia (EEAA)Interactive Advertising Bureau (IAB)Australian Interactive Media Industry Association (AIMIA)Magazine Publishers of Australia (MPA)Pacific Area Newspaper Publishers Association (PANPA)The Newspaper WorksInternet Advertising Sales Houses of Australia (IASH)Australian Marketing Institute (AMI)


other servICes provIDeDSecretariat service (e.g. IASH, ABC)

prInt AnD DIGItAL CIrCuLAtIon reportsPrint and digital circulation reports are completed in quarterly and half-yearly. reporting depending on the type of publication, frequency and size.

Print and Digital Versions data is reported at the end of March, June, September and December. Web Audit data is reported monthly.

DIGItAL AuDIts Digital audits are completed as above.

Digital Replica Versions – Are the same as the print publication, delivered in a digital format. E.g. PDF formats. These must carry the same advertising and editorial as an edition of the print publication.

Digital Enhanced Versions – Are typically tablet or app style digital formats of a publication. E.g. Bespoke tablet editions. They carry the same masthead but can look different to the print publication and can have different editorial and advertising.

Paid Website Versions – Are digital formats of the print publication carrying the same masthead and underlying identity as the print publication for display on the web. E.g. paywall websites.

DeFInItIons oF CIrCuLAtIon tYpesThe ABA audits and reports the following metrics:• AverageNetPaidDigitalEnhancedVersionSales• AverageNetPaidDigitalOnlySales• AverageNetPaidDigitalReplicaVersionSales• AverageNetPaidDigitalSales• AverageNetPaidPackagedPrint

and Digital Subscription Sales• AverageNetPaidPrintSalesOnly• AverageNetPaidWebsiteVersionSales• AverageTotalPaidMastheadSales• AverageNetPrintDistribution• AverageNetDigitalPublicationDistribution• AverageNetDigitalReplicaVersionDistribution• AverageNetDigitalEnhancedVersionDistribution• AverageNetRegistrationWebsiteDistribution• AverageTotalSupply• AveragePrintOnlyRecipients• AverageDigitalOnlyRecipients• AveragePrint&DigitalRecipients• AverageTotalMastheadRecipients

Please visit www.auditbureau.org.au for more information on these and other metrics provided by the ABA.


Belgium

nuMBer oF tItLes AuDIteD435


nuMBer oF DIGItAL eDItIons / puBLICAtIons AuDIteD BY ABC24 of the 435 titles with digital editions included in the figures.

AFFILIAtIon to WhICh nAtIonAL /InternAtIonAL trADe BoDIesIFABC, i-JIC, EMRO

Tirage (Print run)Number of usable copies from the printing press and / or number of copies invoiced by an outside printer.

Abonnements (Subscriptions)Number of copies distributed by the post to readers who have paid in advance for a period. Divided in print, web and grouped subscriptions print and web.

Vente au Numéro (Single Copy Sales)Number of copies sold through news agents, newsstands, tobacco shops, book shops, etc., with deduction for returned or unsold copies. Divided in print and web copies.

Sales to a Third PartyNumber of copies sold at at least 50% of the cover price, respecting a certain frequency regardless deals, sponsoring.

Other Measurable DistributionCopies distributed free of cost (with control of returned copies). Divided in addressed or not addressed. Copies that are not addressed are divided in push and pull copies.

Paid Distribution Number of copies sold, i.e., subscriptions plus single copy sales.

Total Measurable Circulation Paid distribution + other measurable distribution

Pull (Raw Quantities) Pull copies without control of returned copies

Advertising Adspend Broken Down by Media Over Time (gross)

Definitions of Circulation Types

Established: 1971 IFABC Member Since: 1963, Founding Member as OFADI Chairman: Patrick de BorchgraveExecutive Director / CEO: Stef Peeters Number of Staff Employed: 11 Population: 11,076,847

Center For InForMAtIon ABout the MeDIA (CIM)www.cim.be

MEDIA 2008 2009 2010

Outdoor 249.456.454 248.130.898 253.993.148

Cinema 26.818.900 24.622.596 25.678.641

Internet 119.105.408 129.246.951 168.332.064

Press 1.187.072.504 1.164.244.243 1.205.533.066

Radio 377.186.504 357.710.811 398.967.489

Television 1.204.777.243 1.246.760.046 1.414.339.916

Total 3.164.417.013 3.170.715.545 3.466.844.325

other servICes provIDeDThe CIM is in charge of the ABC activity but mainly responsible for the audience research related to any media types in Belgium (Website circulation and audience, audience of outdoor, Press, Radio, TV, Cinema, TGM study, CrossMedia Study).

prInt CIrCuLAtIon reports• 4x/yearaverageofstatementslast12months

(statements reported quarterly and based on a monthly split).

• Monthlypublicationsofnewauditedfigures (yearly auditing).


eConoMIC sItuAtIon reLevAnt to MArKetInG AnD puBLIshInG ACtIvItIesBrazilian communication market also suffered with the world financial crisis. However, the advertising industry has slowed the growth in 2008 but since then has resumed the low two digit growth.

stAtus AnD GroWth oF prInt MeDIA As CoMpAreD to other MeDIANewspapers had their circulation reduced by 1.4% vs PY in 2009. The growth in 2010 and 2011 vs PY were 2.3% and 3.5%, respectively.

Magazines were less impacted by the 2008 global crisis. Growth for 2009, 2010 and 2011, vs PY, were 2.8%, 7.2% and 0.3%, respectively.

On advertising spending there has been a reduction of share of both magazines and newspapers. However, the absolute value has grown due to total market expansion.

Total advertising spending in 2011 was split as follows: TV (63.3%), Newspaper (11.8%), Magazines (7.2%), Radio (4.0%), Internet (5.1%), Cable TV (4.2%), External Media (3.0%), Other (1.4%).

BureAu oBJeCtIvesTo be part of the daily activities of professionals planning communications (agencies, publishers and advertisers). By: a) Grow the number of affiliations, mainly for new

business, as free-newspapers and newspapers with small circulation.

b) Continue increasing the websites business. c) Launch a new business to audit newspapers with

medium circulations. d) improve planning tools on our websites and apps.

MeMBershIpsa) Number of print titles audited:

• Newspapers:106(including2that are gratuitous publications)

• Magazines:343

b) Number of websites audited:• Websites:70

c) Number of digital titles audited:• Digitaltitles:18

d) Other memberships:• Advertisingagencies:258• Subscribers:21• Advertisers:14

Brazil Established: November 1961IFABC Member Since: 1963Chairman: Flávio Augusto Resende, DPZ (agency)Executive Director / CEO: Pedro Martins da SilvaNumber of Staff Employed: 38Population: 190.7 million

InstItuto verIFICADor De CIrCuLAção (IvC)www.ivc.org.br

AFFILIAtIon to WhICh MeDIA trADe BoDIesNewspaper (ANJ), Magazines (ANER, ANATEC), Internet (IAB).

servICes provIDeDAuditing of newspapers, magazines and websites metrics.

WhAt other servICes Are provIDeDNone

prInt CIrCuLAtIon reportsThe auditorial report for newspapers and magazines provides the verification of the numbers informed for the vehicle during each semester. The adopted procedures to audit the circulation data, adhere to the standards established by the IFABC — International Federation of Audit Bureaux of Circulations. Internal controls are examined, in accordance with the type of circulation, including accountings.

DIGItAL AuDItsStandardization following the IFABC — International Federation of Audit Bureaux of Circulations, this service offers to the market interactive audience; newspaper on-line, vertical sites (segmented) and regional sites. Every month, the auditorship provides the analysis of logs generated by the audited web analytics, such as; Certifica (ComScore), Google Analytics (free version), Omniture, Predicta Atmosphere, WebTrends. Metrics used are; unique browser, page impressions and visits.


China Established: 2005IFABC Member Since: 2009Chairman: Mr. Shi FengExecutive Director / CEO: Mr. Qian ZhuNumber of Staff Employed: 7Population: 1.36 billion

sIno puBLICAtIon AuDIt Centrewww.sino-abc.org.cn

ADvertIsInG ADspenD BroKen DoWn BY MeDIA over tIMe (Gross)Newspaper: 60.48 billion yuan (2011)Magazine: 4.425 billion yuan (2011)On-line: 12.08 billion yuan (2011)

stAtus AnD GroWth oF DIGItAL MeDIA As CoMpAreD to other MeDIAGrowth of digital media: 48.9% (2011 to 2010)Growth of newspaper: 3%Growth of magazine: 7%Growth of TV: 11.5%Growth of radio: 25%Growth of outdoor: 22.1%

totAL nuMBer oF prInt tItLes, DIGItAL eDItIons / puBLICAtIons AnD WeBsItes In the MArKet12,248 print titles, over 2,000 digital editions, over 3,000 websites

nuMBer oF tItLes AuDIteD101 titles audited

prInt CIrCuLAtIon reportsMagazine, annually. Newspaper, every 6 months

DeFInItIons oF CIrCuLAtIon tYpesNewsstands, SubscriptionBulk-sale, Certified Free, Uncertified Free


Czech republic IFABC Member Since: 1997Chairman: Ing. Květoslava ČechováManager: Ing. Kateřina MandíkováNumber of Employees: 4+ chairman (chairman, manager, 2 print media auditors and office manager)Population: 10.5 million

AuDIt BureAu oF CIrCuLAtIons CZeCh repuBLIC (KAnCeLář ověřování náKLADu tIsKu (ABC Čr) www.abccr.cz

estABLIsheD1996 (In the Czech Republic, auditing circulations has been taking place since March 1993, when this service was ensured organizationally and methodically by the Czech Publishers Association. Since January 1st, 1997, ABC ČR has ensured publishing and auditing circulations to the full extent.)

BAsIC InForMAtIonABC ČR is a non-profit organization and an association of corporations having tripartite sponsorship, formed of – the Czech Publishers Association (Unie vydavatelů), the Association of Communications Agencies (AKA) and the Czech Association of Branded Products (ČSZV).

suBJeCt oF ACtIvItYThe mission of ABC ČR is to objectify information and data on the media market. In the field of periodic press, it principally focuses its activities on:a) Gathering circulation reports on periodic press and

compiling them,b) Publishing circulation results on periodic press and

providing them to publishers, advertising agencies, advertisers and IFABC members,

c) Auditing circulation data for periodic press according to the contracts and accounting records of publishers and distributors,

d) Methodical and co-ordinating activities.

