international data on youth and media 2017 data on youth and... · international data on youth and...

© International Central Institute for Youth and Educational Television (IZI) © International Central Institute for Youth and Educational Television (IZI)

International Data on Youth and Media

2017

Current surveys and research compiled by

Heike vom Orde (IZI) and Dr. Alexandra Durner

© International Central Institute for Youth and Educational Television (IZI)

Overview

Media Use, Media Ownership and Importance of Media 3 Children, Adolescents and Television 22 Reading to Children, Children’s Use of Print Media 40 Internet and Social Media 50 Adolescents and Mobile Media (Mobile Phone, Smartphone, Tablet) 70


Media Use, Media Ownership and Importance of Media


Media ownership in parents‘ homes in Britain

By age of children, UK, 2015, selection (percentages)

Basis: n=1,379 parents of 5- 15-year-olds; n=688 parents of 3- to 4-year-olds.

Source: Ofcom: Children and Parents 2015, pp. 34/36.

77

56

70

80 75

40

82

73 75 81 81

43

86 83

74 77

81

41

89

80

72

79 80

41

0

10

20

30

40

50

60

70

80

90

100

3-4 years 5-7 years 8-11 years 12-15 years


Media ownership in the homes of 0- to 8-year-olds

0-8 years, USA, 2013 (percentages)

Basis: n=1,463 parents of 0- to 8-year-olds. Source: Common Sense Media: Zero to Eight 2013, pp. 31/33.

9

36

3

22

21

27

28

35

63

69

70

76

78

0 20 40 60 80 100

Kindle/Nook/Ebook Reader

Video iPod/similar device

Digital video recorder (DVR)

Handheld video game player

Video game console

High-Speed internet

Cable/Satellite TV

Computer

DVD/VCR Player

At home In the bedroom


Media ownership and media equipment by family income

13-18 years, USA, by parental income, 2015, selection (percentages)

Basis: n=1,462, 13-18 years. Source: Common Sense Media: Media Use by Tweens and Teens 2015, p. 17.

78

62

92

51

25

54

0 20 40 60 80 100

Ownership of personalsmartphone

Ownership of personal laptop

Laptop at home

Low income (less than 35.000 Dollar per year) High income (100,000 Dollar and more per year)


Media in Australian homes

14-25 years, Australia, 2015, selection (percentages)

Basis: n=2,000, 14-68+ years. Source: Deloitte: Media Consumer Survey 2015, Australien, p. 33.

74

56

67

67

89

92

80

0 20 40 60 80 100

Game console

Blu-ray-Disc-Player/DVD-Player

Tablet-PC

Computer

Smartphone

Laptop

TV (flat screen)


Personal media ownership of British youth

5-16 years, UK, 2016, selection (percentages)

Basis: n=1,936, 5-16 years. Source: CHILDWISE: The monitor report, 2017, Section 1.

83

67

39

0

10

20

30

40

50

60

70

80

90

100

Computer Tablet Laptop/notebook


Media access of young people in Sierra Leone

15-24 years, Sierra Leone, 2015, selection (percentages)

Basis: n=813, 15-24 years. Source: Wittels/Maybanks, 2016, p. 37.

15.2

23

50.6

81.4

82.5

0 20 40 60 80 100

Newspaper

Internet

TV

Radio

Mobile phone


Media access of young people in Cambodia

15-24 years, Cambodia, 2014 (percentages)

Basis: n=2,597, 15-24 years. Source: BBC media action research and learning: youth in cambodia 2014, p. 10.

34

92

92

96

0 20 40 60 80 100

Internet

Radio

TV

Mobile phone


Personal media ownership of adolescents

By age, 12-19 years, Switzerland, 2014, selection (percentages)

Basis: n=1,041, 12-19 years. Source: Swisscom/zhaw: James-Studie 2014, p. 16.

