International Display AD 2016, Latest statistics and Happy customers Case study

Your business takes a stronger dimension Target business partners & customers through 60 + countries –

5 000 000 companies – 17 000 000 contacts

9 Million sessions (+ 41% vs Y-1)*

7,3 Million unique visitors (+36% vs Y-1)* 19 Million

pages viewed (+52% vs Y-1)*

2,17 Pages per session* (+7,78% vs Y-1)

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Kompass audience increased by over 50% in one year WORLDWIDE.

* Google Analytics May 2016

Searches – key figures

+ 14 million visits per month on companies’ profiles

17 million companies are seen every

month on Kompass International portals

400 000 clicks per week towards websites linked to the NKC portal

(Source : Google Analytics – June 2016)

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Ad formats

HOMEPAGE

COMPANY PROFILE

Formats availables :

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Megabanner 728x90 px • Display on all pages of the website except for the homepage

Local square 300x250 px •Display on all company profiles of the same classification code, SEO lists and search result pages by sector

SEO LIST

HP Square 300x250 px • Display on local Kompass portal homepage

International Square 300x250 px • Display on each of the 66 Kompass local portals, on all company profiles of the same 2-digits classification code, SEO lists &search result pages by sector

TOP 3 •Display on all result pages and company profiles linked to the same classification code

International square

• Display on each of the 66 Kompass local portals, on all web presence company profiles, SEO lists and search result pages linked to the chosen 2-digits classification code

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• Our prices are very competitive compared to a CPM model :

– Ex : France => 300€ for 1 month, 500 K impressions delivered (approx. 4000€ CPM)

• /!\ Click through rate varies based on sectors, from 0,10% average (up

to 0,23% for agriculture) but also on the design quality of the ad.

International Display Key figures

0,52% 0,10 %

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Who are our advertisers ?

32 – Engines and mechanical parts

28 – Hardware, ironmongery, cutlery and tools

39 – Electrical equipment. Nuclear equipment

65 – Industrial subcontractors

20 – Plastic products

66 – Means of transport

27 – Metal pipework, valves and containers

42 – Measuring and testing equipment

62 – Handling and storage plant and equipment

40 – Electronic equipment. Telecommunications equipment

37 – Machinery and equipment for metalworking

33 – Heating, ventilation, air conditioning (HVAC) and refrigeration equipment

52 – Chemical industry plant and equipment

49 – Food, drink, tobacco and catering industry machinery and equipment

59 – Oil and gas industry plant and equipment

81 – General traders, department and retail stores

24 – Hygiene and cleaning

22 – Chemical products

Most of advertisers come from industrial sectors (mainly engines and mechanical parts).

Transport, Trading & retail sectors are also very prominent.

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Advertisers having at least one activity in the below sectors

Audience statistics by Kompass classification family in 2015

These figures show us that depending on the sector, the percentage of visits does not match the percentage of companies by sector in the database.

Companies gain visibility thanks to high % of audience , for example : The Construction family

Main targeted sectors

Families

Sum of Impressions Delivered / month

Average Impressions Delivered / month

Sum of Clicks Delivered /

month

Average Clicks Delivered /

month

CTR

Agriculture & Food 1 123 693,00 374 564,3333 2 538 846 0,23%

Chemicals, Pharmaceuticals & Plastics

1 024 865,66

256 216,415

1 549

387,3325

0,15% Construction 2 185 282,00 364 213,67 3 360 559,92 0,15%

Electrical, Electronics & Optical

147 250,83

88 081,05

197

125,11

0,13% IT, Internet, R&D 132 958,66 132 958,66 92 91,83 0,07%

Metals, Machinery & Engineering

359 171,16

179 585,58

655

327,25

0,18% Textiles, Clothing, Leather, Watchmaking, Jewellery

169 192,00

169 192

165

165

0,10% Transports and Logistics 1 047 132,50 523 566,25 1 717 858,25 0,16%

Most significant amount of impressions delivered / month and Clicks delivered / month : Construction The highest average of impressions delivered / month and Clicks delivered / month : Transports and logistics The highest CTR : Agriculture and food

Bodet SA

• Target code : 45

• 240 057 impressions

delivered in less than

2 months

• 234 clicks to the

customer’s website

Advertiser_Case study 1

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MOUVEX

• Target Industry: 49

• 308 940 impressions delivered in 4 months

• 376 clicks to its website

• CTR 0,12 %

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Advertiser_Case study 2

OMNIUM TECHN

ETUDES

PRECONTR

• Target code: 61

• 769 082 impressions delivered in 6 months

• 2985 clicks to website

• CTR 0,38%

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Advertiser_Case study 3

ATELIERS MECANIQUES DE LAMBERSART

• Target : 32

• 888 980 impressions delivered in 6 months

• 1,707 clicks to website

• CTR 0,19 %

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Advertiser_Case study 4

ALUMINES

DURAX

12/09/2016

• Target : 24, 09,22,21 & 31 • 9 056 285 impressions delivered

in 6 months

• 9227 clicks to website

• Average CTR : 0,10 %, but better performance of Glass cement (0,11%) than ceramics vs chemical base materials (0,08%)

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Advertiser_Case study 5

Korea Auto part

12/09/2016

• Target : 42 • 245,879 impressions delivered

in 2 months

• 270 clicks to websit

• Average CTR : 0,08 %,

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Advertiser_Case study 6

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KOMPASS International AD * 국가별 해외 KOMPASS사이트 로부터 의 유입현황 제공_ Google Analytics

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KOMPASS International AD * 국가별 해외 KOMPASS사이트 로부터 의 유입 현황제공_ Google Analytics

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KOMPASS International AD * Google Analytics를 통한 효과입증