MeMBershIpOur members are our founders – the Czech Publishers Association, the Association of Communications Agencies

(AKA) and the Czech Association of Branded Products (ČSZV). They are “representatives” of publishers, advertising and communications agencies and advertisers. The proportion among the tripartite members in the General Assembly is 3 : 1 : 1 (= publishers : advertising agencies : advertisers).

totAL neWspAper pAID puBLIsheD79 dailies (8 national dailies +71 regional dailies)

totAL MAGAZInes pAID puBLIsheD3,603 titles (according to CPA – Source: NIPOS – Ministry of Culture CR)

nuMBer oF tItLes AuDIteD (pAID)8 Dailies + 135 Magazines

nuMBer oF DIGItAL eDItIons AuDIteD (pAID)6

nuMBer oF tItLes AuDIteD (Free)48

servICes provIDeD / AuDItInGThe titles are verified in two separate groups, which are: • Copiessoldviasubscriptionoroverthecounter

– PAID PUBLICATIONS / PERIODIC PRESS.• Copiesofadvertisingandbusinesspublications

– FREE PUBLICATIONS.

Print TV Radio Internet Cinema Outdoor Total

2001 11.1 15 1.6 0.24 x x 27.94

2002 12.8 15.5 1.9 0.32 x x 30.52

2003 13.6 17.2 2.2 0.43 x x 33.43

2004 15.5 18.2 2.1 0.8 x x 36.6

2005 16.8 21.3 2.7 1.0 x x 41.8

2006 18.913 23.681 3.214 1.300 0.199 2.108 49.415

2007 19.128 24.373 3.291 3.442 0.192 2.313 52.739

2008 20.008 26.744 3.313 5.000 0.138 3.963 59.166

2009 18.1 28.4 3.3 6.4 0.1 3.3 59.6

2010 18.4 26.2 3.6 7.7 0.2 3.5 59.6

2011 16.5 26.9 0.9 8.5 0.2 3.6 56.6

Share of Print Media in Advertising Expenditures Between 1996 to 2011 (in billion CZK gross incomes in ratecard prices) – Information Received from the Czech Publishers Association


CountrYFull member of the EU, but still own currency, Danish Crowns (DKK)

eXChAnGe rAtesApp. DKK7,50 per Euro. Social democrat coalition government with a strong Liberal opposition in Parliament

stAtus AnD GroWth oF MeDIADeclining circulation. Few launches of new media. The Internet now has a share of 30% of the advertising market.

nuMBer oF tItLes AuDIteDAll daily newspapers are members. All ‘important’ magazines are members. All free local and regional week newspapers are members. Total number of titles is app. 400, plus app. 100 local street and telephone directories (yearbooks). nuMBer oF WeBsItes AuDIteDNone, so far.

nuMBer oF DIGItAL eDItIons / puBLICAtIons AuDIteD BY Do10

AFFILIAtIon to WhICh nAtIonAL / InternAtIonAL trADe BoDIesDO are primarily aimed against media / publishers. Advertisers and agencies are not members as such. They are however on our board of directors. We are paid by the publishers i.e. the affiliated media.

Denmark Established: November 1930IFABC Member Since: 1963, Founding memberChairman: Bjorn Karsholt, former managing director of the agencies’ association, new chairman to be selected in August this yearExecutive Director / CEO: Allan LillelundNumber of Staff Employed: 3Population: 5.5 million

DAnsK opLAGsKontroLwww.do.dk

other servICes provIDeDOther activities than the audit of print media, we offer audit of outdoor posters.

DO conduct the yearly and half-yearly Advertising Expenditure Survey.

Our report “O & M” (an immense study of circulation spread on the Danish market) is published / updated on-line once a year.

Our Bulletin is updated ongoing.

Media Scandinavia – DO maintain and update Media Scandinavia, which is a massive database of add-based Scandinavian media. The database supplies contact details and general media information.

prInt CIrCuLAtIon reportsWe publish (in print and on-line) monthly, yearly and half-early audit figures for: • Dailynewspapers• Sundaynewspapers• Freenewspapers• Weeklymagazines• Monthlymagazines• Freemagazines• Localnewspapers• Tradejournals• Yearbooks• Outdoormedia


Finland Established: 1955IFABC Member Since: 1963, Founding MemberChairman: Marketing Director Caroline Lilius, Sanoma News LtdManaging Director: Ullamaija ArastoNumber of Staff Employed: Number of personnel (3) has stayed invariable.

LevIKIntArKAstus oY (FInnIsh AuDIt BureAu oF CIrCuLAtIons LtD)www.levikintarkastus.fi

CountrYFinland is a parliamentary republic with a central government based in Helsinki and local governments in 336 municipalities. Finland was a relative latecomer to industrialization, remaining a largely agrarian country until the 1950s. Nowadays it is an extensive welfare state and balanced between the East and the West in global economics and politics.

popuLAtIonAround 5.4 million people reside in Finland, with the majority concentrated in the southern region.The population density is 16 persons per square kilometre. It is the eighth largest country in Europe in terms of area and the most sparsely populated country in the European Union.Official languages are Finnish (90%) and Swedish (5%).

ADvertIsInG ADspenDThe advertising investments without planning and production costs during 2011 were 1 394.7 million € (3.7% compared to 2010) according to TNS Gallup / Media Intelligence.

Newspapers’ share of the total was (36%), magazines’ (11.2%), free papers’ (5.5%), printed directories’ (3.7%), TV’s (20.3%), radio’s (4.1%), movies’ (0.2%), web’s (15.8%) and outdoors’s (3.1%).

The changes in advertising investments compared to 2010 were: Newspapers (3.5%), magazines (2.0%), free papers (5.3%), printed directories (25.8%), TV (6.5%), radio (10%), movies (11.3%), (web 8.2%), outdoor (13.2%).

stAtus AnD GroWth oF DIGItAL MeDIA As CoMpAreD to other MeDIAThe print media still dominate the mass media economy in Finland. The newspaper circulation per capita is the second highest in the EU and third highest in the world. Though the digital media, especially web, is growing rapidly and taking place in the market.

BureAu oBJeCtIves• Toproduceimpartial,reliableinformationaboutmedia

in order to help customers business — in developing their media or in selling and buying advertising space.

• Toconductcirculationandexhibitionsauditsandorganize media researches within the branch.

• Topromotesuchworkingmethodswhichimproveimpartiality, reliability and efficiency as well as cooperation between different interest groups.

totAL nuMBer oF prInt tItLes In the MArKet• 95% of newspapers published in Finland are audited in

the year 2011.• 55% of paid magazines which are members in Finnish

Periodicals Publishers Association are audited in the year 2011.

servICes provIDeDPrint and digital edition audits:• Total number of circulation audits concerning the year

2011 was 388. Number of newspaper audits was 195 and magazine audits 193.

• Only five replicas were audited in the year 2011.• Bureau also compiled the statistics of regional

circulations of audited newspapers.

Exhibition audits according to the international standards:• 85 trade fairs and exhibitions organized in the year

2011 were audited.

Organization of Joint Industry Committee of National Readership Survey: • NRS is based on 24 000 telephone interviews per year

(NRS Reader) and on 9 600 self-web questionnaires per year (NRS Regional and NRS Consumer).

• Within KMT 2011 there were 183 titles surveyed nationally and 226 titles surveyed regionally.


AFFILIAtIon to WhICh MeDIA trADe BoDIesThe Board of Directors consists of 10 members: 6 representing publishers (nominated by Finnish Periodicals Publishers Association and Finnish newspapers Association) and 4 representing advertisers and advertising agencies (nominated by Association of Finnish Advertisers and Finnish Association of Marketing Communication Agencies)

other AuDIt servICesAudits of trade fairs

prInt CIrCuLAtIon reportsThe data will be released immediately on completion of an audit or, if agreed with the publisher, at the latest on the date when all the titles of the audit period have been audited (the end of April).

The main audit period is one calendar year and covers the circulation of all issues published during that period. Audits can be conducted for shorter periods, e.g. January — June and July — December.

The entire circulation statistics are free for everyone on the website. The main promotional materials are press releases, regular customer letters and informative website of Bureau.

DIGItAL AuDItsThe Bureau has carried out circulation audits of replicas. New audit rules for digital media were approved by the Board of Directors in 2011. Approved audit rules for digital media cover both digital editions and digital publications. A digital edition has a companion print version and a digital publication is a stand-alone digital product without a companion print version. The main audit period of both printed titles and digital media is one calendar year.


hong Kong Established: January 1998IFABC Member Since: January 1998Chairman: Melanie LoExecutive Director / CEO: Pauline YuNumber of Staff Employed: 3 staffPopulation: 7 million (2011 estimated)

honG KonG AuDIt BureAu oF CIrCuLAtIons LIMIteDwww.hkabc.com.hk

Y2009 Y2010 Y2011

HK$’M SOV % HK$’M SOV % HK$’M SOV %

Television 23,176 36% 27,824 36% 31,478 35%

Newspaper 19,828 30% 24,242 31% 27,676 31%

Magazine 9,789 15% 11,242 15% 12,689 14%

Radio 3,297 5% 3,333 4% 3,440 4%

Outdoor 3,943 6% 4,412 6% 7,309 8%

Outdoor Video 2,888 4% 3,245 4% 3,503 4%

Internet 2,339 4% 3,130 4% 3,986 4%

Grand Total 65,260 100% 77,429 100% 90,081 100%

Gross % 19% 16%

stAtus AnD GroWth oF DIGItAL MeDIA As CoMpAreD to other MeDIAHong Kong MarketPeriod: 1 / 1 / 2009 — 12 / 31 / 2011Currency: $M’s

Source: admanGoRemark: • OutdoorincludedAirport,BusPanel,BusShelter,KCRC,MTR,POP,TramPanel,TramShelter,WallSignages• OutdoorVideoincludedFocusMedia,NewslineExpress,Roadshow,VideoWall

BureAu oBJeCtIves• Toensureahigherstandardofcirculationdata

management within and outside its membership, thereby upholding the integrity of advertisers, media buyers and media owners.

• Toensurethattheclaimsofcirculationfigures are accurate, objective and comparable.

nuMBer oF tItLes AuDIteD41 titles

nuMBer oF WeBsItes MeAsureDN / A

nuMBer oF DIGItAL eDItIons / puBLICAtIons AuDIteD BY ABC4 publications

AFFILIAtIon to WhICh nAtIonAL / InternAtIonAL trADe BoDIesN / A

other servICes provIDeDAdhoc audits – Available to HKABC members only.

prInt CIrCuLAtIon reportsFrequency of Reports – Quarterly, half-yearly and yearly.