3

10

12

16

24

34

21

44

42

63

55

70

75

99

18

12

19

36

34

42

64

42

52

32

54

64

78

98

0 20 40 60 80 100

Blu-ray-Player

Magazine subscription

DVD-Player

TV

Tablet

(Hifi)Stereo

Video game console

Radio

Handheld video game console

Digital camera

Internet access

MP3-Player/iPod

Computer/Laptop

Mobile phone

Boys Girls


Media ownership of young people in France

By age, 7-19 years, France, 2015, selection (percentages)

Basis: n=4,000, 1-19 years. Source: Ipsos: Junior Connect‘ 2015, p. 17.

29

41

68

73

73

29

17

12

74

20

0 20 40 60 80 100

Tablet-PC

TV

Smartphone

Games console

Computer

7-12 years 13-19 years


How much time do children in the USA spend with media?

According to parents‘ response By age group of children, USA, 2014, selection (minutes/day)

Basis: n=1,577 parents with children between 2 and 10 years old.

Source: The Joan Ganz Cooney Center: Learning at home, 2014, p. 14.

81

17 14 14

80

3 2

10

78

20 15 14

84

27 25

18

0

10

20

30

40

50

60

70

80

90

100

TV Video games Computer Mobile media

In total 2- to 4-year-olds 5- to 7-year-olds 8- to 10-year-olds


How much time do young people in Scandinavia spend with media?

13-29 years, 2015, selection (minutes/day)

Basis: n=4,000 13-29-year-olds.

Source: NRK Analyse: Medienbruk i Norge - Oppsummeringen 2015, p. 16.

82 87

75 71

110

122 115

136 142

124

114

126

0

20

40

60

80

100

120

140

160

Danmark Norway Finland Sweden

TV Smartphone PC


Which media do Canadian children and adolescents use on a daily basis?

9-18 years, Canada und Quebec, 2014, selection (percentages)

Basis: n=1,040, 9-18 years, Quebec and Canada. Source: Shaw Rocket, Fund: Media and Tech-nology Habits of Canadian Youth, 2014, p. 12.

89

34

41

46

39

39

79

63

53

47

40

35

0 10 20 30 40 50 60 70 80 90 100

TV

Smartphone

Laptop

Tablet

Computer

Games console

Canada (without province Quebec) Quebec


Media in the leisure time of Swiss adolescents

Daily/more than once a week, selection By gender, 12-19 years, Switzerland, 2014 (percentages)

Basis: n=1,046 boys and girls between 12 and 19 years. Source: Swisscom/zhaw: James-Studie 2014, p. 19.

15

17

19

31

27

32

17

52

52

79

96

96

98

21

29

28

20

36

40

60

31

48

78

91

93

97

0 20 40 60 80 100

Use computer without internet

Read magazines

Watch DVDs/videos

Read books

Read newspaper online

Read free newspaper

Play video games

Take digital pictures

Listen to the radio

Watch TV

Listen to music

Use the internet

Use mobile phone

Boys Girls


Media usage of British children and adolescents

5-15 years, UK, 2015, selection (percentages)

Basis: n=1,379 parents of 5- to 15-year-olds. Source: Ofcom: Children and Parents 2015, p. 46.

38

38

58

67

69

72

73

74

0 20 40 60 80 100

Radio

Smart-TV

Mobile phone

Digital video recorder (DVR)

DVD-Player/Recorder/Blu-Ray-Recorder

Game console

Tablet

Internet/PC/Laptop


Being attached to media: What are the most important media to young people?

“I could not do without …“ 5-15 years, UK, 2014, selection (percentages)

Basis: n=1,379 children and adolescents, 5-15 years. Source: Ofcom: Children and Parents 2015, p. 71.

6

6

10

17

21

36

0 10 20 30 40 50

… books/magazines/comics

… PC/Laptop

… game console

… tablet

… mobile phone

… TV


Which media do teens in Cambodia use daily?

15-24 years, Cambodia, 2014 (percentages)


40

54

66

70

0 20 40 60 80 100

Internet

Radio

Mobile phone

TV


Daily media activities of teens in New Zealand

6-14 years, media usage at home, 2015, selection (percentages)

Basis: n=708, 6-14 years. Source: NZ On Air/BSA/Colmar Brunton: Children‘s Media Use Study 2015, p. 24.