DIGItAL AuDItsHalf-year and quarterly

DeFInItIons oF CIrCuLAtIon tYpes1) Paid Circulation – Magazine and Newspapers2) Trade & Membership Circulation3) Controlled Fee Circulation4) Verified Free Distribution – Magazine and Newspapers


BureAu oBJeCtIvesTo maintain the credibility of the print media figures.

totAL nuMBer oF prInt tItLes, DIGItAL eDItIons / puBLICAtIons AnD WeBsItes In the MArKet5,000+


nuMBer oF DIGItAL eDItIons / puBLICAtIons AuDIteD BY ABC5

AFFILIAtIon to WhICh nAtIonAL / InternAtIonAL trADe BoDIesNo

hungary Established: 1993IFABC Member Since: 1996 Chairman: István Szammer, CEO Lapcom Kft.Executive Director / CEO: Sarolta Lisztes (secretary general)Number of Staff Employed: 2Population: 10 million

the hunGArIAn AuDIt BureAu oF CIrCuLAtIons (MAtesZ)www.matesz.hu

other servICes provIDeDNo

prInt CIrCuLAtIon reports • Format:

> Paid / Free> Daily / Monthly / Yearly

• QuarterlyRelease

DIGItAL AuDItsSame as the print reporting

DeFInItIons oF CIrCuLAtIon tYpes• Sold–Subscriptionssinglecopysalesandbulk• Free–Onlyatrequest


IndiaAuDIt BureAu oF CIrCuLAtIonswww.auditbureau.org

popuLAtIon• 1.241billion(growthrate1.4%).• Indianpopulationestimatedtoreach1.3billionby

2020.• Approximately30.3%ofIndianpopulationlivesin

Urban areas.

Established: 1948IFABC Member Since: 1963Chairman: Mr. Sam Balsara (advertising agency representative), Madison Communications Pvt. Ltd.Executive Director / CEO: Mr. Hormuzd Masani, Secretary GeneralNumber of Staff Employed: Secretary General (1), Ast. Secretary (1), General Assistants & Support Staff (8)

Year 2011Total Ad spend: USD$4,829.06 million

Television (45%) USD$2,165.66 million (showed 9% growth)

Print (42%) USD$2,036.04 million (showed 8% growth)

> Dailies (96.5%): USD$1,964.72 million > Magazines (3.5%): USD$71.32 million

Outdoor (5%) USD$ 244.72 million

Internet (4%) USD$185.85 million

Radio (3.5%) USD$170.38 million

Cinema (0.5%) USD$26.41 million

Year 2012 (Estimate):• TheIndustryisprojectedtogrowat9%toUSD$5,302.45million.• Printprojectionfor2012:USD$2,158.11million:(estimatedgrowthof6%).

Advertising Spend on Television (bracket shows % growth)

2007 2008 2009 2010 2011 2012(projected)

USD$ (million) 1,341.51 (19%) 1,569.62 (17%) 1,602.26 (2%) 1,986.79 (24%) 2,165.66 (9%) 2,382.26 (10%)

2007 2008 2009 2010 2011 2012(projected)

USD$ (million) 1,598.11 (21%) 1,853.77 (16%) 1,472.83 (-21%) 1,885.28 (28%) 2,036.04 (8%) 2,165.66 (9%)

Advertising Spend on Print (bracket shows % growth)

ADvertIsInG ADspenD BroKen DoWn BY MeDIA over tIMe (Gross)

• Indianpopulationaccountsfor17.5%ofworld’spopulation.

• Indianpopulationcomprisesof51.5%malesand48.5%females.

• Indianpopulationincreasedby181.46millionduringthe last decade.

Language-wise Share of Advertising Revenue for Print

English 46% Hindi 30% Marathi 7% Other regional languages 17%


BureAu oBJeCtIvesTo secure accurate circulation figures and data relating to all periodicals and media that sell advertising space and in regard to such publications to obtain information as to area of distribution and fix standard forms and methods for ascertaining the net sales figures and generally all information that will be of assistance to advertisers in estimating the value of any publication for advertising purposes and to record such information and circulate it to members of this Association and generally to establish a bureau of information in regard to all publications and the circulation of them for the benefit of members of this Association such service to be known as the “A.B.C.” service or by such other name or description as the Council of this Association may determine from time to time.

To collect and distribute amongst members of the Association information relating to all forms and methods of advertising.

totAL nuMBer oF prInt tItLes, DIGItAL eDItIons / puBLICAtIons AnD WeBsItes In the MArKetFull information not available. nuMBer oF tItLes AuDIteDBureau at present has over 670 publications whose total circulation certified constitutes a very high percentage of the publications considered for advertising thru media planning. MeMBershIpBreak up of Bureau membership is as under:Advertisers 61Advertising Agencies 138News Agencies, Organisations, etc. 15 214

Publishers - Daily newspapers 527- Weekly newspapers 72- Magazines 71 670total 884

Internet 2007 2008 2009 2010 2011 2012(projected)

USD$ (million) 47.17 (52%) 68.49 (45%) 85.47 (25%) 128.30 (50%) 185.85 (45%) 278.87 (50%)

Outdoor 2007 2008 2009 2010 2011 2012(projected)

USD$ (million) 240.57 (28%) 267.74 (11%) 214.15 (-20%) 271.89 (27%) 244.72 (-10%) 256.98 (5%)

Radio 2007 2008 2009 2010 2011 2012(projected)

USD$ (million) 90.57 (68%) 124.91 (38%) 128.49 (3%) 166.98 (30%) 170.38 (2%) 178.87 (5%)

Status and Growth of Digital Media as Compared to Other MediaInternet is the fast growing medium in the ad pie:

nuMBer oF WeBsItes MeAsureDBureau does not at present measure websites nuMBer oF DIGItAL eDItIons / puBLICAtIons AuDIteD BY ABCBureau at present does not audit digital editions of publications AFFILIAtIon to other MeDIA trADe BoDIes• INS–IndianNewspaperSociety• AAAI –AdvertisingAgenciesAssociationofIndia• ISA–IndianSocietyofAdvertisers

other servICes provIDeDNational level Readership Studies.

prInt CIrCuLAtIon reportsPrint circulation reports are released every six months for the audit periods January to June and July to December.

Information on certified circulation figures is made available on Bureau’s website: www.auditbureau.org for the benefit of members.

DIGItAL AuDIts, DetAILs oF tYpe AnD FrequenCY oF reportInGBureau does not carry out at present digital audits.

DeFInItIons oF CIrCuLAtIon tYpesBureau certifies paid circulation of publications which are members of the Bureau.

Subscription copies are certified provided atleast 10% of the cover price is retained by the publisher. Gift / samples whose value is less than 50% of the respective cover price is permissible for certification.

MeMBer’s onLY WeBsIteInformation pertaining to certified circulation figures are made available only to the members of the Bureau on the Bureau’s website, www.auditbureau.org


Established: 1986IFABC Member Since: 1992, Affiliated Member. 1998, Full MemberChairman: Paolo AudinoExecutive Director / CEO: Cristina Ferrari (Secretary General) Number of Staff Employed: Director and 2 staff peoplePopulation: 61,261,254 (July 2011 estimate)

ItalyCertIFICAZIone eDItorIA speCIALIZZAtA e teCnICA (Csst)www.anes.it

stAtus AnD GroWth oF DIGItAL MeDIA As CoMpAreD to other MeDIA Growing interest and engagement of publishers towards digital media but they remain critical of capacity to make a profit. The Internet sector is developing faster than prints, with a trend of integration between the 2 media.

BureAu oBJeCtIvesThe promotion of a culture of transparency in the declaration of printing and circulation of publications by publishers to advertising market.

totAL nuMBer oF prInt tItLes, DIGItAL eDItIons / puBLICAtIons AnD WeBsItes In the MArKet787 Printed titles, 800 websites (our members)

nuMBer oF tItLes AuDIteD89 printed titles


other servICes provIDeDNone

prInt CIrCuLAtIon reports Reports released yearly

DIGItAL AuDItsWebsites Auditing (page view, unique users, visit duration). Frequency: monthly


Established: 28 / 10 / 1952IFABC Member Since: 1963, Founding MemberChairman: Kiyoshi Morita, Counselor DAIICHI SANKYO Co. Ltd.Executive Director / CEO: Kazuo Hosoya, Managing Director (Kazuo Hosoya replaced Akihisa Okamoto as Managing Director in June 2012)Number of Staff Employed: 23 Population: 128,057,352 (1 / 10 / 2010)

JapanJApAn AuDIt BureAu oF CIrCuLAtIonswww.jabc.or.jp

Advertising Adspend Broken Down by Media Over Time From Jan 2011 to Dec 2011

JPY (million yen)

Newspaper 599,000

Magazine 254,200

Radio 124,700

TV 1,723,700

Total 2,701,600

stAtus AnD GroWth oF DIGItAL MeDIA As CoMpAreD to other MeDIAUnknown

BureAu oBJeCtIvesTo contribute to the fair advertising transaction among advertisers, advertising agencies and publishers by issuing audited circulation data.

totAL nuMBer oF prInt tItLes, DIGItAL eDItIons / puBLICAtIons AnD WeBsItes In the MArKetUnknown

nuMBer oF tItLes AuDIteD• Newspapers:74• Magazines:165• BusinessPublications:12• FreePapers:207

nuMBer oF WeBsItes MeAsureDNone

nuMBer oF DIGItAL eDItIons / puBLICAtIons AuDIteD BY ABC• Newspapers:none• Magazines:20• BusinessPublications:2• FreePapers:none

AFFILIAtIon to WhICh nAtIonAL / InternAtIonAL trADe BoDIesNone

other servICes provIDeDLecture meetings

prInt CIrCuLAtIon report• Publisher’sStatement(Wereleaseprintedreport,

pdf and csv.)> Newspapers – Every month (monthly average),

twice a year (average during half a year) > Magazines, Business and Technical Publications,

Free Publications – Twice a year

• AuditingReport(Wereleaseonlypdfversion)> Newspapers – 4 times a year> Magazines, Business and Technical Publications,

Free Publications – Once a year

DIGItAL AuDItsWe audit the digital copies for magazines and Business and Technical Publications. The reports of digital editions are included in Publisher’s Statement and Auditing Report.


2010 2009 2008 2007 The Component Ratio (2010)

TV 19,307 16,709 18,997 21,076 22.8%

Radio 2,565 2,231 2,769 2,807 3.0%

Newspaper 16,438 15,007 16,581 17,801 19.5%

Magazine 4,889 4,388 4,804 4,841 5.8%

Internet 15,470 12,430 11,900 10,200 18.3%

Cable TV 9,649 7,794 8,600 8,297 11.4%

New Media 629 385 262 208 0.7%

Outdoor 7,494 6,248 6,395 6,793 8.9%

Other 8,061 7,368 7,663 7,873 9.5%

Total 84,501 72,560 77,971 79,897 100%

KoreaKoreA AuDIt BureAu oF CIrCuLAtIons (KABC)www.kabc.or.kr

Established: May 31, 1989IFABC Member Since: 1990, Affiliated Member.1996, Full Member.Chairman / CEO: Young-il KimVice Chairman: Young Soo KimNumber of Staff Employed: 26 employees including 22 auditorsPopulation: 50 million

ADvertIsInG ADspenD BroKen DoWn BY MeDIA over tIMeAdvertising Expenditure by MediaIn hundred million KRW (1,138 KRW amount to 1 USD)

Source: Korea Federation of Advertising Associations

stAtus AnD GroWth oF DIGItAL MeDIA As CoMpAreD to other MeDIASee the table above.

BureAu oBJeCtIvesTo contribute to the development of scientific and rational advertising and media management through the following activities: 1) Audit data of circulation, distribution, audience and

other related matters for the media like newspaper, magazine, and electronic media.

2) Conduct research and survey on matters of common interest of both advertising and media industries.

nuMBer oF tItLes AuDIteD955 (including newspapers, magazines and business publications)


nuMBer oF DIGItAL eDItIons / puBLICAtIons AuDIteD BY ABCNone

AFFILIAtIon to WhICh nAtIonAL / InternAtIonAL trADe BoDIesKorea Advertisers Association, The Federation of Korean Industries, Korea Federation of Advertising Associations.


prInt CIrCuLAtIon reports• AuditReportsforNewspapers(dailiesandweeklies),

Magazines & Business Publications / yearly.• Publisher’sStatementsforNewspapers(dailies

and weeklies), Magazines & Business Publications / quarterly.

• Allthereportsandstatementsarealsoreleased on the website.

DIGItAL AuDIts Website audit report / monthly.

DeFInItIons oF CIrCuLAtIon tYpes• NetPressRun–Netprintedcopiesexcludingwastage.• DistributedCopies–Allcopiesforwardedtooutsideby

the publisher to agents, newsstands, subscribers and others.

• PaidCopies–Copiessoldatthefixedsubscriptionorsingle copy price.


Established: 1975IFABC Member Since: 1976Chairman: Chan Sheow - VernSecretary: J Matthews

MalaysiaABC MALAYsIAwww.abcm.org.my

Membership

TYPE OF MEMBER

NATIONAL DAILIES NATIONAL SUNDAYS

REGIONAL CONSUMER/ TRADE/

SPECIALIST

Newspapers 15 (Paid) & 2 (Free) 6 (Paid) 16 -

Magazines - - - 53

oBJeCtIves• Toobtainaccuratecirculationfiguresforallprinted

media that sell advertising space and to obtain information as to the areas of distribution

• Toestablishstandardformatsandmethodsforascertaining the net sales figures for all printed media.

• Toobtainaccurateinformationofothermediaandto establish a standard method of obtaining this information.

Media 2010 % 2011 % Yo Y

Type (RM Mil) (RM Mil) (+/- %)

Press 3,893 40 4,358 41 12

FTA TV 2,892 30 3,014 28 4

Pay TV 1,947 20 2,468 23 27

Radio 409 4 428 4 5

Magazines 152 2 146 1 -4

In - Store 124 1 141 1 14

Outdoor 120 1 119 1 0

Internet 52 1 64 1 22

Cinema 24 0 22 0 -9

Total 9,613 100 10,759 100 12All data sourced from Nielsen

eConoMIC sItuAtIon reLevAnt to MArKetInG AnD puBLIshInG ACtIvItIesThe Advertising Market for Malaysia in Year 2011 expanded by 12% from that of Year 2011. In August 2012 Ad Spend in Malaysia despite maintaining a growth trajectory still fell below expectations because marketers continued to remain cautious. Year-on- Year Advertising Expenditure (ADEX) rose marginally by 0.8% to RM988.75mil in August 2012. This was lower than the 6.3% growth seen for July 2012 which had benefited from the London Olympics. For the entire January 2012- August 2012 period, ADEX rose 2.3% to RM7.1bil. Newspapers still continued to command the loin share of total ADEX, accounting for 39.6% of total ADEX in August 2012 and 40.3% in the January 2012 to August 2012 period.

Adex by MediumFull Year 2011US$1 = RM3.00


Ad Spending for Year - to - Year (YTD) August

MEDIA TYPE

YTD AUGUST

2012

YTD AUGUST

2011

GROWTH v YTD AUG

2011 (%)

FTA TV 27.5 28.5 -1.4

Pay TV 24 21.8 12.6

Newspapers 40.3 41.7 -1.1

Magazines 1.3 1.3 1.4

Radio 4 4.1 0.3

Cinema 0.3 0.2 71.80

Outdoor 1.3 1.1 23.50

In - Store - Media

1.3 1.3 2.3

Total 100(RM7.1bil)

100(RM6.9bil)

2.3

All data sourced from Nielsen

However, many media practitioners believe that the growth of ADEX by 2.3% from January 2012 to August 2012 to RM7.1bil was not align with Malaysia’s consumer confidence. Consumer confidence rose to a six year high and more than two-thirds of Malaysians (28.9 billion) were optimistic about their job prospects and personal finances. The less than stellar ADEX numbers could be due to the cautious sentiment in light of the uncertainty in the United States and shaky situation in Europe.

stAtus oF GroWth oF DIGItAL MeDIA As CoMpAreD to other MeDIAIn 2011, advertising via the internet grew by 22% compared to that of 2010. This was second largest component growth of ADEX in 2011. Digital media is growing strongly in Malaysia and its share of ADEX v that of Newspaper was 1.5% in 2011 compared to 1.3% in 2010. Digital media is booming amongst the Gen Y Population but the cost of devices and cost of internet connection are restricting a more robust growth of the media. The Malaysian Government is taking steps to overcome these obstacles by granting a rebate to working adults between the age of 21 to 30 for the purchase of mobile devices and apparatuses and most internet service providers in Malaysia have substantially brought down the cost of internet connectivity and are constantly hastening the speed of connection. The tradition of obtaining the news via the morning newspaper(s) delivered to homes is still strong in Malaysia. Media owners acknowledge this and many have adopted the following chain to deliver news (SMS ALERTS to INTERNET APPLIANCES to PRINT which would carry an in depth editorial and pictorial coverage).

CIrCuLAtIon FIGuresThe circulation figures of 21 National Newspaper Titles, 2 Free and Control Newspaper Titles and 53 Consumer, Trade and Specialized Magazine Titles were audited during the period July 2010 to June2011. The Average Net Circulation Figures per publishing day for the period July 2010 to June 2011 was 6,342,261 copies compared to that of 6,109,859 copies for the corresponding period. The marginal increase of 4% in the Circulation Figures was mainly due to the growth of the Circulation of the Malay Language Newspapers.

AFFILIAtIonMalaysian Advertisers Association, Association of Accredited Advertising Agents Malaysia, Malaysian Newspaper Publishers Association, Media Specialists Association and Malaysian Digital Association.

servICes provIDeDCertifying print circulations and distribution across paid and free national and regional newspapers, consumer, trade, specialists magazines and digital editions.

prInt CIrCuLAtIon reportsNational and Regional Newspapers: Every Six MonthsConsumer and Trade Magazines: Every Six Months (Optional)Specialized Magazines: Annual (Compulsory)


Established: March 1998IFABC Member Since: 1999Chairman: Mr. Peter Neijens (University of Amsterdam)Executive Director: Mr. George Bohlander Number of Staff Employed: 3Population: 16,743,514 (July 2012)

netherlandsInstItute For MeDIA AuDItInG (hoI)www.hoi-online.nl

Advertising AdspendNett media billings 2011 versus 2010 (x 1 million euro)

y2010 y2011 abs + / - %

Newspapers 544 502 -42 -7.7%

Free papers 547 495 -52 -9,5%

Magazines 266 258 -8 -3%

B&B Magazines 255 230 -25 -9,8%

Total Print 1612 1485 -127 -7,9%

TV 975 1017 42 +4,3%

Radio 231 233 2 +1,1%

Cinema 5,7 5,5 -0,2 -2,9%

Total AV Media 1211 1255 44 +3,7%

Internet 954 1068 114 +11,9%

Out of Home 158 159 1 +0,6%

Direct Mail 210 201 -9 -4,3%

Sponsoring 763 757 -7 -0,9%

Total 4908 4925 17 +0,3%Source: Nielsen Nett Billings 2010 — 2011

poLICY GuIDAnCeHOI is an independent organization on a non-profit basis. Started in Q3 1998. HOI is based on joint industry committee (JIC) with advertisers, media-agencies and publishers.

The board is composed on an equivalent basis of advertisers and media-agencies (5) versus the publishers (5), respectively members of the BVA Association of Dutch Advertisers and PMA the Association of Media Agencies versus the publishers the Dutch Publishers Union (NUV) and the National Association of Daily Newspapers (NDP Nieuwsmedia). An independent person as chairman completes the Board of Directors as an outside expert.

Board 11 members: • 3advertisers(BVA)• 2mediaagencies(PMA)• 2newspapers(NUV/NDPNieuwsmedia)• 2consumermagazines(NUV/GPT)• 1B&Bmagazines(NUV/MVW)

> 1 independent expert (chairman)

The board is responsible for the policy and all decisions.

HOI is also working with an advisory committee. Experts from publishers, advertisers and media-agencies. Total 10 members. They are developing definitions and rules and are preparing proposals for the board.

BureAu oBJeCtIvesProviding the Dutch market with reliable circulation figures through gathering, detailing, control and publication of these figures.

nuMBer oF tItLes AuDIteDEvery print title distributed in Holland can become a member. Titles from publishers of official publisher associations are obligated to become HOI member (as off 2013 not for B&B media). If a title wants to be a member an audit report is necessary of the latest quarter. 634 titles (247 consumer magazines, 345 business magazines, 32 newspapers and 10 digital publications) with more than 200 publishers are members of HOI at Q3 2012.

Total circulation: 40,5 million average circulation (4,2 mio newspapers, 31,8 mio consumer magazines, 4,4 mio business magazines and 92.000 digital publications) 100% of newspapers are members = 100% advertising expenditures in newspapers. 70% of all magazines are members = 90% advertising expenditures in magazines.


nuMBer oF WeBsItes MeAsureDNone


CIrCuLAtIon reportsEvery quarter a publisher’s statement report will be published of every title and every year an annual audit report will be available. The audit control will be executed by an external accountant and will be directly paid by the publisher.

DeFInItIons oF CIrCuLAtIon tYpes1) Paid Fixed Circulation

1.1 Paid subscriptions for standard price (= 50% or more).

1.2 Paid subscriptions for non-standard price (25% — 50%).

1.3 Paid subscriptions for specific days only (for instance Saturday / Monday) (only newspapers).

1.4 Association subscriptions.1.5 Reading circles: subscribers of “selection of

magazines” (only magazines).1.6 (Net) single copy sales for cover price (copies sold

to the retailer for a cost price of 50% or more of the cover price). Return copies are excluded.

1.7 (Net) single copy sales for special action prices (copies sold to the retailer for a cost price between 25% — 50% of the cover price). Return copies are excluded.

1.8 Paid multiple supscriptions for standard price (= 50% or more).

1.9 Paid multiple supscriptions for non-standard price (25% — 50%).

2) Fixed Free Circulation2.1 Controlled circulation (to a specific target-

audience, a written statement of the reader is necessary).