25

51

52

74

0 20 40 60 80 100

Listen to the radio

Internet

Listen to music

Watch TV


Media Austrian adolescents can‘t do without

11-18 years, by gender, selection, Austria 2015 (percentages)

Basis: n=512, 11-18 years.

Source: Oö. Jugend-Medien-Studie 2015, p. 15.

65

58

45 49

10

25

61

35

48

42

18

2

0

10

20

30

40

50

60

70

Smartphone Computer, laptop TV Internet access MP3-Player, iPod Games console(Playstation, X-Box, Wii, etc)

Boys Girls


Children, Adolescents and

Television


International comparison: TV viewing time of children

Daily viewing time, North America, Europe, Australia, 2014 (minutes)

Basis: Eurodata TV Worldwide.

Source: Eurodata TV worldwide: Children´s international hits and TV consumption patterns 2015, p. 4.

200

128 120

0

20

40

60

80

100

120

140

160

180

200

220

North America Europe Australia


Development of TV viewing time of European children

Average viewing time in minutes per day, Germany, France, Spain, Italy, UK, 2008-2012

Basis: Eurodata TV Worldwide/Kids TV Report 2012-2013 issues/Relevant Partners.

Source: Eurodata TV Worldwide: International Kids‘ TV Trends, 2013, p. 5.

129 130 137 138 136

0

20

40

60

80

100

120

140

2008 2009 2010 2011 2012


At what time are most children watching TV?

2013 (percentages)

Basis: Eurodata TV Worldwide/Kids TV Report 2012-2013 issues/Relevant Partners.

Source: Eurodata TV: International Kids‘ TV Trends 2013, p. 7.

0

5

10

15

20

25

30

35UK Italy France


2015 (percentages)

85

77 74

65

59

52

49 41

37 28

18

10

5 2 0 0 0

10

20

30

40

50

60

70

80

90

Before16:00

16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00

At what time do children stop watching TV in New Zealand ?

Source: NZ On Air/BSA/Colmar Brunton: Children's Media Use Study 2015, p. 30.

Basis: n=463, 6-14 years; everyone who watched TV the day before the survey.


How much time do young people in Asia spend in front of the TV?

Daily TV viewing time, 6-14 years, Indonesia/Malaysia/Singapore/Thailand/Vietnam, 2016, selection (percentages)

Basis: n=1,824, 6-14 years. Source: SuperAwesome Kids‘ Media Snapshot: ASEAN, 2016.

13

51

29

7

1 0

10

20

30

40

50

60

less than 1 hour 1-2 hours 3-4 hours more than 4 hours Not watching TV


Viewing time by age group in Finland

Daily TV viewing time, by age group, Finland, 2015, selection (in minutes)

Basis: Finnpanel Oy, TAM. Source: Finnpanel: Television viewing in Finland 2015, p. 13.

62 67

141

201

224

280

0

50

100

150

200

250

300

4-14 years 15-24 years 25-44 years 45-54 years 55-64 years over 65 years


How much time do British preschoolers spend in front of the TV?

According to parents, average viewing time 2016 (hours/day)

Basis: 0-4 years, n=1,005. Source: CHILDWISE: Pre-school-Report 2016, p. 16.

2.4

2.6 2.6

0

0,5

1

1,5

2

2,5

3

2014 2015 2016

.

.

.


Watching shows/videos with different types of devices

9-18 years, comparison Canada and Quebec, 2014, selection (percentages)

Basis: n=1,040, 9-18 years, Quebec und Kanada. Source: Shaw Rocket, Fund, Media and Tech-nology Habits of Canadian Youth 2014, p. 20.

17

17

26

24

34

39

80

24

27

33

35

41

55

71

0 20 40 60 80 100

Via smartphone

Via Apple TV or Smart TV

Via games console

Connecting a computer/laptop to the TV

On tablet

On computer/laptop

TV (cable, satellite)



How do adolescents divide the TV viewing time between the web and stationary TV?

By age group, hours/week, Sweden, 2014, selection

Basis: n=2,801, 16-76+ years; n=250 adolescents, 11-15 years, and 250 parents.

Source: .se: Svenskarna och internet 2014, p. 69.

4.1 3.7

2.9

6.9 7.2

9.5

0

1

2

3

4

5

6

7

8

9

10

12-15 years 16-25 years 26-35 years

Web TV Stationary TV


Multitasking: What do young Australians do while watching TV?

Multitasking, 14-25 years, Australia, 2015, selection (percentages)

Source: Deloitte: Media Consumer Survey 2015, Australien, p. 25.

Basis: n=2,000, 14-68+ years.

21

24

25

27

39

47

49

0 10 20 30 40 50 60

Microblogging (e.g. Twitter, Tumblr)

Playing video games

Reading emails

Searching for products and offers online

SMS

Surfing the internet

Using social networks


Young Canadians like to see relevant, unique, aspirational characters in TV shows

9-18 years, Canada and Quebec, 2014, selection (percentages) “Keeps me interested in a show”

Basis: n=1,040, 9-18 years, Quebec and Canada. Source: Shaw Rocket, Fund, Media and Tech-nology Habits of Canadian Youth 2014, p. 31.

65

65

41

57

59

53

75

64

59

59

57

52

0 20 40 60 80

Characters have a unique, different personality.

Show is based on real life situations that I canrelate to.

Characters' personality is something I aspire to

I learn something every time I watch it.

Have strong moral values that I relate to.

Characters are the same age or in the same grade.



The most popular TV genres of children

Worldwide, Europe and selected countries (worldwide, Europe, France, Portugal, Sweden), 2014 (percentages)

Basis: Eurodata TV Worldwide.

Source: Eurodata TV Worldwide: Children‘s international hits and TV consumption patterns 2015, p. 9.

66

50

75

35

20 18

25

15

60

25

16

25

10

5

65

0

10

20

30

40

50

60

70

80

Worldwide Europe France Portugal Sweden

Animation Live-Action Factual Entertainment


Popular TV genres of young people in New Zealand

6-14 years, 2015, selection (percentages)

Basis: n=708, 6-14 years. Source: NZ On Air/BSA/Colmar Brunton: Children's Media Use Study 2015, p. 62.

10

13

15

17

25

0 5 10 15 20 25 30

TV shows with animals

TV shows

Drama/comedy (series)

Sports

Cartoons


The most popular TV genres of Austrian adolescents

11-18 years, by gender, selection, Austria, 2015 (percentages)

Basis: n=512, 11-18 years. Source: Source: Oö. Jugend-Medien-Studie 2015, p. 19.

70

43

26

41

21

42

24

47 51

28

43

19

0

10

20

30

40

50

60

70

80

Action movies Comedys Series,Daily Soaps

Cartoons Castingshows Documentaries

Boys Girls


Favourite TV programmes of Swiss adolescents

12-19 years, Switzerland, 2014, number of mentions, selection


134

91 83

65 62

49 41 39 38 34

0

20

40

60

80

100

120

140

160

How I metyour

mother

The BigBang

Theory

TheSimpsons

Navy CIS Grey'sAnatomy

HawaiiFive-O

Game ofThrones

TheMentalist

TheVampireDiaries

TheWalking

Dead


The most popular TV programmes of preschoolers in New Zealand

2-5 years, parental answers, 2015, selection (percentages)

Basis: n=236, parents of 2- to 5-year-olds. Source: NZ On Air/BSA/Colmar Brunton: Children‘s Media Use Study 2015, p. 80.

3

3

4

10

11

0 5 10 15 20

Spiderman

Sesame Street

Thomas the Tank Engine

Peppa Pig

Dora the Explorer


Disturbing TV content for children in New Zealand

9-14 years, by age, 2015, selection (percentages)

Basis: n=417, 9-14 years, TV user at home. Source: NZ On Air/BSA/Colmar Brunton: Children's Media Use Study 2015, p. 93.