2.2 Fixed free circulation (name and address receiver known), including subscriptions < 25% of standard price and single copy sales < 25% of cover price.

3) Other Circulations 3.1 Gross sales for cover prices (bulk copies sold for

a cost price of 50% of more of the advice price).3.2 Gross sales for cover prices (bulk copies sold for

a cost price 25% — 50% of the advice price).3.3 Free copies (outlets etc). Including bulk copies with

a cost price of less than 25% of the advice price.

1 + 2 + 3 Total Circulation

servICes provIDeDPrint and digital publications circulation figures (quarterly publishers statement and a yearly audit report).

prInt CIrCuLAtIon reports• Internet–Freeofchargefortotalmarket,Allthe

detailed information of the circulation split per title. You can have selections on: quarters / years, titles, publisher and sector of titles (for instance computer magazines) and of course on all the specific circulation categories. In 2009 we have introduced an advanced on-line analyser.

• Quarterlyreports–Inthesepublicationsthe“core”figures of all the titles of a quarter and the same quarter from last year and the most recent audited year figures are published.

• Yearlyreport–Alldetailedfiguresoneverycirculationlevel of all the audited titles are published. Publication on website and in print reports.

prInt AuDItsThe audit for print and digital publications will be executed by an external auditor once a year and if a title wants to become a member. It will be directly paid by the publisher to the external auditor. HOI is comparing the weighted average of the publisher’s statements of the 4 quarters with the annual audit report. If there is a difference of 2% and more than 200 copies HOI will publish the differences and will check the reasons for the differences. HOI will review every year max. 5% of all the audited titles (50% ad-random, 50% selection by HOI). This review is carried out by an (other) external accountant. In 2009 the annual auditingreports have to be sent and digitally signed via HOI-on-line.

DIGItAL AuDItsHOI is not auditing websites. HOI is involved in an tender process for the STIR on-line audience measurement.

other AuDIt servICesNone


IFABC Member Since: 1976Chairman: Lasse BirkelandExecutive Director / CEO: Lasse BirkelandNumber of Staff Employed: 1Population: 5,000,000

norwaynorsK MeDIeKontroLL www.bdonoraudit.no

stAtus AnD GroWth oF DIGItAL MeDIA As CoMpAreD to other MeDIA• Mediebedriftene• Digital Media Growth• Newspapers reduction of 3,1%, according to

Mediebedriftene (Newspapers Union) for 2011• Subscriptions reduction of 2,3% and Cash Sales

reduction of 6,7%• Local newspapers had a reduction of 2,3%

totAL nuMBer oF prInt tItLes, DIGItAL eDItIons / puBLICAtIons AnD WeBsItes In the MArKet• 167newspapersdisclosedthroughMediebedriftenes

Landsforening (Major Newspapers Union) MBL.• 110newspapersdisclosedthroughLandslagetfor

Lokalaviser (Minor Local Newspapers Union) LLA.



nuMBer oF DIGItAL eDItIons / puBLICAtIons AuDIteD BY ABC0

prInt CIrCuLAtIon reportsProvided by MBL (The Newspapers Union) – Once a year in (February). See www.mediebedriftene.no

DIGItAL AuDIts0


Established: 1994IFABC Member Since: 1996Chairman: Jerzy Janczak (G+J Gruner & Jahr)Executive Director / CEO: Iwona SzczęsnaNumber of Staff Employed: 6Population: 38.2 million

polandZWIąZeK KontroLI DYstrYBuCJI prAsY (ABC poLAnD)www.zkdp.pl

eConoMIC sItuAtIonUnemployment (June 2012): 12,4%Inflation rate (July 2012): 4%Gross Domestic Product (1Q 2012) (billions $): 514.5

2001

600

500

400

300

200

100

171.276 190.421

198.18 216.801 252.769 303.912 341.67425.321

529.4

430.645 468.585 514.496

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Poland GDPBillions of US dollars

ADvertIsInG ADspenD BroKen DoWn BY MeDIA over tIMe (Gross) / stAtus AnD GroWth oF DIGItAL MeDIA As CoMpAreD to other MeDIA

Total Advertising by Media (in million’s PLN)

Media 2010 % 2011 % Change 11 / 10 1st half 2012 %

Television 3859,4 53% 3880,9 52% 21,5 1905,2 52%

Internet 1021,1 14% 1214,1 16% 193 648,2 18%

Magazines 724 10% 691,4 9% -32,6 297,4 8%

Radio 528,9 7% 561,3 7% 32,4 280,9 8%

Newspapers 610,9 8% 555,3 7% -55,6 229,2 6%

Outdoor 506,5 7% 483,3 6% -23,2 231,1 6%

Cinema 98,7 1% 105,3 1% 6,6 47,3 1%

Total 7349,5 7491,6 142,1 3639,3

Source: Starlink

Source: www.tradingeconomics.com / THE WORLD BANK GROUP


BureAu oBJeCtIves• Promotingthevaluesofbusinessintegrity.• Eradicatingunfaircompetitionbyestablishingareas

of cooperation and understanding among Members of ZKDP.

• Disseminatingaccuratecirculationanddistributiondata, including distribution by areas and forms of distribution.

• Disseminatingaccurateinformationaboutpressmarket research (including readership researches).

totAL nuMBer oF prInt tItLes, DIGItAL eDItIons / puBLICAtIons AnD WeBsItes In the MArKet≈ 7500 print titles

nuMBer oF tItLes AuDIteD 446 (40 dailies, 406 magazines)

nuMBer oF DIGItAL eDItIons / puBLICAtIons AuDIteD BY ABC 92 digital editions (replicas) +9 (non-replicas)

other servICes provIDeDReaderships surveys – Provided by the company organized by ZKDP: Polish Readership Surveys sp. z o.o. (Polskie Badania Czytelnictwa sp. z o.o.).

prInt CIrCuLAtIon reportsFrequency of reports – Once a month.Each publisher-member once a month declares in a standardised report form the circulation and distribution of the audited publication. These statements are prepared on-line with the use of software – Teleskop on-line. The circulation figures from the publishers statements are published monthly on the website (Teleskop on-line) and accessible for members only. The headline figures are also published on the website, https://www.teleskop.org.pl/zkdp/index.jsp?p=publicData – accessible free of charge. The audit results are published once a year.

DIGItAL AuDItsThe same as for print.

DeFInItIons oF CIrCuLAtIon tYpesThe total paid circulation, consisting of the following:1) Total sales of printed editions (retail sales + individual

subscription + bulk subscription).2) Other paid forms of circulation of printed editions. 3) E-edition circulation, consisting of the following:

a) Sales of e-editions (retail sales + single subscription + bulk subscription).

b) Other paid distribution of e-editions.

The digital editions divide on:1) E-edition (replica)2) Digital mutation (non-replica)

A “digital edition” is an electronic version of an audited publication, unchanged throughout the circulation period for a given circulation frequency, retaining the crucial features of the print edition, in particular the identification of the edition (the date and the issue number), the linear navigation format (such as pagination or any other method allowing the user to progress from front cover to back cover in a linear progression), and the logo.Digital editions are divided into e-editions and digital mutations.

An “e-edition” is a digital edition of at least one of the editorial mutations, carrying the same — in its form and subject matter — press material (in particular the same editorial material, announcements, classifieds and advertising content) as the print edition. The requirement of the identical form and subject matter of an e-edition and its print version does not refer to inserts and gadgets. In the event the printed edition includes editorial material that the publisher has no rights to publish in other formats, such material can be removed from the e-edition without infringing on the requirement of the identical form and subject matter of the e-edition and its printed version. The press material may be expanded in the e-edition or adapted to the technological advantages of the electronic medium.

“Digital mutations” are digital editions other than e-editions.

The total free-distributed copies consist of: a) Personalised addressed distribution to individual

recipientsb) Addressed distribution to wholesale recipientsc) Anonymous addressed distribution to individual

recipientsd) Distribution through paper carriers, hostessese) Distribution from marked stands / exposition pointsf) Distribution with other audited publicationsg) Other distributionh) Distribution of e-editions


Organized: May 1986IFABC Member Since: 1988Chairman: Alberto Rui Pereira

portugalAssoCIAção portuGuesA pArA o ControLo De tIrAGeM e CIrCuLAção (ApCt)www.apct.pt

poLICY GuIDAnCeBoard of Directors:• 1AdvertisingAgency• 1Advertiser• 3Publishers

Elected every 3 years; Re-elected for one or more terms.

oBJeCtIvesAudit circulation figures off all publisher members

MeMBershIp (2012)• 2Advertisers• 16AdvertisingAgencies/MediaBuying• 17DailyNewspapers• 38WeeklyNewspapers• 18ConsumerMagazines• 157Business/SocialPublications

AFFILIAtIonApproximately 90% of total number of newspapers and periodicals are audited by bureau.

Approximately 75% of total circulation of newspapers and periodicals are audited by bureau.

nuMBer oF stAFF eMpLoYeDOne secretary and one office employee.

CIrCuLAtIon reports6 times a year.

AuDItInGConducted by outside audit company.

net press runNumber of usable copies coming out from the presses (Spoiled or damaged are not included).

CIrCuLAtIonTotal number of sold copies, subscriptions and non-paid copies.

suBsCrIptIonsCopies served to subscribers, who pay a regular or a reduced price but, in this case, never less than 50% of normal price.

sInGLe CopIes sALesSingle copies sold to public.

unsoLD CopIesUnsold copies returned to the publisher.

other servICes• Newhomepageontheworldwideweb

(WWW.apct.pt).• DigitalMediawejuststartingtoaudit.


IFABC Member Since: June 1999Chairman: Silviu IspasExecutive Director / CEO: Arina UrecheNumber of Staff Employed: 18Population: 19 million

romaniaAuDIt BureAu oF CIrCuLAtIon —roMAnIA (BrAt)www.brat.ro

BureAu oBJeCtIves• To provide the Romanian Market with the standards

for independent verification of the circulation figures for various media products.

• To establish standards and methodologies for the verification of the performance indicators for various media products.

• To support the marketing activity of the members by providing independent, accurate and control data about various media products.



nuMBer oF DIGItAL eDItIons / puBLICAtIons AuDIteD BY ABCNone

other servICes provIDeD• AuditofCirculation• NationalReadershipSurvey(SNA)• InternetTrafficandAudienceMeasurement(SATI)• Adrevenuemonitoring(MIP)

> Print (MIPPS)> Radio (MIPR)> On-line (MIPO)> OOH (MIPOOH)

prInt CIrCuLAtIon reportsPublisher’s Statements: Information supplied by publishers (under BRAT supervision) and issued quarterly. Figures subject to audit.

Audit Certificates: Information based on auditor findings and issued annually.