18

13

10 10 9 9

17 16

10 11

12

7

19

9 10

9

7

13

0

2

4

6

8

10

12

14

16

18

20

9-14 years 9-11 years (n=226) 12-14 years (n=191)


Reading to Children, Children‘s Use of Print Media


Parents‘ views on the importance of reading

USA, 2014 (percentages)

Reading is …

Basis: n=1,026 parents and 1,026 children between 6 and 17 years.

Source: Scholastic/YouGov: Kids & Family Reading Report 2014, p. 10.

45

41

12

1

15

30

40

14

0

5

10

15

20

25

30

35

40

45

50

… extremly important ... very important … a little important … not important

Parents Children


How often do parents read to their children?

Parent survey, USA, 2014, selection (percentages)

Basis: n=1,532 parents of children between 0 and 17 years.


52 55

34

17

2 3

30 20

25

12

8 5

9 15

21

17

7 6

8 8 18

30

18 15

0

10

20

30

40

50

60

70

80

90

100

0-2 years 3-5 years 6-8 years 9-11 years 12-14 years 15-17 years

less than once a week

1-2 days a week

3-4 days a week

5-7 days a week


How many youth in the UK are frequent readers?

Read books for fun 5–7 days a week, by age groups, UK, 2015 (percentages)

Basis: n=703 6- to 17-year-olds.

54

43

24

17

0

10

20

30

40

50

60


Source: Scholastic/YouGov: Kids & Family Reading Report, United Kingdom 2015, p. 8.


Children‘s views on the importance of reading

„How important is it to you to read (or look at) books for fun?“ UK, 2015 (percentages)

29

22

12 13

36 37

30

25

0

5

10

15

20

25

30

35

40


extremely important very important

Source: Scholastic/YouGov: Kids & Family Reading Report, United Kingdom 2015, p. 10.

Basis: n=703 6- to 17-year-olds.


Reading habits of Americans

„I read (at least) one book in the past 12 months“ By age groups, USA, 2011/2012 (percentages)

Basis: n=2,252, 16 years and older. Source: Pew Research Center: Younger Americans‘ library habits and expectations 2013, p. 16.

86 88

76 81

77

68

90

79 81 77

72 67

0

10

20

30

40

50

60

70

80

90

100

16-17 years 18-24 years 25-29 years 30-49 years 50-64 years older than 65years

2011 2012


The very favorite books of Swiss youth

12-19 years, Switzerland, 2014, selection, number of mentions


144

112

41 41 39 39 37 36

0

20

40

60

80

100

120

140

160

Harry Potter The HungerGames

Diary of awimpy Kid

Twilight Lord of theRings

PercyJackson

Eragon The fault inour stars


Reading habits of Austrian adolescents

I like reading … 11-18 years, by gender, selection, Austria, 2015 (percentages)

Basis: n=512, 11-18 years. Source: Oö. Jugend-Medien-Studie 2015, p. 22.

16

34

22

19

6

33

39

12 11

3

0

5

10

15

20

25

30

35

40

45

… very much … much … not so much … not at all … never

Boys Girls


Print or digital: What do young people prefer?

USA, 2014 (percentages)

Basis: n=641, 6-17 year-olds who have read an ebook.

55

11

34

0

10

20

30

40

50

60

Print book Ebook No preference



How many young people have read an ebook?

By age, UK, 2015 (percentages)

Basis: n=703 6- to 17-year-olds. Source: Scholastic/YouGov: Kids & Family Reading Report, United Kingdom 2015, p. 59.

43

40 41

47

44

0

10

20

30

40

50

In total 6-8 years 9-11 years 12-14 years 15-17 years


Internet and Social Media


Internet access of children in Europe compared to children in Brazil

9-16 years, 2015, selection (percentages)

Basis: Brazil: n=2,261 children (9-17 years) and their parents; Europa: n=3,500 children (9-16 years).

72

36

52 56

91

79

89

43 43

59

69

61

0

10

20

30

40

50

60

70

80

90

100

Stationary Computer Laptop Mobile phone/smartphone

Brazil Denmark Rumania Italy

Source: EU Kids online: Children and Internet use, 2015, p. 9.


Computer- and Internet access of young Americans by family income

Families with children between 6 and 13 years, USA, by income, 2016 (percentages)

Basis: n=1,191 families with low and middle income and 6- to 13-year-old children.

Source: Rideout/Katz: Opportunity for all? 2016, p. 9.

69

31

91

57

33

9

87

13

97

78

19

3

0

10

20

30

40

50

60

70

80

90

100

Computer in thehome

No computer inthe home

Any internetaccess

Home access Only mobileinternet access

No internetaccess

Income below poverty line Income above poverty line


Internet access in Cambodia by demographic aspects

15-24 years, by gender, age and place of residence, Cambodia, 2014, selection (percentages)


34

39

30

65

27

35 34

0

10

20

30

40

50

60

70

In total male female urban rural 15-19years

20-24years


How often do Swedish children and adolescents use the internet?

By age, Sweden, 2014, selection (percentages)

Basis: n=2,801, 16–76+ years; n=250 teens, 11-15 years, and their parents; n=514 parents of children between 2 and 11 years.


79

91

98 99 94

32

46

77

93 88

0

10

20

30

40

50

60

70

80

90

100

3-5 years 6-8 years 9-11 years 12-15 years 16-25 years

sometimes daily


How much time do French children spend on the web?

1-19 years, by age, France, comparison 2012 and 2015, selection (minutes/week)

Basis: n=4,000, 1-19 years (for 1- to 6-year-olds, parents‘ responses were used).

Source: Ipsos: Junior Connect‘ 2015, p. 13.

220

330

810

130

290

740

0

100

200

300

400

500

600

700

800

900


2015 2012


Europe: Where do young people go online?

9-16 years, 7 countries of the EU, 2015, selection (percentages)

Basis: n=3,500 Internet user (9-16 years) and their parents.

Source: EU Kids Online: Children and Internet Use, 2015, p. 7.

85

70 69 69

60 60

48

88 91

59

70

90 86 84

0

10

20

30

40

50

60

70

80

90

100

Denmark UK Rumania Italy Ireland Portugal Belgium

In my own room or another private room At home, but not in a private room


Where do French children and adolescents go online?

9-16 years, France, 2012 (percentages)

Basis: n=1,000, 9-16 years, Internet user. Source: EU Kids Online, Risks and safety for children on the internet: The FR report 2012, p. 13.

3

7

11

41

43

49

52

79

0 20 40 60 80 100

At a cybercafé

At the library/in a publicspace

On the move

In their own room

At a relative's home

At a friend's home

At school

At home in the living room


What British children and adolescents do while being online

Multitasking of 5- to 16-year-olds while they are online

UK, 2015 (percentages)

Basis: n=1,120, 5-16 years. Source: CHILDWISE: The monitor report, 2015, Section 1.

13

33

36

39

42

54

0 20 40 60 80 100

Reading a book

Playing with a gamesconsole

Using a mobile phone

Using apps

Watching TV

Listening to music


What are Brazilian adolescents often doing on the internet?

Daily activities, 11-16 years, Brazil, 2015 (percentages)

Basis: ICT Kids Online survey, 11- to 16-year-olds who use the internet.

Source: EU Kids online: Children and Internet use 2015, p. 12.

37

26

20 20

29

57

43

36

28 24

57

35 33 32

30

0

10

20

30

40

50

60

Visiting socialnetworks

Searching forinformation/reading

the news

Instant messaging Watching video clips Playing computergames



Internet usage of children and adolescents in New Zealand

6-14 years, Internet activities at home, 2015, selection (percentages)

Basis: n=708, 6-14 years. Source: NZ On Air/BSA/Colmar Brunton: Children's Media Use Study 2015, p. 29.