Digital audits: details of type and frequency of reporting same as print

DeFInItIons oF CIrCuLAtIon tYpesFor paid titles:• Printrun–Totalnumberofprintedcopies.• Paidsubscription–Subscriptionsold,forwhichthe

publishers gets at least 15% of the total price computed at cover value for the period of the subscription.

• Soldcirculation–Copiessoldforwhichthepublishersgets at least 30% of the cover price.

• Bulkcirculation–Morethan30copiessoldtothirdparties (other than press distributors) for which the publishers get at least 30% of the cover price, and for which there is no individual request from the final user.

• Freecopies–Copiesofthepaidpublicationdistributedfor free, or for less than 30% of the cover price.

For free titles:• Printrun–Totalnumberofprintedcopies.• Controlleddistribution–Copiesdistributedtoa

specific person or address.• Copiesdistributedtogetherwithapaidpublication

– Copies distributed regularly with paid publication.• Copiesdistributedtofixeddistributionpoints–

Copies distributed to distribution points with fixed addresses (pubs, restaurants, hotels, etc.).

• Copiesdistributedtoundetermineddistribution – Copies distributed to distribution points with no fixed addresses (intersection, street, etc.).

• Copiesdistributedatevents–Copiesdistributed in event location.

• Bulk–Morethan0,5%butnotlessthan100copies,distributed in other manner than above.


Established: 2006IFABC Member Since: 2008 President: Branislav NovčićDirector: Ana NovčićExecutive Manager: Neda LukićNumber of Staff Employed: 4Population: 7.1 million

serbiaAuDIt BureAu oF CIrCuLAtIons serBIA (ABC srBIJA)www.abcsrbija.com

ADvertIsInG ADspenD BroKen DoWn BY MeDIA over tIMe (Gross)Print (2011): 59,498,174.51€TV (2011): 653,258,416.4964€Digital (2011): 12.210.000€

stAtus AnD GroWth oF DIGItAL MeDIA As CoMpAreD to other MeDIADigital (2010): 8.970.000€Digital (2011): 12.210.000€ 36,12% Growth (display 54%, search-engine marketing 36%, other 10%)

totAL nuMBer oF prInt Issues103


nuMBer oF WeBsItes MeAsureDN / A

nuMBer oF DIGItAL eDItIons / puBLICAtIons AuDIteD BY ABCN / A

AFFILIAtIon to WhICh nAtIonAL /InternAtIonAL trADe BoDIesSerbian Media Association, IAB Serbia

prInt CIrCuLAtIon reports Monthly report published on our website / portal, available just for the members.

DIGItAL AuDItsN / A


spainInForMACIon Y ControL De puBLICACIones, s. A.www.introl.es

Established: October 1964IFABC Member Since: 1966Chairman: Angel DurándezExecutive Director: Eusebio Serrano Number of Staff Employed: OJD employs 33 people, including 14 printed media and 6 electronic media auditors in 2 offices, Madrid and Barcelona.Population: Spain has a population of around 47 million and adopts a Constitutional Monarchy. The President Mariano Rajoy was elected in 2011 and has a four-year term.

ADvertIsInG ADspenD BroKen DoWn BY MeDIA over tIMe (Gross)

stAtus AnD GroWth oF DIGItAL MeDIA As CoMpAreD to other MeDIAThe digital media keep growing as the advertising investment increases in comparison to other advertising sectors.

BureAu oBJeCtIves • Toauditandverifycirculationandfreedistribution

of printed and electronic media figures.• Toissuestandardizedcirculationdatatobenefit

advertisers, advertising agencies, publishers and other users.

totAL nuMBer oF prInt tItLes, DIGItAL eDItIons / puBLICAtIons AnD WeBsItes In the MArKet (IF KnoWn)Approximately 98% of newspapers, 85% of consumer magazines and 63% of technical and professional publications and 50% of free distribution publications of the country s total publications are audited by the Bureau.

DIGItAL eDItIons / puBLICAtIons AuDIteD5

2008 2009 2010 % 10 / 09 2011 % 11 / 10

Newspapers 1.507,90 1.174,10 1.124,40 -4,23% 967,00 -14,00%

Supplements 103,90 68,90 72,20 4,79% 67,10 -7,06%

Magazines 617,30 401,90 397,80 -1,02% 381,10 -4,20%

Internet (PC + Mobile) 610,00 654,10 789,50 20,70% 899,20 13,89%

Radio 641,90 537,30 548,50 2,08% 524,90 -4,30%

TV 3.082,40 2.377,80 2.471,90 3,96% 2.237,20 -9,49%

Exterior 518,30 401,40 420,80 4,83% 402,80 -4,28%

* Infoadex

Advertising Investment Evolution* (in million Euros)

Titles Audited

Daily Newspapers 107Weekly News Magazines 11Consumer Magazines 250Business and Technical Publications 167Free Publications 32Freesheets 156Total 723

Audit Perfomances 2351


Websites Measured

Category 2011 2010 %

Automotive 14 11 27,3

Computing and electronics 29 27 7,4

Corporate information 7 6 16,7

eCommerce 11 12 -8,3

Education and Employment 12 8 50,0

Entertainment 84 68 23,5

Family and Lifestyle 25 23 8,7

Finace, Insurance and Investment 14 17 -17,6

Multicategiries home and fashion 22 23 -4,3

News, Information 174 149 16,8

Portals and Communities 20 15 33,3

Public Services and NGO 7 9 -22,2

Special events 2 4 -50,0

Travel 12 16 -25,0

433 388 11,6

The website audit Certificates are published monthly.

AFFILIAtIon to WhICh nAtIonAL /InternAtIonAL trADe BoDIes• AEDE–NationalNewspaperPublishersAssociation• ARI–ConsumerMagazinesPublishersAssociation• AEA–NationalAdvertisersAssociation• CONEqTIA–B2BPublicationsAssociation• AEPG–FreePublicationsAssociation• IAB–InteractiveAdvertisingBureau

other servICes provIDeD• DigitalSignageAudit–CertifyingaudiencedataforDS

Networks.• NewsletterAudit–Certifyinge-mailreachmetricsfor

Newsletter’s publishers.• MarketMonitoring–CompilingOn-lineAdvertising

data for confidential Media Publishers Report.

prInt CIrCuLAtIon reportsOn-line Publisher’s Statements are received within the Bureau every six months by daily newspapers and publications with total circulation over 25.000 copies (ending June and December) and once a year by other publications.

The Statement contains:• Generaldata• Numberofissues• Totalofprintedpages• Papernewsprintconsumption• Pressrun• Subscriptions

> Individuals> Bulk

• Distributedandunsoldcopies• Netsales• Bulksales• Complimentarycopies• Paidcirculation• Unpaidcirculation• Totalnetcirculation• Geographicalbreakdown


• Inthecaseofbusinessandprofessionalpress,theanalysis of recipients can also be included under certain circumstances on an optional basis, under Qualified Circulation Certificates.

• AuditCertificatesareissuedbytheBureauatleasttwice a year ending June and December for each publication after OJD auditors have audited the figures under the Publisher’s Statements.

• InadditiontotheRegularAuditCertificateanAttached Audit Certificate is published by the Bureau since 1998 containing Daily Newspapers Geographical Edition Figures relating to a specific Advertising Tariff.

• ConsumerPublicationsAuditCertificate.Consumermagazines with average circulation over 25.000 copies are obliged to be audited every six months. The figures are reported in the OJD certificates with a yearly circulation average including the precedent six months figures.

• SpecialCertificateofFreeDistributionPublicationsincluding the distribution of single unaddressed copies delivered through letter boxes, bulk copies picking up and redistribution are also included.

• MonthlyCirculationfiguresreports:InJanuary2004, the Board of Directors approved a new service called Monthly Circulation Figures Reports for Daily Newspapers and Consumer Magazines.

The newspapers publishers must provide the previous month data through members section of our web before the 15 th every month, the total printed and net circulation copies, split by different channels geographically. These figures are revised provisionally by the auditors and ten days later are reported in our web site section title by title (including twelve months). The information declared by the publishers and provisionally revised are audited every six months.In the case of consumer magazines, the gap period of reporting figures under monthly basis consists of three months in order to get the unsold copies properly collected.

• Newsletter.Assoonasthecirculationfiguresareapproved, a newsletter containing the press run and net circulation average is immediately released.

Circulation figures are available in our web site, www.introl.es

DIGItAL AuDItsDefinitions:• Replicaofaprintedpublication:“Anexactcopyor

sufficiently similar, whose editorial and advertising content can be considered the same product as the printed publication”

• Titlesolelypublishedindigitalformatthatisdistributed electronically as a whole.

The publisher will have a traffic metric system that keeps track of the users / subscribers that have accessed the digital publications during the audit period.

The publisher will have a database with the subscribers of the digital publication.

The audit procedures consist of:1) Publisher s statement2) Matching the data of the database of the subscribers

with the traffic metric data3) Monthly publication of the data4) Final review of the accounts registers and publication

of the final audit report

The circulation channels are:1) On-line sales2) Paid digital subscriptions3) Paid bulk subscriptions4) Free on-line copies

Two certificates are issued every year.

DeFInItIons oF CIrCuLAtIon tYpes1) Paid circulation. Publisher income excluding taxes

must be 50% of the basis price as minimum.2) Combined circulation. At least 20% of the total

circulation is paid, under the conditions established for the paid circulation.

3) Free circulation. At least 80% of its copies are sent without payment being required.


swedentIDnInGsstAtIstIK AB www.ts.se

Established: 1942IFABC Member Since: 1963, Founding MemberChairman: Yvonne PernoddExecutive Director / CEO: Magnus PaulssonNumber of Staff Employed: The staff totals approximately 17. All members of the staff are concerned primarily with media auditing and information.Population: 9,507,204 (May, 31 2012)

eConoMIC sItuAtIon reLevAnt to MArKetInG AnD puBLIshInG ACtIvItIes• Unemployment:8.8%(June2012)

The Activity Index measures the activity in the Swedish economy, which increased in December 2009. The trend increased 0.1 percent compared to November, which corresponds to an annual rate of 1.1 percent.

• Consumerprices:1.0%(June2012compared with June 2011).

• GDP:+2.3%(Q22012comparedwithQ22011).

Source: Statistiska Centralbyrån (Statistics Sweden)

Status and Growth of Print Media as Compared to Other Media

Dailies 7859 MSEK 0,8%

Free Papers 2275 MSEK 2,5%

Periodical Papers 1915 MSEK -1,2%

Inserts 460 MSEK 4,8%

Direct Marketing 3981 MSEK 0,1%

TV 5741 MSEK 10,5%

Text TV 12 MSEK -16,0%

Radio 759 MSEK 9,9%

Cinema 126 MSEK 6,2%

Internet 6455 MSEK 13,2%

Mobile Marketing 191 MSEK 202,7%

Out of Home 1102 MSEK 1,7%

Retail Media 111 MSEK 0,3%

BureAu oBJeCtIvesProviding the Swedish market with reliable circulation figures by auditing and and publication of circulation figures as well as gather advertising rate cards and other information needed in the process of buying ads.