10

10

11

15

21

31

75

76

0 20 40 60 80 100

Stream music for free

Visit a TV show website

Streaming movies or TV shows forfree

Listen to music on sites like Spotifyor SoundCloud

Use Facebook

Watch TV shows and movies on theinternet

Watch YouTube

Play games


Where to search for information online

12-19 years, Switzerland, 2014, selection (percentages)

Basis: n=854, 12-19 years. Source: Swisscom/zhaw: James-Studie 2014, p. 33.

23

39

53

89

86

80

23

45

45

83

73

83

25

31

35

73

78

74

16

15

18

55

75

77

0 20 40 60 80 100

News platforms of TV channels

Wikipedia

News websites of newspapers

Search engines

Social networks

Video platforms

12-/13-year-olds 14-/15-year-olds 16-/17-year-olds 18-/19-year-olds


How many children and adolescents have a public profile at a social network?

9-16 years, countries of the EU, 2014, selection (percentages)

Basis: n=3,500, 9-16 years. Source: Mascheroni/Cuman: Net Children go mobile 2014, p. 18.

44

35

22 25

28

11 12

57

32

26 24

19 19

15

0

10

20

30

40

50

60

Rumania Italy Denmark Portugal Belgium UK Ireland

2010 2014


Daily social media usage in Australia

Daily usage by age groups, Australia, 2015, selection (percentages)

Source: Deloitte: Media Consumer Survey 2015, Australien, p. 43.

Basis: n=2,000, 14-68+ years.

79 83

58

41

34

0

10

20

30

40

50

60

70

80

90

14-25 years 26-31 years 32-48 years 49-67 years 68+


What are adolescents doing in social networks?

By gender, Switzerland, 2014, selection (percentages)

Basis: n=950, 12- to 19-year-olds who have a profile in a social network.

Source: Swisscom/zhaw: James-Studie 2014, p. 47.

16

9

12

31

32

22

31

32

66

67

74

80

88

14

23

24

26

27

38

32

31

63

71

64

65

79

0 20 40 60 80 100

Connecting contacts

Playing games

Sharing music

Posting status updates

Posting on the timelines of friends

Posting/sharing videos

Searching for friends

Commenting on posts of contacts

Sending messages

Chatting

Using the "Like"-Button

Looking at friends' profiles

Looking at pictures

Boys Girls


Children‘s and adolescents‘ responses to friends‘ requests on social networks sites

„I accept …“ 9-16 years, 7 European countries, 2014, selection, percentages

Basis: n=3,500, 9-16 years. Source: Mascheroni/Cuman: Net Children go mobile 2014, p. 17.

14

18

6

6

6

9

5

28

26

23

45

19

11

19

36

45

40

35

55

73

55

22

11

31

14

20

7

21

0% 20% 40% 60% 80% 100%

UK

Romania

Portugal

Italy

Ireland

Denmark

Belgium

… all requests … requests only if we have friends in common … requests only if I know the person … requests only if I know the person very well


Which social media are American adolescents using the most?

13-17 years, USA, 2015, selection (percentages)

Basis: n=1,060, 13-17 years. Source: PEW Research Center: Teens, Social Media & Technology Overview 2015, p. 3.

71

52

41

33 33

24

0

10

20

30

40

50

60

70

80

Facebook Instagram Snapchat Twitter Google+ Vine


Popular social media of French adolescents

13-19 years, France, 2015, selection (percentages)


14

25

78

0 20 40 60 80 100

Instagram

Twitter

Facebook


How many children and adolescents have had negative experiences online?

9-16 years, countries of the EU, selection, 2014 (percentages)

Basis: n=3,500 9- to 16-year-olds who use the internet.

Source: European Commission (via www.Statista.com), 2015.

71

61

46

40 38

34 31

46

0

10

20

30

40

50

60

70

80

Denmark Rumania Italy Ireland Belgium UK Portugal In total


Emotional well-being of social network user

“Using social networks makes me feel …“

13-17 years, USA, 2012 (percentages)

Basis: n=1,030, 13-17 years, who have a social networking site profile.

Source: Common Sense Media: Social Media, Social Life: How Teens View Their Digital Lives 2012, p. 10.