ALLoCAtIon oF BoArD MeMBersThe external members of the board of TS are 3 members from the advertisers, 1 member from Advertising Agencies and 1 member from The Swedish Association of Magazines.

nuMBer oF tItLes AuDIteD: Dailies: 177Magazines: 416DM-mediums free of charge: 405


nuMBer oF DIGItAL eDItIons / puBLICAtIons AuDIteD BY ABC2 only digital publications majority of editions reported inclusive on the print certificate

other servICes provIDeDE-mail audit. Comprehensive Media information on our password protected website. Customers buying media information are advertising agencies, advertisers, papers, magazines, schools, libraries and other. We audit e.g. the geographical distribution of all newspapers circulation. We also do some audits to verify that clients act in accordance with IAB Guidelines.

prInt CIrCuLAtIon reportsReleased annually. All print titles are audited at least once a year. Extra periods can be publish after an audit demanded by the publisher. All figures are published on our web.


DIGItAL AuDItsReleased Weekly. Every week we publish audited figures from the website audit. Quarterly we publish figures from auditing of e-mails. All figures are published on our web.

CIrCuLAtIon terMsDailies, Magazines and Business Publications / Trade Journals Subscription Copies. Subscription copies are paid for at the normal price (fully paid) or at a price reduced by a maximum of 50 per-cent (discount copies), with a maximum subscription period of 6 months (dailies), 50 per-cent discount on bulk sales, otherwise the discount is 25 per-cent maximum (dailies). The subscription period must be at least one month (minimum of two issues).

sInGLe CopIesSingle copies sold at a price announced on the publication (fully Paid) or at a reduced price of 50 per-cent (discount copies) and subscription copies with a shorter period than one month.

Free CopIes InCLuDeD In CIrCuLAtIonFree copies included in circulation must be distributed to the same recipients at least during three months and not less than three issues. Subscription copies at a price reduced by more than 50 per-cent are included as free copies but specified as requested. Free copies are not allowed to be of a higher share than 5 per-cent of the paid circulation (dailies). Magazines have no such limit of the part of free papers.

AssoCIAtIon CopIesCopies regularly distributed to members of an organization / association of which the publication is the official organ.

CIrCuLAtIonThe circulation is the sum of:• Subscriptioncopies• Singlecopies• Freecopies• Associationcopies(tradejournalsonly)

AuDItInGThe audit is executed by TS staff auditors.


Established: ABC Switzerland was established in 1925 and run by SWISS ADVERTISING. Since 1971, the business is run by WEMF / REMP, AG für Werbemedienforschung, Zurich.IFABC Member Since: 1963, Founding Member as Swiss AdvertisingChairman: Jürg Weber, Neue Luzerner Zeitung AGExecutive Director: Marco BernasconiExecutive Director ABC: Roland AchermannNumber of Staff Employed: Total: 21 (FTE: 18.4). Board (3), ABC (4), Readership survey (6), Marketing + Sales (4), Statistics (2), Rest (2)Population: 7,952,555 (2011)

switzerlandWeMF AG Fur WerBeMeDIenForsChunG www.wemf.ch

eConoMIC sItuAtIonThe financial crisis is over in Switzerland. Switzerland had a stable economic situation again. The unemployment rate 3.3% in December 2011, in April 2012 (3.1%).

The situation for publishers is very difficult. The income from advertising over all medias go down 11.4%. Divided in:

Status and Growth of Print Media Compared to Other Media

Print +0.8%

TV +13.3%

Radio +4.4%

Cinema -16.4%

Internet +15.3% (Estimate)

Outdoor -8.5%

Direct mail -0.3%

Sponsoring -3.3%

Rest +2.9%

Media 2010 % 2011 % Change %

Print 2’001 43.0 2’004 42.7 +3.0 +2.0

Newspaper 1’341 1’337 -4

Public Magazines 425 424 -1

Special Interest 126 125 -1

Business Magazines 108 118 +10

TV 615 13.2 697 14.8 +82 +13.3

Radio 98 2.1 102 2.2 +4 +434

Cinema 28 0.6 24 0.5 -4 -16.4

Outdoor 563 12.1 515 11.0 -48 -8.5

Sponsoring 91 2.0 88 1.9 -3 -3.3

Direct Mail 1’019 21.9 1,017 21.7 -2 -0.3

Others 239 5.1 246 5.2 +7 +2.9

Total 4’654 100.0 4’693 100.0 +39 +0.8

Internet* 452 521 69 +15.3 * Estimate


MEMBERSHIPThe Swiss ABC has no members as such; publishers are treated as clients.

poLICY GuIDAnCeBoard of Directors, consisting of 5 members. Executive Committee of ABC Switzerland, (Kommission für Auflage und Verbreitung, KAV), consisting of 12 members:• 4membersandchairmanfromtheSwissNewspapers

and Periodical Publishers Association (VSP, Presse Suisse, Stampa Svizzera).

• 2membersfromAssociationofSwissAdvertisers(SWA).

• 2membersfromAssociationofSwissAdvertisingAgencies (BSW).

• 2membersfromAssociationofSwissAdvertisingPractitioners and Agencies (VSW).

• 2membersfromSwissAdvertisingAssociation. The Executive Committee meets twice a year to deal with matters of audit procedures, or on request.

CIrCuLAtIon reportsCertificates of Audit are issued to the publisher with a validity of one year. Since 1980, the WEMF publishes a printed report of audited figures. Publication date is in November each year.

Number of Titles

Media Total published Bureau audited Audit in %

Total 2’621 1’665 61

Total audited circulation ABC’s (Total Average): 47.298 Mio

Newspaper

Weeklies 308 234 76

Sundays 18 18 100

Daily New 138 121 88


Magazines

Consumer 73 48 66

Special Interest 289 212 73

Business 294 233 79


Others 1501 799 53


AuDItInGAudits are being executed according to “Circulation Regulations in Switzerland” (Reglement WEMF / SW-Auflagebeglaubigung).

The rules were established by the Executive Committee in 1952 and were revised in 1977, 1988, 1990, 1994, 1998 and 1999, 2004, 2006, 2009, 2012

Audit procedures:• Thepublisherfillsinaformtodeclarethecirculation

achieved during the last year, giving details per month and circulation categories (circulation statement).

• After1stOctober,thesecirculationfigures are allowed to be widely published.

• WEMF/REMPpublishesanofficialwrittenreport,issued at the beginning of November following the year of reference (in 2012, figures for 2011 are being published).

Audits are performed at the publisher’s office every year. Since 2006 the fiduciary companies PriceWaterhouseCoopers and Ernst & Young are auditing parts of the Daily News, Sundays and Weeklies. There are about 250 titles. The other about 1400 titles are audited by the specialized staff of the bureau.

The publisher is committed to pay CHF 50,000 — in case he declares intentionally the wrong circulation figures.


Other Services• Distributionanalysisofnewspapersandfreepapers

(every year, connected with ABC).• NationalReadershipSurvey(MACHBasic),

twice every year).• GeneralAnalysisofConsumer(MACHConsumer),

every 2 years.• AnalysisofConsumerofLeaders(MALeader),

every 2 years.• GeneralAnalysisofprint,radio,TVandinternet

(MA Strategy), twice every year.• GeneralAnalysisofpsychography(MACHRadar),

twice every year.

speCIFICSince January 1, 2000, the Swiss Postal Office requires an audit for all titles who want to profit from special reduced rates.

CIrCuLAtIon terMsPaid Circulation (Verkaufte Auflage)• Subscriptionssoldatareducedpriceareconsidered

fully paid if discount does not exceed 50%. If discount is higher than 50%, it will be separately mentioned and also published.

• Netcirculationfiguresincludefreecopiesregularlysent to the same address. The latter does not exceed 5% of paid copies.

• Singlecopiesaresoldtothepublic,throughretailoutlets or in bulk for distribution at conventions, etc.

Free Circulation (Gratisauflage)• Copiesexceedingtheabove-mentionedfixed

allowance of free copies.• Copiesaresentoutfree-of-charge.Verificationof

distribution of free copies is required.• Notincluded,andnotconsideredaudited

circulation, are: unsold copies (returns), bound volumes, special and extra issues, spoiled copies, file and checking copies.

Source: WARC / AA


Established: 1931IFABC Member Since: 1963 (Founding member)Chairman: Sally CartwrightCEO: Jerry WrightEmployees: 101Population: UK (62.3m), Ireland (4.6m)

uKABC uKwww.abc.org.uk

ADvertIsInG spenD BroKen DoWn BY MeDIA FuLL YeAr 2011In 2011, total adspend (inc. direct mail) increased by 2.7%, to £16.1bn (current prices). It is anticipated that further growth will increase by 3.8% this year. Total display adspend increased by 1.3%, whilst classified increased by 6.1%.

Media Forecast Summary (£m)

Print advertising experienced further loss of revenue, whilst TV, radio, direct mail and out of home each recorded annual increases.

Internet was the fastest growing medium, increasing by 16.8% to avoid £4.7billion and further growth is anticipated at just over 9% during 2012 and 2013. Source: http://www.ipa.co.uk/Page/UK-Advertising-Statistics

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20082009201020112012

RADIO

OUT

OF HOME

NATIONAL

NEWSPAPERS

REGIONAL

NEWSPAPERS

CONSUMER

MAGAZINES

B2B MAGAZINES

CINEMA

INTERNET

DIRECT

MAILTOTALTV

Latest Advertising Association (AA) and Warc Expenditure Report shows total advertising spend in UK print media, which includes national and regional newspapers and consumer and business magazines, was down from £986m in Q1 of 2011 to £887m over the same period this year.

Source: http://www.printweek.com/news/1139787/advertising-spend-uk-printed-press-down-10-q1-2012/

BureAu oBJeCtIvesMission: Inspiring market confidence by delivering a valued stamp of trust across the media world

Vision: ABC ‘s industry stamp of trust to underpin ad trading across the converging media landscape in the UK and beyond

Objectives:• RecognitionofvalueandrelevanceofABC

membership.• Sustainablebusinesswithreservesstable.• Non-printincometotop50%byend2015.

Source: WARC / AA


Bureau Statistics as at June 30, 2012

Total Number of Print Titles, Digital Editions / Publications and Websites in the Market

Regional Publications (Includes free publications)

819

Business Magazines 591

Consumer Magazines 586

Bulk Distribution (Free newspapers) 12

Exhibitions (Trade & consumer) 103

National Newspapers 29

Group Certificates 143

Digital & On-line Properties 274

Agencies / Advertisers / Others 131

Process Based Audits 143

Total number of titles in membership 2,831

Year Business Consumer Newspaper All Press TV Radio New Media Outdoor Total

2010 4,655 2,905 2,290 9,850 250 374 2,655 168 13,297

Source: BRAD Insight 2011

AFFILIAtIon to nAtIonAL / InternAtIonAL trADe BoDIes

Bodies Full NameuK IPA Institute of Practitioners in AdvertisingISBA Incorporated Society of British AdvertisersNPA Newspaper Publishers AssociationNS Newspaper SocietyAOP UK Association of On-line PublishersPPA Professional Publishers AssociationIAB Internet Advertising Bureau

IreLAnD AAI Advertisers Association in IrelandIAPI Institute of Advertising Practitioners in IrelandNNI National Newspapers of IrelandMI Magazines IrelandRNPAI Regional Newspaper & Printers in Ireland

GLoBAL FIPP Worldwide Magazine Media Association


Services Audit & Certification (UK & Ireland)

Print & Events National newspapers; regional newspaper; consumer magazines; free newspapers; business magazines; exhibitions.

Digital Digital editions & publications, Web traffic; on-line profile; audio video traffic; ad campaign; email distribution; simulcast TV over internet.

Systems & Processes Verification

COUNTER – On-line learned journals download auditOBA – Privacy policy compliance for behavioural targeting companiesIASH – Safe placement process for ad networksGSMA – System audit of total mobile traffic counting

Other Services Description

Supplier Accreditation

For 3rd party digital service providers including web analytic providers & hosting companies.

Training Across all platforms (inhouse and client site)

Consultancy Adhoc

Industry facilitator

We act as industry facilitator for other groups interested in agreeing industry measurement & best practice principles such as JICWEBS, DCMG and DTSG.

Type Frequency

National Newspaper Report

MonthlyABC Free Newspapers

Multi Platform Report (website & print) for

Consumer Magazine Report (print & digital editions)

6 Monthly

Regional Publications Report

Regional Multi-Platform Report (website & print)

Island of Ireland Report

Customer Magazine Issue by Issue / Month by Month

Other Services Provided

Print Circulation Type & Frequency Reports

DIGItAL AuDIts tYpe & FrequenCY reports• Web(censusbasedtrafficandrelatedactivity)• Mobile(includingWAP,SMS&Bluetooth)• Video(includingdigitalTVsimulcast&timedelayed)• Digitalpublications• Downloads&podcasts• Email• On-lineadvertising• Databases• Adservers&networks• Search• On-lineresourceusage(includesjournals,articles&

academic documents)

Depending on the media owner requirements, the frequency of web audits is conducted during an audit month or six monthly period.

DeFInItIons oF CIrCuLAtIon tYpesBulk Sales: Sometimes referred to as ‘multiple copy sales’ are copies sold in bulk to a third party usually for onward free distribution to individuals. In most sectors regular bulk sales must be sold for a minimum of 1p / 1cent per copy but issue specific bulk sales generally must be sold for a higher minimum amount per copy.

Controlled Circulation Copies: Copies sent free to individuals who meet criteria set by the publisher to define its target audience.

Corporate Subscription Sales: Copies purchased for a defined period by an employer for its employees solely for the purpose of them carrying out their work duties.

Digital Edition: An electronic edition of a print publication which is sufficiently similar to the print parent once published is, as a principle, inert (ie. does not change)


Digital Publication: A digital publication which contains date stamped content, divided into pages and is published periodically. It may or may not have a print parent.

Free Letterbox Delivery: Free copies delivered individually through letterboxes. The general principle is that the distribution must be regular and to a defined area.

Free Pickup Copies: Copies delivered in bulk to designated distribution points where they are either left for free pick up or handed out to individuals. As a general principle they must be regular in quantity, frequency and types of distribution point.

Free Requested, Delivered Copies: Copies that have been personally requested by an individual and have been delivered individually to their databases.

Multi Copy Subscription Sales: Subscriptions for two or more copies, typically where the final recipient of each copy is not known.

Newstrade and Single Copy Sales: Newstrade represents copies the publisher has sold to wholesalers and / or retailers for onward sale to individuals. Single copy sales are single copies the publisher has sold direct to individuals.

Single Copy Subscription Sales: single copies mailed to an individual or company that has paid to receive a copy for a fixed period. Sales are usually reported by price banding identifying copies sold at the basic annual subscription rate (BAR) and those sold at a discount.

Society / Association / Organisation Circulation: Copies sent to members of a society where the magazine in question is an official publication of the society.

Source: ABC Jargon Buster (April 2012)


Established: October 15, 1931 – Canadian Circulations Audit Board (CCAB) merged with BPA on January 1, 1998IFABC Member Since: 1964Chairman: Richard Willingham, President & Creative Consultant, Motumb2bExecutive Director / CEO: Glenn J. HansenNumber of Staff Employed: 111Population: 313,910,747

usABpA WorLDWIDewww.bpaww.com

ADvertIsInG ADspenD BroKen DoWn BY MeDIA over tIMe (Gross)US$55,000 ($30,000 print; $25,000 on-line)

stAtus AnD GroWth oF DIGItAL MeDIA As CoMpAreD to other MeDIATotal member titles reporting digital editions as of December 2011: 506Total member titles reporting digital editions as of December 2010: 500Percentage increase year-on-year: 1.2%

BureAu oBJeCtIves• Todevelopaudit/compliancestandardswithwhich

member properties, products or services shall comply;• Todevelopproceduresandspecifyrecordsnecessary

for compliance with the standards of the Corporation or of others, and assurance of members’ reporting thereof;

• Toapplythoseproceduresandreviewofspecifiedrecords to determine compliance with the standards of the Corporation or of others and to assure proper reporting thereof and to report thereon to the members and their industries / stakeholders;

• Todevelop,promoteandimplementprogramsforthecontinuing improvement of members’ compliance with standards and for assuring proper reporting thereof;

• Todevelop,promoteandimplementprogramsforthe continuing education of members with respect to practices, procedures and records for complying with standards of the Corporation or of others;

• Todevelopandpromoteprogramsforthedissemination of information and material with respect to practices, procedures and records for complying with standards of the Corporation or of others;

• Toprovideconsultation,guidanceandadvicetomembers with respect to practices, procedures and records for complying with standards of the Corporation or of others;

• Toactasaclearinghouseandinformationcenterforthe type of services, activities and projects which come within the purview of the purposes of this Corporation.

• Todoingeneralallthingspermittedbylawtoadvancethe welfare of its members;

• Toissuestandardizedauditordeclarationsforallengagements for members;

• Toissuestandardizedreportsonmembers’properties,products, or services;

• Toascertainaccuracyinmembers’claimsbymeansof auditor’s examinations of any and all records considered by the Corporation to be necessary;

• Toverifyfiguresshowninthemembers’claimsthrough periodic examinations and to publish results periodically in a report made by a representative of the Corporation of each member; and

• Todisseminatepertinentdataconcerning its members for the benefit of the industry.

nuMBer oF tItLes AuDIteD2,023


nuMBer oF DIGItAL eDItIons / puBLICAtIons AuDIteD BY ABC• 506titleswithdigitaleditions

(as of December 2011 filing period)• 4,762,270totaldigitaleditionsfortheperiod• 19.9%digitaleditionsasapercentage

of total circulation

AFFILIAtIon to WhICh nAtIonAL /InternAtIonAL trADe BoDIesNone

prInt CIrCuLAtIon reports Two semi-annual circulation statements for periods ending June 30th and December 31st. Audit reports are issued when requested by the media owner or required by BPA due to changes made as a result of the annual audit.

The semi-annual BPA TRAC (Trend Report About Circulation) presents summary data from all circulation statements grouped by their primary market.

Newspapers:Two semi-annual circulation statements for periods ending March 31st and September 30th. Two semi-annual circulation statements for periods ending June 30th and December 31st for the EMEA region. Audit reports are issued when requested by the media owner or required by BPA due to changes made as a result of the annual audit.


DIGItAL AuDItsAudits of digital “replicas” of print consumer and B-to-B titles, as well as digital-only publications (titles with no print version). Circulation statements that include digital circulation claims are not released until a digital pre-audit has been passed by at least one title within a media owner’s stable of publications and magazines.

DeFInItIons oF CIrCuLAtIon tYpesBrand Audit: Reports the media owner’s total brand metrics including print, face-to-face and on-line, including a brand’s total recipients across multiple media platforms The Brand Report is for multi-channel media owners regardless of whether the channels share an integrated database or not.

Event / Exposition Audit: Reports on overall attendance, attendee demographics, registration procedures, criteria and fees.

Email Newsletter Audit: Provides summary of the distribution of an email newsletter, including average net circulation, qualified circulation by individual issues and demographic analysis of registered circulation.

Supplemental Audit: Provides demographic information about qualified recipients, such as a) the number of buying influences; b) products purchased; c) additional job functions; d) firm’s secondary or multiple industry activities; and e) the types of equipment installed.

Unit Audit: Identifies the number of plants, establishments, or other clearly defined business facilities reached by publications and details the number of copies directed to each. Units are broken down by state or other geographic areas, and by one or more of the following: a) Type of businessb) Product manufacturedc) Volume of sales / purchasesd) Number of employees

Network Report: Reports consolidated circulations of several publications and identifies the total circulation reach for all publications combined.

Duplication Audit: Reports overlapping circulation between tow or more publications and demonstrates what the unduplicated circulation is in all publications.

Electronic Filing: Increases the quality control of circulation data and expedites the auditing and reporting process.

Circulation Mapping: Portrays business, occupation and geographic information on recipients through the use of charts, graphs and maps.

BusinessTRAC and ConsumerTRAC: Provides top line information on the circulations of publications uniformly reported and listed by industry category. Both trend reports are semi-annual and contain up-to-date circulation information on hundreds of business publications and consumer magazines.

Census Audit: Contains an analysis of the number of plans and establishments covered by a publication or firm in a defined area and includes data on one or more of the following type of business, size, volume, and / or number of employees.

Pass-Along Receivership Study: Subscribers often pass along copies of a magazine to colleagues at work. The pass-along receivership audit report contains an analysis of those people, identified and is conducted in conjunction with a publication’s regular circulation audit.

Postal Audit Service: Under agreement with the U.S. Postal Service, BPA Worldwide verifies necessary data required to meet periodical class mailing requirements.

Multi-Language Audit: BPA Worldwide provides translations of circulation statements and audit reports to its members.

BPA Interactive: BPA Interactive was launched in early 1996 to provide accurate, independent, third-party verification of Web site traffic. Amongst the products we offer are audits for:• Generaltraffic• Aggregateadactivity• Specificadcampaigns• Demographicsofregisteredusers• Systemcertification

BPA Brand Reach Audit enables media owners to provide media buyers with a report that shows the entire reach of their brand in the marketplace — print, on-line and face-to-face.

WWW.IFABC.orG

international federation of audit bureaux of …hotmail.com [email protected] (mr qian zhu –...

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