15

19

3

19

28

5

20

4

7

29

4

5

10

4

0 20 40 60 80 100

… better about myself

… sympathetic to others

… shy

… popular

… outgoing

… depressed

… confident

Less More


Adolescents and Mobile Media (Mobile Phone, Smartphone,

Tablet)


Mobile phone access in Cambodia by demographic aspects

15-24 years, by gender, age and place of residence, Cambodia, 2014, selection (percentages)


96 96 97 98

96 96 97

0

10

20

30

40

50

60

70

80

90

100

In total male female urban rural 15-19years

20-24years


Ownership of a mobile phone in Africa: Comparison of two age groups in African countries

2014 (percentages)

Basis: Ghana n=1,000, Kenya n=1,015, Nigeria n=1,014, Senegal n=1,000, South Africa n=1,000, Tanzania n=1,016, Uganda n=1,007.

Source: Spring 2014 Global Attitudes survey, in: Pew Research Center 2015.

41

34

20 18

21

10

7

27

17

9 11

6 5

2

0

5

10

15

20

25

30

35

40

45

South Africa Nigeria Senegal Kenya Ghana Tanzania Uganda

18-34 years 35+ years


How many young people in France own a personal smartphone or tablet?

7-19 years, by age group, France, 2015, selection (percentages)


12

29

68

29

0

10

20

30

40

50

60

70

80

Smartphone Tablet

7-12 years 13-19 years


Sweden: Usage frequency of tablets



26

39

49 54

46

29

21

14

63

72

81 79 77

70 67

51

0

10

20

30

40

50

60

70

80

90

3-4 years 5-6 years 7-8 years 9-10 years 11-12 years 13-14 years 15-16 years 17-18 years

Daily Sometimes

Basis: n=2,801, 16–76+ years; n=250 adolescents, 11-15 years, and their parents; n=514 parents of children between 2 and 11 years.


International comparison: How many children are using smartphone and tablet daily?

9-16 years, 2014 (percentages)

Source: Mascheroni/Cuman: Net children go mobile 2014, p. 7.

Basis: n=3,500 internet user, 9-16 years.

26

37

27

12

31

4

32 28

72

35

42

35

21

56

0

10

20

30

40

50

60

70

80

Belgium Denmark Ireland Italy Portugal Rumania UK

Tablet Smartphone


How often do Swedish children and adolescents use a smartphone?



35

42

59

82

92 93

5 5

18

49

80 83

0

10

20

30

40

50

60

70

80

90

100

3-5 years 6-7 years 8-9 years 10-11 years 12-15 years 16-25 years

sometimes daily

Basis: n=2,801, 16–76+ years; n=250 adolescents, 11-15 years, and their parents; n=514 parents of children between 2 and 11 years.


International comparison: How many children and adolescents access the internet via smartphone?

9-16 years, 2015 (percentages)

Basis: European countries: n=3,500 9-16 year-olds; Brazil: n=2,261 9-17 year-olds, and their parents; internet user.

Source: EU Kids Online: Children and Internet Use 2015, p. 9.

52

43

79

58 61 61

43

71

0

10

20

30

40

50

60

70

80

90

Brazil Belgium Denmark Ireland Italy Portugal Rumania UK


What do young people in the USA do most often with smartphones?

8-18 years, USA, 2015, selection (percentages)

Basis: n=2,658, 8-18 years. Source: Common Sense Media: Media Use by Tweens and Teens 2015, p. 60.

40

40

23

22

22

0 5 10 15 20 25 30 35 40 45

Use social networks

Listen to music

Gaming

Watch videos online

Visit websites


App-Gap: Parents with higher income download more apps for their child

Income per year in US-Dollar, 0-8 years, USA, 2013 (percentages)

Basis: n=1,463 parents of 0- to 8-year-olds. Source: Common Sense Media: Zero to Eight 2013, p. 29.

79

54

41

75

49

35

0

10

20

30

40

50

60

70

80

90

>75.000 30-75.000 >30.000

Have downloaded an app for their kid Have downloaded an educational app for their kid


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